KRONE trailerforum 2017-02 (EN)
Power Power
T R A I L E R S , T R E N D S & I N F O R M A T I O N F R O M K R O N E 2/2017 POWER 06 LOGISTICS WITH POWER Enhancing company resources 15 KRONE LONG VEHICLE COMBINATION Light versions for volume transport 18 A WALK Bernard Krone meets Simon-Hermann Wobben from Enercon 23 PORTRAIT Hegelmann Express focuses on short-notice ad-hoc transport
- Page 2 and 3: EDITORIAL The world of transport an
- Page 4 and 5: FORUM THE WORLD OF THREE WORDS The
- Page 6 and 7: POWER ADVANCEMENT THROUGH COURAGE L
- Page 8 and 9: POWER The piggyback trailer is lift
- Page 10 and 11: POWER important for Thomas Röhler,
- Page 12 and 13: Photos: Krone, Imperial
- Page 14 and 15: PORTRAIT Imperial delivers componen
- Page 16 and 17: COOL LINER DUOPLEX STEEL The Krone
- Page 18 and 19: A WALK ENERGY FOR THE WORLD Accordi
- Page 20 and 21: A WALK » We are increasingly in de
- Page 22 and 23: WORK-LIFE BALANCE MALTE SCHRÖDER A
- Page 24 and 25: FROM THE CUSTOMER TO THE DEVELOPER
- Page 26 and 27: FLEET AND TRANSPORT MANAGEMENT Teva
- Page 28: THANKS! 1st Place Trailer Refrigera
T R A I L E R S , T R E N D S & I N F O R M A T I O N F R O M K R O N E<br />
2/<strong>2017</strong><br />
POWER<br />
06<br />
LOGISTICS<br />
WITH POWER<br />
Enhancing company resources<br />
15<br />
<strong>KRONE</strong><br />
LONG VEHICLE COMBINATION<br />
Light versions<br />
for volume transport<br />
18<br />
A<br />
WALK<br />
Bernard Krone meets<br />
Simon-Hermann Wobben from Enercon<br />
23<br />
PORTRAIT<br />
Hegelmann Express focuses on<br />
short-notice ad-hoc transport
EDITORIAL<br />
The world of transport and logistics packs a powerful punch! Millions of<br />
vehicles travel Europe’s roads every day, getting goods quickly, safely and<br />
reliably to their recipients. At their helm are often strong small and mediumsized<br />
business owners, who need first-class products in order to be able to<br />
meet their customers’ exacting demands. A powerful corporate group, Krone<br />
produces these products in the best possible quality: our trailers are the key<br />
to our customers’ success.<br />
Our own success story is characterised by exceptional innovative ability and<br />
exemplary product quality at a fair price. Indeed, many examples are on display<br />
in this magazine. We thrive on close contact with the customer and excellent service,<br />
and base our approach on diligence, honesty and common sense.<br />
European markets are changing rapidly and therefore it is important to be<br />
flexible and decisive, as well as working sustainably. As a family-run firm, we<br />
have the power to take confident steps forward, constantly investing in the future.<br />
We count on strong organisation, and especially strong employees, who<br />
do their very best for us every single day.<br />
We’d like to wish you plenty of inspiration and enjoyment as you read this issue!<br />
Yours,<br />
Bernhard Brüggen, Managing Director of Krone Commercial Vehicle SE<br />
2 <strong>trailerforum</strong>
CONT<strong>EN</strong>TS<br />
6 POWER<br />
COVER STORY<br />
Logistics is a powerful business – how can companies<br />
survive in this environment?<br />
12 INTEGRATED INTO<br />
CUSTOMER PROCESSES<br />
Imperial Logistics International develops intelligent<br />
logistics concepts for a variety of fields of business.<br />
15 A LONG VEHICLE COMBINATION<br />
WITH SIX AXLES<br />
Krone has developed a lightweight version of the<br />
long vehicle combination for high-volume transport.<br />
16 A CUSTOMISED COOL LINER<br />
Dream fittings for a specialist<br />
in refrigeration of highly sensitive goods.<br />
18 A WALK<br />
Bernard Krone meets Simon-Hermann Wobben,<br />
Managing Director of Enercon, one of the biggest<br />
manufacturers of wind power plants.<br />
24<br />
PERFECT<br />
REFRIGERATION<br />
Pharmaceutical<br />
manufacturer Teva<br />
is one of Krone’s<br />
innovation partners.<br />
Title: Getty Images / Viaframe Photos: Rauer, Stefan Schöning, Nico Pudimat<br />
IMPRINT<br />
Publisher:<br />
Fahrzeugwerk Bernard Krone GmbH & Co. KG<br />
Bernard-Krone-Straße 1<br />
49757 Werlte<br />
www.krone-trailer.com<br />
Responsible for the publisher:<br />
Ingo Lübs, Head of Marketing<br />
Tel. +49 5951 209-249<br />
Publishing house:<br />
DVV Kundenmagazine GmbH<br />
Carina Bellmann (project management)<br />
Heidenkampsweg 73 – 79<br />
20097 Hamburg<br />
Art direction:<br />
Anne-Katrin Gronewold<br />
www.g2ww.de<br />
23 FLEXIBILITY THAT CUSTOMERS APPRECIATE<br />
Hegelmann Express is a specialist in flexible transport –<br />
especially short-notice ad-hoc transport.<br />
Editorial contributions to this edition:<br />
Carina Bellmann, Juliane Gringer, Behrend Oldenburg, Marcus Walter,<br />
Jannah Wolken<br />
Print:<br />
www.muellerditzen.de, Bremerhaven<br />
04 // FORUM<br />
11 // FACTS<br />
21 // COLLECTORS<br />
22 // BALANCE<br />
27 // VIEWPOINT<br />
Rights:<br />
The publication, its articles and its illustrations are protected by copyright.<br />
Any copying or distribution must be approved by the publishing house or<br />
publisher. This shall also apply to electronic use or transfer into databases,<br />
online media (internet), intranet or other electronic storage media. The publisher<br />
and publishing house decline any liability for photos, manuscripts and other<br />
data media submitted without request.<br />
<strong>trailerforum</strong> 3
FORUM<br />
THE WORLD OF<br />
THREE WORDS<br />
The London start-up<br />
“what3words”, in which<br />
the Deutsche Bahn is<br />
involved, has divided<br />
the Earth into 3m x<br />
3m squares. Each<br />
square has been given<br />
an “address” of three<br />
words and thus can<br />
pinpoint for example,<br />
the position of<br />
loading ramps.<br />
Gero Schulze Isfort, Gilbert Marboeuf, Bernard Krone and Philippe Lamberet open the new Krone Center<br />
NEW <strong>KRONE</strong> C<strong>EN</strong>TER IN LYON<br />
Krone is close at hand for its customers: this is once again<br />
demonstrated by the new site that Krone France has opened in<br />
Lyon, near Lyon Saint Exupéry airport. There customers will find<br />
all of the necessary divisions under one roof: alongside the sale of<br />
A DASH THROUGH PRODUCTION<br />
new and used vehicles, it offers traditional service, as well as finance<br />
and fleet concepts. The Krone Center has 25 employees and<br />
provides local final assembly, running a spare parts warehouse and<br />
a service shop.<br />
BEST<br />
LOGISTICS BRAND<br />
Krone Commercial<br />
Vehicle SE is delighted<br />
to have won the BVL<br />
International prize for<br />
“Best Logistics Brand<br />
<strong>2017</strong>” as a manufacturer<br />
of trailers and<br />
superstructures, the<br />
“Best Brands <strong>2017</strong>”<br />
award in the categories<br />
of “Curtainsided Trailers”<br />
and “Refrigerated<br />
Semitrailers”, as well<br />
as second place in<br />
“Trailer Axles”.<br />
In May, around 200 runners seized the opportunity to take part in a very special sporting<br />
event: the first “Krone Runner’s Night” in Werlte. Employees, suppliers and customers<br />
took part individually or in teams, choosing between a 5k and a 10k route. The<br />
courses led through Krone’s production department, the shop floors of Krone partners<br />
and the Werlte industrial area, giving the participants exciting insights into the world of<br />
trailers. Many successful teams pitted themselves against the competition, including<br />
Westfalia Intralog, Koch International, Paccar Leasing and Hämmerling. The run began<br />
at sunset, giving the event a<br />
great atmosphere. The subsequent<br />
prize giving and party<br />
took place at the Trailer-<br />
Forum, where the competitors<br />
tucked into a pasta buffet. If<br />
there is one thing that is<br />
completely clear after the<br />
successful premiere, it is that<br />
there will definitely be another<br />
Krone Runner’s Night<br />
in 2018.<br />
CUSTOMER ORI<strong>EN</strong>TATION AND HIGH TECH<br />
A western-style Scania truck and a Krone<br />
trailer have toured Romania for “Scania Wild<br />
West Caravan <strong>2017</strong>”. The roadshow team provided<br />
information about lorries, trailers and<br />
driving safety, with country music providing<br />
plenty of entertainment. On the tour, customer<br />
orientation met the latest technology –<br />
a joint campaign by Scania with Krone and CTE<br />
Trailers, Krone’s trade partners in Romania.<br />
ADDITION<br />
As the new Managing<br />
Director for the divisions<br />
of Key Account Management<br />
/ Fleet / Used, from<br />
now on Ingo Geerdes will<br />
be responsible for the<br />
national and international<br />
branches of key<br />
account management, as<br />
well as all of the activities<br />
of Krone Fleet and the<br />
Krone Used organisation.<br />
4 <strong>trailerforum</strong>
FORUM<br />
Photos: Krone, Scania, ETM, fotolia/Mickeing<br />
RAPID ASSISTANCE<br />
ON THE ROAD<br />
The Krone Service Locator finds your nearest<br />
specialist workshop from anywhere. Service<br />
must be provided where it is needed: with<br />
the Krone Service Locator, you can quickly<br />
find assistance on the go, anywhere and at any<br />
time. Regardless of where a vehicle is in Europe,<br />
the nearest service shop isn’t far away.<br />
Using a simple search window, you enter the<br />
exact location of the vehicle and the components<br />
required, and you will immediately see a<br />
list of suitable specialist workshops – including<br />
a link to show you how to get there. The<br />
tool is all part of Krone’s comprehensive service.<br />
So that all customers and their trailers are<br />
able to travel around without any trouble,<br />
Krone ensures complete trailer care – from finance,<br />
to spare parts, to a 24-hour emergency<br />
breakdown service.<br />
<strong>KRONE</strong> WINS GERMAN<br />
TELEMATICS AWARD 2018<br />
Krone has won the “German Telematics Award<br />
2018” for its innovative telematics trailer. The Commercial<br />
Vehicle Group’s technology is perfectly<br />
aligned to the varied requirements within logistics<br />
from today and tomorrow – which the jury has now<br />
recognised with the award in the category of “Telematics<br />
for Trailers”. The important and highly coveted<br />
Use the Krone Service Locater<br />
on our Website<br />
http://bit.ly/2hOmio0<br />
industry award, which was awarded for the first time<br />
two years ago, was presented by the ETM publishing<br />
house as part of the Commercial Vehicles Future<br />
Congress. The jury comprises professionals such as<br />
Heinz-Leo Dudek, professor and director of the Ravensburg<br />
University of Cooperative Education. It<br />
honoured Krone’s innovations in the field of commercial<br />
vehicle technology and telematics – particularly<br />
in the telematics for trailers, containers, swap<br />
bodies and asset tracking category. Ralf Faust, managing<br />
director responsible for the division, accepted<br />
the award in Berlin on behalf of all Krone employees.<br />
As head of the service department, he<br />
thanked his team for their efforts: “The jury was<br />
impressed by the Krone Telematics system architecture,<br />
and this award recognises all those joint<br />
efforts and ideas over recent years. Terminals in<br />
the vehicles and the central control area portal<br />
communicate effectively for all parties involved.<br />
Krone Telematics equips freight forwarders and<br />
logistics companies for the future – we make their<br />
vehicle management efficient.”<br />
IN BRIEF<br />
A PEEK BEHIND THE SC<strong>EN</strong>ES AT<br />
<strong>KRONE</strong><br />
The new YouTube channel “Krone Inside” provides fascinating<br />
insights into the Krone Commercial Vehicle Group. One of the<br />
video concepts will be helpful tutorials, explaining how to use a<br />
Box Liner for example, how to prepare a Mega Liner for loading,<br />
or how to order spare parts from Krone. There will also be features<br />
on members of staff, and other interesting reports from<br />
the company. New videos will be uploaded weekly.<br />
Krone Trailer on YouTube: www.youtube.com/KroneTrailer<br />
70 TRAILERS FOR A 70TH BIRTHDAY<br />
Seifert Logistics Group is to display the most important<br />
stages of the company’s history on the curtains of its Krone<br />
trailers. Seifert, based in Ulm, has ordered 70 Krone<br />
trailers for its 70th birthday, four of these will display<br />
the forwarding and contract logistics provider’s milestones<br />
on the side walls. Seifert Logistics was founded in 1947<br />
in Ehingen/Berg, in the state of Baden-Württemberg, as a forwarding<br />
company with five employees and three vans. Managing<br />
Partner Harald Seifert joined his father’s company in 1976. Today,<br />
the lorries with the blue, white and red logo travel to locations and<br />
customers all over Europe. Contract logistics has been a real driver<br />
of growth for some years now. Seifert Logistics has maintained a<br />
close partnership with Krone for many years.<br />
PRODUCTION CLOSER TO TARGET MARKETS<br />
According to a study by consultancy firm Miebach, fewer and<br />
fewer companies in industrialised nations are producing in<br />
far-flung locations abroad, and are instead placing emphasis<br />
on proximity to their sales markets. This concept – known as<br />
“nearshoring” – is already being utilised as a locational strategy<br />
by one in two of the companies surveyed, and 26 per cent<br />
saw nearshoring as a likely or very likely future trend. The study<br />
states that nearshoring is going to gain particular significance<br />
in Europe, whilst the expectation for North America is production<br />
in companies’ own country, known as “onshoring”. The<br />
trend towards nearshoring and onshoring will have an impact<br />
on the supply chain: the participants of the study expect it to<br />
become more complex.<br />
<strong>trailerforum</strong> 5
POWER<br />
ADVANCEM<strong>EN</strong>T<br />
THROUGH COURAGE<br />
Logistics is a powerful business that demands a lot of companies in the sector.<br />
In order to survive and overcome the many challenges of the future, what is required<br />
is both a strong foundation and the ability to take a leap of faith.
Photos: Krone, Team JenJavelin<br />
Tractor unit, trailer, load<br />
– the traditional combination<br />
weighs in at up to<br />
40 tonnes. It is propelled<br />
forward by around 500<br />
HP, combatting wind,<br />
centrifugal forces and<br />
vibration. Logistics requires<br />
power: physically<br />
in terms of materials<br />
and technology, as well as entrepreneurially – hauliers<br />
and forwarders in this sector have to prove themselves<br />
every day in order to remain successful and give their<br />
customers the best possible service.<br />
Strong companies act rather than react. They are<br />
dynamic, live by their values, take responsibility and<br />
earn the trust of their customers – according to Hermann<br />
H. Wala, author of the book “Meine Marke:<br />
Was Unternehmen authentisch, unverwechselbar<br />
und langfristig erfolgreich macht” (“My brand: What<br />
makes companies authentic, distinctive and successful<br />
in the long term”), published by Redline. As a<br />
coach and marketing strategist, Wala advises companies<br />
that want to utilise their power correctly over<br />
the long term. He is convinced: “Strength is usually a<br />
matter for the boss. Companies are strong when they<br />
have strong leaders – managing directors that run their<br />
business with passion and enthusiasm.” They also need<br />
employees that convey the company’s values authentically<br />
and passionately to the outside world: “It reaches<br />
right down to the driver, who delivers the goods to<br />
the customer’s door. The impression that he leaves is<br />
long-lasting. Every one of these drivers is an ambassador<br />
for the company.”<br />
MILESTONES FOR THE WHOLE SECTOR<br />
Wala firmly believes that a company cannot draw<br />
its power from financial success: “It is much more important<br />
that a company has a good corporate culture,<br />
in which employees can reach their full potential and<br />
enjoy working.” This is something that can be felt at<br />
Krone: as a family firm that has been based in Emsland<br />
for more than 100 years, Krone Commercial Vehicle<br />
Group is firmly embedded in the region – just like<br />
many of its employees. “This strong foundation gives<br />
<strong>trailerforum</strong> 7
POWER<br />
The piggyback trailer is lifted onto the wagon by<br />
crane. The chassis has to be able to sustain enormous<br />
bending forces in this process. Sustainability<br />
is a very important topic for Krone, as is<br />
flexibility: The vehicles are effective across a wide<br />
range of transport applications.<br />
»INDIVIDUALS’<br />
identification with the<br />
company<br />
is remarkable.«<br />
Ingo Lübs,<br />
Head of Marketing<br />
us the power to be very innovative,” adds Ingo Lübs, Head of Marketing<br />
at Krone.<br />
Throughout its history, the company has always set milestones<br />
for the entire sector – from the introduction of the<br />
long vehicle combination, to the first Mega Liner, to the Coil<br />
Liner for safe transport of steel coils. Krone was the world’s first trailer<br />
manufacturer and laid the groundwork for a load security system<br />
with the Multi Safe System, which has won multiple international<br />
awards. “The majority of our innovations have been brought about<br />
by employees and customers,” says Ingo Lübs. “It may come from<br />
someone working in assembly, or the chief technical officer. Each<br />
Individual’s identification with the company is remarkable, and<br />
everyone wants to come along on our journey to success.”<br />
COLLECTIVE INTELLIG<strong>EN</strong>CE<br />
Dr. Stephan Rammler is convinced that it is only through<br />
the power of the collective, and its intelligence, that success<br />
can continue to be ensured in future. The Founding Director<br />
of the Institute for Transportation Design (ITD) and Professor<br />
of Transportation Design & Social Sciences at Braun-<br />
schweig University of Art says: “The major challenges of the<br />
21st century can only be overcome by working with others.” He<br />
explains that it is important for hierarchical systems to be detached<br />
from decentralised concepts, based on flat hierarchies.<br />
“We Brands” is Hermann H. Wala’s name for companies that<br />
function through community – internally, but also with customers,<br />
which have transformed from consumers to partners on an<br />
equal footing. “We Brands have an emotional connection with<br />
their customers,” says Wala. A recipe for success that is easy for<br />
even small companies to implement: “They have to formulate values<br />
that they want to live by, and each and every employee must<br />
convey these values to the outside.” Details, such as an especially<br />
friendly telephone manner or little extra services, grab attention<br />
and stick in people’s minds. “It is a key benefit alongside an outstanding<br />
product, and a visible sign of entrepreneurial strength.”<br />
THE MUSCLE M<strong>EN</strong>: PIGGYBACK TRAILERS<br />
Krone’s piggyback trailers are an example of real physical<br />
strength. Whilst trailers for road transport are designed for loads<br />
up to a speed of 85 kilometres per hour, the piggyback trailers,<br />
which are placed on railway waggons, must be able to withstand<br />
up to 140 kilometres per hour. “When the entire trailer is lifted<br />
8 <strong>trailerforum</strong>
Sustainability is a very important issue for Krone, as well as flexibility: the vehicles are convincing across a wide range of transport applications.<br />
Photos: Krone, Team JenJavelin<br />
onto the waggon by crane and the crane hook is dangling in the<br />
air, enormous flexural forces are exerted on the chassis,” explains<br />
Harald Schäfer from Krone product management. With this in<br />
mind, the material underwent special reinforcement: in testing, it<br />
had to withstand a load of 50 tonnes.<br />
In addition, Krone made the front walls stronger and used<br />
thicker curtains weighing 850 grams per square metre – 500<br />
grams per square metre is sufficient on the road. The curtains<br />
must be sufficiently robust so as not to give way under abnormal<br />
peaks in pressure, which, for example, occur when two trains<br />
meet in a tunnel at high speeds. When new products are developed,<br />
the strain that they are expected to be subjected to is simulated<br />
in a computer program. The values obtained are fed into the<br />
design. These are theoretical values, the validity of which is then<br />
tested on the road. “We use prototypes to drive several thousand<br />
figures of eight on our grounds,” says Schäfer.<br />
On the road – assuming a payload of 27 tonnes – the front<br />
wall of a trailer has to withstand 13.5 tonnes of weight, with<br />
the side walls being subjected to just under eleven tonnes each,<br />
according to Code XL, which certifies the necessary strength<br />
for load securing. “Optimum load securing is extremely important,”<br />
says Schäfer. “For example, there are considerable<br />
centrifugal forces at work when the truck goes round a bend.<br />
If the load securing permits too much movement, the curtain<br />
can be damaged – a major safety and security risk.” Fahrzeugwerk<br />
Krone’s chassis are welded. This makes them flexible,<br />
as well as highly resilient. “Welding means sound and smooth<br />
transport: the trailer runs very quietly behind the tractor unit,”<br />
says Schäfer.<br />
LEARNING FROM TOP-LEVEL SPORT<br />
Withstanding the greatest strain, continually building up power<br />
and utilising it efficiently: these are all areas in which logistics<br />
can learn from professional sport. On 20 August 2016, Thomas<br />
Röhler threw his javelin 90.30 metres, winning the gold medal<br />
at the Olympic Games in Rio de Janeiro. The professional<br />
athlete uses his body’s strength to achieve top performance. “For<br />
me, power is the basis for explosive speed. It is what determines<br />
success in my discipline,” says Röhler. As he throws, his left foot<br />
is subjected to a load of around a tonne, even though the javelin<br />
itself only weighs 800 grams. However, it is a good 2.70 metres<br />
long. Getting this tool to accelerate requires an enormous<br />
amount of thrust from the entire body. “80 per cent of this energy<br />
comes from the lower body,” explains the athlete. “For us, the<br />
arm is more or less just there to guide the direction.” As would<br />
be expected, his training is diverse: Röhler does general fitness<br />
training, with power generally taking precedence over stamina.<br />
Added to this are the technical components. “In order to do well<br />
in a competition, everything has to come together: I must be in<br />
the right place mentally, my physical power must be on point, and<br />
I must have access to the best material,” says Röhler. Just like in<br />
logistics: there too, the best performance can only be achieved<br />
when man and technology work together in harmony.<br />
The energy that is required must be used with care –<br />
something that logisticians are all too aware of. Efficiency is also<br />
Krone Cinema<br />
Keep an eye on your goods on the go.<br />
Check our media centre and find the<br />
latest videos from around the world<br />
of Krone.<br />
Check our media<br />
centre:<br />
http://bit.ly/2iBWriZ
POWER<br />
important for Thomas Röhler, particularly when it comes to the throwing movement.<br />
“Javelin throwing is like a giant vector calculus,” he explains. “I have to get<br />
all of my energy into the tip of the javelin. Anything that isn’t concentrated there is<br />
wasted.” This concept even applies to training: “Only if I train efficiently am I using<br />
my time sensibly. Only then am I able to put time into injury prevention and therefore<br />
invest in my health.” It is important that he has a carefully tailored training plan<br />
that takes account of both short-term and long-term goals and is truly sustainable:<br />
“I could train in such a way that I would be able to throw two metres further this<br />
year, but that would be too risky for my health.”<br />
hard-working and employee-friendly companies are those that have the best chance<br />
of long-term success,” says Wala. “Only if we engage in vigorous debate, reflect seriously<br />
and take responsibility for our actions can we measure up to the high standards<br />
that modern markets and target audiences measure us against. Only then will<br />
these companies be and remain strong.”<br />
“A HEALTHY LEVEL OF CRAZINESS”<br />
However, ultimately, some risk is required: “Anyone that wants to stay<br />
ahead in top sport has to be able to rely on their training, as well as taking<br />
risks. Those that dare to go a little further always have an advantage. However,<br />
it is important that everything is organised and technically co trolled,”<br />
says Röhler. “Nothing can happen without years of continual hard work. You<br />
need patience, particularly on the road from young athlete to ambitious professional<br />
sportsperson.” After all, it doesn’t always all go right straightaway.<br />
Röhler believes that you need a healthy level of craziness, combined with creativity<br />
to come up with ideas that others might not have. “And you need a competent, reliable<br />
and strong team.”<br />
This team must be well managed. According to Hermann H. Wala, We Brands<br />
live by the power of courageous managers, who take action and continually drive<br />
the brand forward. You need “a management team that is ‘obsessed’ with the idea of<br />
what customers need today and will need tomorrow”. The customer knows what<br />
these companies stand for – and appreciates them for it. Wala has developed seven<br />
tools that companies can use to put themselves in a strong position. For example, he<br />
advises focusing on authenticity, trust and dynamism. “Lively, ambitious,<br />
Javelin thrower Thomas Röhler reaches distances of over 90 metres. This is how he secured the Gold<br />
medal at the Olympic Games in Rio de Janeiro. As he throws, his left foot is exposed to<br />
a load of around a tonne.<br />
BEING A “WE BRAND”: THE ROUTE TO SUCCESS<br />
In his book “Meine Marke – Was Unternehmen authentisch, unverwechselbar und langfristig erfolgreich macht” (“My brand:<br />
What makes companies authentic, distinctive and successful in the long term”) Redline publishing house, marketing strategist<br />
Hermann H. Wala analyses the success strategies of well-known brands such as Apple and Google, and sets out seven exciting<br />
approaches for other companies. At the heart of the book is the construct of “We Brands”, which create a special emotional<br />
connection between man, brand and medium, as well as securing themselves a unique position, standing clearly for their<br />
values and dealing with customers’ needs in a genuine manner. The author was responsible for group marketing at Hubert<br />
Burda Media and worked for leading advertising agencies before going freelance with his own consultancy firm Wala Strategy<br />
& Brand Consultants.<br />
Photos: Michael Steele/Getty Images, Redline
FACTS<br />
POWERING AHEAD<br />
Nature holds immense levels of energy. And it can be harnessed in a clever way to move goods by road. Transport is provided by powerful vehicles,<br />
which work tirelessly day in, day out.<br />
Sources: Kraftfahrt-Bundesamt, guinessworldrecords, windkraft-journal, bosch-presse, biologie-schule, weltderphysik, Volvo<br />
Diesel engine<br />
Petrol<br />
118,000 lorries<br />
In <strong>2017</strong> the average age of<br />
lorries in Germany was<br />
7.9 years old<br />
The number of lorries<br />
in Germany in <strong>2017</strong> was<br />
2.9 million<br />
vehicles.<br />
FROM THE<br />
GUINNESS BOOK OF<br />
WORLD RECORDS<br />
The heaviest piece of<br />
cargo ever transported by<br />
road weighed<br />
4,891 tonnes<br />
and was moved on<br />
688 tyres.<br />
THE LONGEST<br />
PARADE OF TRUCKS<br />
Comprised<br />
416 vehicles<br />
and took place in 2004<br />
in Dronten in the<br />
Netherlands.<br />
The proportion of<br />
German goods transport<br />
accounted for by<br />
lorries in 2016<br />
was around<br />
72 per cent.<br />
2.6 million lorries<br />
Volume of goods transport<br />
in the next 25 years<br />
+50 %<br />
Germany<br />
Due to high voltages and electrical currents,<br />
lightning can generate power levels of up to<br />
1,000 gigawatts.<br />
The energy that shines<br />
on earth by the sun<br />
each year is 15,000 times greater<br />
than global energy consumption.<br />
+200 %<br />
China and India<br />
At a good 13 per cent and just under<br />
7 per cent respectively, wind power<br />
and biomass are the two main<br />
sources of renewable energy in Germany’s<br />
energy mix, followed by solar and<br />
hydroelectric power.<br />
<strong>EN</strong>ERGY FOR<br />
ELECTRIC VEHICLES<br />
Energy supplier<br />
EnBW plans to have an<br />
electric recharging point installed<br />
at all of its around<br />
400 service stations<br />
by the end<br />
of <strong>2017</strong>.<br />
<strong>trailerforum</strong> 11
Photos: Krone, Imperial
PORTRAIT<br />
EMBEDDED IN CUSTOMER<br />
PROCESSES<br />
Imperial Logistics International develops intelligent logistics concepts<br />
for a variety of industrial sectors.<br />
Very seldom do European inland shipping<br />
companies conquer new frontiers – after all,<br />
their shipping routes generally end at the<br />
coast. So imagine the sector’s amazement<br />
when the maritime experts from the Shipping division<br />
at Imperial Logistics International got a completely<br />
new shipping link up and running, on the South American<br />
Hidrovía Paraguay-Paraná river network, in just<br />
under a year. Carsten Taucke, formerly the CEO of Imperial<br />
Shipping Group and now the boss of the parent<br />
company Imperial Logistics International, goes by the<br />
principle of “Follow the Customer”. When a major industry<br />
client enquired how large quantities of iron ore<br />
would best be transported from the mines in Corumbá,<br />
Brazil, to the steel works in San Nicolas, Argentina,<br />
one thing was immediately clear to Taucke<br />
and the South African parent group Imperial Holdings<br />
Limited: “We’ll go by water”.<br />
36,000 TONNES OF ORE PER ROUND<br />
Initial start-up resources came from the nearby river<br />
Rhine just under three years ago: two push boats<br />
and twelve barges from Imperial’s own fleet were taken<br />
to the new operating area on a heavy-duty ship.<br />
However, that wasn’t enough for the planned measures:<br />
the fleet soon had to be expanded. Today, seven<br />
push boats with 84 barges operate on the rivers Paraná<br />
and Paraguay. A 36,000-tonne load is transported per<br />
round trip, each of which takes around four weeks.<br />
“It was important for us to act and be perceived as<br />
a fair employer in Paraguay,” says Taucke, highlighting<br />
perhaps the most important factor in the remarkable<br />
venture’s success. “Only in this way can we meet the<br />
high standards in terms of punctuality, occupational<br />
safety and reliability in this far-away place.”<br />
These attributes do, of course, apply to the entire,<br />
extremely broad portfolio of services of Imperial<br />
Logistics International. Under this umbrella brand,<br />
Taucke has developed a versatile specialist firm that<br />
is deeply embedded in its customers’ production and<br />
logistics processes, with around 9,000 employees at<br />
170 sites throughout Europe and turnover of over 1.6<br />
billion euros. The company, headquartered in Duisburg,<br />
arose from the logistics activities of the Krupp<br />
group around the turn of the millennium, and is a 100<br />
per cent subsidiary of South African Imperial Holdings<br />
Limited.<br />
Large quantities of bulk goods are moved with push boat convoys on South American rivers.<br />
In its steel centres Imperial stores coils at<br />
perfect climatic conditions.<br />
<strong>trailerforum</strong> 13
PORTRAIT<br />
Imperial delivers components to the assembly lines of the automotive industry.<br />
»FOLLOW<br />
THE CUSTOMER.«<br />
Carsten Taucke,<br />
CEO Imperial Logistics International,<br />
Duisburg<br />
A WIDE RANGE FOR MANY DIFFER<strong>EN</strong>T SECTORS<br />
One key sector for Imperial is the automotive industry.<br />
Vehicle manufacturers and suppliers place their<br />
trust in construction components for engines or in-car<br />
electronics arriving on the conveyor complete and<br />
in time. Example from the BMW Group: For the car<br />
manufacturer’s worldwide spare parts supply, Imperial<br />
runs a spare parts warehouse in Wallerdorf, Lower<br />
Bavaria, that is as big as 25 football fields. The logistics<br />
expert has just managed to expand another contract<br />
from the Bavarian automotive manufacturer for transport<br />
between the factories in Munich, Landshut, Dingolfing,<br />
Regensburg, Wackersdorf and the field warehouses<br />
by six years. To complete this task, Imperial<br />
uses some 200 trucks and articulated lorries, including<br />
many Mega Liners from Krone. They primarily carry<br />
body and engine parts, being distributed from central<br />
production to the individual factories.<br />
Krone vehicles are also used for transporting<br />
from Imperial’s steel centres, where steel is stored<br />
under ideal climatic conditions until it is processed<br />
further, so that it does not corrode. Imperial also<br />
uses Coil Liners from Krone to transport steel<br />
products to metalworking firms or retailers.<br />
However, the inland shipping business “exported”<br />
to South America also still plays a key role in Europe:<br />
power plants and smelting works would grind<br />
to a halt if they didn’t have Imperial bush boats moving<br />
raw materials via rivers and canals. A fleet of over<br />
60 chemical inland tankers is able to transport all liquid<br />
products authorised for transport by inland vessel.<br />
Added to this are gas tankers and other river and<br />
sea-going vessels for coastal transport. Around 600<br />
motorised and non-motorised units make Imperial<br />
Europe’s biggest inland shipping company.<br />
NEW “SUPPLY CHAIN LAB” IN BERLIN<br />
Imperial is also out and about in the digital world:<br />
at the end of 2016, the logistics expert introduced its<br />
own “Supply Chain Lab” at the Sony Center at Potsdamer<br />
Platz in Berlin. “Here we work with logistics<br />
and IT specialists, our customers and IT students from<br />
the start-up scene to develop digital solutions that are<br />
specially tailored to the business model of Imperial<br />
customers,” reports Taucke. “The creative, open and<br />
uncomplicated interaction with all those involved is<br />
very inspiring for us, and ensures rapid implementation<br />
of projects.”<br />
Liquid goods transports are also part of the service portfolio<br />
on the road.<br />
14 <strong>trailerforum</strong>
TECHNOLOGY<br />
LONG VEHICLE COMBINATION POWER WITH SIX AXLES<br />
Krone has developed a lightweight version of the long vehicle combination<br />
specifically for high-volume transport.<br />
L<br />
ess fuel consumption per carrier: the long<br />
vehicle combination is known for its many<br />
advantages. For customers wanting to transport<br />
lightweight goods, Krone has a special<br />
vehicle in its range: a long vehicle combination with<br />
just six axles. For this new development at the vehicle<br />
production plant, a 2-axle tractor unit is combined<br />
with a 2-axle semitrailer and steering 2-axle dolly. This<br />
combination of vehicles is characterised by the trailer’s<br />
long wheelbase. The last axle of the semi-trailer is<br />
designed as a loadable axle so it is easy to drive through<br />
the “BO-Kraftkreis” (defined turning circle). The reason<br />
it is easy to drive through is because the air pressure<br />
when travelling around a corner changes in the<br />
bellows of the semitrailer. This artificially shortens the<br />
wheelbase via a shift in the centre of gravity. Due to<br />
the extended wheelbase, it can be used with a standard<br />
semitrailer to achieve optimum load distribution.<br />
Thus, the trailer is not just suitable for operating in<br />
By using long vehicle combinations, Güttler-Logistik save fuel and CO 2<br />
.<br />
the long vehicle combination train it also increases the<br />
flexibility of the hauliers in the fleet.<br />
LIGHTER AND CHEAPER “Customers mostly use it<br />
for high-volume goods in the automotive industry,<br />
for example,” explains Jens Rauer from Krone<br />
Product Management. “We haven’t had the vehicle<br />
in our range very long and we are already getting really<br />
positive feedback from our customers.” One of these customers<br />
is Güttler-Logistik based in Hof/Saale in Bavaria.<br />
The forwarding agent is using the double layer combination<br />
in the automotive area: They are using it to provide<br />
transport bumpers for the polymer specialist Rehau + Co.<br />
from Feuchtwangen in Middle Franconia to Zwickau in<br />
Saxony. The long vehicle combination does a good 1,150<br />
kilometres every day. “For us, the vehicle helps us to remain<br />
competitive,” explains Managing Director, Johannes<br />
Reuther. “It enables Rehau AG to move a whole 50 per<br />
cent more volume with just a small increase in costs –<br />
and with the same staffing levels, which, given the driver<br />
shortage in our industry, is a key issue.”<br />
With two fewer axles than on a standard type-3<br />
long vehicle combination, the combination is lighter<br />
making it possible to carry about 1.5 more tonnes. The<br />
acquisition and operating costs are not as high because<br />
a long vehicle combination with six axles consumes<br />
less fuel and has less tyre wear than a standard type-3<br />
long vehicle combination.<br />
MORE LOADING VOLUME USES UP LESS SPACE Special<br />
vehicles like these are increasingly in demand; the long<br />
vehicle combination is becoming increasingly customised:<br />
“In test operations, most hauliers have, of course,<br />
prioritised the acquisition of standard equipment that<br />
can be used irrespective of which long vehicle combination<br />
is being operated. By incorporating it into regular<br />
operations, market demand for more efficient and<br />
specific train combinations has increased.<br />
Politically, the regulation related to unlimited, distance-based<br />
regular operations for the long vehicle combination<br />
continues to apply based on the existing positive<br />
network. With solid, scientifically proven arguments,<br />
however, the vehicles speak for themselves: “The increased<br />
loading volume reduces CO 2<br />
emissions and fuel<br />
consumption by about 25 per cent per carrier,” says Rauer.<br />
“Additionally, two trips with the long vehicle combination<br />
replaces three conventional trips with a semitrailer,<br />
which eases traffic congestion on the roads. There is also<br />
less load on the road compared to the standard semitrailer<br />
due to the higher number of axles.<br />
Given the sharp increase in transport volume in Europe,<br />
long vehicle combinations are a sustainable and environmentally-friendly<br />
solution for modern logistics.”<br />
Photos: Imperial, Güttler<br />
Long vehicle combination in use<br />
You will find out everything you need to know in the<br />
new Krone video : http://bit.ly/2AH9wQn<br />
<strong>trailerforum</strong> 15
COOL LINER<br />
DUOPLEX STEEL<br />
The Krone Cool Liner Duoplex Steel is the specialist for highly<br />
sensitive pharmaceuticals, delicate flowers and and quick-frozen<br />
goods. It stands out due to its thermal efficiency and flexible<br />
loading: for example the Krone ISOWALL partition makes it possible<br />
to transport goods in different temperature zones.<br />
Door or shutter<br />
An insulated roller shutter saves time<br />
and makes handling on the ramp much<br />
easier. The optional side door is the ideal<br />
solution where goods need to be<br />
loaded or unloaded in a specific<br />
temperature zone.<br />
Division of cooling zones<br />
The Krone ISOWALL can be moved easily along<br />
the trailer length. It is well insulated and is<br />
tested in line with ATP. The sealing unit at the<br />
top and the innovative balance technique<br />
makes it easy to operate.<br />
Standard features<br />
Optional features<br />
Perfect temperature management<br />
An additional evaporator, ceiling-mounted<br />
to save space,, ensures perfect temperature<br />
regulation in multi-chamber systems.<br />
Flexible air duct<br />
The flexible, ceiling-mounted<br />
air duct distributes cold air evenly –<br />
even with double deck loading.<br />
Protection when docking<br />
A compression buffer, amongst other things,<br />
provides perfect protection – an extremely<br />
robust steel impact protection at the rear with<br />
integrated rubber spring pads. Roll compression<br />
buffers – four stainless steel rollers with a<br />
shock-absorbing core – also protect the rear<br />
when docking. A buffer strip under the container<br />
door gives even more protection. It consists of<br />
15 rubber profiles, which can be individually<br />
replaced. Two, solid impact buffers provide<br />
additional load protection.<br />
Functional<br />
door holder<br />
Optional rope-type<br />
door arrest,<br />
spring-supported.<br />
Illustration: Jelka Lerche<br />
16 <strong>trailerforum</strong>
IN THE SPOTLIGHT<br />
Bolted evaporator guard<br />
Bolted evaporator guard for maintenance<br />
and cleaning, HACCP compliant.<br />
Ferry Shackles<br />
Bolted shackles to ensure secure loading<br />
during ferry transport<br />
Flexible load securing<br />
Vario-lock load securing system with perforated<br />
rails in the floor and under the roof –<br />
perfect for securing flower containers.<br />
Load restraint or double deck bars offer further<br />
protection options.<br />
Optimum air-flow<br />
Stable aluminium profiles ensure the best front<br />
wall protection and optimum air flow due to<br />
the large profile sections.<br />
kg<br />
Illustration: Patrick Adamové<br />
One piece chassis<br />
The tensile forces are transferred to<br />
the continuous chassis of the Cool Liner,<br />
which protects the box during vehicle coupling<br />
and uncoupling. The forces involved when<br />
docking are also absorbed by the chassis.<br />
Simple railway transport<br />
The Cool Liner Duoplex Steel can also be<br />
supplied with crane pockets for combined traffic.<br />
kg<br />
Effective impact absorption<br />
Diagonal cross members between the main rails<br />
absorb rear-end impact. The substructure has<br />
been optimised for impact: The underride guard<br />
and lighting brackets are securely mounted and<br />
can be individually replaced if necessary.<br />
Large pallet box<br />
The pallet box, with an innovative cover and a<br />
low loading edge, has space for 36 European<br />
pallets. At a coupling height of 1,150<br />
millimetres, about 350 millimetres of ground<br />
clearance remain.<br />
Temperature recorder TR<br />
With the Krone TR temperature recorder,<br />
the usual temperature recorder on the front wall<br />
of the trailer is superfluous. Proof of temperature<br />
is sent directly to the customer via the<br />
Krone Telematics Portal by e-mail or fax, upon<br />
request before the load arrives.<br />
<strong>trailerforum</strong> 17
A WALK<br />
<strong>EN</strong>ERGY FOR THE WORLD<br />
According to experts, in order to counter climate change, we must fully exploit alternative sources of energy.<br />
Wind turbines are symbols of the turnaround in energy policy.<br />
Enercon is one of the largest manufacturers of wind turbines. Bernard Krone met the<br />
Managing Director Simon-Hermann Wobben at its head office in Aurich.<br />
Wind turbines utilise the power of nature: Mr Wobben,<br />
what do you personally find so fascinating about the<br />
power of the wind?<br />
Simon-Hermann Wobben: Wind is one of the largest<br />
– and at times unpredictable – forces of nature on<br />
this planet. So I find it even more impressive that we<br />
can control this enormous power with our technology<br />
and use a large number of people to sustainably<br />
produce and supply energy globally.<br />
Mr Krone, what potential do you see in alternative energies<br />
for the transport industry?<br />
Bernard Krone: The potential is undoubtedly big,<br />
and I am sure that we will see some interesting innovations<br />
here over the coming years. For example, we are<br />
working on a research project looking into the extent<br />
to which recovered braking energy can be used to operate<br />
energy consumers on the trailer. A refrigerated<br />
semitrailer which operates on the principle of energy<br />
recovery, otherwise known as recuperation, has also<br />
been developed. Another topic is, of course, the electrically<br />
driven tractor unit. That is also an exciting approach,<br />
just like the hydrogen combustion engine. And<br />
last but not least, there are even attempts to use wind<br />
power in the shipping industry by attaching computerdriven<br />
towing kites to cargo vessels, which<br />
then also pull the ship in addition to the motor.<br />
What does Enercon as a company draw strength from<br />
and how is it maintained?<br />
Simon-Hermann Wobben: At 33 years of age, Enercon<br />
is a relatively young family business. Even today,<br />
our company culture is still heavily characterised by<br />
the company’s founder, my uncle, Dr. Aloys Wobben,<br />
and his vision of “energy for the world”. His life’s<br />
» We offer our employees a<br />
high level of<br />
creative freedom<br />
with a lot individual<br />
responsibility. «<br />
Simon-Hermann Wobben<br />
work is continued by the Aloys Wobben Foundation<br />
founded in 2012, which secures the long-term independence<br />
and continued existence of the company.<br />
Right from the start, however, our well-qualified and<br />
motivated employees have been the key factor in this.<br />
We therefore continually invest in their education and<br />
training and in designing an ultra-modern workplace.<br />
We also offer our employees a high level of creative<br />
freedom with a lot individual responsibility; at Enercon,<br />
you can try things out. That promotes motivation<br />
and a spirit of innovation among the employees,<br />
which ultimately benefits both the company and our<br />
products.<br />
What do you personally draw strength from? What<br />
makes you strong in your commitment as an employer?<br />
Simon-Hermann Wobben: I personally see it as a privilege<br />
to be actively involved in such an elementary issue as<br />
energy supply and production and to constantly<br />
grow with the challenges we face – of which there are<br />
many in the wind power industry at the moment. Of<br />
course, that brings with it a lot of responsibility; but<br />
it also gives you the energy and motivation to continue<br />
addressing the diverse issues. It is also important to<br />
maintain a good work-life balance; I like to spend my<br />
free time at the weekends in the beautiful Emsland.<br />
What does the Krone Group draw strength from?<br />
Bernard Krone: One particular strength is our innovative<br />
capacity. If you want to be right at the forefront<br />
of developments, then you have to be in close communication<br />
with the customers and listen to what they<br />
need. You do also need a solid capital base of course.<br />
Krone has always been very well positioned here. To<br />
continue this in the future, we believe in consistent<br />
controlling and regularly questioning whether what<br />
we are doing is right, both from a strategical and a financial<br />
point of view.<br />
How do you feel Krone’s strength in your daily work?<br />
Bernard Krone: I get really excited by the extraordinary<br />
loyalty of our customers and our employees.<br />
Many of our customers, and employees too, have<br />
remained loyal to Krone over several generations.<br />
Each day, customers come to visit our production<br />
sites from all over the world when they order or<br />
collect vehicles. And their positive feedback about our<br />
ultra-modern and professional manufacturing further<br />
encourages us in our strategy.<br />
Enercon and Krone are family businesses: What<br />
strengths does that reflect for you?<br />
Simon-Hermann Wobben: As the management team<br />
in a family business, we have a particular responsibility<br />
to maintain in the long-term what has already been<br />
developed and we are also responsible for our employees.<br />
We therefore concentrate on what we do best: developing<br />
and producing the most technically advanced<br />
18 <strong>trailerforum</strong>
Photo: Stefan Schöning<br />
<strong>trailerforum</strong> 19
A WALK<br />
» We are increasingly<br />
in demand as a<br />
mobility<br />
service provider.«<br />
Bernard Krone<br />
and highest quality wind turbines on the market. Our<br />
independence is a key commodity in growing over the<br />
long term using our own resources and in fulfilling our<br />
responsibilities.<br />
Bernard Krone: For Krone, responsibility is also one<br />
of its key strengths: responsibility for our customers,<br />
employees and suppliers, as well as for our environment<br />
and the region. Krone is 111 years old and<br />
is now being run by the fourth generation. And, of<br />
course, I am conscious that in a few decades time, I<br />
will be handing the business over to the next generation.<br />
Apart from that, medium-sized family companies<br />
are simply faster in their processes than large corporations,<br />
resulting in, for example, a higher level of innovation.<br />
How do your customers benefit from your strengths?<br />
Simon-Hermann Wobben: Our claim to be a leader<br />
in technology and quality is shown in the constant development<br />
of our technology. Recently, in September,<br />
we presented our new Three-Megawatt Class. Even<br />
with these new turbines, we can guarantee individual<br />
solutions for our customers that meet the highest of<br />
quality and technological standards, and market-based<br />
requirements. Due to our decentralised structures, we<br />
remain close to the customers and are always in personal<br />
contact. This enables us to act with maximum<br />
flexibility and ensure high quality standards, which<br />
our customers have relied upon for over 30 years.<br />
Bernard Krone: Our customers want high-quality vehicles<br />
at a fair price. We are also increasingly in demand<br />
as a mobility provider: topics such as full service,<br />
connectivity and also ecological aspects are<br />
becoming more and more important. We have responded<br />
to this trend and offer professional, practical<br />
product solutions for all matters related to the trailer<br />
so that every customer can choose the right services<br />
for them. Whether financing, a fast spare parts network<br />
or full service, we are a strong partner.<br />
ABOUT SIMON-HERMANN WOBB<strong>EN</strong><br />
Simon-Hermann Wobben, born in 1982, is Managing Director of<br />
Enercon together with Hans-Dieter Kettwig and is responsible for the areas<br />
of production, research & development, staff, quality and HSE. Wobben<br />
studied business administration and started working at Enercon in 20<strong>02</strong>.<br />
As the nephew of the founder, Aloys Wobben, he has grown up with<br />
the company. He has been a member of the Board of Directors of the<br />
Aloys-Wobben Foundation since 2013.<br />
20 <strong>trailerforum</strong>
COLLECTORS<br />
OFF TO A GREAT START!<br />
Extended trailers or an artistically designed tarpaulin: These companies rely on the proven quality of Krone trailers.<br />
ST. LUKAS-HEIM<br />
WANDT SPEDITION<br />
St. Lukas-Heim, whose activities include running housing<br />
for people with disabilities in the Emsland region, celebrated<br />
its 50th anniversary with a big party in Papenburg. Krone<br />
donated a tarpaulin, designed by residents of the facilities,<br />
for the home’s trailer on this special occasion.<br />
This semi-trailer, equipped with Krone Telematics, promotes a research project<br />
on the environmentally-friendly use of lorries at the TU Braunschweig.<br />
In addition to the Wandt Spedition from Braunschweig, Krone Commercial<br />
Vehicle SE is an important partner in this project.<br />
SASTRANS<br />
Sastrans, founded in Przystajn<br />
(Silesia / Poland) in 2003, is a Europewide<br />
transport operator. The company’s<br />
fleet includes a 100 curtainsider trailers.<br />
The 100 th vehicle is a new Krone<br />
Mega Liner.<br />
Photos: Stefan Schöning, pixelio / Rainer Sturm, Krone<br />
MEGATRANSLAW<br />
This Polish forwarding company Megatranslaw was founded in 2004.<br />
Its big breakthrough came in 2010 when it made its venture into<br />
the international transport market. Now the company<br />
has just taken delivery of its 100th trailer from Krone.<br />
SPEDITION BODE<br />
Uwe Zemke and Torsten Kreibig, drivers at Spedition Bode, have collected two extended trailers (14.9 metres)<br />
for the company. The cargo is moved between Lübeck and Stockholm via a train service.<br />
<strong>trailerforum</strong> 21
WORK-LIFE BALANCE<br />
MALTE SCHRÖDER<br />
AGE: 32<br />
HOBBY: MOTORSPORT<br />
SINCE: 2010<br />
» THAT IS JUST PURE <strong>EN</strong>ERGY «<br />
Since 2009, Malte Schröder from Krone Quality Assurance has<br />
devoted himself to motorsport, already clinching a number of<br />
championship titles with his 1983 Suzuki GSX 1100.<br />
In 2009, Malte Schröder was a visitor at the Great German<br />
Road Race in Bremerhaven. One year later, he stood at<br />
the start of Germany’s largest motorbike road-racing event<br />
with his own machine - in front of 20,000 onlookers. As the<br />
adrenalin pumps through his body, Malte Schröder knows: “This<br />
is my sport.”<br />
The 32-year old, who works in quality assurance<br />
at Krone and monitors chassis quality<br />
in the quality control department, read<br />
up a lot and bought a racing licence from<br />
the “Motorsportbund” and a 1983 Suzuki<br />
GSX 1100. He rebuilt the motorbike so<br />
that he could compete in the IG Classic Superbikes<br />
racing series (CSBK). Classic superbikes<br />
date from the period before 1985 -<br />
once high-tech machines, they are today<br />
much coveted vintage items: “They are very rough. It is just pure<br />
energy.”<br />
30 SECONDS QUICKER<br />
His first race was sobering: On his favourite race track in<br />
Schleiz, he rode a 3.6-kilometre route in 2.03 minutes; he has<br />
since managed it about 30 seconds quicker. He has trained intensively<br />
for it and became AMA Legend Champion in 2013, 2015<br />
and 2016. Malte Schröder does ten races each season; he travels<br />
to the Czech Republic, Belgium, France and Holland. He is also<br />
involved in the IG Classic Superbikes Association. “I was its first<br />
chairman in 2016. I picked up a lot of things from the organisational<br />
work that I use in my job as well.” Malte Schröder has a lot<br />
of support and can easily take holidays, for example, when a race<br />
is coming up. He has five sponsors, his family are right behind him<br />
and his partner often goes on tour with him at weekends.<br />
Even today, it is the moment just before the race starts - when<br />
the red light on the starting lights goes out - that fascinates him<br />
the most. “In that moment, I think of nothing else - I am 100% focused.”<br />
He also applies this experience in the office: “On the motorbike,<br />
you have to make instant decisions. That has made me a<br />
lot more confident.”<br />
MARTIAL ARTS MEETS<br />
DANCE AND ACROBATICS<br />
Anatoli Wolfram from technical order processing<br />
coaches and teaches capoeira in his spare time.<br />
The Brazilian art of movement which combines martial<br />
arts, dance and music-that’s Capoeira. Two capoeiristas<br />
face each other whilst instruments such as the Berimbau<br />
and drums are played.<br />
“I immediately liked the versatility,” explains Anatoli Wolfram,<br />
who has been practising capoeira himself for about six<br />
years. In his working life, the 35 year-old works in the technical<br />
order processing department at Brüggen, where he enters new<br />
purchase orders, creates parts lists and answers any technical<br />
questions. The interaction of capoeristas is similar to working<br />
in a team. “I think you are more sensitive and empathetic. You<br />
develop more understanding for others and can therefore better<br />
respond to their needs. Concentration is also something I have<br />
learnt, and my work requires fast reactions and attention to detail<br />
too: I have to read construction specifications very carefully<br />
and work with numerous spare parts on the parts lists.”<br />
ALSO A COACH<br />
Anatoli Wolfram first came into contact with this extraordinary<br />
sport in 2011 at the Unisport in Vechta, where he lived<br />
during his dual study programme. “I tried it out and liked it<br />
straight away,” he remembers. He kept it up and trained intensively.<br />
He quickly gained experience and took the exams. Just<br />
like in karate, you need to do these in capoeira to earn your<br />
belts. Later, he came across a training group in his hometown of<br />
Lingen. He has since taken over as coach. Today, he teaches one<br />
adult group and one for children aged six to eleven. The sport is<br />
demanding: The movements are complex and it challenges the<br />
whole body. Adults benefit from it as it strengthens the back.<br />
Children can use it to act out their natural urge to move. “Capoeira<br />
is quite an individual sport but really, it is much more<br />
than just sport; it is in fact a philosophy of life,” explains Anatoli.<br />
“You have to like it and give yourself up to the acrobatics, the<br />
movements. I really like it.”<br />
ANATOLI WOLFRAM<br />
AGE: 35<br />
HOBBY: CAPOEIRA<br />
SINCE: 2011<br />
22 <strong>trailerforum</strong>
PORTRAIT<br />
The cooperation began at the IAA 2016: Since then, the Hegelmann Group has purchased 1,000 Krone trailers. In 2018, it opens a new logistics center in Kaunas, Lithuania, with an area of over 25,000 square meters.<br />
» WH<strong>EN</strong> THE GOING GETS TOUGH, WE’LL BE THERE «<br />
The Hegelmann Group is a specialist in all kinds of custom transport solutions –<br />
particularly for spot transport at short notice.<br />
Photos: private, Hegelmann Express<br />
Sunday, at 7pm - a phone call: a big client<br />
needs 20 mega trailers – later today, for<br />
the same day. “For orders like this, you<br />
need both the technology and the flexibility<br />
to implement it, as well as motivated employees<br />
to organise it all on a weekend,” explains<br />
Siegfried Hegelmann. He is one of the managers<br />
at the Hegelmann Group who provides exactly<br />
that for your customers. As experts in Europewide<br />
transport of various specifications: special,<br />
standard and non-stop express deliveries, the Hegelmann<br />
Group moves around 2,000 vehicles in its<br />
scheduling. “When the going gets tough, we’ll be<br />
there.” – Hegelmann summarises a challenging business,<br />
where the daily individual needs of its customers<br />
determine which transport requirements his company<br />
handles. In doing so, you are often at the limit<br />
of what is physically possible: “We provide the full<br />
range of services a lorry has to offer.” In order to manage<br />
that, above all you need good personnel management:<br />
“Our qualified team is large enough to cover the<br />
peaks that arise and due to our multilingualism, we<br />
don’t have any language barriers with our international<br />
customers.”<br />
900 PER C<strong>EN</strong>T GROWTH IN SEV<strong>EN</strong> YEARS<br />
In the coming year, the Group will be celebrating its<br />
20th anniversary: the company was founded by the Hegelmann<br />
brothers in 1998. Back then, it started out with just<br />
one lorry; now it has become international: In addition to<br />
its original site in Karlsdorf-Neuthard in Baden Württemberg<br />
in the district of Karlsruhe, the Group also maintains<br />
other sites in Germany and abroad, including in Spain, the<br />
Czech Republic, Poland, Lithuania, Latvia, Estonia, Romania<br />
and Kazakhstan. More recently, it is also represented<br />
in France and the Ukraine. At 900 per cent, growth<br />
has been disproportionately high in the years since 2010.<br />
“We are drawing <strong>2017</strong> to a successful close, too, and aim<br />
to continue this development up to 2<strong>02</strong>0.” That should be<br />
achieved by further diversifying the range of services and<br />
developing existing key accounts. In addition to the automotive<br />
and silo transport areas started in <strong>2017</strong>, a specialist<br />
department for air freight is currently under development.<br />
For a while now, the Group has been concentrating on geographical<br />
subsidiary locations like Scandinavia and the CIS<br />
countries, as well as the transport market in central Europe.<br />
“Are special deliveries actually needed? We see evidence of<br />
demand for these day-in, day-out - from industry players<br />
and small and medium-size businesses,” explains Siegfried<br />
Hegelmann. “Customers particularly appreciate our ability<br />
to handle large fluctuations in volume and to do all that<br />
with excellent service.”<br />
SUPPORT FROM COMPET<strong>EN</strong>T SUPPLIERS<br />
He and his team must prove their high level of problem-solving<br />
expertise again and again and create customised<br />
and tailored concepts. “That asks a lot of us and our<br />
employees. But it is also very exciting.” Siegfried Hegelmann<br />
is well aware that the main reason he can stay on this<br />
path is because he is supported by competent suppliers like<br />
Krone Commercial Vehicle Group. “We maintain close ties<br />
and value their good advice,” says the businessman. “We<br />
need a wide range of vehicles for our flexible services - from<br />
Profi Liners to the silo truck with the appropriate superstructures<br />
and certifications.” In the past twelve months,<br />
the Hegelmann Group has purchased 500 additional<br />
vehicles and wants to further increase that number by up to<br />
1,000 next year. “We are regularly fully booked, which is why<br />
we are expanding the fleet so significantly,” explains Hegelmann.<br />
Further locations in Europe will also be set up in order<br />
to offer customers even more flexibility.<br />
<strong>trailerforum</strong> 23
FROM THE CUSTOMER<br />
TO THE DEVELOPER<br />
Maximum security and the best possible quality play an important role in refrigerated<br />
medicine transportation. Given this fact, Krone involves the pharmaceutical<br />
company Teva as a committed partner in its innovative endeavours.
PERFECT REFRIGERATION<br />
At Teva, the vehicle fleet is organised as its<br />
own specialist fleet and transport<br />
management department.<br />
The vehicles are equipped with complex security systems.<br />
Photos: Holger Jacoby, fotolia/gitusik<br />
Photos: Nico Pudimat<br />
E<br />
ffective delivery for a rapid recovery. The pharmaceutical<br />
brand Ratiopharm, which has been part of the<br />
Teva Group since 2010, has used this slogan to attract<br />
customers for more than two decades. Ratiopharm<br />
created an advertising classic and became the best-known<br />
pharmaceutical brand in Germany. Teva thus became the market<br />
leader in the European market for generic medicines – i.e. copies<br />
of drugs that have the same active ingredients and are already<br />
available under a brand name.<br />
MEDICINES ARE A MATTER OF TRUST<br />
One of Teva’s success factors in Germany is the company’s<br />
own vehicle fleet. It is structured as a specialist department simply<br />
called “Fleet and Transport Management” and employs 55<br />
staff. at the company’s German headquarters in Ulm. Its annual<br />
transport capacity covers around 500,000 palettes. Through<br />
paired transport operations and Europe-wide round trips, it is 90<br />
per cent utilised. “We drive with an above-average capacity utilisation,”<br />
affirms Bernd Schlumpberger, who is responsible for all<br />
the transport activities at Teva Germany.<br />
The fleet consists of more than 70 specialised commercial<br />
vehicle units for pharmaceuticals. “Medicines are a matter<br />
of trust and require a highly reliable supply chain without<br />
security loopholes,” emphasises Schlumpberger, who obtains<br />
an increasing number of his trailers from Krone. Even today,<br />
around 25 per cent of his towed units come from Lübtheen, the<br />
Bernd Schlumpberger sees<br />
himself as a<br />
»PASSIONATE LOGISTICIAN«.<br />
Quality and<br />
specialisation are,<br />
in his opinion,<br />
key factors for success.<br />
Krone production site in Mecklenburg-Vorpommern. In the future,<br />
this percentage will increase significantly.<br />
Sophisticated security devices are essential for Teva.<br />
Since 2014, Teva and Krone have cultivated an innovative<br />
partnership, which they use to develop practical solutions together.<br />
Bernd Schlumpberger contributes to this with his high level<br />
of commitment and many years of practical knowledge. “We are<br />
in close contact with the development department at Krone and<br />
have already implemented some safety solutions,” explains the<br />
practitioner. A visible result of the cooperation is Krone’s high-security<br />
pharmaceutical trailer, which Teva has been testing every<br />
day since March 2015 - predominantly on trips with increased<br />
hazard potential, to Italy and Great Britain for example. These<br />
countries include particularly risky destinations, due to the continuing<br />
refugee situation, amongst other things. “In Calais, people<br />
continue to try and get into freight compartments on lorries so<br />
they can get to England,” reports Schlumpberger.<br />
SUCCESSFUL PARTNERSHIP<br />
An important detail of the high-security pharmaceutical trailer<br />
is the closely-laid electrical circuits in the side walls and in the<br />
roof. As soon as the outer skin of the trailer is broken, the system<br />
alarm goes off. Another safety solution jointly developed by<br />
Krone and Teva is a special door lock, which can be GPS-controlled<br />
and operated solely by dispatchers. As soon as the door<br />
is closed, the system automatically creates a new unlocking code.<br />
<strong>trailerforum</strong> 25
FLEET AND<br />
TRANSPORT MANAGEM<strong>EN</strong>T<br />
Teva Germany’s own fleet continuously represents the company’s most<br />
well-known pharmaceutical brand: All lorries are orange and carry the<br />
Ratiopharm logo. Teva uses them to handle GDP-compliant procurement,<br />
distribution and factory logistics as well as express and special<br />
transport services in the areas of high-security and hazardous goods.<br />
Back-up solutions, such as the provision of mobile warehousing space,<br />
complete this business area’s range.<br />
In its logistics services, Teva sets high standards in safety and quality, and thereby acts as a role model.<br />
The dispatcher only informs the driver of the code shortly before<br />
the next time they need to open the door. The trailer also has a variety<br />
of cameras and a built-in telematics system.<br />
“The security solutions installed in the high-security pharmaceutical<br />
trailer have proven themselves over two years.<br />
We are therefore now increasing the number of these vehicles<br />
in our fleet,” explains Schlumpberger, who since 2013<br />
has also regularly had the legal security of his vehicle fleet<br />
management audited by independent experts. This annual compliance<br />
check not only examines the technical condition of the<br />
tractor units and trailers but also the whole organisation, including<br />
planning and administration. “Even for lawyers, the German<br />
and European regulatory maze has become confusing. A few pitfalls<br />
lurk amongst ADR, GGVS (Carriage of Dangerous Goods),<br />
GüKG (German Road Haulage Act), HGB (German Commercial<br />
Code), Fahrpersonalverordnung (regulation about driving<br />
personnel) and the Criminal Code,” says Schlumpberger. “It is<br />
difficult to keep up with the increasing number of regulations<br />
with their extensions, new additions and changes. Given this, an<br />
external check gives us the assurance we need.” Teva passed the<br />
check this year for the fourth consecutive time with a compliance<br />
rate of 100 per cent - the first logistics service provider to do so.<br />
On all levels, the logistics service from Teva in Germany serves as<br />
a model for maximum safety and quality. The high security pharmaceutical<br />
trailer from Lübtheen caps off the whole ensemble.<br />
26 <strong>trailerforum</strong>
VIEWPOINT<br />
PROMPT ANSWERS<br />
AND FAST SERVICE<br />
FOR CUSTOMERS<br />
IS<br />
NO<br />
SE<br />
FI<br />
EE<br />
RU<br />
DK<br />
LV<br />
Andreas Völker, Head of Sales & Key Accounts International at<br />
Krone, is responsible for the company’s combined sales force.<br />
IE<br />
GB<br />
NL<br />
BE<br />
LU<br />
FR<br />
CH<br />
DE<br />
CZ<br />
AT<br />
SI<br />
HR<br />
PL<br />
SK<br />
HU<br />
LT<br />
RO<br />
BY<br />
UA<br />
KZ<br />
PT<br />
ES<br />
IT<br />
BA<br />
ME<br />
AL<br />
RS<br />
GR<br />
MK<br />
BG<br />
TR<br />
Rabat<br />
MA<br />
DZ<br />
Algier<br />
IL<br />
Photos: Nico Pudimat, Krone<br />
How do you manage the relationship between customer<br />
and manufacturer?<br />
The customer must be happy with his decision to go with<br />
our product and our service and we must show him that<br />
he has made the right choice. If we manufacturers lose<br />
ourselves in systems and rulebooks, it is not good for an<br />
active relationship with the customer. Therefore, the old<br />
maxim “The customer is king” needs to be heeded: If we<br />
do this, we not only have good products but also satisfied,<br />
loyal customers.<br />
What does this mean for sales?<br />
Nowadays we do more than simply sell steel and rubber<br />
products, we are sought-after as consultants and accompanying<br />
service providers. Customer requests and requirements<br />
are becoming more and more complex, and that<br />
demands more comprehensive consulting work and,<br />
happily, more personal contact from the sales team too.<br />
Which markets are you concentrating on in particular?<br />
Poland is an exciting market, which we are monitoring intensively.<br />
Its development as a transport country is very exciting.<br />
Russia, Eastern Europe’s largest country, is also on the<br />
move and is overtaking us. Romania is also showing how innovative<br />
they are - economically, it is a country with huge potential<br />
that has so far been underestimated. Overall, the Eastern<br />
European market is developing really well.<br />
And what are the areas you are focusing on within the<br />
Krone Commercial Vehicle Group?<br />
Krone has founded eight subsidiaries abroad within a<br />
short amount of time. More are planned. We are therefore<br />
consolidating our position in the international arena<br />
as a competent contact partner and service provider for<br />
the logistics industry, and orders that are managed locally<br />
- by this I mean financing and repurchase values - are<br />
easier to process. Developing subsidiaries with their own<br />
profiles not only reflects mutual trust but it also shows<br />
that we take our responsibility and obligation seriously as<br />
an employer.<br />
Does power play a part in sales?<br />
Power in terms of energy, commitment, charisma and<br />
stamina? Yes, because the pace has become harsher and<br />
pressure has increased. Customers are demanding punctual<br />
service and prompt answers to support them when<br />
making their decisions. Digitisation and data collection<br />
also pool manpower. Investments, too, such as building<br />
our distribution centre for spare parts in Herzlake, were<br />
decisions made with power, which gives strong support<br />
to our sales work.<br />
ABOUT ANDREAS VÖLKER<br />
Andreas Völker was born in 1966 in Werlte and graduated<br />
in mechanical engineering. He wrote his thesis in England<br />
and worked for four years as a sales engineer in Malaysia,<br />
among other things. He moved back to his home area of<br />
Emsland 15 years ago, where he now manages international<br />
sales for Krone.<br />
<strong>trailerforum</strong> 27
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