Crunch by Nuffnang: Issue 4
In this issue, Crunch celebrates Girl Power in the social media industry in conjuction with Internation Women's Day. From celebrating amazing women to exploring gender roles and differences, we give you a dose of women empowerment.
In this issue, Crunch celebrates Girl Power in the social media industry in conjuction with Internation Women's Day. From celebrating amazing women to exploring gender roles and differences, we give you a dose of women empowerment.
- No tags were found...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
ISSUE 4 03 / 18<br />
FROM IMAGINATION TO RUNWAY<br />
#GIRLBOSS KITTIE YIYI<br />
“MEN ARE FROM MARS,<br />
WOMEN ARE FROM VENUS”<br />
ON SOCIAL MEDIA TOO?<br />
“SO, WHEN ARE YOU GONNA<br />
GET MARRIED AH?”
CONTENT<br />
1. Editor’s Note<br />
Girls, Girls, Girls 03<br />
2. Talent Feature<br />
Celebrating Girl Power with<br />
#GIRLBOSS Kittie Yiyi 04<br />
3. Talent Scout<br />
Influencers you need to Follow 08<br />
4. To Malaysia, with Love<br />
“So, When are you going to Get Married ah?” 10<br />
5. Trend Report<br />
Men are from Mars, Women are from Venus? 14<br />
6. A Piece of Community<br />
#PRESSFORPROGRESS 18
EDITOR’S NOTE<br />
GIRLS,GIRLS,GIRLS<br />
Hello all!<br />
It’s the start of the month and we are here to<br />
present you with yet another serving of <strong>Crunch</strong>y<br />
and tasty content!<br />
I am super excited about this issue, because<br />
we get to talk about one of my favourite topics,<br />
which is celebrating Girl Power in our industry.<br />
Since the 8th of March is International Women’s<br />
Day, our team thought it would be perfect to give<br />
our take on amazing women who are out there<br />
kicking ass everyday.<br />
Since I was young, I’ve watched my mother<br />
plunge into her career in education with so<br />
much passion, and does all she can to make a<br />
difference in her students’ lives. When she comes<br />
home from work, she plays the role of “wife”<br />
and “mum” with chores and <strong>by</strong> giving her family<br />
good food on the table each day, together with<br />
an abundant serving of love and care. Watching<br />
her as I grew up made me vowed to be a strong<br />
woman like her one day, where I can achieve<br />
fulfillment in both professional and personal<br />
aspects of my life.<br />
Hence, it has been such a blessing to enter the<br />
social media industry. I’ve gotten to know so<br />
many outstanding, inspirational women who work<br />
hard and make a difference in whatever they do.<br />
I have come to learn that fancy speeches and<br />
big events aren’t the only ways to celebrate<br />
womanhood and feminism. The easiest way you<br />
could do it is <strong>by</strong> working really hard and being<br />
awesome at what you do. Just like how my mum<br />
has been a role model to me, I urge all girls (and<br />
boys! out there to keep doing what you are doing,<br />
and strive to be the best at it. You never know,<br />
you might just inspire someone else to do<br />
the same.<br />
Read on as we talk about Girl Power, and even<br />
share some interesting facts about gender<br />
difference in social media. We hope you enjoy this<br />
issue of <strong>Crunch</strong>!<br />
From your Editor-In-Chief,<br />
Emily Goh Yi En<br />
3
TALENT FEATURE<br />
CELEBRATING GIRL POWER WITH<br />
#GIRLBOSS<br />
KITTIE YIYI<br />
Kittie Yiyi was born to stand out. With her quirky fashion style and bubbly personality, she<br />
definitely makes heads turn.<br />
If you follow her on social media, you would know that she is a work hard, play hard kinda<br />
girl. This petite woman made her fashion debut in 2014 at KL Fashion Week and has never<br />
turned back since. A true definition of a #girlboss, she hustles through to do the best at what<br />
she does. Her designs are an amazing representation of her as an individual, with bold and<br />
playful combinations of materials, colours and prints.<br />
Because of all that she is, we took the excuse of celebrating all things Girl Power to get to<br />
know a bit more about her and how she does it all.<br />
Follow KittieYiyi’s updates on her blog; her fashion line, KittieYiyi Collection; as well as on<br />
her Instagram to stay updated with all her incredible creations!<br />
This interview is brought<br />
to you <strong>by</strong> Emily Goh Yi En
5
1. HEY, KITTIE! TELL US A BIT ABOUT YOURSELF.<br />
I’m a Fashion Designer and online content<br />
creator. I’m shy at first, but outgoing after we<br />
get to know each other. *giggles*<br />
2. HAVE YOU ALWAYS KNOWN YOU WANTED<br />
TO BE A FASHION DESIGNER SINCE YOU<br />
WERE YOUNG?<br />
Yes. One of the most memorable things I did<br />
was when I cut my room curtain to make my<br />
Barbie doll a dress. I was only 6 years old<br />
at the time and I never stopped chasing my<br />
dream afterwards. It wasn’t easy, but what<br />
dreams are ever made easy?<br />
3. WHAT SPARKED YOUR INTEREST TO<br />
VENTURE INTO THE FASHION INDUSTRY?<br />
I remember there was this one time I watched<br />
a runway show on TV. Seeing all the beauty<br />
of it, it made me realise that I really wanted to<br />
make pretty clothes that appear on stage.<br />
4. SEEING AS FASHION IS OFTEN NOT<br />
ENCOURAGED AS A CAREER PATH IN<br />
MALAYSIA, WHAT WERE THE BIGGEST<br />
STRUGGLES YOU FACED ALONG THE WAY?<br />
The biggest struggle is to get people to<br />
support my unique style. If you have seen my<br />
collections, they are often loud and quirky,<br />
something you won’t usually see or be able<br />
to get off a shelf in any of the retail stores<br />
in Malaysia. To be honest, I really wish that<br />
Malaysians are more expressive and open<br />
when it comes to dressing themselves.<br />
6
5. WHERE DO YOU OFTEN FIND INSPIRATION<br />
FOR YOUR DESIGNS?<br />
Everywhere. It can be found anywhere and at<br />
any time. Sometimes I get inspiration even<br />
when I bathe, and sometimes I get them<br />
through my dreams.<br />
6. WHAT ADVICE WOULD YOU GIVE SOMEONE<br />
WHO IS INTERESTED IN PURSUING A<br />
CAREER IN FASHION?<br />
The best advice is to take the journey<br />
in pursuing it one step at a time. It is so<br />
important to keep the passion burning until<br />
you get there.<br />
7. WE HAVE BEEN LOVING ALL YOUR<br />
COLLECTIONS, NOT TO MENTION THE VERY<br />
RECENT SPRING SUMMER COLLECTION<br />
AS WELL AS THE RECENT SUPERCREW<br />
COLLABORATION. WHAT CAN WE EXPECT<br />
FROM KITTIE YIYI COLLECTION IN 2018?<br />
It will be more ready-to-wear and affordable.<br />
Do keep a lookout! ;)<br />
This feature is brought to you <strong>by</strong> our<br />
<strong>Nuffnang</strong> talent Kittie Yiyi<br />
7
TALENT SCOUT<br />
INFLUENCERS YOU<br />
NEED TO FOLLOW<br />
#GIRLPOWER ON INSTAGRAM!<br />
In this issue, we share with<br />
you these amazing women<br />
whom you should be following<br />
on social media for your daily<br />
dose of inspiration. Happy<br />
International Women’s day, y’all!<br />
For more information about<br />
influencer marketing, give us a<br />
call at 603-26948828 or mail<br />
us at adminmy@nuffnang.com<br />
Photo <strong>by</strong> Angela<br />
This article is compiled<br />
<strong>by</strong> Emily Goh Yi En<br />
Angela<br />
Angela definitely lives up to her namesake with her demure looks<br />
and angelic smile. Her sophisticated fashion sense paired with her<br />
eye for aesthetics are what make her social media platform worth<br />
following. Fun fact: She is an Indonesian Chinese who is currently<br />
residing in Malaysia.<br />
See more of Angela Lieche<br />
8
Diyana Razip<br />
Diyana is a beautiful wife, and the mother of her<br />
adorable daughter, Leia. As a personal shopper,<br />
she has impeccable taste in fashion. On top of<br />
that, her amazing photography skills make her<br />
social media feed remarkably pleasing. When<br />
she is not sharing her latest OOTD, she is sharing<br />
her latest food and fashion finds, and her daily<br />
activities with her family and loved ones.<br />
See more of Diyana Razip<br />
Photo <strong>by</strong> Diyana Razip<br />
Jeii Pong<br />
Jeii is an adorable and quirky girl who is not<br />
afraid to stay true to who she is on her social<br />
media platforms. This multi-talented YouTuber<br />
creates funny and entertaining content, often with<br />
her best partner in crime, her brother, Gaston. We<br />
can guarantee that there will not be a dull day<br />
with her around.<br />
See more of Jeii Pong<br />
Photo <strong>by</strong> Jeii Pong<br />
9
TO MALAYSIA, WITH LOVE<br />
“SO, WHEN ARE YOU GOING TO<br />
GET MARRIED AH?”<br />
Why aren’t you trying<br />
to get married?<br />
Photo <strong>by</strong> our Nuffie,<br />
Susan Yong<br />
That was the first time I ever got scolded <strong>by</strong> a<br />
stranger on the LRT, and I doubt it’s going to be<br />
the last.<br />
It’s 2018, and women are still being harangued to<br />
get married as quickly as possible. Despite the<br />
rapid modernisation of our society, there are still<br />
traditional and cultural expectations to deal with.<br />
As a product of an extremely mixed interracial<br />
marriage (between my parents, they have got 7<br />
races in total), I am lucky enough to escape cultural<br />
pressure from my parents. It is thanks to my<br />
Eurasian heritage that I was raised with a mix of<br />
Western and Asian values, more so the former than<br />
the latter. This helped stave off pressure a great<br />
deal, but it doesn’t stop pressure coming from<br />
society itself.<br />
A fact that was vexingly and hilariously proven <strong>by</strong><br />
my experience on the LRT.<br />
10
Photo <strong>by</strong> our Nuffie,<br />
Nicole Tan<br />
There are many others as well.<br />
A few of the most recent being<br />
conversations with different<br />
Uber drivers, all of whom upon<br />
learning of my heritage and<br />
single status, made comments.<br />
“I wonder who you’ll marry…” one<br />
said jokingly, aware of the racial<br />
divide that extends to dating and<br />
marriage. “At your age too. You’d<br />
have to marry a foreigner.”<br />
While this is a vast<br />
generalisation, it is true that<br />
there is an expectation for<br />
women to marry <strong>by</strong> a certain<br />
age- and if a woman stays<br />
single beyond that age, she is<br />
somehow perceived as unhappy<br />
or incomplete. God forbid she<br />
chooses to stay unmarried<br />
as well.<br />
I’m not saying that marriage, or<br />
at least companionship, isn’t<br />
important. It is. It just shouldn’t<br />
be used as a standard to define<br />
women. In more extreme<br />
cases, there are parents who,<br />
upon realising their daughter is<br />
getting a bit too “old”, would find<br />
ways to push her into marriage.<br />
It can come in the form of not<br />
allowing her access to her own<br />
hard-earned money, harassing<br />
her to marry their chosen suitor<br />
(even if he’s unsuitable) or<br />
controlling certain aspects of<br />
her life. Does she want to travel?<br />
Or to fulfill her dream? Well, too<br />
bad. Not until she’s married.<br />
Photo <strong>by</strong> our Nuffie,<br />
Susan Yong<br />
11
Is marriage so important that it’s worth ruining your own daughter’s life for?<br />
There is something frightening about this mindset that I don’t want to think about, but<br />
it is there. And it is something single, and especially career-minded single women deal<br />
with at least to some degree.<br />
The most ironic thing about this situation is that it is often those who try to enforce<br />
this way of living that have very unhappy marriages. The same can be said for those<br />
who give into it.<br />
Perhaps I’m simply shooting myself in the foot, or perhaps it’s because I know there<br />
is a way of living that goes beyond cultural bindings that I’m choosing to postpone<br />
marriage. I know who I am, and I know how much I’d hate myself and or anyone who<br />
gets in the way of my ambition. Yes, it’s a scary thing to do in marriage-oriented Asia,<br />
but it’s better to be alone than to be married and unhappy. And it’s definitely better to<br />
be alone than to be with the wrong person.<br />
I choose myself, and I implore women who have dreams of their own to do the same<br />
for themselves.<br />
Whether you want to marry early, or postpone it to further your career, or to stay<br />
unmarried, you deserve to have the life you want.<br />
BEHIND THE COLUMN<br />
To Malaysia, with Love is brought to you <strong>by</strong> our very own<br />
Digital Content Writer, Melissa Kartini. When not occupied<br />
with her multitude of interests, she tries to partake in<br />
charity work and events as frequently as possible. She is<br />
also a Contributor and Writing Consultant of Think-LAH!,<br />
a project that aims to raise awareness for social issues<br />
that exist in the world.
You don’t have to squeeze<br />
your life into society’s<br />
timeline.You know what’s<br />
best for you.<br />
Photo <strong>by</strong> our Community member,<br />
Kosherunit<br />
13
TREND REPORT<br />
‘MEN ARE FROM MARS,<br />
WOMEN ARE FROM VENUS’<br />
ON SOCIAL MEDIA TOO?<br />
So, this famous quote to show the differences between men and women has<br />
always been used for various situations, especially when it comes to face-to-face<br />
communication.<br />
But since social media has become one of the most used platforms for communication<br />
in this era, I cannot help but wonder, does this gender difference show up on social<br />
media as well?<br />
First, let’s take a look at the most obvious difference, which is the type of social media<br />
platforms men and women prefer.<br />
MEN VS WOMEN: IT’S APPARENT ALMOST IMMEDIATELY<br />
Have you ever scrolled through your Instagram feed and noticed that the majority of<br />
users are female? Or that Reddit users are predominantly male? I’ve always considered<br />
the possibility that it could be attributed to not having followed a substantial amount<br />
of either gender to make that generalisation. As it turns out, my perception is right on<br />
point; about 58% of users on Instagram are female while the other 42% are male.<br />
Females are generally predominant across most social media but that doesn’t mean<br />
men are scarce on these platforms. You’d be surprised to know that they’ll actually be<br />
catching up soon!<br />
It’s also interesting to note how both genders’ usage of social media differs from<br />
each other.<br />
14
Source: Community member Charliecmh<br />
MEN VS WOMEN: HOW<br />
DO THEY USE SOCIAL<br />
MEDIA PLATFORMS<br />
DIFFERENTLY?<br />
Recent studies have shown<br />
that female social media<br />
users use it as a platform to<br />
share their personal lives,<br />
and to reconnect with old<br />
relationships or forge new<br />
ones. Males, on the other<br />
hand, tend to use it as a tool<br />
to seek business opportunities<br />
<strong>by</strong> means of building<br />
influence.<br />
These findings bring us to<br />
the conclusion that women<br />
tend to be more expressive<br />
in terms of their willingness<br />
to share personal issues and<br />
that in contrast, men prefer to<br />
discuss more abstract topics<br />
such as politics, business and<br />
news.<br />
This explains why females<br />
are predominant on platforms<br />
such as Facebook, Twitter<br />
and Instagram which offer<br />
greater flexibility for them to<br />
be expressive - whether that<br />
be with an “Outfit of the Day”<br />
picture or simply a Tweet<br />
about a random thought.<br />
Source: Kittie Yiyi<br />
15
Here’s another difference: males are less hesitant<br />
to form new relationships with the opposite<br />
gender compared to females due to less time<br />
being spent on social media. Examples of this<br />
would be being open to the idea of meeting<br />
a partner on social dating sites, connecting<br />
with other professionals on LinkedIn, sharing<br />
and discussing their thoughts on forums such<br />
as Reddit and sharing musical passions on<br />
SoundCloud.<br />
As a result, content shared <strong>by</strong> the two genders<br />
differ greatly. Kittie’s picture is an example of the<br />
type of photograph a vast majority of females<br />
prefer to share to show self-expression.<br />
What about males, though? Glance at your<br />
Instagram feed and you’d quickly notice that<br />
males are most likely to share photos of them<br />
with other individuals, or photos containing their<br />
achievements or creative works.<br />
MEN VS WOMEN: ON A FINAL NOTE...<br />
So here we are with the conclusion, peeps! The<br />
saying, “Men are from Mars, Women are from<br />
Venus” deeply applies even on social media.<br />
We can see a clear distinction in the form of<br />
communication of both genders on sharing<br />
content online.<br />
That said, whether you are trying to grow your<br />
social media platforms, or if you are trying to<br />
promote your brand or product, understanding<br />
this difference can give you a better idea as to<br />
which platform you would like to utilise to reach<br />
the correct demographics.<br />
With that, we would like to embrace the fact that<br />
men and women are made differently, because<br />
this way, our world (and social media world) get<br />
to be filled with a wider variety of content for us<br />
to enjoy.<br />
Source: Joshua Foo Instagram<br />
This report is brought<br />
to you <strong>by</strong> Meagan Tan<br />
16
Photo <strong>by</strong> our Community member,<br />
Kosherunit<br />
17
A PIECE OF COMMUNITY<br />
#PRESSFORPROGRESS<br />
International Women’s Day is not<br />
country, group or organisation<br />
specific. The day belongs to all groups<br />
collectively everywhere. So together,<br />
let’s all be tenacious in accelerating<br />
gender parity. Collectively, let’s all<br />
Press for Progress.<br />
This year, International Women’s Day falls on 8th of March and will be celebrated <strong>by</strong><br />
billions of women (and men) around the world. This year’s theme, #PressforProgress<br />
calls for a strong global momentum striving for gender parity, to press forward and bring<br />
progress to it.<br />
Our amazing <strong>Nuffnang</strong> Community members are also playing their part and showing<br />
support with what they do best; through their social media presence! Check it out!<br />
This piece is compiled<br />
<strong>by</strong> Afreeda Nawawi<br />
18
Faeznur Fatihah Saad<br />
Instagram Blog<br />
Tiffanny Liw<br />
Instagram<br />
Joanna Ramdzan<br />
Instagram<br />
Kelly Lee<br />
Instagram Blog<br />
Wan Fatihanum Wan Rusli<br />
Instagram Blog<br />
19
JoiLynn<br />
Instagram Blog<br />
Comel Azhar<br />
Instagram Blog<br />
Noor Shafila<br />
Instagram Blog<br />
Sofia Naznim<br />
Instagram Blog<br />
Betty Liew<br />
Instagram Blog<br />
Ija Rania Farhan Danial<br />
Instagram Blog<br />
20
WANT YOUR WORK<br />
FEATURED ON<br />
?<br />
We are currently looking for quality images to be<br />
inserted in our future issues. If you are interested, do<br />
send us your portfolio at adminmy@nuffnang.com.<br />
If we see it to be fit, we will be in contact with you.<br />
You will have your work credited on our magazine<br />
which will reach a potential readership of more than<br />
200,000 readers.<br />
What are you waiting for? Write to us now!
THE CRUNCH TEAM<br />
EDITOR-IN-CHIEF<br />
Emily Goh Yi En<br />
GRAPHIC DESIGNER<br />
Leanne Saw<br />
COPY EDITOR &<br />
PROOFREADER<br />
Melissa Kartini Ariffin Ong<br />
TECH COORDINATOR<br />
Rebecca Kiew<br />
MARKETING LEAD<br />
Afreeda Nawawi<br />
FEATURE WRITERS<br />
Kittie Yiyi<br />
Meagan Tan<br />
Afreeda Nawawi<br />
Emily Goh Yi En<br />
Photo <strong>by</strong> our Nuffie,<br />
Susan Yong
OUR TEAM IS WORKING HARD BEHIND THE<br />
SCENES FOR A BETTER CRUNCH EXPERIENCE<br />
FOR THE NEXT ISSUES!<br />
FOLLOW OUR INSTAGRAM TO NOT<br />
MISS OUT ON THE LATEST UPDATES!