the many faces of “green” - American Food and Ag Exporter
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Summer 2009<br />
$14.95 Also Inside:<br />
2009 Buyer’s Guide<br />
SPECIAL SECTION<br />
Starts on page 12<br />
THE MANY FACES OF “GREEN” CONSUMERS...<br />
AND HOW U.S. PRODUCTS SUIT THEM<br />
A look at <strong>the</strong> <strong>many</strong> ways <strong>American</strong> products can help attract <strong>and</strong><br />
retain consumers along <strong>the</strong> journey to sustainability.
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President <strong>and</strong> Editor-in-Chief<br />
James E. Prevor<br />
jprevor@phoenixmedianet.com<br />
VP Publishing/Editorial Director<br />
Kenneth L. Whitacre<br />
kwhitacre@phoenixmedianet.com<br />
Assistant Editor<br />
Jennifer Leslie Kramer<br />
jkramer@phoenixmedianet.com<br />
Special Projects<br />
Mira Slott<br />
Advertising Sales<br />
S<strong>and</strong>y Lee<br />
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Production Director<br />
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Jackie Tucker<br />
Production Department<br />
Joanna Armstrong<br />
Freddy Pulido<br />
Volume 20 • Issue 2 • Spring 2009<br />
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E Pluribus Unum<br />
INSIDE<br />
NOTES<br />
Despite <strong>the</strong> lackluster economy putting a damper on big, corporate sustainability programs,<br />
<strong>the</strong> <strong>American</strong> food <strong>and</strong> ag industry quietly continues to make progress in adopting new<br />
measures toward a greener planet.<br />
Here is a small sampling <strong>of</strong> recent environmental activities from companies you may be doing<br />
business with:<br />
• Del Monte <strong>Food</strong>s, based in San Francisco, California, recently installed solar panels at two <strong>of</strong><br />
its manufacturing plants. The company estimates it will reduce carbon emissions by 95 million<br />
pounds over <strong>the</strong> next 30 years.<br />
• Frito-Lay, in Dallas, Texas, will package its SunChips in bags made <strong>of</strong> renewable plant-based<br />
materials. When composted, <strong>the</strong> bags will break down within 14 weeks.<br />
• General Mills, headquartered in Minneapolis, Minnesota, has established a five-year goal to<br />
reduce water usage by 5 percent, energy consumption by 15 percent, greenhouse gas emissions<br />
by 15 percent <strong>and</strong> solid waste generation by 15 percent.<br />
• Hormel <strong>Food</strong>s, based in Austin, Minnesota, reduces its water consumption by 2 percent each<br />
year, recycles 30 to 40 percent <strong>of</strong> its solid waste each year <strong>and</strong> pushes to reduce packaging by<br />
at least 2 million pounds each year.<br />
• Kellogg’s, in Battle Creek, Michigan, is targeting 15-20 percent reductions in energy use,<br />
greenhouse gas emissions, water use <strong>and</strong> waste-per-metric-ton <strong>of</strong> food produced by 2015.<br />
• Tyson <strong>Food</strong>s, located in Springdale, Arkansas, plans to produce up to 250 million gallons <strong>of</strong><br />
renewable fuel a year from animal fat within <strong>the</strong> next three to four years.<br />
Of course, <strong>the</strong>re are <strong>many</strong> o<strong>the</strong>r aspects to sustainability than <strong>the</strong> environmental, <strong>and</strong> <strong>the</strong>re are<br />
<strong>many</strong> more examples <strong>of</strong> agricultural companies doing notable work in corporate social responsibility.<br />
We encourage you to check out suppliers’ Web sites <strong>and</strong> ask for reports on your vendors’<br />
sustainability programs.<br />
What you do with information from your U.S. suppliers can make or break <strong>many</strong> a purchasing<br />
decision down <strong>the</strong> line at <strong>the</strong> consumer level. Knowing more about <strong>the</strong> consumer <strong>of</strong> sustainable<br />
products is <strong>the</strong> topic <strong>of</strong> our cover story, “The Many Faces <strong>of</strong> ‘Green’ Consumers... <strong>and</strong> How U.S.<br />
Products Suit Them.”<br />
In addition to our cover story, this edition is also our annual Corporate<br />
Pr<strong>of</strong>ile <strong>and</strong> Buyer’s Guide issue. All <strong>of</strong> <strong>the</strong> companies represented in <strong>the</strong>se<br />
sections have invested in getting <strong>the</strong>ir story in your h<strong>and</strong>s. They are<br />
serious exporters <strong>and</strong>, if you are not already doing business with <strong>the</strong>m,<br />
<strong>the</strong>y deserve your consideration.<br />
Many <strong>of</strong> <strong>the</strong> companies represented in AMERICAN FOOD AND AG<br />
EXPORTER also have <strong>the</strong>ir own sustainability initiatives. Your knowledge<br />
<strong>of</strong> <strong>the</strong> “back-story” regarding <strong>the</strong> creation <strong>of</strong> <strong>American</strong> products <strong>and</strong><br />
<strong>the</strong> packaging containing <strong>the</strong>m could be a competitive edge in selling<br />
to <strong>the</strong> end-user in your country. We here at AMERICAN FOOD AND AG<br />
EXPORTER are happy to provide such a service. �<br />
Kenneth L. Whitacre<br />
Publishing/Editorial Director<br />
Sustainability<br />
Success Stories<br />
Summer 2009 � AMERICAN <strong>Food</strong> <strong>and</strong> <strong>Ag</strong> EXPORTER 3
8 COVER STORY<br />
THE MANY FACES OF “GREEN” CONSUMERS...<br />
AND HOW U.S. PRODUCTS SUIT THEM<br />
A look at <strong>the</strong> <strong>many</strong> ways <strong>American</strong> products can help attract <strong>and</strong><br />
retain consumers along <strong>the</strong> journey to sustainability.<br />
INFORMATION<br />
INFORMATION<br />
SHOWCASE<br />
SHOWCASE<br />
COMPANY PAGE# RSN# PHONE FAX<br />
4 AMERICAN <strong>Food</strong> <strong>and</strong> <strong>Ag</strong> EXPORTER � Summer 2009<br />
Summer 2009<br />
Table <strong>of</strong> Contents<br />
SPECIAL FEATURES<br />
<strong>American</strong> Indian <strong>Food</strong>s 12-13 1 406-259-3525 406-256-9980<br />
Clabber Girl Baking Powder<br />
c/o Hulman & Company 14-15 3 812-232-9446 812-478-7181<br />
Fresh Mark 16 4 330-832-7491 330-834-3690<br />
Hilltop Ranch, Inc. 17 5 209-874-1875 209-874-1877<br />
Magic Seasoning Blends 18 6 504-731-3590 504-731-3576<br />
NASDA 19 7 305-871-7910 305-871-7904<br />
NASDA 20-21 8 305-871-7910 305-871-7904<br />
�CORPORATE PROFILES .........11<br />
Intertribal <strong>Ag</strong>riculture Council .............................p.12<br />
Clabber Girl Corporation.....................................p.14<br />
Sugardale Inc.....................................................p.16<br />
Hilltop Ranch Inc ................................................p.17<br />
Chef Paul Prudhommes’ Magic Seasoning...........p.18<br />
National Association <strong>of</strong> State<br />
Departments <strong>of</strong> <strong>Ag</strong>riculture ............................p.20<br />
Pacific Valley <strong>Food</strong>s ............................................p.22<br />
Produce Marketing Association ...........................p.23<br />
USA Poultry & Egg Export Council.......................p.24<br />
Well-Pict Berries.................................................p.26<br />
� BUYER’S GUIDE.......................28<br />
Receive information fast by using <strong>the</strong><br />
AMERICAN FOOD AND AG EXPORTER<br />
Information Showcase<br />
18<br />
IN EVERY ISSUE<br />
� Inside Notes .............................3<br />
� Advertising Index.....................4<br />
� From <strong>the</strong> Editor ........................5<br />
� Export Watch ...........................6<br />
� <strong>Exporter</strong> Pr<strong>of</strong>ile .......................7<br />
Here’s How:<br />
1) Please visit www.americanfood<strong>and</strong>ag.com <strong>and</strong> fill out <strong>the</strong> Rapid Request Response Form.<br />
2) Contact <strong>the</strong> advertiser directly via <strong>the</strong> Web site, e-mail, phone or fax listed in <strong>the</strong> ad<br />
COMPANY PAGE# RSN# PHONE FAX<br />
Oregon Fruit Products Co. 9 10 503-581-6211 503-588-9519<br />
Pacific Valley <strong>Food</strong>s 22 11 425-643-1805 425-747-4221<br />
Produce Marketing Assoc. 23 12 302-738-7100 302-731-2409<br />
U.S. Meat Export Federation 32 13 303-623-6328 303-623-0297<br />
USA Poultry & Egg<br />
Export Council 24-25 14 770-413-0006 770-413-0007<br />
Well-Pict 26-27 15 831-722-3871 831-722-6340<br />
Jasper Wyman & Son 10 16 207-546-2311 207-546-2074
James E. Prevor<br />
Editor-in-Chief<br />
FROM FROM THE<br />
EDITOR<br />
EDITOR<br />
Carbon Tax Versus<br />
Free Trade<br />
There is an inherent tension between a government that wishes<br />
to impose costs on its domestic industries <strong>and</strong> free trade. This<br />
tension is spilling over as <strong>the</strong> debate on President Obama’s proposal<br />
for a “cap-<strong>and</strong>-trade” system on carbon emission works its way<br />
through <strong>the</strong> legislative process.<br />
Ten Democratic Senators issued a statement declaring it was essential<br />
that a bill that imposed an expense on U.S. emitters <strong>of</strong> carbon include<br />
some kind <strong>of</strong> “carbon tariff,” so that foreign producers — not subject to<br />
<strong>the</strong> U.S. tax — would not be able to undercut <strong>the</strong> pricing <strong>of</strong> U.S. producers<br />
<strong>and</strong> seize domestic market share. As <strong>the</strong> Senators put it, some<br />
such provision was essential so as “to ensure that U.S. manufacturers<br />
do not bear <strong>the</strong> brunt <strong>of</strong> our climate change policy.”<br />
The Senators are correct. If we impose a “carbon<br />
tax” or make U.S. producers buy “carbon credits,”<br />
<strong>the</strong>se policies will raise <strong>the</strong> cost <strong>of</strong> production for<br />
U.S. manufacturers <strong>and</strong> give producers in countries<br />
without such policies a competitive edge.<br />
The Senators, though, miss <strong>the</strong> point in proposing<br />
a “Carbon Tariff.” Aside from <strong>the</strong> enormous<br />
complexity <strong>of</strong> assessing such a tariff, it would only<br />
solve half <strong>the</strong> problem. Yes, it would equalize <strong>the</strong><br />
tariff on domestic sales, but what about for sales to<br />
third countries, where non-complying companies<br />
in countries without cap-<strong>and</strong>-trade would have a<br />
distinct advantage?<br />
One wonders why <strong>the</strong> Senators have suddenly<br />
become concerned about this issue, as <strong>the</strong> point<br />
applies equally to all forms <strong>of</strong> taxation <strong>and</strong> regulation that raise <strong>the</strong> cost<br />
<strong>of</strong> doing business. The U.S. minimum wage puts U.S. producers at a disadvantage<br />
to jurisdictions without a minimum wage or that have a<br />
lower minimum wage or one that is simply not enforced. The same goes<br />
for environmental, health <strong>and</strong> safety st<strong>and</strong>ards <strong>and</strong> <strong>the</strong> requirement to<br />
pay into social insurance schemes, such as Social Security <strong>and</strong> Medicare<br />
plus myriad o<strong>the</strong>r expenses <strong>the</strong> government imposes on private industry.<br />
If <strong>the</strong>re is a difference between <strong>the</strong>se various expenses <strong>and</strong> <strong>the</strong> one<br />
proposed in <strong>the</strong> “cap-<strong>and</strong>-trade” bill, it is only that <strong>the</strong> proposed cost is<br />
new <strong>and</strong> large right <strong>of</strong>f <strong>the</strong> bat <strong>and</strong> thus obvious, whereas <strong>the</strong> cost <strong>of</strong><br />
things such as Social Security <strong>and</strong> minimum wage st<strong>and</strong>ards have crept<br />
The issue <strong>of</strong> how<br />
any cost or<br />
regulation affects<br />
<strong>the</strong> competitiveness<br />
<strong>of</strong> U.S. producers in<br />
a world <strong>of</strong> global<br />
trade is important.<br />
up gradually over <strong>the</strong> decades.<br />
Even for those administrations that are recalcitrant about imposing<br />
costs on business, this issue <strong>of</strong> how any cost or regulation affects <strong>the</strong><br />
competitiveness <strong>of</strong> U.S. producers in a world <strong>of</strong> global trade is important.<br />
To an activist Democratic administration intent on extracting significant<br />
sums from business to serve social ends — such as carbon<br />
reduction — <strong>the</strong> tension between <strong>the</strong>se social efforts <strong>and</strong> <strong>the</strong> effort to<br />
maintain international competitiveness in business, agriculture <strong>and</strong><br />
industry poses a direct threat to administration’s agenda.<br />
Unfortunately, <strong>the</strong> <strong>many</strong> benefits <strong>of</strong> free trade, including <strong>the</strong> way it<br />
raises <strong>the</strong> living st<strong>and</strong>ards <strong>of</strong> people around <strong>the</strong> globe, are abstract <strong>and</strong><br />
bound to take a secondary role when politicians are looking to show<br />
<strong>the</strong>y can make something happen.<br />
Thus, protectionist measures are starting to be<br />
casually inserted in bills. In <strong>the</strong> giant — almost trillion<br />
dollar — stimulus bill, a clause was inserted<br />
that restricted <strong>the</strong> projects to utilizing <strong>American</strong>produced<br />
steel, iron <strong>and</strong> manufactured goods, a<br />
clause that outraged <strong>many</strong>, including America’s<br />
Canadian neighbors. Several Ontario towns, <strong>the</strong><br />
heart <strong>of</strong> <strong>the</strong> Canadian steel industry, have responded<br />
by blocking <strong>American</strong> firms from bidding for<br />
municipal contracts, <strong>and</strong> <strong>the</strong> Federation <strong>of</strong> Canadian<br />
Municipalities is threatening to restrict U.S. companies<br />
from bidding on projects all across Canada.<br />
It is imperative that <strong>the</strong> world avoids a trade war.<br />
Nothing could more surely abort any economic<br />
recovery. Yet <strong>the</strong> inherent nature <strong>of</strong> President Obama’s program is that<br />
it will disadvantage <strong>American</strong> producers who will, surely, cry for protectionism<br />
<strong>and</strong>, just as surely, those damaged when such bills pass will<br />
ask for protection from <strong>the</strong>ir own governments.<br />
It is going to be a tough road ahead for international trade. The only<br />
hope is for those actually involved in international trade — those who<br />
see, first-h<strong>and</strong>, its job <strong>and</strong> wealth-creating potential — to keep reminding<br />
<strong>the</strong>ir representatives <strong>and</strong> governments that <strong>the</strong> answer has to be<br />
greater openness, not attempts to isolate oneself from <strong>the</strong> world. If a law<br />
or regulation will make an industry uncompetitive, that is a good reason<br />
to not pass that bill, not an excuse for building protectionist walls. �<br />
Mr. Prevor invites your comments, questions <strong>and</strong> inquiries for products or supplies. You may call, write or<br />
fax Mr. Prevor by using <strong>the</strong> numbers on page 3 <strong>of</strong> this issue or by sending an e-mail message to JPrevor@phoenixmedianet.com<br />
Summer 2009 � AMERICAN <strong>Food</strong> <strong>and</strong> <strong>Ag</strong> EXPORTER 5
Circle Reader Service # 800<br />
Circle Reader Service # 802<br />
Circle Reader Service # 804<br />
Circle Reader Service # 806<br />
Transitions<br />
ransitions<br />
United States Potato Board, Denver, Colorado<br />
Cheryl Koompins, <strong>of</strong> <strong>American</strong> Falls, Idaho, was<br />
re-elected to serve on <strong>the</strong> United States Potato Board<br />
(USPB) Executive Committee during <strong>the</strong> organization’s<br />
37th Annual Meeting, which took place<br />
March 10-13, in Denver, Colorado. This is Koompin's<br />
third year as co-chairperson <strong>of</strong> <strong>the</strong> International<br />
Marketing Committee, which oversees all<br />
activities aimed at increasing <strong>the</strong> exports <strong>of</strong> U.S.grown<br />
potatoes <strong>and</strong> potato products. She is also a member<br />
<strong>of</strong> <strong>the</strong> National Potato Council (NPC) Grower Relations Committee<br />
<strong>and</strong> served as past chairwoman <strong>of</strong> <strong>the</strong> NPS Scholarship Committee.<br />
New Products<br />
Simply Beverages<br />
Pacific Natural <strong>Food</strong>s, Tualatin, Oregon, introduces<br />
its new line <strong>of</strong> Simply beverages, a 16.9-oz.<br />
portion to accompany an on-<strong>the</strong>-go lunch or snack.<br />
The line includes a variety <strong>of</strong> tea, c<strong>of</strong>fee <strong>and</strong> Yerba<br />
Mate flavors. Each drink is packaged in ec<strong>of</strong>riendly,<br />
aseptic containers that lock out air <strong>and</strong><br />
light to preserve <strong>the</strong> flavor <strong>and</strong> abundance <strong>of</strong> naturally<br />
occurring antioxidants. Pacific <strong>Food</strong>s uses<br />
Fair Trade-certified, organic ingredients.<br />
Announcements<br />
World <strong>Food</strong> Moscow<br />
International Bookings Skyrocket<br />
Bookings for World <strong>Food</strong> Moscow, which<br />
will take place from September 15-18 in<br />
Moscow, Russia, are up 80 percent, compared<br />
to <strong>the</strong> same time this past year. Of note is <strong>the</strong><br />
USA Pavilion, a USDA-endorsed event, which is <strong>the</strong> perfect opportunity<br />
to introduce <strong>American</strong> food products to Russian consumers.<br />
<strong>American</strong> companies will be organized in three, <strong>the</strong>med pavilions<br />
with exciting, revamped designs.<br />
Chinese Language <strong>Food</strong> Safety Website<br />
The <strong>Food</strong> <strong>and</strong> <strong>Ag</strong>riculture Export Alliance (FAEA),<br />
Denver, Colorado, has established a dual-language<br />
Web site, which provides Chinese <strong>of</strong>ficials <strong>and</strong><br />
processors easy access to U.S. food <strong>and</strong> feed rules<br />
<strong>and</strong> regulations. Many <strong>of</strong> <strong>the</strong> laws can be searched<br />
by key word, title or commodity. The free site was<br />
launched to encourage international trade <strong>and</strong> streng<strong>the</strong>n food <strong>and</strong><br />
feed safety. The web address is www.usfoodsafety.cn.<br />
EXPORT<br />
WATCH<br />
WATCH<br />
Greenfield World Trade Acquires Zeroll Co.<br />
Greenfield World Trade, Fort Lauderdale,<br />
Florida, <strong>the</strong> largest exporter <strong>of</strong><br />
commercial foodservice equipment <strong>and</strong><br />
related services, has purchased Fort<br />
Pierce, FL-based The Zeroll Company, which provides<br />
<strong>the</strong> foodservice industry with scoops, spades <strong>and</strong> dishers. Zeroll<br />
will be integrated into <strong>the</strong> Asbury <strong>Food</strong>service domestic operating<br />
unit. The Zeroll Company was founded in 1935, <strong>and</strong> is credited<br />
with inventing <strong>the</strong> first modern ice cream scoop.<br />
Taylor Bro<strong>the</strong>rs Farms Hires A<strong>the</strong>na<br />
Marketing International To Develop<br />
Foreign Markets<br />
A<strong>the</strong>na Marketing International (AMI), Seattle,<br />
Washington, has been hired by Yuba, Californiabased<br />
Taylor Bro<strong>the</strong>rs Farms to market <strong>and</strong> sell its<br />
products in Sou<strong>the</strong>ast Asia, India <strong>and</strong> <strong>the</strong> Middle East. AMI develops<br />
its clients' br<strong>and</strong>s globally by conducting strategic business planning,<br />
increasing sales <strong>and</strong> conforming to local import regulations.<br />
United States And Russia Sign Potato Market Access <strong>Ag</strong>reement<br />
The National Potato Council (NPC) <strong>and</strong> <strong>the</strong> United States Potato Board (USPB), both based in Denver, Colorado, announce<br />
<strong>the</strong> United States can now begin exporting fresh potatoes to Russia. Work began in 2006 on establishing <strong>the</strong> agreement<br />
between <strong>the</strong> two countries, which was signed on March 17, 2009. The agreement provides market access to all 50 states. It<br />
is <strong>the</strong> first agreement <strong>of</strong> its kind ever to be signed between <strong>the</strong> United States <strong>and</strong> Russia.<br />
6 AMERICAN <strong>Food</strong> <strong>and</strong> <strong>Ag</strong> EXPORTER � Summer 2009<br />
Circle Reader Service # 801<br />
Circle Reader Service # 803<br />
Circle Reader Service # 805<br />
Export Watch is a regular feature <strong>of</strong> AMERICAN FOOD AND<br />
AG EXPORTER. If you would like information on any<br />
or all <strong>the</strong> products or companies featured here, please<br />
visit www.americanfood<strong>and</strong>ag.com <strong>and</strong> fill out<br />
<strong>the</strong> Rapid Request Response Form.<br />
Lon Baley <strong>of</strong> Malin, Oregon, was re-elected to<br />
serve on <strong>the</strong> United States Potato Board (USPB)<br />
Executive Committee. Baley is serving his fourth<br />
year on <strong>the</strong> Board <strong>and</strong> his first year as co-chairperson<br />
<strong>of</strong> <strong>the</strong> International Marketing Committee.<br />
Additionally, he recently completed his second<br />
year <strong>of</strong> service as an Administrative Committee<br />
Member. Baley is a fourth generation potato<br />
farmer, <strong>and</strong> grew up in <strong>the</strong> Klamath Basin growing potatoes<br />
<strong>and</strong> dehydrating onions with his fa<strong>the</strong>r <strong>and</strong> two younger bro<strong>the</strong>rs.<br />
All-Natural AllCane Syrups<br />
Cincinnati, Ohio-based Gold Medal Products Co.<br />
now <strong>of</strong>fers its Deluxe Sno-Kone Syrup made with<br />
all-natural AllCane Sugar, a tasty <strong>and</strong> more healthful<br />
alternative to high fructose corn syrup. The<br />
ready-to-use syrups cut down on serving <strong>and</strong><br />
preparation time, while limiting waste, as <strong>the</strong>y are<br />
available in new, smaller-sized bottles, including<br />
quarts, half-gallons <strong>and</strong> gallons, along with a 1oz.<br />
dispenser to measure each serving.
EXPORTER<br />
EXPORTER<br />
PROFILE<br />
PROFILE<br />
With more than 30 years <strong>of</strong> experience in <strong>the</strong> exporting<br />
industry, Dan Crowley, sales manager for Watsonville,<br />
California-based Well-Pict Berries, is no stranger to<br />
<strong>the</strong> growing dem<strong>and</strong> for premium berries outside <strong>of</strong> <strong>the</strong> United<br />
States. “Well-Pict berry lovers can be found worldwide <strong>and</strong> our discriminating<br />
international customers receive <strong>the</strong> same personalized<br />
service <strong>and</strong> quality <strong>of</strong> product that Well-Pict is known for right here<br />
at home,” says Crowley, who has worked as sales manager for eight<br />
years. “Well-Pict has had a long-st<strong>and</strong>ing commitment to <strong>the</strong> export<br />
business <strong>and</strong> I am proud to be a part <strong>of</strong> that tradition.”<br />
His focus includes exporting premium, proprietary fresh strawberries<br />
<strong>and</strong> raspberries to retailers around<br />
<strong>the</strong> world <strong>and</strong> developing programs in<br />
Japan, Canada, Australia <strong>and</strong> Hong Kong.<br />
“With a product as unique <strong>and</strong> popular as<br />
Well-Pict’s is here in <strong>the</strong> United States, it’s<br />
no wonder that dem<strong>and</strong> for our premium<br />
berries has grown outside <strong>the</strong> United States<br />
as well,” he says.<br />
At Well-Pict, Crowley oversees <strong>the</strong> entire<br />
sales team, working with its customer base<br />
<strong>and</strong> establishing positive relationships <strong>and</strong><br />
long-term goals for a successful program.<br />
“It is really satisfying that Well-Pict Berries can be found around <strong>the</strong><br />
world <strong>and</strong> to know that we deliver a consistent product, whe<strong>the</strong>r<br />
you’re down <strong>the</strong> street or across <strong>the</strong> sea.”<br />
Crowley works primarily from Well-Pict’s headquarters, but he<br />
regularly visits <strong>the</strong> fields in Oxnard <strong>and</strong> o<strong>the</strong>r nearby growing<br />
regions to keep an eye on <strong>the</strong> quality <strong>of</strong> <strong>the</strong> products. Additionally,<br />
he represents <strong>the</strong> company at numerous tradeshows during <strong>the</strong><br />
year. “We participate in various trade shows, which I really enjoy. It<br />
allows me to meet face-to-face with our <strong>many</strong> valued customers.”<br />
One <strong>of</strong> Crowley’s most challenging responsibilities also happens<br />
to be one he considers <strong>the</strong> most rewarding: continually ensuring<br />
Well-Pict’s quality to <strong>the</strong> company’s export customer is second-tonone.<br />
“In that respect, each international program is unique in what<br />
<strong>the</strong>y expect, <strong>and</strong> we take extra care to meet <strong>the</strong>ir st<strong>and</strong>ards every<br />
time we ship,” he adds.<br />
Well-Pict’s berries are specially packed <strong>and</strong> shipped within hours<br />
<strong>of</strong> being plucked from <strong>the</strong> fields. “Our export programs are finetuned<br />
to ensure <strong>the</strong> berries arrive containing <strong>the</strong> desired traits <strong>and</strong><br />
Dan Crowley<br />
Sales manager for Well-Pict Berries works closely with<br />
export team to cultivate successful program overseas.<br />
“No berries leave our<br />
packing house until <strong>the</strong>y are<br />
checked <strong>and</strong> double-checked<br />
to make sure <strong>the</strong> specific<br />
market instructions have<br />
been carried out from <strong>the</strong><br />
first box to <strong>the</strong> last.”<br />
By Amy Shannon<br />
characteristics specific to that market,” explains Crowley.<br />
Special crews are utilized to help maintain consistency over <strong>the</strong><br />
h<strong>and</strong>-selection process. “Just as we do in <strong>the</strong> United States, no<br />
berries leave our packing house until <strong>the</strong>y are checked <strong>and</strong> doublechecked<br />
to make sure <strong>the</strong> specific market instructions have been<br />
carried out from <strong>the</strong> first box to <strong>the</strong> last.”<br />
Beyond growing amazing berries, Crowley knows it takes service,<br />
trust, ingenuity <strong>and</strong> <strong>the</strong> ability to listen to his customers’ individual<br />
needs in order to achieve ultimate success within <strong>the</strong> industry.<br />
“I’m proud to say that Well-Pict delivers on <strong>the</strong>se ideals every<br />
day, <strong>and</strong> our customers benefit from our passion <strong>and</strong> perseverance<br />
as we deliver top-quality berries season<br />
after season.”<br />
Crowley works hard to create <strong>and</strong> maintain<br />
a recognizable, worldwide br<strong>and</strong> that<br />
guarantees quality <strong>and</strong> freshness to his<br />
export customers. “We’ve done this by<br />
delivering on our promises, both in regard<br />
to consistency <strong>of</strong> product <strong>and</strong> level <strong>of</strong><br />
expert service,” he explains.<br />
He is most proud <strong>of</strong> Well-Pict’s achievements<br />
in building <strong>the</strong> market in Japan <strong>and</strong><br />
becoming an industry leader. “Like our<br />
o<strong>the</strong>r export programs, we have designed a process where our product<br />
is picked, packed <strong>and</strong> shipped with special attention to <strong>the</strong><br />
needs <strong>of</strong> that marketplace,” he reports. “Our br<strong>and</strong> has dominated<br />
that market for more than 30 years <strong>and</strong> it continues to grow yearly.”<br />
In an effort to ensure better <strong>and</strong> safer shipping, especially to<br />
Well-Pict’s export customers, <strong>the</strong> company has helped develop<br />
advancements in packaging. “The use <strong>of</strong> clamshells <strong>and</strong> a variety <strong>of</strong><br />
sizes, as well as efficiencies in pallet counts, continue to be developed<br />
<strong>and</strong> improved each year,” Crowley adds. “With exp<strong>and</strong>ing<br />
markets in <strong>the</strong> export arena, we predict increased dem<strong>and</strong> for quality,<br />
fresh product, <strong>and</strong> Well-Pict is positioned to continue to be a<br />
leader in <strong>the</strong> future <strong>of</strong> <strong>the</strong> export arena in <strong>the</strong> years to come.” �<br />
To receive more information<br />
on Well-Pict Berries, please visit<br />
www.americanfood<strong>and</strong>ag.com<br />
<strong>and</strong> fill out <strong>the</strong> Rapid Response<br />
Request Form — check box 830.<br />
Summer 2009 � AMERICAN <strong>Food</strong> <strong>and</strong> <strong>Ag</strong> EXPORTER 7
The Many Faces Of Green<br />
Consumers...And How U.S.<br />
Products Suit Them<br />
A look at <strong>the</strong> <strong>many</strong> ways <strong>American</strong> products can help attract<br />
<strong>and</strong> retain consumers along <strong>the</strong> journey to sustainability.<br />
By Jim Prevor, Editor-in-Chief<br />
Sustainability has <strong>many</strong> <strong>faces</strong>. There<br />
is a <strong>the</strong>ory behind sustainability —<br />
a complicated matter that holds<br />
that businesses have responsibilities<br />
in three separate spheres: <strong>the</strong> economic,<br />
<strong>the</strong> social <strong>and</strong> <strong>the</strong> environmental. The<br />
motivations for why companies engage in sustainability<br />
practices range from <strong>the</strong> most altruistic<br />
to <strong>the</strong> most self-interested.<br />
There is a dictatorial kind <strong>of</strong> sustainability in<br />
which <strong>many</strong> vendors, maybe most, embrace<br />
sustainability not so much out <strong>of</strong> an intellectual<br />
underst<strong>and</strong>ing or out <strong>of</strong> a passion for <strong>the</strong><br />
subject but, ra<strong>the</strong>r, because customers dictate<br />
that <strong>the</strong>ir suppliers get certifications or collect<br />
data. There is also sustainability as a marketing<br />
pitch, <strong>and</strong> this is probably <strong>the</strong> most prevalent<br />
use <strong>of</strong> sustainability today.<br />
Now, to be clear, we need to distinguish <strong>the</strong><br />
marketing <strong>of</strong> au<strong>the</strong>ntic sustainability efforts <strong>and</strong><br />
what is popularly called “green-washing,” a play<br />
on <strong>the</strong> term “white-washing,” which means an<br />
attempt to cover up bad behavior or conditions<br />
with a coat <strong>of</strong> white paint, much as one might<br />
cover up a dirty fence or wall by washing it with<br />
white paint.<br />
Green washing comes in two variants: The<br />
first is attempting to cover up practices that are<br />
not sustainable with a façade <strong>of</strong> sustainability.<br />
Besides <strong>the</strong> ethical problems <strong>of</strong> this approach,<br />
in <strong>the</strong> age <strong>of</strong> blogs — Facebook, MySpace,<br />
Twitter, etc. — it is very likely that such deception<br />
will be uncovered <strong>and</strong> a corporate reputation<br />
diminished by word <strong>of</strong> <strong>the</strong> obfuscation.<br />
The second variant <strong>of</strong> green-washing is doing<br />
exactly what you were going to do anyway <strong>and</strong><br />
proclaiming a <strong>“green”</strong> motivation for your<br />
actions. In <strong>the</strong> United States, <strong>the</strong>re has been a<br />
trend for supermarkets to stop selling live lobsters.<br />
This mostly has to do with <strong>the</strong> low popularity<br />
<strong>of</strong> <strong>the</strong> item, since consumers typically<br />
8 AMERICAN <strong>Food</strong> <strong>and</strong> <strong>Ag</strong> EXPORTER � Summer 2009<br />
think <strong>of</strong> this as a restaurant<br />
luxury ra<strong>the</strong>r than a regular,<br />
home-cooked meal. It also<br />
has to do with <strong>the</strong> difficulty<br />
in <strong>the</strong> supermarket environment<br />
<strong>of</strong> maintaining live<br />
items <strong>and</strong> <strong>the</strong> availability <strong>of</strong><br />
frozen lobster meat.<br />
Yet, this has not<br />
stopped some retailers<br />
from proclaiming that<br />
<strong>the</strong>y are halting sales <strong>of</strong> live<br />
lobster to avoid cruelty to<br />
<strong>the</strong> crustaceans. To some,<br />
such a call reverberates; o<strong>the</strong>rs<br />
see it as phony. We can’t<br />
say what is in <strong>the</strong> hearts <strong>of</strong><br />
men, but it is an area in which<br />
one should tread cautiously.<br />
Beyond green-washing, though, <strong>the</strong>re is an<br />
opportunity to reach out to consumers with<br />
messages that go beyond price, quality <strong>and</strong> service,<br />
with messages that encourage consumers<br />
to judge not just <strong>the</strong> product sitting before<br />
<strong>the</strong>m, but <strong>the</strong> company <strong>and</strong> supply chain that<br />
produced it.<br />
It is a way <strong>of</strong> going to consumers <strong>and</strong> saying<br />
that a particular product is produced in accordance<br />
with a particular consumer’s values.<br />
Fortunately, <strong>the</strong> United States is filled with a<br />
diverse range <strong>of</strong> consumers, <strong>and</strong> so producers<br />
have come to produce products in accordance<br />
with <strong>the</strong> values <strong>of</strong> <strong>many</strong> different people. The<br />
key for marketers is to match <strong>the</strong> consumer<br />
with <strong>the</strong> product.<br />
In general, we can divide consumers into <strong>the</strong><br />
following categories along <strong>the</strong> path <strong>of</strong> sustainability:<br />
THE DEDICATED SOPHISTICATES<br />
These folks know sustainability cold. They<br />
are conversant not only with <strong>the</strong> terms such as<br />
“carbon footprint” <strong>and</strong> “food miles,” but <strong>the</strong>y<br />
underst<strong>and</strong> <strong>the</strong> complexities <strong>of</strong> <strong>the</strong>se issues.<br />
They may inquire about a “life-cycle analysis” <strong>of</strong><br />
<strong>the</strong> carbon footprint or water use <strong>of</strong> a particular<br />
product, or <strong>the</strong>y may ask if a product comes<br />
directly to <strong>the</strong>ir local store or must go through<br />
some distant depot first.<br />
They think broadly <strong>and</strong> so, expect more than<br />
environmentalism from <strong>the</strong>ir food. They feel<br />
social obligation <strong>and</strong> will want to know about<br />
labor issues. If buying from developing countries,<br />
<strong>the</strong>y will seek out Fair Trade items. They<br />
will pay more because <strong>the</strong>y underst<strong>and</strong> <strong>the</strong> economic<br />
sphere is important, too. They believe<br />
<strong>the</strong>y can’t get <strong>the</strong> environmental stewardship<br />
<strong>and</strong> social concern <strong>the</strong>y want without paying<br />
extra. In fact, low prices can make <strong>the</strong>m suspicious<br />
that someone has taken a short-cut along
<strong>the</strong> production <strong>and</strong> distribution chain.<br />
THE SPECIAL INTERESTS<br />
These consumers may not know much about<br />
<strong>the</strong> <strong>the</strong>oretical background <strong>of</strong> sustainability, but<br />
<strong>the</strong>y have passionate interest in something specific.<br />
They may wish to “save <strong>the</strong> rainforest” or<br />
“save <strong>the</strong> whales.” It is possible that <strong>the</strong>y are<br />
tightly focused on environmental causes or<br />
social causes.<br />
People in this classification include animal<br />
lovers who are <strong>of</strong>ten very focused on awards<br />
from groups such as <strong>the</strong> ASPCA, <strong>the</strong> <strong>American</strong><br />
Society for <strong>the</strong> Prevention <strong>of</strong> Cruelty <strong>of</strong> Animals.<br />
THE SPECIFIC SUSTAINERS<br />
These folks may have picked up some tidbit<br />
<strong>of</strong> knowledge <strong>and</strong> may look for that specific<br />
thing. They may choose a shopping venue, such<br />
as a specific supermarket chain, because <strong>the</strong>y<br />
have heard it has practices <strong>of</strong> which <strong>the</strong>y<br />
approve. Or <strong>the</strong>y may have read about a specific<br />
certification or br<strong>and</strong> <strong>the</strong>y seek.<br />
They may not know very much about <strong>the</strong>se<br />
things but <strong>the</strong>y have read or heard good things<br />
about certain companies, br<strong>and</strong>s or practices<br />
<strong>and</strong> so bias <strong>the</strong>ir shopping toward <strong>the</strong>se companies,<br />
br<strong>and</strong>s or practices.<br />
BABY FIRST<br />
These consumers are typically very focused<br />
on <strong>the</strong> environmental aspect <strong>of</strong> sustainability<br />
<strong>and</strong> are significant consumers <strong>of</strong> organic products.<br />
But budgetary concerns, combined with a<br />
sense that chemicals <strong>and</strong> pesticides are <strong>of</strong><br />
greater concern with a baby or small child, lead<br />
<strong>the</strong>se families to focus <strong>the</strong>ir effort on buying<br />
organic food only for <strong>the</strong> baby.<br />
It may be baby food, <strong>the</strong>n later organic milk<br />
<strong>and</strong> meat, both as a way <strong>of</strong> avoiding hormones.<br />
In any case, <strong>the</strong>y are primarily interested in what<br />
is good for <strong>the</strong>ir children — less so on broader<br />
environmental <strong>and</strong> social issues.<br />
EXPERIMENTERS<br />
They will try different things each shopping<br />
trip. Is an organic apple tastier? They will try it<br />
<strong>and</strong> find out for <strong>the</strong>mselves. Is this au<strong>the</strong>ntic<br />
portrait <strong>of</strong> a rancher meaningful to <strong>the</strong> experience<br />
<strong>of</strong> eating meat? They will try <strong>the</strong> meat <strong>and</strong><br />
make that decision.<br />
Each shopping trip is an experiment <strong>and</strong>, by<br />
trial <strong>and</strong> error, <strong>the</strong>y are inching toward more<br />
sustainable product choices.<br />
THE IGNORANTS<br />
These folks simply don’t know much about<br />
<strong>the</strong> subject. They live in <strong>the</strong>ir own world <strong>and</strong><br />
somehow manage to miss most <strong>of</strong> <strong>the</strong> discussion<br />
on sustainability in <strong>the</strong> media <strong>and</strong> so it<br />
doesn’t influence <strong>the</strong>m.<br />
It is not an important issue with <strong>the</strong>ir social<br />
group, ei<strong>the</strong>r. These folks can sometimes be<br />
turned-on to sustainability, but it requires an<br />
educational effort.<br />
THE INDIFFERENTS<br />
These consumers know <strong>the</strong> buzz on sustainability,<br />
but don’t care. They have o<strong>the</strong>r priorities.<br />
Some <strong>of</strong> it may be financial, where <strong>the</strong>y are<br />
focused solely on feeding <strong>the</strong>ir family; in o<strong>the</strong>r<br />
cases, it is a life-phase issue, where o<strong>the</strong>r priorities<br />
take up <strong>the</strong> attention available. They see <strong>and</strong><br />
know <strong>the</strong> differences as far as sustainability goes,<br />
but <strong>the</strong>y select on different criteria.<br />
THE SKEPTICS<br />
These shoppers know all about sustainability<br />
<strong>and</strong> are having none <strong>of</strong> it. They tend to be particularly<br />
suspicious <strong>of</strong> promises to donate<br />
money to charity if you buy a product, ei<strong>the</strong>r<br />
doubting <strong>the</strong> charity will ever see <strong>the</strong> money or<br />
fearing <strong>the</strong>y wouldn’t approve <strong>of</strong> <strong>the</strong> charity if<br />
<strong>the</strong>y really knew what it did. They will go out <strong>of</strong><br />
<strong>the</strong>ir way to avoid supporting concepts or caus-<br />
COVER<br />
STORY<br />
Summer 2009 � AMERICAN <strong>Food</strong> <strong>and</strong> <strong>Ag</strong> EXPORTER 9<br />
Circle No. 10 on <strong>the</strong> rapid response card STORY
COVER<br />
STORY<br />
Circle No. 16 on <strong>the</strong> rapid response card<br />
es <strong>the</strong>y don’t believe in.<br />
Now let us take a look at <strong>the</strong> <strong>many</strong> ways<br />
<strong>American</strong> products can help attract <strong>and</strong> retain<br />
consumers along <strong>the</strong> journey to sustainability.<br />
ORGANIC<br />
The <strong>American</strong> food industry now has an<br />
organic version <strong>of</strong> almost everything produced.<br />
The truth is, <strong>the</strong> relationship between USDAcertified<br />
organic product <strong>and</strong> sustainability is<br />
hotly disputed. Advocates will point to <strong>the</strong> elimination<br />
<strong>of</strong> syn<strong>the</strong>tic pesticides as a triple play: A<br />
win for <strong>the</strong> environment, farm workers <strong>and</strong> consumers.<br />
On <strong>the</strong> o<strong>the</strong>r h<strong>and</strong>, those less convinced<br />
that organic <strong>and</strong> sustainability go toge<strong>the</strong>r will<br />
point out organic growers <strong>of</strong>ten use <strong>many</strong> nonsyn<strong>the</strong>tic<br />
materials, such as fertilizers, pesticides<br />
<strong>and</strong> fungicides.<br />
Many also will point to lower yields, <strong>of</strong>ten due<br />
to <strong>the</strong> need to leave l<strong>and</strong> fallow more frequently<br />
<strong>and</strong> <strong>the</strong>y will ask whe<strong>the</strong>r lower yields are<br />
really sustainable in a world <strong>of</strong> increasing population<br />
<strong>and</strong> increasing affluence.<br />
These are legitimate questions. However,<br />
from a marketing perspective, <strong>the</strong>y may not<br />
make much <strong>of</strong> a difference. Many <strong>of</strong> <strong>the</strong> con-<br />
10 AMERICAN <strong>Food</strong> <strong>and</strong> <strong>Ag</strong> EXPORTER � Summer 2009<br />
AMERICAN PORK PRODUCERS<br />
SHOW SOLIDARITY IN SUSTAINABILITY<br />
Sometimes whole industries get toge<strong>the</strong>r to demonstrate <strong>the</strong>ir commitment to sustainability.<br />
For example, <strong>the</strong> National Pork Board <strong>and</strong> <strong>the</strong> National Pork Producers Council<br />
developed an initiative known as “We Care” to illustrate <strong>the</strong> principles to which America’s<br />
pork producers are committing <strong>the</strong>mselves.<br />
Here is <strong>the</strong> resolution approved by <strong>the</strong> “Pork Act” delegates assembled on March 7, 2008:<br />
PREAMBLE: U.S. pork producers recognize<br />
our obligation to build <strong>and</strong> maintain<br />
<strong>the</strong> trust <strong>of</strong> customers <strong>and</strong> <strong>the</strong> public in our<br />
products <strong>and</strong> our practices. To promote<br />
confidence in what we do <strong>and</strong> how we do<br />
it, we affirm <strong>the</strong> following ethical principles.<br />
FOOD SAFETY: We affirm our obligation<br />
to produce safe food.<br />
Pork Producers...<br />
• Use management practices consistent<br />
with producing safe food.<br />
• Manage <strong>the</strong> health <strong>of</strong> <strong>the</strong> herd to produce<br />
safe food.<br />
• Manage technology to yield safe food.<br />
ANIMAL WELL-BEING: We affirm our<br />
obligation to protect <strong>and</strong> promote animal<br />
well-being.<br />
Pork Producers...<br />
• Provide feed, water <strong>and</strong> an environment<br />
that promotes <strong>the</strong> well-being <strong>of</strong> our<br />
animals.<br />
• Provide proper care, h<strong>and</strong>ling <strong>and</strong><br />
transportation for pigs at each stage <strong>of</strong> life.<br />
• Protect pig health <strong>and</strong> provide appropriate<br />
treatment, including veterinary care,<br />
when needed.<br />
• Use approved practices to euthanize,<br />
in a timely manner, sick or injured pigs that<br />
don’t respond to care or treatment.<br />
ENVIRONMENT: We affirm our obligation<br />
to safeguard natural resources in all <strong>of</strong><br />
our practices.<br />
Pork Producers...<br />
• Manage manure as a valuable resource<br />
<strong>and</strong> use it in a manner that safeguards air<br />
<strong>and</strong> water quality.<br />
• Manage air quality from production<br />
facilities to minimize <strong>the</strong> impact on neighbors<br />
<strong>and</strong> <strong>the</strong> community.<br />
• Manage our operations to protect <strong>the</strong><br />
quality <strong>of</strong> natural resources.<br />
PUBLIC HEALTH: We affirm our obligation<br />
to ensure our practices protect public<br />
health.<br />
Pork Producers...<br />
• Use management practices consistent<br />
with producing safe food.<br />
• Manage <strong>the</strong> use <strong>of</strong> animal health products<br />
to protect public health.<br />
• Manage manure <strong>and</strong> air quality to protect<br />
public health.<br />
EMPLOYEE CARE: We affirm our obligation<br />
to provide a work environment that is<br />
safe <strong>and</strong> consistent with our o<strong>the</strong>r ethical<br />
principles.<br />
Pork Producers...<br />
• Provide a work environment that promotes<br />
<strong>the</strong> health <strong>and</strong> safety <strong>of</strong> employees.<br />
• Educate employees on <strong>the</strong> Ethical Principles<br />
for U.S. Pork Producers <strong>and</strong> prepare<br />
<strong>the</strong>m to meet <strong>the</strong>ir obligations consistent<br />
with <strong>the</strong>se principles.<br />
• Provide a work environment where<br />
employees are treated fairly.<br />
THE COMMUNITIES IN WHICH WE<br />
OPERATE: We affirm our obligation to contribute<br />
to a better quality <strong>of</strong> life in our communities.<br />
Pork Producers...<br />
• Recognize that being welcomed <strong>and</strong><br />
appreciated by <strong>the</strong> community is a privilege<br />
that must be earned <strong>and</strong> maintained.<br />
• Acknowledge that our practices can<br />
affect <strong>the</strong> trust a community has in pork<br />
production <strong>and</strong> our operations.<br />
• Operate in a manner that protects <strong>the</strong><br />
environment <strong>and</strong> public health.<br />
• Play an active role in helping to build a<br />
strong community.<br />
• Acknowledge community concerns <strong>and</strong><br />
address <strong>the</strong>m in an honest <strong>and</strong> sincere<br />
manner<br />
What <strong>the</strong> pork producers are doing is a<br />
fine symbol <strong>of</strong> what <strong>the</strong> food <strong>and</strong> agriculture<br />
industry across America is doing —<br />
committing itself to a better world. That<br />
creates an opportunity for marketers across<br />
<strong>the</strong> globe to spread <strong>the</strong> word about <strong>the</strong> sustainable<br />
approach <strong>American</strong> producers are<br />
bringing to <strong>the</strong> 21st century. �
sumers who are interested in sustainability have<br />
come to assume that organic is more sustainable.<br />
O<strong>the</strong>rs may not be so concerned with sustainability,<br />
per se, but are seeking assurances that<br />
<strong>the</strong>ir food has not been genetically modified in<br />
any way — rules intrinsic to <strong>the</strong> organic st<strong>and</strong>ards.<br />
So <strong>of</strong>fering a selection <strong>of</strong> organic foods<br />
from <strong>the</strong> wide array <strong>of</strong> <strong>American</strong> <strong>of</strong>ferings is<br />
<strong>of</strong>ten a wise step.<br />
TRANSITIONAL<br />
This one requires more consumer education,<br />
but once understood, <strong>the</strong> acceptance <strong>of</strong> transitional<br />
product is <strong>of</strong>ten very effective. Transitional<br />
is <strong>the</strong> name given to products — <strong>of</strong>ten, fresh<br />
produce — that is going through <strong>the</strong> three-year<br />
conversion process from conventionally grown<br />
to organic. Supporting farmers during this time<br />
period is crucial if one wishes to promote organic<br />
agriculture.<br />
This three-year period is <strong>of</strong>ten a major obstacle<br />
to converting to organic as growers have all<br />
<strong>the</strong> expenses <strong>of</strong> organic growing but, typically,<br />
receive no price premium. Those who want to<br />
see organic practices spread have a real reason<br />
to support transitional farming.<br />
LOCAL VS. AUTHENTIC<br />
Although <strong>the</strong> buzzwords around sustainability<br />
such as “food miles” seem to lead to local, as<br />
<strong>the</strong> song goes: “It ain’t necessarily so.” From a<br />
conceptual level, <strong>the</strong> focus on local as being<br />
more sustainable is <strong>of</strong>ten false. Commercial<br />
transportation, as on a large ship, is <strong>of</strong>ten efficient,<br />
both economically <strong>and</strong> environmentally.<br />
Much <strong>of</strong> <strong>the</strong> transport <strong>of</strong> food that occurs on<br />
“high-carbon” outlets, such as airplanes, are really<br />
low-carbon or no-carbon backhauls, or simply<br />
fill-ins <strong>of</strong> <strong>the</strong> cargo bay on a passenger plane<br />
that would have flown anyway.<br />
As it happens, research on consumer attitudes<br />
toward sustainability points out that <strong>the</strong><br />
consumer perception <strong>of</strong> <strong>the</strong> word “local” is not<br />
precisely congruent with geography. For example,<br />
it sometimes includes elements <strong>of</strong> nationalism,<br />
with consumers preferring <strong>the</strong>ir own country<br />
or region for reasons <strong>of</strong> pride, or attempting<br />
to keep <strong>the</strong> local economy strong.<br />
In most cases, however, what consumers<br />
seem to mean when <strong>the</strong>y speak <strong>of</strong> local is actually<br />
better expressed as au<strong>the</strong>ntic. In o<strong>the</strong>r<br />
words, consumers are really not looking for<br />
bananas grown outside London; <strong>the</strong>y want to<br />
know that <strong>the</strong>ir food is raised well, in appropriate<br />
venues <strong>and</strong> by experienced producers.<br />
Fortunately, <strong>the</strong> continental span <strong>of</strong> <strong>the</strong> United<br />
States provides myriad settings for au<strong>the</strong>ntically<br />
growing almost everything. From Maine<br />
potatoes to Hawaiian pineapples, from Florida<br />
grapefruit to Washington apples, along with all<br />
farm animals, are raised somewhere. The trick is<br />
to work with suppliers to get <strong>the</strong> au<strong>the</strong>nticity<br />
story — <strong>the</strong> generations <strong>of</strong> tending <strong>the</strong> farm or<br />
how <strong>the</strong> current rancher treats <strong>the</strong> animals.<br />
In <strong>the</strong> United States, even processed products<br />
<strong>of</strong>ten have au<strong>the</strong>ntic stories: The pasta<br />
sauce company that was founded by Italian<br />
immigrants who made sauce back in <strong>the</strong>ir home<br />
country or <strong>the</strong> tortilla company founded by<br />
Mexican immigrants who use <strong>the</strong> techniques<br />
taught by <strong>the</strong>ir abuella back generations ago.<br />
Today, <strong>many</strong> companies have Web sites highlighting<br />
such au<strong>the</strong>ntic connections to <strong>the</strong> product.<br />
O<strong>the</strong>rs include such information on labels<br />
or packaging, while o<strong>the</strong>rs provide point <strong>of</strong> purchase<br />
material such as posters or pamphlets.<br />
These devices can all be used to demonstrate<br />
<strong>the</strong> au<strong>the</strong>ntic nature <strong>of</strong> America’s food production<br />
<strong>and</strong> to build markets for specific br<strong>and</strong>s.<br />
FAIR TRADE<br />
Although U.S.-produced products are not Fair<br />
Trade-certified, <strong>many</strong> U.S. companies re-export<br />
products or use ingredients that are Fair Tradecertified.<br />
Many U.S. firms can help importers<br />
serve <strong>the</strong> market looking for Fair Trade-certified<br />
products <strong>and</strong> ingredients.<br />
CERTIFICATIONS<br />
Many U.S. firms have <strong>the</strong>ir products certified<br />
by various organizations. The <strong>Food</strong> Alliance is<br />
perhaps <strong>the</strong> most prominent, with The Rainforest<br />
Alliance certification well known on products<br />
from tropical climes. There are, however,<br />
hundreds <strong>of</strong> st<strong>and</strong>ards including <strong>many</strong> productspecific<br />
programs <strong>and</strong> state-based programs. All<br />
<strong>of</strong> <strong>the</strong>se programs can be used to help persuade<br />
consumers that <strong>the</strong>se foods, brought from<br />
America, are produced in sustainable ways.<br />
PRIVATE PROGRAMS<br />
If you are a substantial buyer, <strong>many</strong> U.S. producers<br />
will be willing to apply for certification<br />
under your own proprietary program. For<br />
example, <strong>many</strong> U.S. producers work with British<br />
supermarkets to get certified under <strong>the</strong>ir proprietary<br />
food safety <strong>and</strong> sustainability programs.<br />
For an importer, <strong>the</strong> opportunity is to go<br />
beyond simply selling product <strong>and</strong> sell <strong>the</strong> story<br />
behind <strong>the</strong> producers <strong>and</strong> <strong>the</strong> way <strong>the</strong> producers<br />
behave. Because <strong>American</strong> producers are<br />
typically good stewards <strong>of</strong> <strong>the</strong> l<strong>and</strong> <strong>and</strong> because<br />
st<strong>and</strong>ards are high in America on issues such as<br />
food safety, <strong>the</strong>re is a powerful story to tell.<br />
If you tell it well, you can create a competitive<br />
edge for your U.S.-based product mix. �<br />
Intertribal <strong>Ag</strong>riculture Council . p.12<br />
Clabber Girl Corporation . . . . . p.14<br />
Sugardale Inc. . . . . . . . . . . . . . . p.16<br />
Hilltop Ranch Inc ............p.17<br />
Chef Paul Prudhommes’<br />
Magic Seasoning Blends. . . . p.18<br />
National Association <strong>of</strong> State<br />
Departments <strong>of</strong> <strong>Ag</strong>riculture<br />
(NASDA) . . . . . . . . . . . . . . . . p.20<br />
Pacific Valley <strong>Food</strong>s. . . . . . . . . . p.22<br />
Produce Marketing<br />
Association ..............p.23<br />
USA Poultry & Egg Export<br />
Council (USAPEEC). . . . . . . . p.24<br />
Well•Pict Berries . . . . . . . . . . . . p.26
PRODUCT LIST<br />
APPLES<br />
BEEF STRIPS<br />
BERRIES<br />
BUFFALO MEAT<br />
CHILIS<br />
FISH/SEAFOOD<br />
FRY BREAD<br />
JERKY<br />
MUSHROOMS<br />
OYSTERS<br />
POPCORN<br />
VEGETABLES<br />
WILD RICE<br />
12 AMERICAN <strong>Food</strong> <strong>and</strong> <strong>Ag</strong> EXPORTER � Summer 2009<br />
INTERTRIBAL AGRICULTURE COUNCIL<br />
100 N. 27th Street, Suite 500, Billings, Montana 59102<br />
Tel: 406-259-3525 • Fax: 406-256-9980<br />
Contact: Nathan Notah, Program Director<br />
E-mail: nnotah@indianaglink.com<br />
Web site: www.americanindianfoods.com<br />
The Intertribal <strong>Ag</strong>riculturel Council<br />
(IAC) assists in marketing products<br />
produced by tribes or individual<br />
Indians. The Council focuses on promoting<br />
<strong>the</strong> <strong>American</strong> Indian use <strong>of</strong> <strong>American</strong><br />
Indian resources for <strong>the</strong> benefit <strong>of</strong> <strong>American</strong><br />
Indian people.<br />
IAC exports beef strips, chilis, popcorn,<br />
wild rice, fry bread, garden produce,<br />
berries <strong>and</strong> berry products, buffalo meat,<br />
seafood/fish, mushrooms, jerky, oysters,<br />
apples, cranberries, seasonings <strong>and</strong> o<strong>the</strong>r<br />
agricultural products. All products<br />
exported are traditional <strong>American</strong> Indian<br />
foods that are grown or produced in Arizona,<br />
Florida, Montana, New Mexico,<br />
Nebraska, Minnesota, South Dakota,<br />
Maine, Oregon, Massachusetts <strong>and</strong><br />
Washington.<br />
Each product is labeled by <strong>the</strong> respective<br />
tribe or individual Indian illustrating<br />
<strong>the</strong> respective homel<strong>and</strong> where <strong>the</strong><br />
product is produced. All products export-<br />
ed have <strong>the</strong> Made by <strong>American</strong> Indian<br />
certified trademark, receive equal promotion<br />
<strong>and</strong> attention <strong>and</strong> are promoted<br />
in overseas trade shows by <strong>the</strong> respective<br />
producer <strong>of</strong> each product.<br />
The Council utilizes <strong>the</strong> respective<br />
trade show catalogs produced by show<br />
sponsors <strong>and</strong> has representatives <strong>of</strong> <strong>the</strong><br />
participating product company or enterprise<br />
on h<strong>and</strong> to demonstrate <strong>the</strong> product<br />
<strong>and</strong> answer questions about its products.<br />
IAC also has a chef on h<strong>and</strong> to do<br />
Native Taste Seminars that illustrate how<br />
to utilize <strong>American</strong> Indian products in<br />
meal preparation as well as how to present<br />
or lay <strong>the</strong> <strong>American</strong> Indian <strong>Food</strong>s<br />
out in <strong>the</strong> case <strong>of</strong> restaurants.<br />
The Council plans to participate in six<br />
international food shows in 2009. It will<br />
also host several Native Tastes Seminars<br />
<strong>and</strong> a press mission in Washington <strong>and</strong><br />
Oregon for press from <strong>the</strong> countries it is<br />
visiting. It will be sponsoring one reverse<br />
trade mission for buyers from overseas<br />
countries to come to <strong>the</strong> United States<br />
<strong>and</strong> meet <strong>the</strong> participating Indian producers.<br />
<strong>American</strong> Indian <strong>Food</strong>s (AIF), a program<br />
<strong>of</strong> IAC, began in 1998 under contract<br />
with <strong>the</strong> U.S. Department <strong>of</strong> <strong>Ag</strong>riculture<br />
(USDA) Foreign <strong>Ag</strong>ricultural Service<br />
(FAC). The partnership was developed<br />
as a platform for <strong>American</strong> Indian<br />
food businesses to showcase <strong>the</strong>ir products<br />
<strong>and</strong> share <strong>the</strong>ir tribal cultures.<br />
<strong>American</strong> Indian <strong>Food</strong>s come from<br />
coast-to-coast in <strong>the</strong> United States <strong>and</strong><br />
are grown on pristine l<strong>and</strong>s <strong>of</strong> <strong>the</strong> Native<br />
<strong>American</strong> Nations or come from <strong>the</strong>ir<br />
natural waters. Many <strong>of</strong> <strong>the</strong> products<br />
sold are still harvested in ways defined<br />
hundreds <strong>of</strong> years ago. Native <strong>American</strong><br />
communities are a close-knit group <strong>and</strong><br />
<strong>many</strong> <strong>of</strong> <strong>the</strong>m ga<strong>the</strong>r families <strong>and</strong> friends<br />
toge<strong>the</strong>r annually to harvest, celebrate<br />
<strong>and</strong> give thanks.
Circle No. 1 on <strong>the</strong> rapid response card
For more than 150 years, Clabber<br />
Girl ®<br />
has earned <strong>the</strong> trust <strong>of</strong> home<br />
cooks <strong>and</strong> culinary pr<strong>of</strong>essionals<br />
alike, producing a broad range <strong>of</strong> ingredients,<br />
specialty dry mixes <strong>and</strong> custom<br />
leavening systems. Clabber Girl ®<br />
Corporation,<br />
<strong>the</strong> leading manufacturer <strong>of</strong> baking<br />
powder in <strong>the</strong> nation, has built its rich<br />
heritage by providing quality ingredients<br />
designed to enhance <strong>the</strong> food experience.<br />
Offering a full line <strong>of</strong> products suited<br />
for a variety <strong>of</strong> applications, Clabber<br />
Girl ®<br />
produces a number <strong>of</strong> dependable<br />
br<strong>and</strong>s that are recognized <strong>and</strong> valued in<br />
<strong>the</strong> marketplace.<br />
In addition to <strong>the</strong> core Clabber Girl ®<br />
br<strong>and</strong> ingredients, <strong>the</strong> company also produces<br />
Rumford ®<br />
, Davis ®<br />
, Fleischmann’s ,<br />
<strong>and</strong> <strong>the</strong> Royal ®<br />
br<strong>and</strong> dessert mixes. Clabber<br />
Girl exports to more than 40 different<br />
countries around <strong>the</strong> globe, with distribution<br />
in North, South <strong>and</strong> Central Americas,<br />
Caribbean, Africa, Asia <strong>and</strong> <strong>the</strong> Middle<br />
East.<br />
A long time leader in <strong>the</strong> food industry,<br />
Clabber Girl ®<br />
continues to innovate<br />
<strong>and</strong> find solutions for <strong>the</strong> consumer. With<br />
food allergies on <strong>the</strong> rise, Clabber Girl ®<br />
became <strong>the</strong> first manufacturing facility in<br />
<strong>the</strong> United States to implement a peanut-<br />
14 AMERICAN <strong>Food</strong> <strong>and</strong> <strong>Ag</strong> EXPORTER � Summer 2009<br />
free allergen protocol. With a tested<br />
expertise in custom leavening systems,<br />
Clabber Girl food scientists have intro-<br />
CLABBER GIRL CORPRATION<br />
P.O. Box 150, Terre Haute, Indiana 47808<br />
Tel: 812-232-9446 Fax: 812-478-7181<br />
Contact: Eric Gloe, VP Sales<br />
MADE IN THE U.S.A.<br />
Web site: www.clabbergirl.com<br />
duced InnovaPhase , a line <strong>of</strong> new proprietary<br />
encapsulation products designed<br />
to meet <strong>the</strong> needs <strong>of</strong> today’s baking pr<strong>of</strong>essionals.<br />
This new encapsulation technology<br />
can improve product shelf life,<br />
increase yield <strong>and</strong> reduce shipping costs.<br />
The company is proud <strong>of</strong> its heritage<br />
<strong>and</strong> has renovated <strong>the</strong> first floor <strong>of</strong> <strong>the</strong><br />
world headquarters <strong>of</strong>fice to include a<br />
museum, bake shop <strong>and</strong> culinary classroom<br />
to celebrate <strong>the</strong>ir history <strong>and</strong> give<br />
visitors an opportunity to interact with<br />
<strong>the</strong> Clabber Girl ®<br />
products. With an Executive<br />
Chef <strong>and</strong> a Research <strong>and</strong> Development<br />
team on staff, this exporter is able<br />
to build partnerships within <strong>the</strong> United<br />
States <strong>and</strong> internationally to develop specialty<br />
recipes <strong>and</strong> custom systems using<br />
Clabber Girl ®<br />
products.
Circle No. 3 on <strong>the</strong> rapid response card
Circle No. 4 on <strong>the</strong> rapid response card<br />
Sugardale employs 1,700 people <strong>and</strong><br />
has facilities in Massillon, Canton <strong>and</strong><br />
Salem, Ohio. Our modern, state-<strong>of</strong><strong>the</strong>-art<br />
facilities achieve <strong>the</strong> highest st<strong>and</strong>ards<br />
<strong>of</strong> food safety <strong>and</strong> quality control,<br />
<strong>and</strong> all are U.S. government inspected <strong>and</strong><br />
in compliance with stringent federal foodsafety<br />
regulations.<br />
We have an 88-year tradition <strong>of</strong> supplying<br />
top quality meat products to <strong>the</strong> grocery<br />
<strong>and</strong> foodservice industries. Sugardale<br />
is committed to providing quality products<br />
with a customer-focused philosophy. An<br />
expert meat manufacturer, we are a strong<br />
<strong>and</strong> experienced provider that is also innovative<br />
<strong>and</strong> leads <strong>the</strong> way with industry<br />
technologies. Service, custom-designed<br />
products, quality <strong>and</strong> competitive pricing<br />
are <strong>the</strong> hallmarks <strong>of</strong> our commitment to<br />
our customers.<br />
Sugardale’s products include a full line<br />
<strong>of</strong> hams, deli meats, wieners, bacon, pre-<br />
16 AMERICAN <strong>Food</strong> <strong>and</strong> <strong>Ag</strong> EXPORTER � Summer 2009<br />
SUGARDALE, INC.<br />
1888 Southway St. SW, Massillon, Ohio 44646<br />
Ph: 330-832-7491 • Fax: 330-830-3174<br />
Contact: Avy Konor, Director <strong>of</strong> International Business<br />
E-mail: akonor@freshmark.com<br />
Web site: www.freshmark.com<br />
cooked bacon,bacon toppings <strong>and</strong> dry<br />
sausage (pepperoni), which are provided to<br />
retailers by our Sugardale <strong>Food</strong>s <strong>and</strong> Superior’s<br />
Br<strong>and</strong> Meats divisions. These same<br />
products also play an important role in <strong>the</strong><br />
Sugardale division, a major <strong>and</strong> long-established<br />
part <strong>of</strong> <strong>the</strong> business. For <strong>many</strong> years,<br />
Sugardale <strong>Food</strong>s has worked with distributors<br />
<strong>of</strong> prepared foods <strong>and</strong> end-users<br />
throughout <strong>the</strong> United States to provide<br />
outst<strong>and</strong>ing service to institutional consumers.<br />
The marketing knowledge <strong>and</strong> experience<br />
gained by each division are shared<br />
throughout <strong>the</strong> company for <strong>the</strong> benefit <strong>of</strong><br />
all Sugardale customers. We consistently<br />
meet or exceed requirements <strong>of</strong> retailers<br />
<strong>and</strong> wholesalers for product quality specifications<br />
<strong>and</strong> delivery dependability.<br />
The Sugardale edge began with a family<br />
meat market whose success was built<br />
on quality. The quality st<strong>and</strong>ard developed<br />
early in our history has been constant <strong>and</strong><br />
inclusive, characterizing both Sugardale<br />
people <strong>and</strong> Sugardale products.<br />
Sugardale’s commitment to move <strong>the</strong><br />
company toward a higher level <strong>of</strong> technical<br />
expertise is also a commitment to succeed<br />
where it counts <strong>the</strong> most — with our<br />
customers. The focus on technology<br />
enables us to deliver <strong>the</strong> highest possible<br />
level <strong>of</strong> customer service quickly <strong>and</strong> successfully.<br />
Whe<strong>the</strong>r building applications to<br />
streamline labeling or delivery, improving<br />
manufacturing efficiency or delivering new<br />
products to <strong>the</strong> consumer, we remain<br />
focused on delivering a quality product to<br />
every customer, every time.<br />
Sugardale, which sells direct to companies<br />
overseas <strong>and</strong> through distributors in<br />
each market we service, currently exports<br />
to Japan, Canada, Mexico, Korea, Singapore,<br />
Hong Kong <strong>and</strong> some Central <strong>American</strong><br />
countries.
Hilltop Ranch Inc. is one <strong>of</strong> <strong>the</strong><br />
world’s largest almond processors,<br />
h<strong>and</strong>ling over 25,000 tons <strong>and</strong><br />
shipping to over 65 countries. Its integrated<br />
operations include hulling, shelling,<br />
cleaning, sizing, sorting, grading, lab<br />
analysis, packing, trucking <strong>and</strong> exporting.<br />
The company, founded in 1980 by<br />
David <strong>and</strong> Christine Long, became an<br />
almond h<strong>and</strong>ler in 1984 <strong>and</strong> has grown<br />
steadily. A new processing plant was built<br />
in 2002, followed by major expansions in<br />
September 2006 <strong>and</strong> September 2008.<br />
With <strong>the</strong> most recent expansion, Hilltop<br />
now has x-ray technology in place <strong>and</strong> <strong>the</strong><br />
ability to do length/width selection. The<br />
product-line includes in-shell almonds,<br />
whole natural almonds (CCOF organic<br />
<strong>and</strong> conventional) <strong>and</strong> manufactured<br />
almonds such as blanched, sliced, slivered,<br />
splits, diced <strong>and</strong> meal.<br />
Hilltop’s corporate philosophy has<br />
always been to provide growers <strong>and</strong> customers<br />
with accurate information to help<br />
<strong>the</strong>m make educated business decisions.<br />
A reputation for honesty with growers<br />
<strong>and</strong> customers has helped <strong>the</strong> company<br />
reach where it is today.<br />
Consistently providing quality that<br />
meets or exceeds customer expectations<br />
has been a mainstay for promotion <strong>of</strong> <strong>the</strong><br />
Hilltop Ranch br<strong>and</strong>. The company supports<br />
customers with technical information,<br />
market information, samples <strong>and</strong><br />
o<strong>the</strong>r assistance. Knowing <strong>the</strong>ir customers’<br />
individual requirements as well as<br />
having in place <strong>the</strong>ir own s<strong>of</strong>tware program,<br />
“Nutware,” assures that quality, as<br />
well as documentation, meet or exceed<br />
customer expectations. Hilltop exports<br />
directly from <strong>the</strong> United States, through<br />
exclusive distributors in a few select countries,<br />
<strong>and</strong> from bonded warehouses in<br />
nor<strong>the</strong>rn <strong>and</strong> sou<strong>the</strong>rn Europe.<br />
Exports make up about two-thirds <strong>of</strong><br />
shipments for Hilltop Ranch. The more<br />
widespread use <strong>of</strong> <strong>the</strong> Internet has made<br />
<strong>the</strong> flow <strong>of</strong> information quicker <strong>and</strong> more<br />
direct. Hilltop receives <strong>and</strong> welcomes emails<br />
every day from companies interest-<br />
HILLTOP RANCH INC.<br />
13890 Looney Road, Ballico, California 95303<br />
Tel: 209-874-1875 • Fax: 209-874-1877<br />
Contact: Paul Ewing<br />
E-mail: paul@hilltopranch.com<br />
Web site: www.hilltopranch.com<br />
ed in purchasing almonds directly from<br />
<strong>the</strong> United States. At <strong>the</strong>ir Web site,<br />
www.hilltopranch.com, you can find<br />
extensive information on almonds, including<br />
harvest videos, processing videos, <strong>and</strong><br />
market reports.<br />
Summer 2009 � AMERICAN <strong>Food</strong> <strong>and</strong> <strong>Ag</strong> EXPORTER 17<br />
Circle No. 5 on <strong>the</strong> rapid response card
Circle No. 6 on <strong>the</strong> rapid response card<br />
Chef Paul Prudhomme’s Magic Seasoning<br />
Blends has been in business<br />
since 1982 when customers<br />
<strong>of</strong> Chef Paul Prudhomme’s New Orleansbased<br />
K-Paul’s Louisiana Kitchen restaurant<br />
began asking to take home his<br />
unique seasonings.<br />
An operation that was once housed in<br />
a garage, Magic Seasoning Blends has<br />
grown to fill a 125,000-square-foot plant,<br />
blending <strong>and</strong> shipping Chef Paul’s dry<br />
spices, rubs, bottled sauces <strong>and</strong> marinades<br />
to all 50 states <strong>and</strong> 27 countries<br />
around <strong>the</strong> world.<br />
“It’s probably one <strong>of</strong> <strong>the</strong> few chefowned<br />
companies <strong>of</strong> its size in operation<br />
anywhere,” says John McBride, vice president<br />
<strong>of</strong> sales <strong>and</strong> marketing. “It’s his company,<br />
<strong>and</strong> he actually creates all <strong>the</strong> flavors<br />
<strong>and</strong> pr<strong>of</strong>iles for our products. He’s creating<br />
new products <strong>and</strong> recipes all <strong>the</strong> time,<br />
<strong>and</strong> he’s very active in <strong>the</strong> company.”<br />
18 AMERICAN <strong>Food</strong> <strong>and</strong> <strong>Ag</strong> EXPORTER � Summer 2009<br />
CHEF PAUL PRUDHOMME’S<br />
MAGIC SEASONING BLENDS<br />
P.O. Box 23342, New Orleans, Louisiana 70183-0342<br />
Phone: 504-731-3590 • Fax: 504-731-3576<br />
Contact: Anna Zuniga, Director <strong>of</strong> International Sales <strong>and</strong> Marketing<br />
E-mail: azuniga@chefpaul.com<br />
Web site: www.chefpaul.com<br />
Magic Seasoning’s top selling products<br />
include Poultry Magic ® , Seafood Magic ® ,<br />
Meat Magic ® <strong>and</strong> Blackened Redfish<br />
Magic ® , in that order. Business is evenly<br />
split between retail, foodservice <strong>and</strong> bulk<br />
ingredient sales to importers.<br />
Besides 29 SKUs <strong>of</strong> dry seasoning<br />
blends, <strong>the</strong>re are four Magic Sauce &<br />
Marinades, including Teriyaki, Chipotle<br />
Sun-Dried Tomato <strong>and</strong> Louisiana Red Pepper.<br />
Available for foodservice only are<br />
Breading Magic, Gravy <strong>and</strong> Gumbo Magic<br />
<strong>and</strong> Chef Paul’s seasoned <strong>and</strong> smoked<br />
meats (Andouille sausage <strong>and</strong> Tasso ham),<br />
produced in his U.S. Department <strong>of</strong> <strong>Ag</strong>riculture-approved<br />
meat plant in Louisiana.<br />
Because <strong>the</strong> <strong>American</strong> Institute <strong>of</strong> Baking<br />
rates <strong>the</strong> company AIB Superior,<br />
Magic Seasoning Blends has been able to<br />
exp<strong>and</strong> into private labeling <strong>and</strong> co-packing<br />
services. The company can now manufacture<br />
a range <strong>of</strong> products, such as<br />
meat loaf mixes, soup mixes, salad dressings,<br />
blended spices, stuffings <strong>and</strong> more,<br />
for private label customers.<br />
Magic Seasoning Blends is uniquely<br />
prepared to engage in cooperative marketing,<br />
partnering with o<strong>the</strong>r companies<br />
for product promotions, according to<br />
McBride. The company also emphasizes<br />
in-store demonstrations to allow consumers<br />
to sample Chef Paul’s products.<br />
Chef Paul Prudhomme’s Magic Seasoning<br />
Blends has grown steadily since<br />
its inception. In 1985, <strong>the</strong> company made<br />
<strong>the</strong> transition from a local company to a<br />
national business. In 1987, Chef Paul<br />
launched an export program <strong>and</strong> began<br />
shipping his products around <strong>the</strong> world.<br />
At last count, <strong>the</strong> company was exporting<br />
its unique products to 27 countries, <strong>and</strong> it<br />
exhibits at key international trade shows<br />
(ANUGA, <strong>Food</strong>Ex Japan, SIAL) to fur<strong>the</strong>r<br />
extend its export reach.
Circle No. 7 on <strong>the</strong> rapid response card<br />
The National Association <strong>of</strong> State<br />
Departments <strong>of</strong> <strong>Ag</strong>riculture<br />
(NASDA) is set to host <strong>the</strong> US<br />
Pavilion at <strong>the</strong> 12th Annual Americas<br />
<strong>Food</strong> & Beverage Show, Nov. 9-10, at <strong>the</strong><br />
Miami Beach Convention Center. The<br />
event is organized by <strong>the</strong> World Trade<br />
Center Miami, part <strong>of</strong> a network <strong>of</strong> 281<br />
sister World Trade Centers in 81 countries<br />
with more than 2 million members.<br />
The show is sponsored by NASDA <strong>and</strong><br />
<strong>the</strong> U.S. Department <strong>of</strong> <strong>Ag</strong>riculture<br />
(USDA). The USDA’s Foreign <strong>Ag</strong>ricultural<br />
Service (FAS) works to promote <strong>the</strong><br />
export <strong>of</strong> U.S. agricultural products <strong>and</strong><br />
reports on agricultural production <strong>and</strong><br />
market development in all areas <strong>of</strong> <strong>the</strong><br />
world. USDA/FAS works in conjunction<br />
with NASDA to promote <strong>the</strong> USA Pavilion<br />
at <strong>the</strong> Americas <strong>Food</strong> & Beverage Show.<br />
The event is strongly endorsed by<br />
trade promotion groups from Argentina,<br />
NATIONAL ASSOCIATION OF STATE<br />
DEPARTMENTS OF AGRICULTURE (NASDA)<br />
1156 15th Street, NW, Suite 1020, Washington, D.C. 20005<br />
Phone: 202-296-9680 • Fax: 202-296-9686<br />
Contact: DeWitt Ashby, Director <strong>of</strong> Trade Shows<br />
E-mail: dewitt@nasda.org • Web site: www.nasda.org<br />
Australia, Austria, Brazil, Canada, Chile,<br />
Colombia, Italy, Peru, Pol<strong>and</strong>, South<br />
Africa, Spain, Thail<strong>and</strong> <strong>and</strong> Turkey.<br />
According to DeWitt Ashby, director<br />
<strong>of</strong> trade shows for NASDA, “The Americas<br />
<strong>Food</strong> & Beverage Show provides a<br />
great opportunity for U.S. companies to<br />
interact with retailers <strong>and</strong> foodservice<br />
buyers from <strong>the</strong> United States <strong>and</strong><br />
throughout Latin America <strong>and</strong> <strong>the</strong><br />
Caribbean. The adoption <strong>of</strong> <strong>the</strong> Americas<br />
<strong>Food</strong> & Beverage Show br<strong>and</strong> will<br />
exp<strong>and</strong> <strong>the</strong> reach <strong>of</strong> <strong>the</strong> event into<br />
Europe, Asia <strong>and</strong> <strong>the</strong> rest <strong>of</strong> <strong>the</strong> world.”<br />
The Americas <strong>Food</strong> & Beverage Show<br />
<strong>and</strong> Conference is <strong>the</strong> largest Americasfocused<br />
trade show in <strong>the</strong> hemisphere.<br />
The show brings toge<strong>the</strong>r more than 400<br />
exhibitors with more than 5,000 buyers<br />
during three days <strong>of</strong> exhibits <strong>and</strong> conferences.<br />
It brings new ideas <strong>and</strong> new companies<br />
toge<strong>the</strong>r in <strong>the</strong> world’s second-<br />
fastest growing<br />
market.<br />
Americas<br />
<strong>Food</strong> & Beverage<br />
Show <strong>and</strong> Conference<br />
is <strong>the</strong><br />
premiere international<br />
food <strong>and</strong><br />
beverage event<br />
with a Western<br />
Hemisphere<br />
focus. It attracts<br />
more than 400<br />
exhibitors from 28 countries who produce<br />
more than 10,000 different products.<br />
It provides a unique opportunity to<br />
meet face-to-face with active buyers who<br />
are ready to do business. The show is<br />
also an ideal vehicle for building awareness<br />
<strong>of</strong> exhibitor products, meeting<br />
established customers, finding business<br />
prospects <strong>and</strong> making sales.<br />
Summer 2009 � AMERICAN <strong>Food</strong> <strong>and</strong> <strong>Ag</strong> EXPORTER 19
20 AMERICAN <strong>Food</strong> <strong>and</strong> <strong>Ag</strong> EXPORTER � Summer 2009<br />
NATIONAL ASSOCIATION OF STATE<br />
DEPARTMENTS OF AGRICULTURE (NASDA)<br />
1156 15th Street, NW, Suite 1020, Washington, D.C. 20005<br />
Phone: 202-296-9680 • Fax: 202-296-9686<br />
Contact: DeWitt Ashby, Director <strong>of</strong> Trade Shows<br />
E-mail: dewitt@nasda.org • Web site: www.nasda.org<br />
Founded in 1915, <strong>the</strong> National Association<br />
<strong>of</strong> State Departments <strong>of</strong><br />
<strong>Ag</strong>riculture (NASDA), based in<br />
Washington, D.C., is a nonpr<strong>of</strong>it, nonpartisan<br />
association <strong>of</strong> public <strong>of</strong>ficials<br />
comprising <strong>the</strong> commissioners, secretaries<br />
<strong>and</strong> directors <strong>of</strong> <strong>the</strong> 54 U.S. state<br />
<strong>and</strong> territorial departments <strong>of</strong> agriculture.<br />
In order to support U.S. food producers<br />
in <strong>the</strong> global marketplace, NASDA is<br />
deeply involved in trade promotion activities<br />
designed to support exporters <strong>of</strong><br />
U.S. food <strong>and</strong> agricultural products.<br />
These activities are conducted in close<br />
cooperation with <strong>the</strong> U.S. Department <strong>of</strong><br />
<strong>Ag</strong>riculture’s (USDA) Foreign <strong>Ag</strong>ricultural<br />
Service (FAS) <strong>and</strong> NASDA’s four stateregional<br />
trade associations, <strong>Food</strong> Export<br />
Nor<strong>the</strong>ast, <strong>the</strong> Sou<strong>the</strong>rn U.S. Trade Association<br />
(SUSTA), <strong>the</strong> <strong>Food</strong> Export Midwest<br />
<strong>and</strong> <strong>the</strong> Western U.S. <strong>Ag</strong>ricultural<br />
Trade Association (WUSATA).<br />
NASDA also directly sponsors export<br />
pavilions at <strong>the</strong> National Restaurant<br />
Association Show (NRA), <strong>Food</strong> Marketing<br />
Institute Show (FMI) <strong>and</strong> <strong>the</strong> Americas<br />
<strong>Food</strong> & Beverage Show.<br />
NASDA’s <strong>American</strong> <strong>Food</strong> Fair is an<br />
annual feature at <strong>the</strong> NRA show every<br />
May in Chicago, Illinois.<br />
The Americas <strong>Food</strong> <strong>and</strong> Beverage<br />
Show, featuring NASDA’s US pavilion, is<br />
<strong>the</strong> only food exhibition with a Western<br />
Hemisphere focus <strong>and</strong> provides unparalleled<br />
opportunities to discover new products,<br />
companies, ideas <strong>and</strong> innovations<br />
from around <strong>the</strong> world.<br />
NASDA’s U.S. <strong>Food</strong> Export Showcase<br />
will be held May 11-13, 2010, in conjunction<br />
with <strong>the</strong> FMI Show at M<strong>and</strong>alay<br />
Bay Convention Center in Las Vegas. this<br />
event <strong>of</strong>fers a great opportunity to get in<br />
touch with both <strong>the</strong> domestic <strong>and</strong> international<br />
supermarket industry.
Circle No. 8 on <strong>the</strong> rapid response card
Afamily-owned <strong>and</strong> operated<br />
business for more than 30 years,<br />
Pacific Valley <strong>Food</strong>s makes a difference<br />
to customers with <strong>the</strong>ir extraordinary<br />
level <strong>of</strong> personal attention, service<br />
<strong>and</strong> quality products. Innovation, flexibility,<br />
<strong>and</strong> creativity set <strong>the</strong>m apart as a<br />
company who will do what it takes to<br />
give <strong>the</strong>ir customers what <strong>the</strong>y need.<br />
The company exports frozen French<br />
fries <strong>and</strong> potato products, frozen <strong>and</strong><br />
canned vegetables, frozen berries, frozen<br />
waffles <strong>and</strong> pancakes, bagels, tortillas,<br />
dehydrated potatoes, frozen meat <strong>and</strong><br />
poultry. Frozen potato items comprise<br />
<strong>the</strong>ir strongest export product line. Over<br />
<strong>the</strong> past 30 years, U.S. frozen French fries<br />
have become a popular food enjoyed by<br />
consumers in almost every corner <strong>of</strong> <strong>the</strong><br />
world. The U.S. produces <strong>the</strong> highest<br />
quality French fries from abundant potato<br />
growing regions throughout <strong>the</strong><br />
states.<br />
Pacific Valley continues to diversify its<br />
product lines, grow its private label<br />
br<strong>and</strong>s <strong>and</strong> exp<strong>and</strong> its exports to new<br />
countries. Ninety percent <strong>of</strong> <strong>the</strong> company’s<br />
current sales are international, while<br />
10 percent are in <strong>the</strong> U.S. domestic market.<br />
The company has sales throughout<br />
every country in Asia, with additional<br />
sales in Mexico, Central <strong>and</strong> South America.<br />
Pacific Valley exports directly from<br />
Washington State <strong>and</strong> has strategic distributors<br />
in numerous countries. It also<br />
has overseas <strong>of</strong>fices located in some <strong>of</strong><br />
<strong>the</strong> company’s largest export markets.<br />
Pacific Valley travels overseas to visit<br />
prospective buyers in addition to exhibiting<br />
in trade shows around <strong>the</strong> world.<br />
The company advertises in international<br />
22 AMERICAN <strong>Food</strong> <strong>and</strong> <strong>Ag</strong> EXPORTER � Summer 2009<br />
PACIFIC VALLEY FOODS.<br />
2700 Richards Road, Bellevue, Washington 98005<br />
Tel: 425-643-1805 • Fax 425-747-4221<br />
E-mail: sales@pacificvalleyfoods.com<br />
Web site: www.pacificvalleyfoods.com<br />
as well as U.S. publications. It has been<br />
a participating member <strong>of</strong> W.U.S.A.T.A.<br />
(Western United States <strong>Ag</strong>ricultural Trade<br />
Association) for over 15 years <strong>and</strong> works<br />
closely with <strong>the</strong> <strong>Ag</strong>ricultural Trade Offices<br />
overseas, as well as U.S. state <strong>and</strong> feder-<br />
al agricultural departments. The company<br />
participates with overseas buying<br />
groups through <strong>the</strong> Washington State<br />
Department <strong>of</strong> <strong>Ag</strong>riculture, Washington<br />
State Governor Trade Missions as well as<br />
Federal trade missions.<br />
Circle No. 11 on <strong>the</strong> rapid response card
Founded in 1949, <strong>the</strong> Produce Marketing<br />
Association (PMA) is <strong>the</strong> leading<br />
trade association serving more<br />
than 2,200 companies in 50 countries<br />
<strong>and</strong> representing every segment <strong>of</strong> <strong>the</strong><br />
global produce <strong>and</strong> floral supply chain.<br />
Members rely on PMA year-round for <strong>the</strong><br />
business solutions <strong>the</strong>y need to increase<br />
sales <strong>and</strong> consumption, build strong, pr<strong>of</strong>essional<br />
relationships <strong>and</strong> exp<strong>and</strong> <strong>the</strong>ir<br />
business opportunities.<br />
This year, PMA’s Fresh Summit International<br />
Convention & Exposition, to be held<br />
Oct. 2-5 in Anaheim, CA, USA, boasts:<br />
More than 17,000 attendees from 50+<br />
countries, four information <strong>and</strong> networking<br />
filled days, four keynote general session<br />
speakers <strong>and</strong> more than a dozen<br />
educational workshops. It is <strong>the</strong> produce<br />
industry’s biggest U.S. exposition with<br />
numerous networking receptions <strong>and</strong><br />
PRODUCE MARKETING ASSOCIATION<br />
1500 Casho Mills Rd., Newark, Delaware 19711<br />
Tel: 302-738-7100 • Fax:: 302-731-2409<br />
Contact: Julia Stewart, Director <strong>of</strong> Public Relations<br />
E-mail: JStewart@pma.com<br />
Web site: www.pma.com<br />
o<strong>the</strong>r opportunities.<br />
Perhaps best known in <strong>the</strong> global produce<br />
community for Fresh Summit, PMA<br />
<strong>of</strong>fers year-round products <strong>and</strong> services <strong>of</strong><br />
interest to exporters <strong>and</strong> importers alike.<br />
Recognizing <strong>the</strong> global nature <strong>of</strong> today’s<br />
industry, PMA is significantly exp<strong>and</strong>ing its<br />
international programming to help grow<br />
<strong>the</strong> produce business worldwide.<br />
For members in Australia <strong>and</strong> New<br />
Zeal<strong>and</strong>, <strong>the</strong> association’s first-ever affiliate<br />
— PMA Australia/New Zeal<strong>and</strong> — will<br />
begin operating this fall. It will be independently<br />
incorporated <strong>and</strong> will be run by<br />
a local member board <strong>of</strong> directors, <strong>of</strong>fering<br />
programs <strong>and</strong> services tailored specifically<br />
for <strong>the</strong> <strong>the</strong> local market.<br />
For members in Mexico, PMA’s Mexico<br />
Country Council <strong>of</strong> local volunteer leaders<br />
is designing business solutions to meet<br />
<strong>the</strong> specific needs <strong>of</strong> <strong>the</strong> association’s<br />
members in that country, including strate-<br />
gies to increase domestic consumption,<br />
global market information <strong>and</strong> exporter<br />
training.<br />
For o<strong>the</strong>r members around <strong>the</strong> world,<br />
PMA <strong>of</strong>fers unparalleled opportunities to<br />
network <strong>and</strong> make new business contacts<br />
worldwide. The association’s International<br />
Council is dedicated to international programming<br />
<strong>and</strong> exploring <strong>the</strong> various<br />
emerging markets.<br />
Join <strong>the</strong> association for a week in<br />
October at Fresh Summit — <strong>and</strong> stay for<br />
<strong>the</strong> year-round value. For more information,<br />
visit www.pma.com/freshsummit<br />
(advance registration ends Sept. 18; onsite<br />
registration available in Anaheim). For<br />
more information about PMA’s programming<br />
for international members, visit<br />
http://www.pma.com/CIG/intl/, or contact<br />
PMA Vice President <strong>of</strong> Global Business<br />
Development Nancy Tucker at<br />
ntucker@pma.com.<br />
Summer 2009 � AMERICAN <strong>Food</strong> <strong>and</strong> <strong>Ag</strong> EXPORTER 23<br />
Circle No. 12 on <strong>the</strong> rapid response card
With 13 employees in <strong>the</strong> United<br />
States <strong>and</strong> 13 international<br />
<strong>of</strong>fices <strong>and</strong> consultants, <strong>the</strong> USA<br />
Poultry & Egg Export Council (USAPEEC)<br />
works to increase U.S. poultry <strong>and</strong> egg<br />
exports by opening <strong>and</strong> developing markets<br />
around <strong>the</strong> world <strong>and</strong> serving as <strong>the</strong> industry’s<br />
voice on trade policy issues. USAPEEC<br />
works with exports <strong>of</strong> U.S.-produced chicken,<br />
turkey, duck <strong>and</strong> eggs, in commodity<br />
<strong>and</strong> fur<strong>the</strong>r-processed value-added forms.<br />
Founded in 1984 through a grant from<br />
<strong>the</strong> Sou<strong>the</strong>astern Poultry <strong>and</strong> Egg Association,<br />
USAPEEC became an independent<br />
entity in 1985. Under <strong>the</strong> direction <strong>of</strong> our<br />
more than 200 member companies, we<br />
<strong>of</strong>fer a wide range <strong>of</strong> services <strong>and</strong> benefits<br />
to industry members, including serving as<br />
an information clearinghouse; <strong>of</strong>fering market<br />
research <strong>and</strong> international market<br />
access; advertising <strong>and</strong> promotion; trade<br />
servicing, leads <strong>and</strong> educational programs;<br />
coordinating trade contacts <strong>and</strong> meetings;<br />
providing sales data <strong>and</strong> building <strong>the</strong> image<br />
<strong>of</strong> U.S. poultry <strong>and</strong> egg products. All activities<br />
are export related.<br />
The Council operates programs in<br />
approximately 75 countries worldwide.<br />
HONG KONG<br />
Sarah Li, Director<br />
Cecilia Chu, Asst.Director<br />
2010 Hang Lung Centre, 2-20 Paterson St.<br />
Causeway Bay, Hong Kong<br />
(Covers Hong Kong, South China, Taiwan)<br />
Tel: 852-2890-2908<br />
Fax: 852-2895-5546<br />
E-mail: hk<strong>of</strong>fice@usapeec.com.hk<br />
Web site: www.usapeec.org.cn;<br />
(Taiwan) www.usapeec.org.tw/<br />
MEXICO<br />
José Luis Cruz, Director<br />
Monterrey Office<br />
<strong>Ag</strong>ricultural Trade Office<br />
Blvd. Diaz Ordaz #140-Piso7<br />
Monterrey, N.L., Mexico CP 64650<br />
Tel: 52-81-8333-7582<br />
Fax: 52-81-8333-3731<br />
E-mail: jlcruz@usapeec.org.mx<br />
Alma Lilia De Leon<br />
Mexico City Office<br />
Matias Romero 216<br />
Col. De Valle<br />
Mexico, D.F. CP 03100<br />
Tel: 525-55-5980-6090<br />
Fax: 525-55-5980-6085<br />
E-mail: aldeleon@usapeec.org.mx<br />
Web site: www.usapeec.org.mx<br />
24 AMERICAN <strong>Food</strong> <strong>and</strong> <strong>Ag</strong> EXPORTER � Summer 2009<br />
USA POULTRY & EGG EXPORT COUNCIL (USAPEEC)<br />
2300 West Park Place Boulevard, Suite 100<br />
Stone Mountain, Georgia 30087<br />
Phone: 770-413-0006 • Fax: 770-413-0007<br />
Contact: Greg D. Tyler, Vice President <strong>of</strong> Marketing<br />
E-mail: gtyler@usapeec.org • Web site: www.usapeec.org<br />
SINGAPORE<br />
Margaret Say, Director<br />
Maria Cheong, Asst. Director<br />
541 Orchard Rd.<br />
Suite 15-04 Liat Towers, Singapore 238881<br />
(Covers ASEAN region)<br />
Tel: 65-6737-1726<br />
Fax: 65-6737-1727<br />
E-mail: usapeec_sing@pacific.net.sg<br />
RUSSIA<br />
Albert Davleyev, Director<br />
Tatyana Solovyova<br />
Natalia Kiryushina, Assistants<br />
20 Kulakova St. Bldg. 1A<br />
Moscow, Russia 123592<br />
(Covers Russia, Belarus)<br />
Tel: 7495-781-9200<br />
Fax: 7495-781-9201<br />
E-mail: usapeec@usapeec.ru<br />
Web site: www.usapeec.ru<br />
CHINA<br />
Richard Hu, Marketing Manager<br />
Room 419, Bldg. A,<br />
Heqiao Mansion<br />
No. 8A Guanghua Rd.<br />
Chaoyang District, Beijing 100026 China<br />
(Covers Nor<strong>the</strong>rn China)<br />
Tel: 8610-6581-1255<br />
Fax: 8610-6581-2922<br />
E-mail: bj<strong>of</strong>fice@usapeec.org.cn<br />
Carl Shi, Marketing Manager<br />
1809-1810 Overseas Chinese Mansion<br />
129 Yanan Rd. West,<br />
Shanghai, 200040 China<br />
(Covers Sou<strong>the</strong>rn & Central China)<br />
Tel: 8621-6249-2625<br />
Fax: 8621-6249-1653<br />
E-mail: sh<strong>of</strong>fice@usapeec.org.cn<br />
Web site: www.usapeec.org.cn<br />
JAPAN<br />
Izumi Amano, Eri Matsuda<br />
c/o Motix Co., Ltd.<br />
Albergo Nogizaka Suite 702<br />
9-6-28 Akasaka, Minato-ku,<br />
Tokyo 1070052 JAPAN<br />
Tel: 81-3-3403-8288<br />
Fax: 81-3-3403-8289<br />
E-mail: amano@usapeec-jp.com<br />
Web site: www.usapeec-jp.com<br />
KOREA<br />
Lan Sohn<br />
Sohn’s Market Makers, 1st Floor,<br />
647-19 Shinsadong, Kangnam-ku<br />
Seoul, Korea 135-896<br />
Tel: 822-543-9380 Fax: 822-543-0944<br />
E-mail: lan@sohnmm.com<br />
Web site: www.usapeec.co.kr<br />
MIDDLE EAST/CIS<br />
Simon Bakht<br />
Arab Marketing & Finance Inc. (AMFI)<br />
Ras Beirut, Mansour Jerdak St.<br />
Tabbara Bldg. 4th Floor<br />
P.O. Box 113-5028<br />
Harma Beirut 1103-2010. Lebanon<br />
Tel: 961-1-740378, 741223<br />
Fax: 961-1-740393<br />
E-mail: amfime@cyberia.net.lb<br />
Web site: www.usapeecme.com<br />
AMFI Saudi Arabia<br />
Al B<strong>and</strong>riah Centre<br />
5th Floor, Suite 501<br />
28th St. Pepsi Cola St., P.O. Box 3492,<br />
Al-Khobar 31952 Saudi Arabia<br />
Tel/Fax: 966-3-8823265<br />
AMFI Azerbaijan<br />
Hussein Effendiev<br />
Nizami St. 91, Suite 44<br />
Postal Code 370000<br />
P.O. Box 189, Baku, Azerbaijan<br />
Tel/Fax: 99-412-933731<br />
Mobile: 994-50-2106058<br />
AMFI Jordan<br />
Hala Khoury<br />
Garden Street<br />
Tla Al-Ali, Amman, Jordan<br />
Tel: 962-6-5530232<br />
Fax: 962-6-5510157<br />
Mobile: 962-79-5524065<br />
E-mail: yahala8@hotmail.com<br />
SOUTH AFRICA<br />
Zelda Sharp<br />
Zodiac Marketing<br />
6 Dieu Donna, Pinotage St.<br />
Meyersdal, Johannesburg,South Africa 1448<br />
(Covers Africa)<br />
Tel: 27-11-867-7082<br />
Fax: 27-86-612-5407<br />
Mobile: 27-82-900-5199<br />
E-mail: zelda.sharp@mweb.co.za<br />
EUROPE<br />
Lisa Lindblad<br />
Rindi Marketing<br />
(Covers EU <strong>and</strong> Balkans)<br />
Plankvagen 25, 136 73 Haninge, Sweden<br />
Tel: 46-8-776-2427 Fax: 46-8-776-3136<br />
Mobile: 46-703-822100<br />
E-mail: usapeec-eu@telia.com<br />
UKRAINE/MOLDOVA/CENTRAL ASIA<br />
Bella Ablayeva, Kazan, Russia<br />
Tel: 7-8342-966777<br />
Tel/Fax: 7-8342-362126<br />
E-mail: bella_usapeec@yahoo.com<br />
Web site: www.usapeec.kz
Circle No. 14 on <strong>the</strong> rapid response card
The goal was simple — grow bigger,<br />
better berries <strong>and</strong> supply <strong>the</strong>m<br />
to <strong>the</strong> world. For Well-Pict’s<br />
founder, Tim Miyasaka, back in 1969,<br />
while it sounded easy enough, he knew<br />
that wasn’t going to be <strong>the</strong> case. Perfection<br />
never comes easy, <strong>and</strong> it would take<br />
years <strong>of</strong> development <strong>and</strong> millions <strong>of</strong><br />
dollars <strong>of</strong> investment to make <strong>the</strong> goal a<br />
reality. But once it was achieved, it was<br />
that same, simple goal that would position<br />
Well-Pict as <strong>the</strong> international leader<br />
in supplying superior, quality berries to<br />
customers around <strong>the</strong> globe.<br />
For some, achieving perfection might<br />
have been good enough, <strong>and</strong> <strong>the</strong> journey<br />
would have stopped <strong>the</strong>re, but not<br />
for Well-Pict. Because <strong>the</strong>ir proprietary<br />
varieties are what <strong>the</strong> Well-Pict br<strong>and</strong> is<br />
known for worldwide, season after season<br />
<strong>the</strong>y continue to invest in <strong>the</strong>ir products<br />
by fine-tuning <strong>the</strong>ir patented<br />
process <strong>and</strong> varieties, ensuring only <strong>the</strong><br />
finest berries arrive on <strong>the</strong> market.<br />
At Well-Pict, <strong>the</strong> development <strong>of</strong> a<br />
superior variety can take up to ten years,<br />
<strong>and</strong> begins with choosing <strong>the</strong> ideal<br />
“parent” plants. Literally, over 50 thous<strong>and</strong><br />
seedlings are evaluated each year,<br />
looking for those that produce <strong>the</strong> finest<br />
in flavor, size, aroma, color <strong>and</strong> gloss.<br />
Following this extensive <strong>and</strong> critical<br />
screening process, individual seedlings<br />
are propagated, patented <strong>and</strong> “fingerprinted.”<br />
Uniquely Well-Pict, you’ll find<br />
no o<strong>the</strong>r varieties like <strong>the</strong>m, ultimately<br />
setting Well-Pict miles apart from <strong>the</strong><br />
competition by producing delicious,<br />
superior berries like no o<strong>the</strong>r.<br />
26 AMERICAN <strong>Food</strong> <strong>and</strong> <strong>Ag</strong> EXPORTER � Summer 2009<br />
WELL•PICT BERRIES<br />
P.O. Box 973, Watsonville, California 95077<br />
Phone: 831-722-3871 • Fax: 831-722-6340<br />
Contact: Dan Crowley, Sales Manager<br />
E-mail: dan@wellpict.com<br />
Web site: www.wellpict.com<br />
But Well-Pict’s innovation <strong>and</strong> inge<br />
nuity doesn’t just stop with <strong>the</strong> growing.<br />
They know that when you have superior<br />
berries, you also need packaging that’s a<br />
cut above, which is why Well-Pict not<br />
only designs, but also builds <strong>the</strong>ir own<br />
packaging options. Designed to <strong>the</strong><br />
highest st<strong>and</strong>ards in food safety, <strong>the</strong>se<br />
clamshells <strong>of</strong>fer improved venting for<br />
more efficient cooling <strong>and</strong> extended<br />
shelf life. Featuring 1-pound, 2-pound,<br />
4-pound, 8-ounce <strong>and</strong> 1 ⁄2-–pint containers,<br />
our packages are display-ready, easy<br />
to h<strong>and</strong>le <strong>and</strong> attractive to <strong>the</strong> eye. And<br />
in keeping with our company goal to<br />
protect <strong>the</strong> environment, Well-Pict has<br />
proudly introduced a new packaging<br />
configuration for our 4-pound strawberry<br />
clamshells. Affording a 35 percent<br />
increase in shipping efficiency, this innovative<br />
design will help retailers <strong>and</strong> consumers<br />
alike by reducing freight rates<br />
<strong>and</strong> fuel usage, without compromising<br />
product safety.<br />
Well-Pict exports premium fresh<br />
strawberries, raspberries <strong>and</strong> blackberries,<br />
with strawberries <strong>and</strong> raspberries<br />
available 12 months <strong>of</strong> <strong>the</strong> year, <strong>and</strong><br />
blackberries available from May through<br />
August. We maintain our availability by<br />
utilizing our different growing regions in<br />
California, Mexico <strong>and</strong> Florida, matching<br />
specific proprietary varieties to <strong>the</strong> most<br />
suitable growing area to produce staggered<br />
harvest times that keep supply<br />
coming throughout <strong>the</strong> year. We also<br />
have exp<strong>and</strong>ed our line <strong>of</strong> organic-certi<br />
fied berries, with added acreage as well<br />
as new products <strong>and</strong> packaging options.<br />
With a premium product as unique as<br />
Well-Pict’s, it’s no wonder that dem<strong>and</strong><br />
for our superior berries has grown feverishly<br />
worldwide. Today, Well-Pict berrylovers<br />
can be found around <strong>the</strong> globe,<br />
with every valued customer receiving <strong>the</strong><br />
same personalized service <strong>and</strong> quality <strong>of</strong><br />
product for which Well-Pict has always<br />
been known.<br />
Shipping worldwide, Well-Pict maintains<br />
a strong presence in Asia, Sou<strong>the</strong>ast<br />
Asia, Australia, Europe <strong>and</strong> North<br />
America. Berries are specially picked <strong>and</strong><br />
shipped within hours <strong>of</strong> being plucked<br />
from <strong>the</strong> fields, with our export programs<br />
fine-tuned to ensure <strong>the</strong> berries<br />
arrive containing <strong>the</strong> desired traits <strong>and</strong><br />
characteristics specific to that market.<br />
Special crews are utilized to help maintain<br />
consistency over <strong>the</strong> h<strong>and</strong>-selection<br />
process. No berries leave our packing<br />
house until <strong>the</strong>y are double checked to<br />
make sure <strong>the</strong> specific market instructions<br />
have been carried out from <strong>the</strong> first<br />
box to <strong>the</strong> last. Combine all this with a<br />
strong, international print advertising<br />
campaign in trade publications, as well<br />
as collateral materials supplied to support<br />
our export program, <strong>and</strong> it’s no<br />
wonder that dem<strong>and</strong> for Well-Pict<br />
berries on almost every continent has<br />
never been higher.<br />
In <strong>the</strong> end, Well-Pict knows it takes<br />
more than just a superior product to<br />
achieve ultimate success. It takes service,<br />
trust, dedication, ingenuity, <strong>and</strong> <strong>the</strong> ability<br />
to honestly listen to customers to<br />
meet <strong>the</strong>ir individual needs. It’s our international<br />
br<strong>and</strong> that remains our guarantee<br />
to our customers, one that’s known<br />
worldwide, <strong>and</strong> one you can count on<br />
year after year.<br />
We’ve never forgotten our original<br />
vision set 40 years ago, to consistently<br />
provide <strong>the</strong> very best berries possible to<br />
our quality customers — <strong>and</strong> we never<br />
will. We’re proud <strong>of</strong> our passion, our<br />
propriety, <strong>and</strong> our perseverance to deliver<br />
premium berries season after season.<br />
Anything less, just wouldn’t be Well-Pict.
Circle No. 15 on <strong>the</strong> rapid response card
AMERICAN<br />
<strong>Food</strong> <strong>and</strong> <strong>Ag</strong><br />
EXPORTER<br />
EXPORTER<br />
AB FOODS LLC<br />
1555 Shoreline Drive, 3rd Floor<br />
Boise, ID 83702 USA<br />
Phone: 208-338-2500<br />
Fax: 208-336-4978<br />
E-mail: jay.<strong>the</strong>iler@abfoodsusa.com<br />
Web site: www.abfoodsusa.com<br />
Contact: Jay Theiler, Executive Director Marketing<br />
Business Type: Breeder, <strong>Exporter</strong>, Packer, Processor,<br />
Supplier<br />
Customer Type: <strong>Food</strong>service, Processing Industrial, Retail,<br />
Wholesale<br />
Product Line: AB <strong>Food</strong>s produces <strong>the</strong> highest quality beef<br />
<strong>and</strong> pork products under three premium br<strong>and</strong> names:<br />
Snake River Farms (<strong>American</strong> raised Waygu beef <strong>and</strong><br />
Kurobuta pork), Double R Ranch <strong>and</strong> St. Helen’s beef,<br />
Rancho El Oro — a Double R Ranch “Signature” (top<br />
third <strong>of</strong> USDA choice). AB <strong>Food</strong>s is <strong>the</strong> only U.S. producer<br />
with both ISO <strong>and</strong> HACCP qualification in every step<br />
<strong>of</strong> its supply chain.<br />
Br<strong>and</strong> Names: Snake River Farms, Double R Ranch, St.<br />
Helen’s Beef, Rancho El Oro<br />
AG ALUMNI SEED<br />
P.O. Box 158<br />
Romney, IN 47981 USA<br />
Phone: 765-538-3145<br />
Fax: 765-538-3600<br />
E-mail: agalumni@agalumniseed.com<br />
Web site: www.agalumniseed.com<br />
Contact: Jane Lewis, Sales<br />
Business Type: Broker, <strong>Exporter</strong>, Supplier<br />
Product Line: Hybrid popcorn seed. Product <strong>of</strong> <strong>the</strong> USA.<br />
AGRI-MARK INC.<br />
PO Box 5800<br />
Lawrence, MA 01842 USA<br />
Phone: 608-783-9755<br />
Fax: 608-783-9778<br />
E-mail: pgutierrez@agrimark.net<br />
Contact: Peter Gutierrez, VP Global Ingredients Sales<br />
Business Type: <strong>Exporter</strong>, Manufacturer, Processor<br />
Customer Type: Processing Industrial<br />
Product Line: <strong>Ag</strong>ri-Mark Inc., is a large, independent dairy<br />
cooperative in <strong>the</strong> North Atlantic region <strong>of</strong> <strong>the</strong> USA.<br />
Manufacture in excess <strong>of</strong> 50,000 metric tons <strong>of</strong> mostly<br />
white cheddar cheese <strong>and</strong> 26,000 metric tons <strong>of</strong> whey coproducts.<br />
Whey Protein Concentrate 80% <strong>and</strong> high lactose<br />
Whey (food grade whey permeate - DPS), <strong>Ag</strong>ri-Mark,<br />
Inc., exports in excess <strong>of</strong> 1000 containers globally.<br />
Br<strong>and</strong> Names: <strong>Ag</strong>ri-Mark Whey Proteins, <strong>Ag</strong>ri-Mark Dairy<br />
Proteins, <strong>Ag</strong>ri-Mark WPC, <strong>Ag</strong>ri-Mark Whey, <strong>Ag</strong>ri-Mark<br />
high Lactose Whey, Cabot Cheese <strong>and</strong> McCadam Cheese.<br />
28 AMERICAN <strong>Food</strong> <strong>and</strong> <strong>Ag</strong> EXPORTER � Summer 2009<br />
2009 BUYERS GUIDE<br />
LISTING OF EXPORTERS<br />
AMERICAN INDIAN FOODS<br />
100 North 27th Street, Suite 500<br />
Billings, MT 59101 USA<br />
Phone: 406-259-3525<br />
Fax: 406-256-9980<br />
E-mail: nnotah@indianaglink.com<br />
Web site: www.americanindianfoods.com<br />
Contact: Nathan Notah, Program Director<br />
Business Type: <strong>Ag</strong>ent, Grower, Manufacturer, Trade Association<br />
Customer Type: <strong>Food</strong>service, Retail, Wholesale<br />
Product Line: The goal <strong>of</strong> “<strong>American</strong> Indian <strong>Food</strong>s” is to<br />
put Tribally-owned businesses in contact with buyers<br />
interested in food <strong>and</strong> agriculture products. To experience<br />
<strong>the</strong>se au<strong>the</strong>ntic Native <strong>American</strong> tastes, be sure <strong>and</strong><br />
watch for <strong>the</strong> “Made by <strong>American</strong> Indians” trademark.<br />
All au<strong>the</strong>ntic <strong>American</strong> Indian producers.<br />
Br<strong>and</strong> Names: <strong>American</strong> Indian <strong>Food</strong>s<br />
See our display ad on page 13.<br />
AMERICA’S CLASSIC FOODS LLC<br />
1298 Warren Road<br />
Cambria, CA 93428 USA<br />
Phone: 805-927-0745<br />
Fax: 805-927-2280<br />
E-mail: mgr@amcf.cm<br />
Web site: www.amcf.com<br />
Contact: Monty Rice, President<br />
Business Type: Distributor, <strong>Exporter</strong>, Processor<br />
Customer Type: <strong>Food</strong>service, Processing Industrial, Retail,<br />
Wholesale<br />
Product Line: Ice cream mix (powder), ice cream freezers,<br />
restaurant equipment, restaurant food supplies, smoothies,<br />
frappeccino, <strong>and</strong> custom powder mix processing.<br />
Exporting since 1994.<br />
Br<strong>and</strong> Names: Spaceman, ACF<br />
BOB’S RED MILL NATURAL FOODS<br />
13521 SE Pheasant Court<br />
Milwaukie, OR 97222 USA<br />
Phone: 503-654-3215<br />
Fax: 503-653-1339<br />
E-mail: Dennis@bobsredmill.com<br />
Web site: www.bobsredmill.com<br />
Contact: Dennis Gilliam, Vice President Marketing & Sales<br />
Business Type: Manufacturer, Packer<br />
Customer Type: <strong>Food</strong>service, Retail, Wholesale<br />
Product Line: Stone grinding <strong>and</strong> milling all grains into<br />
whole grain flours, meals, cereals <strong>and</strong> mixes. Mixes for<br />
<strong>many</strong> breads <strong>and</strong> quick breads. Fifty gluten free products<br />
certified by testing. Many certified organic products.<br />
Kosher. Retail bulk <strong>and</strong> industrial sizes.<br />
Br<strong>and</strong> Names: Bob’s Red Mill<br />
CALIFORNIA PRUNE BOARD<br />
3840 Rosin Court, Suite 170<br />
Sacramento, CA 95834 USA<br />
Phone: 916-565-6232<br />
Fax: 916-565-6237<br />
E-mail: rpeterson@cdpb.org<br />
Web site: www.californiadriedplums.org<br />
Contact: Richard L. Peterson, Executive Director<br />
Business Type: State Marketing & Trade Promotion<br />
Product Line: California pitted <strong>and</strong> whole prunes, prune<br />
juice, concentrate, paste, puree, powder <strong>and</strong> diced<br />
prunes.<br />
CALIFORNIA RAISIN<br />
MARKETING BOARD<br />
3445 N First Street, Suite 101<br />
Fresno, CA 93627 USA<br />
Phone: 559-248-0287<br />
Fax: 559-224-7016<br />
E-mail: rick@raisins.org<br />
Web site: www.calraisins.org<br />
Contact: Rick O’Fallon, Director <strong>of</strong> Marketing<br />
Business Type: State Marketing & Trade Promotion<br />
Product Line: California raisins.<br />
CALIFORNIA TABLE<br />
GRAPE COMMISSION<br />
392 West Fallbrook Avenue, Suite 101<br />
Fresno, CA 93711 USA<br />
Phone: 559-447-8350<br />
Fax: 559-447-9184<br />
E-mail: info@grapesfromcalifornia.com<br />
Web site: www.grapesfromcalifornia.com<br />
Contact: Susan Day<br />
Business Type: State Marketing & Trade Promotion<br />
Product Line: California table grapes.<br />
CHEF PAUL PRUDHOMME’S<br />
MAGIC SEASONING BLENDS ®<br />
P.O. Box 23342<br />
New Orleans, LA 70183-0342 USA<br />
Phone: 504-731-3578<br />
Fax: 504-731-3576<br />
E-mail: jlm@chefpaul.com<br />
Web site: www.chefpaul.com<br />
Contact: John McBride, Vice President <strong>of</strong> Sales<br />
<strong>and</strong> Marketing<br />
Business Type: <strong>Exporter</strong>, Manufacturer<br />
Customer Type: <strong>Food</strong>service, Processing Industrial, Retail<br />
Product Line: World-famous Chef Paul Prudhomme’s<br />
line <strong>of</strong> 16 all-natural (no MSG, no additives) herb <strong>and</strong><br />
spice seasoning blends: Meat Magic ®, Poultry Magic ®,
Seafood Magic®, Blackened Redfish Magic®, Pork & Veal<br />
Magic®, Blackened Steak Magic®, Vegetable Magic ®, Pizza<br />
& Pasta Magic ® in two varieties (herbal <strong>and</strong> hot & sweet),<br />
Magic Pepper Sauce®, Fajita Magic®, Breading Magic®,<br />
Sweetie Magic®, Gravy & Gumbo Magic®, Shrimp<br />
Magic®, Salmon Magic®, Seven Magic Chiles, Magic Seasoning<br />
Salt® <strong>and</strong> four Magic Marinades.<br />
Br<strong>and</strong> Names: Chef Paul Prudhomme’s Magic Seasoning<br />
Blends®, co-packing <strong>and</strong> private label available<br />
CLABBER GIRL CORP.<br />
P.O. Box 150<br />
Terre Haute, IN 47808 USA<br />
Phone: 812-232-9446<br />
Fax: 812-478-7181<br />
E-mail: egloe@clabbergirl.com<br />
Web site: www.clabbergirl.com<br />
Contact: Eric Gloe, Export Sales Manager<br />
Business Type: <strong>Exporter</strong>, Manufacturer<br />
Customer Type: <strong>Food</strong>service, Processing Industrial, Retail,<br />
Wholesale<br />
Product Line: Baking powder, baking soda, cornstarch,<br />
cookie <strong>and</strong> brownie mix, dessert mixes, flavor ice pops,<br />
encapsulated ingredients. All products made in USA.<br />
Br<strong>and</strong> Names: Clabber Girl, Rumford, Hearth Club,<br />
Davis, Fleischmann’s & Wyler’s<br />
COHEN PRODUCE MARKETING<br />
1865 Center Mills Road<br />
Aspers, PA 17304 USA<br />
Phone: 717-677-9111<br />
Fax: 717-677-6120<br />
E-mail: hcohen@pa.net<br />
Web site: www.cohenproduce.com<br />
Contact: Howard Cohen, Vice President<br />
Business Type: Distributor, <strong>Exporter</strong>, Shipper<br />
Product Line: Apples from Washington, Pennsylvania,<br />
New York, Virginia, California <strong>and</strong> Michigan. Pears from<br />
Washington <strong>and</strong> Oregon. Grapes from California.<br />
Honey, Oranges from California, eggs, miscellaneous<br />
fruits <strong>and</strong> vegetables.<br />
Br<strong>and</strong> Names: Washington Apples: “Five Star”, Saja,<br />
Black Stallion<br />
EAST-WEST INTERNATIONAL GROUP INC.<br />
4920 Som Center Road<br />
Morel<strong>and</strong> Hills, OH 44022<br />
Phone: 216-571-5105<br />
Fax: 440-349-1769<br />
E-mail: gliusa@sbcglobal.net<br />
Web site: www.eastwestdevelop.com<br />
Contact: Jiunn-Der Wu<br />
Business Type: Distributor, Export Management, <strong>Exporter</strong><br />
Customer Type: <strong>Food</strong>service, Retail, Wholesale<br />
Product Line: East-West International Group Inc. was<br />
established in 1979 in Ohio, USA specializing in marketing<br />
US-made foods <strong>and</strong> beverages. Some <strong>of</strong> our popular<br />
products are: Gourmet <strong>Food</strong>s seasonings, pasta sauces,<br />
salad dressings, salsa, cheese; Snack <strong>Food</strong>s Tortilla chips,<br />
microwave popcorns, almonds, pecans, chocolates <strong>and</strong><br />
Beverages wines, cocktail mixes, ice tea <strong>and</strong> true lemon<br />
powder.<br />
Br<strong>and</strong> Names: Ar<strong>and</strong>as, May Frsco, Preferred Popcorn,<br />
Savory Collection, Al-Rita, Serenity, Mondo, Moute<br />
JELLY BELLY CANDY COMPANY<br />
One Jelly Belly Lane<br />
Fairfield, CA 94533 USA<br />
Phone: 707-428-2800<br />
Fax: 707-399-2363<br />
E-mail: sales.international@jellybelly.com<br />
Web site: www.jellybelly.com<br />
Contact: Kay Kauffeld<br />
Business Type: Manufacturer, Shipper<br />
Product Line: Jelly Belly® jelly beans are <strong>the</strong> original<br />
Gourmet Jelly Beans since 1976. The difference is in <strong>the</strong><br />
flavor. Natural ingredients are used whenever possible —<br />
fruit purees, real milk chocolate, c<strong>of</strong>fee, etc., with flavors<br />
added in <strong>the</strong> center <strong>and</strong> <strong>the</strong> shell. Fifty <strong>of</strong>ficial flavors<br />
(with new flavors each year), gummies, fruit jells, chocolates<br />
<strong>and</strong> o<strong>the</strong>r confections are available.<br />
Br<strong>and</strong> Names: Jelly Belly, Sunkist Fruit Gems, Beanboozled,<br />
Sport Beans, Lollibeans<br />
LISTING OFEXPORTERS<br />
MAR-K LTD., WILLCREST FOODS<br />
P.O. Box 66<br />
Buffalo, NY 14240 USA<br />
Phone: 716-853-2012<br />
Fax: 716-853-2011<br />
E-mail: j-will@willpoultry.com<br />
Web site: www.willcrestfood.com<br />
Contact: Joanne Kaminski, COO<br />
Business Type: Distributor, Export Management, Manufacturer<br />
Customer Type: <strong>Food</strong>service, Processing Industrial,<br />
Retail, Wholesale<br />
Product Line: New York State Apples, over 27 varieties,<br />
Original Buffalo Wing Sauces, Salsas, Organic Apple<br />
Boost.<br />
Br<strong>and</strong> Names: Willcrest, Apple Boost<br />
NASDA<br />
1156 15th Street, NW, Suite 1020<br />
Washington, DC 20005 USA<br />
Phone: 202-296-9680<br />
Fax: 202-296-9686<br />
E-mail: dewitt@nasda.org<br />
Web site: www.nasdatradeshows.org<br />
Contact: DeWitt Ashby<br />
Business Type: Trade Association<br />
Customer Type: <strong>Food</strong>service, Processing Industrial, Retail,<br />
Wholesale<br />
Product Line: NASDA works closely with USDA’s Foreign<br />
<strong>Ag</strong>ricultural Service (FAS) to organize <strong>and</strong> sponsor trade<br />
shows that connect U.S. exporters <strong>of</strong> food products to<br />
global markets.<br />
PARAMOUNT EXPORT COMPANY<br />
175 Filbert Street, Suite 201<br />
Oakl<strong>and</strong>, CA 94607 USA<br />
Phone: 510-839-0150<br />
Fax: 510-839-1002<br />
E-mail: info@paramountexport.net<br />
Web site: www.paramountexport.net<br />
Contact: Nick Kukulan, President<br />
Business Type: <strong>Exporter</strong><br />
Customer Type: <strong>Food</strong>service, Retail, Wholesale<br />
Product Line: Fresh Fruit <strong>and</strong> Vegetable Division: Full<br />
line <strong>of</strong> fresh fruits <strong>and</strong> vegetables from California, Washington,<br />
Oregon <strong>and</strong> Florida. Single products or mixed<br />
loads by air or sea shipment. Inspected, selected <strong>and</strong><br />
shipped to fill customer requirements. <strong>Food</strong> <strong>and</strong> Beverage<br />
Division: Specializing in hotel, restaurant <strong>and</strong> retail<br />
supply <strong>of</strong> fine food <strong>and</strong> beverage products. Consolidating<br />
shipments for air <strong>and</strong> sea shipments <strong>of</strong> chilled,<br />
frozen or dry products. Specialized labeling to meet<br />
import requirements.<br />
PEAR BUREAU NORTHWEST / USA PEARS<br />
4382 SE International Way, Suite A<br />
Milwaukie, OR 97222-4635 USA<br />
Phone: 503-652-9720<br />
Fax: 503-652-9721<br />
E-mail: jcorrea@usapears.com<br />
Web site: www.usapears.org<br />
Contact: Jeffery Correa, International Marketing Director<br />
Business Type: Trade Association<br />
Product Line: The Pear Bureau Northwest does <strong>the</strong> marketing<br />
<strong>and</strong> promotions for all fresh pears grown in Oregon<br />
<strong>and</strong> Washington. The Pear Bureau has promotional<br />
programs in 38 markets around <strong>the</strong> globe.<br />
Br<strong>and</strong> Names: USA Pears<br />
SANDERSON FARMS INC<br />
P.O. Box 988<br />
Laurel, MS 39441 USA<br />
Phone: 601 649-4030<br />
Fax: 601 426-1319<br />
E-mail: tommys@s<strong>and</strong>ersonfarms.com<br />
Web site: www.s<strong>and</strong>ersonfarms.com<br />
Contact: Tommy Satterthwaite, Corporate Export Sales<br />
Manager<br />
Business Type: Breeder, Distributor, <strong>Exporter</strong>, Grower<br />
Customer Type: <strong>Food</strong>service, Retail<br />
Product Line: All poultry products are packaged to specifications<br />
<strong>of</strong> <strong>the</strong> different countries <strong>and</strong> dem<strong>and</strong>.<br />
Br<strong>and</strong> Names: S<strong>and</strong>erson Farms<br />
YOUNG PECAN INC.<br />
P.O. Box 5779<br />
Florence, SC 29502 USA<br />
Phone: 843-292-8109<br />
Fax: 843-664-2344<br />
E-mail: hwatts@youngpecan.com<br />
Web site: www.youngpecan.com<br />
Contact: Helen Watts, Executive Vice President<br />
Business Type: Processor, Supplier<br />
Customer Type: <strong>Food</strong>service, Processing Industrial, Retail,<br />
Wholesale<br />
Product Line: Export shelled pecans, inshell pecans.<br />
Br<strong>and</strong> Names: Young Pecan<br />
A<br />
AGRICULTURAL SUPPLIES<br />
ALCOHOLIC BEVERAGES<br />
ALFALFA<br />
ALMONDS<br />
East-West International Group Inc.<br />
APPAREL/UNIFORMS<br />
APPLES/ETC<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
Cohen Produce Marketing<br />
Mar-K Ltd., Willcrest <strong>Food</strong>s<br />
Paramount Export Company<br />
APRICOTS<br />
Mar-K Ltd., Willcrest <strong>Food</strong>s<br />
Paramount Export Company<br />
ASPARAGUS<br />
Paramount Export Company<br />
AVOCADOS<br />
Paramount Export Company<br />
B<br />
BAKED GOODS/BREAD<br />
BAKERY PRODUCTS<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
America’s Classic <strong>Food</strong>s LLC<br />
Clabber Girl Corp.<br />
East-West International Group Inc.<br />
BANANAS<br />
BEANS<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
Paramount Export Company<br />
BEEF<br />
AB <strong>Food</strong>s LLC<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
Paramount Export Company<br />
BEER<br />
BEETS<br />
BERRIES<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
Paramount Export Company<br />
BEVERAGES<br />
BOTTLED WATER<br />
BROCCOLI<br />
Paramount Export Company<br />
BUTTER<br />
C<br />
2009 BUYERS<br />
GUIDE<br />
LISTING BY<br />
COMMODITIES<br />
CANDY<br />
Jelly Belly C<strong>and</strong>y Company<br />
CANNED FOODS<br />
CANNED FRUIT<br />
CANNED MEATS<br />
CANNED VEGETABLES<br />
CARROTS<br />
Cohen Produce Marketing<br />
Paramount Export Company<br />
Summer 2009 � AMERICAN <strong>Food</strong> <strong>and</strong> <strong>Ag</strong> EXPORTER 29
AMERICAN<br />
<strong>Food</strong> <strong>and</strong> <strong>Ag</strong><br />
EXPORTER<br />
EXPORTER<br />
CATTLE: BEEF<br />
AB <strong>Food</strong>s LLC<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
CATTLE: DAIRY<br />
CAULIFLOWER<br />
CAVIAR<br />
CELERY<br />
Paramount Export Company<br />
CEREALS<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
Bob’s Red Mill Natural <strong>Food</strong>s<br />
CHEESE/PRODUCTS<br />
<strong>Ag</strong>ri-Mark, Inc.<br />
East-West International Group Inc.<br />
Paramount Export Company<br />
CHERRIES<br />
Cohen Produce Marketing<br />
East-West International Group Inc.<br />
Mar-K Ltd., Willcrest <strong>Food</strong>s<br />
Paramount Export Company<br />
CITRUS<br />
Cohen Produce Marketing<br />
CLEANING SUPPLIES<br />
COFFEE/TEA PRODUCTS<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
CONDIMENTS<br />
Chef Paul Prudhomme’s Magic Seasoning Blends®<br />
East-West International Group Inc.<br />
CONFECTIONERY<br />
Jelly Belly C<strong>and</strong>y Company<br />
CONSULTING<br />
East-West International Group Inc.<br />
CONSUMER GOODS<br />
COOKIES/CRACKERS<br />
Clabber Girl Corp.<br />
CORN<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
East-West International Group Inc.<br />
COTTAGE CHEESE<br />
CURRANTS<br />
D<br />
DAIRY PRODUCTS<br />
<strong>Ag</strong>ri-Mark, Inc.<br />
America’s Classic <strong>Food</strong>s LLC<br />
East-West International Group Inc.<br />
Paramount Export Company<br />
DATES<br />
DEHYDRATED PRODUCTS<br />
America’s Classic <strong>Food</strong>s LLC<br />
DELI FOODS<br />
AB <strong>Food</strong>s LLC<br />
DESSERTS/PASTRIES<br />
America’s Classic <strong>Food</strong>s LLC<br />
Clabber Girl Corp.<br />
DISTILLED BEVERAGES<br />
DRESSINGS<br />
East-West International Group Inc.<br />
DRIED FRUITS<br />
California Prune Board<br />
California Raisin Marketing Board<br />
Paramount Export Company<br />
DRINK MIXES<br />
America’s Classic <strong>Food</strong>s LLC<br />
Clabber Girl Corp.<br />
DUCK<br />
E<br />
EGGS<br />
Cohen Produce Marketing<br />
EMBRYOS ETC.<br />
EQUIPMENT & MACHINES<br />
America’s Classic <strong>Food</strong>s LLC<br />
ETHNIC FOODS<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
Chef Paul Prudhomme’s Magic Seasoning Blends®<br />
ETHYLENE ABSORBERS<br />
F<br />
FEED/ETC.<br />
FIGS<br />
FISH, FRESH WATER<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
Paramount Export Company<br />
FISH, SALT WATER<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
Paramount Export Company<br />
FLAVORED WATER<br />
FLAVORINGS<br />
America’s Classic <strong>Food</strong>s LLC<br />
Chef Paul Prudhomme’s Magic Seasoning Blends®<br />
FOOD ADDITIVES<br />
America’s Classic <strong>Food</strong>s LLC<br />
FOOD SAFETY CERTIFICATION<br />
FOREST<br />
FRENCH FRIES<br />
FRESHCUT FOOD MACHINERY<br />
FROZEN FOODS<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
East-West International Group Inc.<br />
FROZEN MEALS<br />
AB <strong>Food</strong>s LLC<br />
America’s Classic <strong>Food</strong>s LLC<br />
FROZEN MEATS<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
America’s Classic <strong>Food</strong>s LLC<br />
FRUIT CONCENTRATES<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
California Prune Board<br />
FRUIT JUICES<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
California Prune Board<br />
Paramount Export Company<br />
FRUITS, MISCELLANEOUS<br />
California Prune Board<br />
Cohen Produce Marketing<br />
Paramount Export Company<br />
G<br />
GARLIC<br />
Cohen Produce Marketing<br />
Paramount Export Company<br />
GELATIN<br />
30 AMERICAN <strong>Food</strong> <strong>and</strong> <strong>Ag</strong> EXPORTER � Summer 2009<br />
2009 BUYERS GUIDE<br />
LISTING BY COMMODITIES<br />
GINGER<br />
GINSENG<br />
GOATS MILK/PRODUCTS<br />
GRAINS, MISCELLANEOUS<br />
BOB’S RED MILL NATURAL FOODS<br />
GRAINS, PROCESSED<br />
Bob’s Red Mill Natural <strong>Food</strong>s<br />
GRAPEFRUIT<br />
Paramount Export Company<br />
GRAPES<br />
California Table Grape Commission<br />
Cohen Produce Marketing<br />
Paramount Export Company<br />
GROCERY<br />
Paramount Export Company<br />
H<br />
HALAI<br />
HAY<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
HAZELNUTS<br />
HEALTH FOODS<br />
America’s Classic <strong>Food</strong>s LLC<br />
Bob’s Red Mill Natural <strong>Food</strong>s<br />
East-West International Group Inc.<br />
Paramount Export Company<br />
HERBS<br />
Chef Paul Prudhomme’s Magic Seasoning Blends®<br />
HONEY<br />
Cohen Produce Marketing<br />
HORSES<br />
HUMMUS<br />
I<br />
ICE CREAM<br />
America’s Classic <strong>Food</strong>s LLC<br />
JAM, JELLIES AND PRESERVATIVES<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
Paramount Export Company<br />
K<br />
KIWIFRUIT<br />
Paramount Export Company<br />
KOSHER<br />
Clabber Girl Corp.<br />
L<br />
LAMB<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
LEMONS<br />
Paramount Export Company<br />
LENTILS
LETTUCE<br />
Paramount Export Company<br />
LIMES<br />
LIVESTOCK<br />
AB <strong>Food</strong>s LLC<br />
M<br />
MACADAMIAS<br />
MAPLE PRODUCTS<br />
MEAT<br />
AB <strong>Food</strong>s LLC<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
MEAT, PROCESSED<br />
AB <strong>Food</strong>s LLC<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
Paramount Export Company<br />
MEDICINALS<br />
MELONS<br />
Paramount Export Company<br />
@HEAD:MEXICAN<br />
East-West International Group Inc.<br />
MILK POWDER<br />
East-West International Group Inc.<br />
MUSHROOMS<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
MUSTARD<br />
East-West International Group Inc.<br />
N<br />
NECTARINES<br />
Cohen Produce Marketing<br />
Mar-K Ltd., Willcrest <strong>Food</strong>s<br />
NON-ALCOHOL<br />
NON-DAIRY CREAMER<br />
NURSERY<br />
NUTS<br />
Paramount Export Company<br />
Young Pecan Inc.<br />
O<br />
OILS ETC.<br />
OLIVES<br />
ONIONS<br />
Paramount Export Company<br />
ORANGES<br />
Cohen Produce Marketing<br />
Paramount Export Company<br />
ORGANICS<br />
East-West International Group Inc.<br />
Mar-K Ltd., Willcrest <strong>Food</strong>s<br />
Paramount Export Company<br />
P<br />
PACKAGE MIXES<br />
Bob’s Red Mill Natural <strong>Food</strong>s<br />
Clabber Girl Corp.<br />
PACKAGE SUPPLIES<br />
PAPAYA<br />
PASTA<br />
Paramount Export Company<br />
PEACHES<br />
Cohen Produce Marketing<br />
Mar-K Ltd., Willcrest <strong>Food</strong>s<br />
Paramount Export Company<br />
PEANUTS<br />
PEARS<br />
Cohen Produce Marketing<br />
Paramount Export Company<br />
Pear Bureau Northwest / USA Pears<br />
PEAS<br />
PECANS<br />
East-West International Group Inc.<br />
Young Pecan, Inc.<br />
PEPPERS<br />
PET FOOD & SUPPLIES<br />
PICKLES, ETC.<br />
Paramount Export Company<br />
PINEAPPLE<br />
PISTACHIOS<br />
East-West International Group Inc.<br />
PIZZA, ETC.<br />
Chef Paul Prudhomme’s Magic Seasoning Blends®<br />
PLUMS<br />
Paramount Export Company<br />
POPCORN<br />
AG Alumni Seed<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
East-West International Group Inc.<br />
Paramount Export Company<br />
PORK<br />
AB <strong>Food</strong>s LLC<br />
Paramount Export Company<br />
POTATOES<br />
POULTRY<br />
Paramount Export Company<br />
S<strong>and</strong>erson Farms, Inc<br />
PREPARED FOODS<br />
PRIVATE LABEL<br />
Clabber Girl Corp.<br />
PRUNES<br />
California Prune Board<br />
R<br />
RADICCHIO<br />
RAISINS<br />
California Raisin Marketing Board<br />
Paramount Export Company<br />
REAL ESTATE<br />
RICE<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
S<br />
SALSA<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
East-West International Group Inc.<br />
Mar-K Ltd., Willcrest <strong>Food</strong>s<br />
SAUCES<br />
Chef Paul Prudhomme’s Magic Seasoning Blends®<br />
Mar-K Ltd., Willcrest <strong>Food</strong>s<br />
SAUSAGES<br />
AB <strong>Food</strong>s LLC<br />
SEAFOOD<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
SEASONINGS<br />
Chef Paul Prudhomme’s Magic Seasoning Blends®<br />
East-West International Group Inc.<br />
Mar-K Ltd., Willcrest <strong>Food</strong>s<br />
SEEDS<br />
Bob’s Red Mill Natural <strong>Food</strong>s<br />
SERVICES, MISC.<br />
California Table Grape Commission<br />
SHELLFISH<br />
Paramount Export Company<br />
SNACK FOODS<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
East-West International Group Inc.<br />
Paramount Export Company<br />
SOFT DRINKS<br />
SOUPS<br />
SOY PRODUCTS<br />
Bob’s Red Mill Natural <strong>Food</strong>s<br />
SOY PROTEIN<br />
SPECIATLY ITEMS<br />
<strong>American</strong> Indian <strong>Food</strong>s<br />
Chef Paul Prudhomme’s Magic Seasoning Blend®<br />
SPICES<br />
Chef Paul Prudhomme’s Magic Seasoning Blends®<br />
East-West International Group Inc.<br />
SPRING WATER<br />
STONE FRUIT<br />
STRAWBERRIES<br />
SUGAR<br />
SUNFLOWER SEEDS<br />
T<br />
TANGERINES<br />
TOMATOES<br />
Paramount Export Company<br />
TRADE LEADS<br />
California Table Grape Commission<br />
TRANSPORTATION/SHIPPING<br />
TROPICAL FRUITS<br />
V<br />
VEGETABLES, DEHYDRATED<br />
VEGETABLES, MISC.<br />
Paramount Export Company<br />
VETERNARIAN SUPPLIES<br />
VITAMINS<br />
East-West International Group Inc.<br />
W<br />
WALNUTS<br />
WATER TREATMENT<br />
WATERMELONS<br />
WHEAT<br />
WHEY POWDER<br />
WHIPPING CREAM<br />
WINES, ETC.<br />
East-West International Group Inc.<br />
Y<br />
YOGURT<br />
LISTING BYCOMMODITIES<br />
Summer 2009 � AMERICAN <strong>Food</strong> <strong>and</strong> <strong>Ag</strong> EXPORTER 31
The Future <strong>of</strong> U.S. Pork:<br />
The World<br />
What Japanese customers are saying about U.S. pork....<br />
"We've been using US pork since <strong>the</strong> establishment <strong>of</strong> our company. It is largely because US pork is delicious but<br />
also because US producers underst<strong>and</strong> <strong>the</strong> Japanese market very well."<br />
- Mr. Kenichiro Usui, President, Archl<strong>and</strong> Service Co., LTD.<br />
(Archl<strong>and</strong> operates <strong>the</strong> “Katsuya” tonkatsu restaurant chain with 123 outlets in Japan.) http://www.arcl<strong>and</strong>.co.jp/Service/da01.html<br />
“We use US pork for three main reasons. It is very versatile <strong>and</strong> can be prepared in <strong>many</strong> ways, <strong>the</strong> quality is very<br />
high, <strong>and</strong> above all else - it is delicious!”<br />
- Mr. Kiyotada Nagasaki, President, Spark<br />
(Spark is regional retail chain in Hiroshima area with 16 outlets.)<br />
“We only use imported pork from <strong>the</strong> US because <strong>of</strong> its consistent high quality, freshness, <strong>and</strong> great taste.”<br />
- Mr. Keisaku Ichinose, Meat Buyer, UNY<br />
(UNY is <strong>the</strong> fourth largest national retailer in Japan.)<br />
For more information, contact <strong>the</strong> U.S. Meat Export Federation<br />
at 1-303-623-6328; Fax 1-303-623-0297. Or visit www.usmef.org.<br />
© 2007 U.S. Meat Export Federation in cooperation<br />
with <strong>the</strong> National Pork Board, USA.<br />
O VER 7500 INSPECTORS.<br />
O NE QUALITY CHOICE.<br />
Circle No. 13 on <strong>the</strong> rapid response card