Integrated Cross-Sectorial Plan of Tirana-Durres Area

Regional tourism cluster
In order to develop a mutual sustainable
tourism promotion network, the aim is to
develop a regional tourism cluster with the
participation and cooperation of several
stakeholders, such as service tourist agencies
of events, hotels, restaurants, adventure
sports, handicrafts, craftsmanship and
the local community that carries tangible
heritage values, etc. The scope is to construct
integrated programs, supported by fiscal and
legal policies to foster interaction climate
between stakeholders. Their interconnection
should also be supported by the contribution of
organizations of cultural heritage protection,
universities, vocational schools, the institute
of cultural monuments, craftsmen of wood or
stone, etc.
An example of such a potential development
could be Kruja with its fortress, the market
ensemble (Bazaar), the development of
craftsmanship and handicrafts, the line of
ethnographic and historic museum, the line of
restaurants, hotels, tour agencies, adventure
sports, exploration of nature, festivals, etc.
Linking these services to each other and
the possibility of interconnecting with the
surrounding region constitutes a unique
potential.
This contribution will be deposited in a special
account, where all members can have access
to overseeing the collection of fees, and at the
end of each year it will be planned to be used
for specific projects aimed at developing and
promoting tourism in the region. The projects
should be subject to joint decision-making.
Funds may also be deposited by organizations
or individuals who wish to contribute to the
development of tourism in the region.
The fund will be managed by a group of
members selected from various groups that
will form the board of the Regional Tourism
Fund. This board should have a statute and
operational regulation under the legislation
in force. Municipalities are recommended to
be part of this regional fund and to adapt their
local contributions and align local policies in
harmonization with regional objectives.
Creating an interactive regional platform,
with restoration and conservation specialists,
academics of cultural heritage, professional
tour guides, masters of historic construction
techniques, etc., would serve as an added
value in terms of cultural heritage and its
transmission from generation to generation.
Tourism board and fund
The creation of a mutual regional fund for
regional tourism development will serve to
unify strategies and investments to the benefit
of tourism for the entire metropolitan region.
All accommodation and entertainment
businesses, which are willing to contribute to
and use the “trademark” of the region, must
apply a symbolic utilization or attendance fee
for their clients, from 1-3 euro (indicative).
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