Integrated Cross-Sectorial Plan of Tirana-Durres Area

participation of visitors interested in obtaining
up-to-date information on hotel reservations,
transportation and regional tour packages.
-The printed and electronic media should be
used as a cost effective way to project the
tourist attractions of the metropolitan region
in the global and local markets. Seasonal
tourism promotion opportunities should be
designed through press and electronic media
to improve the efficiency of hotels and services
in mountainous / hilly and natural areas during
non-favourable seasons.
- Participating in various national and
international tourist exhibitions and fairs, to
highlight the potential of the metropolitan
region tourism.
- Establishing a task force on tourism
marketing in order to improve public-private
coordination between the public and private
sector to develop a joint marketing strategy
and promote the region as a tourist destination
throughout the year.
- Events such as festivals, water sports and
outdoor activities, food, folklore, history
festivals, etc., should be promoted in advance
to attract local and foreign tourists. A calendar
of events should be provided on the region’s
tourism web portal with the expected dates
and details of all events. It is suggested that
calendars are annual and unchangeable, in
short and medium terms.
A regional branding strategy needs to be
developed through: developing interesting and
multilingual tourism information materials
such as tour guide maps, travel handbooks
and information leaflets, providing extensive
dissemination and regular updates; developing
a regional tourism portal; promoting and
developing PPPs for tourism marketing and
joint campaigns; organizing cultural and
sports events for the promotion of tourism;
adapting the demographic trends of European
and global tourism.
facilities in favour of this sector; to revise
programs at university level qualification; to
regularly monitor labour demand and supply
of the sector; to introduce new programs
and promote the establishment of new
institutions from the private sector and develop
international links for national institutions.
• Mobilizing resources
The implementation of this tourism policy
will depend on the availability of the right
resources. The resource mobilization plan
includes the following:
- Setting a minimum threshold in the annual
development fund to ensure certain amounts
of the annual public funds and also defining
the development of tourism as a priority sector
for the government.
- Mobilizing private sector investments
in tourism development through a strong
public-private partnership regime and
limited government resource management to
generate more funding.
- Introducing user tariffs to a number of
infrastructure and tourist services to make
them sustainable in the long run. Providing
subsidies to vulnerable areas. Tourism as a
leisure activity will be promoted as a viable
economic sector through return on investment
from revenues collected from tourists.
- Mobilizing donor funding should be key
to implementing this policy, where the
regional board and regional municipalities
should organize donor conferences, inviting
multilateral donors to demonstrate the areas
they will be willing to support.
Improving efficiency in administrative and
managerial equipment and facilities will
result in cost reduction, removal of inefficient
expenditure losses and leakages in vulnerable
areas.
• Developing workforce
The availability of trained and skilled
workforce has been a key obstacle to the
development of tourism in the region. It is
suggested to strengthen and improve the
curriculum in education and private training
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