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Integrated Cross-Sectorial Plan of Tirana-Durres Area

The Albanian Government and the National Spatial Plan have identified the Tiranë-Durrës area, as one of the most important economic areas of the country, and of the Balkan region. To ensure a sustainable territorial and urban development of this area, the Ministry of Urban Development in cooperation with the National Territorial Planning Agency has taken the initiative to draft a Cross-sectoral Integrated Plan for the economic area Tiranë – Durrës. The metropolitan region under study includes territories administered by 5 municipalities: Tiranë, Durrës, Vorë, Shijak, Kamëz.

The Albanian Government and the National Spatial Plan have identified the Tiranë-Durrës area, as one of the most important economic areas of the country, and of the Balkan region. To ensure a sustainable territorial and urban development of this area, the Ministry of Urban Development in cooperation with the National Territorial Planning Agency has taken the initiative to draft a Cross-sectoral Integrated Plan for the economic area Tiranë – Durrës. The metropolitan region under study includes territories administered by 5 municipalities: Tiranë, Durrës, Vorë, Shijak, Kamëz.

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Public-private partnership in tourism<br />

Formality<br />

agreement<br />

Clear description<br />

<strong>of</strong> goals<br />

Tourism<br />

industry<br />

Tour<br />

operators<br />

Universities<br />

Public<br />

sector<br />

Tourist<br />

destination<br />

communities<br />

Tourists<br />

Local<br />

state<br />

department<br />

Organizational<br />

structure<br />

Leadership skills<br />

Funding:<br />

- Finding<br />

investments<br />

and financing;<br />

- Ensuring initial<br />

funds;<br />

- Overcoming<br />

barriers to<br />

investment.<br />

Marketing and<br />

promotion:<br />

- Developing<br />

destination<br />

images;<br />

- Facing<br />

competition;<br />

- Electronic<br />

marketing;<br />

- Market<br />

coverage.<br />

Infrastructure /<br />

Human<br />

Resources:<br />

- Developing<br />

transport<br />

infrastructure;<br />

- Sewerage and<br />

public hygiene;<br />

- Security;<br />

- Education and<br />

training.<br />

Products:<br />

- Attraction on<br />

development;<br />

- Conservation<br />

<strong>of</strong> the<br />

environment,<br />

culture and<br />

traditional<br />

resources;<br />

- Creation <strong>of</strong><br />

standards and<br />

quality.<br />

Resources and<br />

attractions:<br />

- Cultural,<br />

natural and<br />

historical;<br />

- Events and<br />

festivals;<br />

- Entertainment;<br />

- Tradition;<br />

- Culinary;<br />

- Atmospheric<br />

conditions;<br />

- Tourist<br />

infrastructure;<br />

- Accessibility.<br />

Flexibility<br />

Social network<br />

Efficiency in<br />

performance<br />

Figure 4.12 Conceptual model for public-private partnership for the development <strong>of</strong> regional tourism<br />

103

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