VANDEU analysis Presentation by Atul Kumar

By:- Atul Rajput, Himesh
MBA (Dr. C.V. Raman Univeristy)

History Since 1976
MAKE LIFE MORE BEAUTIFUL
George Vandeu and RDK founded Vandeu in 1976.They created a Multi-brand retail store named Vandeu. RDK began his career in sales
with other brands’ shoes like Nike, Adidas and many more to pick up expertise and connections in the shoe industry to help us in our
own brand’s development and positioning in future.
Nittin Kathuria, a young and dynamic innovator and entrepreneur, from the footwear industry, reintroduced and reinvigorated the
Vandeu brand in 2015 starting from India and taking it world-wide within only one year. Vandeu focused on designing, developing, and
marketing his own unique brand. And he saw the opportunity in Women Sports shoes and casual shoes, so he aimed for appealing to
young and hip consumers. In line with his focus on women and lifestyle, Vandeu’s team works on comfort technology so as to introduce
"WC Memory Cloud Foam" with unmatched comfort in the industry.
Vandeu Today.....
Vandeu is now a global leader in footwear. With more than 1,000 styles designed, developed, and marketed for women, men, and
children, Vandeu focuses on two distinct categories of footwear:
Lifestyle offers WC Memory Cloud Foam: Contours to the singularity of your foot for ultimate comfort.
Vandeu offers Youth and VGO series with WC Memory Cloud Technology
VGO (Women Series) Technology boasting high-rebound cushioning and other materials made specifically for athletic walking.
Youth (Men Series) offers innovation in technology that facilitates a mid-foot strike coupled with cushioning and impact
protection.
www.vandeu.com

Logo
Their symbol is the " Balck Panther"
which stands for courage,
determination and freedom. It was
chosen as an appropriate response to
the Footwear Brand Vandeu Logo., The
while rooster and its slogon, " Leap a
Head. The reflection of Logo the energy
and freedom of this Vandeu can be
seen in its products.
Brand logo Theme
Black and Golden color
Black color Associated with power, elegance, formality, death, evil, and mystery.
Golden Color Associated with abundance and prosperity, luxury and quality, prestige and
sophistication, value and elegance, the psychology of this color implies affluence,
material wealth and extravagance.
www.vandeu.com

Achievement
Vandeu Win Zee Pride of Punjab Haryana and Himachal award.
Zee Pride of Punjab-Haryana and Himachal Award Governor of himacal pradesh SHRI ACHARYA DEVVRAT technical education minister of Punjab SHRI
CHARANJIT SINGH CHANNI awards Vandeu for his valuable contribution in Social Activity.
Vandeu is the only company that has this almost exclusive and noble policy of donating one pair of shoes for every pair of shoes purchased from us. Our
Shoes for Charity are brand new and made for both school and play. We provide multiple styles and offer a range of sizes to fit kids from toddlers to
teens.To date we have donated thousands of shoes to the neediest of kids across schools in India. We have also been recognized as a responsible corporate
citizen for this unique and noble initiative.
www.vandeu.com

Technology
INTRODUCING INNOVATIVE TECHNOLOGY SHOE WITH
WC MEMORY CLOUDFOAM
-Pillow Walk -
WEEKEND
DAY
WC MEMORY CLOUDTM
NIGHT
Function
* Shock absorption
* Fatigue resistance
* Tender feel and comfortable
* Pressure distraction
* Mildew resistance, anti-bacteria
* Deodorant *Anti-slip, wear-resistance
WORK
THE RUNNING TECHNIQUE
WELCOME
TO A NEW
EXPERIENCE
3
1
4
FOOT-
STRIKE
STAND
3
1
PUSH-OFF
3
2
1
MOMENTUM
1
2
2
www.vandeu.com

Product
RUNNING & TRAINING
VGO Women Collection
YOUTH Men Collection
SPORTSTYLE
ROCKSTAR
(Men & Women Collection)
KIDS
ROYAL SKOOL
(School Shoe Collection)
www.vandeu.com

RUNNING & TRAINING
VGO by Vandeu®. A new women footwear
collection combining Sports and lifestyle,
wellness. Active. Versatile. Comfort, style,
and flexibility with the VGO by Vandeu®
women shoe collection. Designed to be
worn. Soft woven mesh fabric and super
flexible knit fabric upper in a slip on sporty
walking and comfort athletic shoe with
stitching detail. Comfort insole and
midsole design.
Sivi Boora,
International Boxing
Indian Player, Vandeu.
by vandeu
Pillow walk
TM
www.vandeu.com

RUNNING & TRAINING
Youth Performance from VANDEU is a line
of trend-right casuals with a wider toe box
for men who want all-day comfort without
compromising style. Characteristics include
comfortable outsoles, Memory Foam
insoles and quality synthetic material
uppers.
VANDEU Memory Foam styles are designed
with a high volume memory foam insole
that will contour to your foot and provide
greater comfort. The lightweight and ultrasoft
looks also feature a flexible outsole
and soft uppers, some of which feature
bio-engineered mesh uppers. This category
features bright, multi-color and solid basic
coloured uppers.
YOUTHTM
by vandeu
PERFORMANCE
Dinesh Mehta is an
Indian Bollywood and Television actor.
www.vandeu.com

SPORTSTYLE
VANDEU’s Sportstyle offering represents
our broad range of sports-inspired lifestyle
collections. It provides our consumers with
day-to-day favorite footwear and apparel
to meet their demands of a sporty lifestyle
and serve all needs from basics to
premium.
Rockstar
with
WC MEMORY CLOUD Foam
Women Rockstar Collection
www.vandeu.com

Vandeu—A Story in Numbers
Vandeu is an international enterprise specialized in Designing, Developing, Manufacturing and marketing
his own unique brand professional & Casual Sports Shoes since 1976.
NOW A DAYS
3+
7+
30+
40+
80+
1500+
15000+
VANDEU R&D centers located in United State, China and India.
Countries and regions are selling Vandeu Products.
Vandeu registered in more than 30 countries.
Years of experience focus on sports industry.
Researchers and professional designer in Vandeu R&D Department.
People are working for Vandeu.
Points of Sale in the World.
www.vandeu.com

Thank You for Your Attention!