the many faces of “green” - American Food and Ag Exporter

Summer 2009
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THE MANY FACES OF “GREEN” CONSUMERS...
AND HOW U.S. PRODUCTS SUIT THEM
A look at the many ways American products can help attract and
retain consumers along the journey to sustainability.

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President and Editor-in-Chief
James E. Prevor
jprevor@phoenixmedianet.com
VP Publishing/Editorial Director
Kenneth L. Whitacre
kwhitacre@phoenixmedianet.com
Assistant Editor
Jennifer Leslie Kramer
jkramer@phoenixmedianet.com
Special Projects
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Volume 20 • Issue 2 • Spring 2009
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INSIDE
NOTES
Despite the lackluster economy putting a damper on big, corporate sustainability programs,
the American food and ag industry quietly continues to make progress in adopting new
measures toward a greener planet.
Here is a small sampling of recent environmental activities from companies you may be doing
business with:
• Del Monte Foods, based in San Francisco, California, recently installed solar panels at two of
its manufacturing plants. The company estimates it will reduce carbon emissions by 95 million
pounds over the next 30 years.
• Frito-Lay, in Dallas, Texas, will package its SunChips in bags made of renewable plant-based
materials. When composted, the bags will break down within 14 weeks.
• General Mills, headquartered in Minneapolis, Minnesota, has established a five-year goal to
reduce water usage by 5 percent, energy consumption by 15 percent, greenhouse gas emissions
by 15 percent and solid waste generation by 15 percent.
• Hormel Foods, based in Austin, Minnesota, reduces its water consumption by 2 percent each
year, recycles 30 to 40 percent of its solid waste each year and pushes to reduce packaging by
at least 2 million pounds each year.
• Kellogg’s, in Battle Creek, Michigan, is targeting 15-20 percent reductions in energy use,
greenhouse gas emissions, water use and waste-per-metric-ton of food produced by 2015.
• Tyson Foods, located in Springdale, Arkansas, plans to produce up to 250 million gallons of
renewable fuel a year from animal fat within the next three to four years.
Of course, there are many other aspects to sustainability than the environmental, and there are
many more examples of agricultural companies doing notable work in corporate social responsibility.
We encourage you to check out suppliers’ Web sites and ask for reports on your vendors’
sustainability programs.
What you do with information from your U.S. suppliers can make or break many a purchasing
decision down the line at the consumer level. Knowing more about the consumer of sustainable
products is the topic of our cover story, “The Many Faces of ‘Green’ Consumers... and How U.S.
Products Suit Them.”
In addition to our cover story, this edition is also our annual Corporate
Profile and Buyer’s Guide issue. All of the companies represented in these
sections have invested in getting their story in your hands. They are
serious exporters and, if you are not already doing business with them,
they deserve your consideration.
Many of the companies represented in AMERICAN FOOD AND AG
EXPORTER also have their own sustainability initiatives. Your knowledge
of the “back-story” regarding the creation of American products and
the packaging containing them could be a competitive edge in selling
to the end-user in your country. We here at AMERICAN FOOD AND AG
EXPORTER are happy to provide such a service. �
Kenneth L. Whitacre
Publishing/Editorial Director
Sustainability
Success Stories
Summer 2009 � AMERICAN Food and Ag EXPORTER 3

8 COVER STORY
THE MANY FACES OF “GREEN” CONSUMERS...
AND HOW U.S. PRODUCTS SUIT THEM
A look at the many ways American products can help attract and
retain consumers along the journey to sustainability.
INFORMATION
INFORMATION
SHOWCASE
SHOWCASE
COMPANY PAGE# RSN# PHONE FAX
4 AMERICAN Food and Ag EXPORTER � Summer 2009
Summer 2009
Table of Contents
SPECIAL FEATURES
American Indian Foods 12-13 1 406-259-3525 406-256-9980
Clabber Girl Baking Powder
c/o Hulman & Company 14-15 3 812-232-9446 812-478-7181
Fresh Mark 16 4 330-832-7491 330-834-3690
Hilltop Ranch, Inc. 17 5 209-874-1875 209-874-1877
Magic Seasoning Blends 18 6 504-731-3590 504-731-3576
NASDA 19 7 305-871-7910 305-871-7904
NASDA 20-21 8 305-871-7910 305-871-7904
�CORPORATE PROFILES .........11
Intertribal Agriculture Council .............................p.12
Clabber Girl Corporation.....................................p.14
Sugardale Inc.....................................................p.16
Hilltop Ranch Inc ................................................p.17
Chef Paul Prudhommes’ Magic Seasoning...........p.18
National Association of State
Departments of Agriculture ............................p.20
Pacific Valley Foods ............................................p.22
Produce Marketing Association ...........................p.23
USA Poultry & Egg Export Council.......................p.24
Well-Pict Berries.................................................p.26
� BUYER’S GUIDE.......................28
Receive information fast by using the
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IN EVERY ISSUE
� Inside Notes .............................3
� Advertising Index.....................4
� From the Editor ........................5
� Export Watch ...........................6
� Exporter Profile .......................7
Here’s How:
1) Please visit www.americanfoodandag.com and fill out the Rapid Request Response Form.
2) Contact the advertiser directly via the Web site, e-mail, phone or fax listed in the ad
COMPANY PAGE# RSN# PHONE FAX
Oregon Fruit Products Co. 9 10 503-581-6211 503-588-9519
Pacific Valley Foods 22 11 425-643-1805 425-747-4221
Produce Marketing Assoc. 23 12 302-738-7100 302-731-2409
U.S. Meat Export Federation 32 13 303-623-6328 303-623-0297
USA Poultry & Egg
Export Council 24-25 14 770-413-0006 770-413-0007
Well-Pict 26-27 15 831-722-3871 831-722-6340
Jasper Wyman & Son 10 16 207-546-2311 207-546-2074

James E. Prevor
Editor-in-Chief
FROM FROM THE
EDITOR
EDITOR
Carbon Tax Versus
Free Trade
There is an inherent tension between a government that wishes
to impose costs on its domestic industries and free trade. This
tension is spilling over as the debate on President Obama’s proposal
for a “cap-and-trade” system on carbon emission works its way
through the legislative process.
Ten Democratic Senators issued a statement declaring it was essential
that a bill that imposed an expense on U.S. emitters of carbon include
some kind of “carbon tariff,” so that foreign producers — not subject to
the U.S. tax — would not be able to undercut the pricing of U.S. producers
and seize domestic market share. As the Senators put it, some
such provision was essential so as “to ensure that U.S. manufacturers
do not bear the brunt of our climate change policy.”
The Senators are correct. If we impose a “carbon
tax” or make U.S. producers buy “carbon credits,”
these policies will raise the cost of production for
U.S. manufacturers and give producers in countries
without such policies a competitive edge.
The Senators, though, miss the point in proposing
a “Carbon Tariff.” Aside from the enormous
complexity of assessing such a tariff, it would only
solve half the problem. Yes, it would equalize the
tariff on domestic sales, but what about for sales to
third countries, where non-complying companies
in countries without cap-and-trade would have a
distinct advantage?
One wonders why the Senators have suddenly
become concerned about this issue, as the point
applies equally to all forms of taxation and regulation that raise the cost
of doing business. The U.S. minimum wage puts U.S. producers at a disadvantage
to jurisdictions without a minimum wage or that have a
lower minimum wage or one that is simply not enforced. The same goes
for environmental, health and safety standards and the requirement to
pay into social insurance schemes, such as Social Security and Medicare
plus myriad other expenses the government imposes on private industry.
If there is a difference between these various expenses and the one
proposed in the “cap-and-trade” bill, it is only that the proposed cost is
new and large right off the bat and thus obvious, whereas the cost of
things such as Social Security and minimum wage standards have crept
The issue of how
any cost or
regulation affects
the competitiveness
of U.S. producers in
a world of global
trade is important.
up gradually over the decades.
Even for those administrations that are recalcitrant about imposing
costs on business, this issue of how any cost or regulation affects the
competitiveness of U.S. producers in a world of global trade is important.
To an activist Democratic administration intent on extracting significant
sums from business to serve social ends — such as carbon
reduction — the tension between these social efforts and the effort to
maintain international competitiveness in business, agriculture and
industry poses a direct threat to administration’s agenda.
Unfortunately, the many benefits of free trade, including the way it
raises the living standards of people around the globe, are abstract and
bound to take a secondary role when politicians are looking to show
they can make something happen.
Thus, protectionist measures are starting to be
casually inserted in bills. In the giant — almost trillion
dollar — stimulus bill, a clause was inserted
that restricted the projects to utilizing Americanproduced
steel, iron and manufactured goods, a
clause that outraged many, including America’s
Canadian neighbors. Several Ontario towns, the
heart of the Canadian steel industry, have responded
by blocking American firms from bidding for
municipal contracts, and the Federation of Canadian
Municipalities is threatening to restrict U.S. companies
from bidding on projects all across Canada.
It is imperative that the world avoids a trade war.
Nothing could more surely abort any economic
recovery. Yet the inherent nature of President Obama’s program is that
it will disadvantage American producers who will, surely, cry for protectionism
and, just as surely, those damaged when such bills pass will
ask for protection from their own governments.
It is going to be a tough road ahead for international trade. The only
hope is for those actually involved in international trade — those who
see, first-hand, its job and wealth-creating potential — to keep reminding
their representatives and governments that the answer has to be
greater openness, not attempts to isolate oneself from the world. If a law
or regulation will make an industry uncompetitive, that is a good reason
to not pass that bill, not an excuse for building protectionist walls. �
Mr. Prevor invites your comments, questions and inquiries for products or supplies. You may call, write or
fax Mr. Prevor by using the numbers on page 3 of this issue or by sending an e-mail message to JPrevor@phoenixmedianet.com
Summer 2009 � AMERICAN Food and Ag EXPORTER 5

Circle Reader Service # 800
Circle Reader Service # 802
Circle Reader Service # 804
Circle Reader Service # 806
Transitions
ransitions
United States Potato Board, Denver, Colorado
Cheryl Koompins, of American Falls, Idaho, was
re-elected to serve on the United States Potato Board
(USPB) Executive Committee during the organization’s
37th Annual Meeting, which took place
March 10-13, in Denver, Colorado. This is Koompin's
third year as co-chairperson of the International
Marketing Committee, which oversees all
activities aimed at increasing the exports of U.S.grown
potatoes and potato products. She is also a member
of the National Potato Council (NPC) Grower Relations Committee
and served as past chairwoman of the NPS Scholarship Committee.
New Products
Simply Beverages
Pacific Natural Foods, Tualatin, Oregon, introduces
its new line of Simply beverages, a 16.9-oz.
portion to accompany an on-the-go lunch or snack.
The line includes a variety of tea, coffee and Yerba
Mate flavors. Each drink is packaged in ecofriendly,
aseptic containers that lock out air and
light to preserve the flavor and abundance of naturally
occurring antioxidants. Pacific Foods uses
Fair Trade-certified, organic ingredients.
Announcements
World Food Moscow
International Bookings Skyrocket
Bookings for World Food Moscow, which
will take place from September 15-18 in
Moscow, Russia, are up 80 percent, compared
to the same time this past year. Of note is the
USA Pavilion, a USDA-endorsed event, which is the perfect opportunity
to introduce American food products to Russian consumers.
American companies will be organized in three, themed pavilions
with exciting, revamped designs.
Chinese Language Food Safety Website
The Food and Agriculture Export Alliance (FAEA),
Denver, Colorado, has established a dual-language
Web site, which provides Chinese officials and
processors easy access to U.S. food and feed rules
and regulations. Many of the laws can be searched
by key word, title or commodity. The free site was
launched to encourage international trade and strengthen food and
feed safety. The web address is www.usfoodsafety.cn.
EXPORT
WATCH
WATCH
Greenfield World Trade Acquires Zeroll Co.
Greenfield World Trade, Fort Lauderdale,
Florida, the largest exporter of
commercial foodservice equipment and
related services, has purchased Fort
Pierce, FL-based The Zeroll Company, which provides
the foodservice industry with scoops, spades and dishers. Zeroll
will be integrated into the Asbury Foodservice domestic operating
unit. The Zeroll Company was founded in 1935, and is credited
with inventing the first modern ice cream scoop.
Taylor Brothers Farms Hires Athena
Marketing International To Develop
Foreign Markets
Athena Marketing International (AMI), Seattle,
Washington, has been hired by Yuba, Californiabased
Taylor Brothers Farms to market and sell its
products in Southeast Asia, India and the Middle East. AMI develops
its clients' brands globally by conducting strategic business planning,
increasing sales and conforming to local import regulations.
United States And Russia Sign Potato Market Access Agreement
The National Potato Council (NPC) and the United States Potato Board (USPB), both based in Denver, Colorado, announce
the United States can now begin exporting fresh potatoes to Russia. Work began in 2006 on establishing the agreement
between the two countries, which was signed on March 17, 2009. The agreement provides market access to all 50 states. It
is the first agreement of its kind ever to be signed between the United States and Russia.
6 AMERICAN Food and Ag EXPORTER � Summer 2009
Circle Reader Service # 801
Circle Reader Service # 803
Circle Reader Service # 805
Export Watch is a regular feature of AMERICAN FOOD AND
AG EXPORTER. If you would like information on any
or all the products or companies featured here, please
visit www.americanfoodandag.com and fill out
the Rapid Request Response Form.
Lon Baley of Malin, Oregon, was re-elected to
serve on the United States Potato Board (USPB)
Executive Committee. Baley is serving his fourth
year on the Board and his first year as co-chairperson
of the International Marketing Committee.
Additionally, he recently completed his second
year of service as an Administrative Committee
Member. Baley is a fourth generation potato
farmer, and grew up in the Klamath Basin growing potatoes
and dehydrating onions with his father and two younger brothers.
All-Natural AllCane Syrups
Cincinnati, Ohio-based Gold Medal Products Co.
now offers its Deluxe Sno-Kone Syrup made with
all-natural AllCane Sugar, a tasty and more healthful
alternative to high fructose corn syrup. The
ready-to-use syrups cut down on serving and
preparation time, while limiting waste, as they are
available in new, smaller-sized bottles, including
quarts, half-gallons and gallons, along with a 1oz.
dispenser to measure each serving.

EXPORTER
EXPORTER
PROFILE
PROFILE
With more than 30 years of experience in the exporting
industry, Dan Crowley, sales manager for Watsonville,
California-based Well-Pict Berries, is no stranger to
the growing demand for premium berries outside of the United
States. “Well-Pict berry lovers can be found worldwide and our discriminating
international customers receive the same personalized
service and quality of product that Well-Pict is known for right here
at home,” says Crowley, who has worked as sales manager for eight
years. “Well-Pict has had a long-standing commitment to the export
business and I am proud to be a part of that tradition.”
His focus includes exporting premium, proprietary fresh strawberries
and raspberries to retailers around
the world and developing programs in
Japan, Canada, Australia and Hong Kong.
“With a product as unique and popular as
Well-Pict’s is here in the United States, it’s
no wonder that demand for our premium
berries has grown outside the United States
as well,” he says.
At Well-Pict, Crowley oversees the entire
sales team, working with its customer base
and establishing positive relationships and
long-term goals for a successful program.
“It is really satisfying that Well-Pict Berries can be found around the
world and to know that we deliver a consistent product, whether
you’re down the street or across the sea.”
Crowley works primarily from Well-Pict’s headquarters, but he
regularly visits the fields in Oxnard and other nearby growing
regions to keep an eye on the quality of the products. Additionally,
he represents the company at numerous tradeshows during the
year. “We participate in various trade shows, which I really enjoy. It
allows me to meet face-to-face with our many valued customers.”
One of Crowley’s most challenging responsibilities also happens
to be one he considers the most rewarding: continually ensuring
Well-Pict’s quality to the company’s export customer is second-tonone.
“In that respect, each international program is unique in what
they expect, and we take extra care to meet their standards every
time we ship,” he adds.
Well-Pict’s berries are specially packed and shipped within hours
of being plucked from the fields. “Our export programs are finetuned
to ensure the berries arrive containing the desired traits and
Dan Crowley
Sales manager for Well-Pict Berries works closely with
export team to cultivate successful program overseas.
“No berries leave our
packing house until they are
checked and double-checked
to make sure the specific
market instructions have
been carried out from the
first box to the last.”
By Amy Shannon
characteristics specific to that market,” explains Crowley.
Special crews are utilized to help maintain consistency over the
hand-selection process. “Just as we do in the United States, no
berries leave our packing house until they are checked and doublechecked
to make sure the specific market instructions have been
carried out from the first box to the last.”
Beyond growing amazing berries, Crowley knows it takes service,
trust, ingenuity and the ability to listen to his customers’ individual
needs in order to achieve ultimate success within the industry.
“I’m proud to say that Well-Pict delivers on these ideals every
day, and our customers benefit from our passion and perseverance
as we deliver top-quality berries season
after season.”
Crowley works hard to create and maintain
a recognizable, worldwide brand that
guarantees quality and freshness to his
export customers. “We’ve done this by
delivering on our promises, both in regard
to consistency of product and level of
expert service,” he explains.
He is most proud of Well-Pict’s achievements
in building the market in Japan and
becoming an industry leader. “Like our
other export programs, we have designed a process where our product
is picked, packed and shipped with special attention to the
needs of that marketplace,” he reports. “Our brand has dominated
that market for more than 30 years and it continues to grow yearly.”
In an effort to ensure better and safer shipping, especially to
Well-Pict’s export customers, the company has helped develop
advancements in packaging. “The use of clamshells and a variety of
sizes, as well as efficiencies in pallet counts, continue to be developed
and improved each year,” Crowley adds. “With expanding
markets in the export arena, we predict increased demand for quality,
fresh product, and Well-Pict is positioned to continue to be a
leader in the future of the export arena in the years to come.” �
To receive more information
on Well-Pict Berries, please visit
www.americanfoodandag.com
and fill out the Rapid Response
Request Form — check box 830.
Summer 2009 � AMERICAN Food and Ag EXPORTER 7

The Many Faces Of Green
Consumers...And How U.S.
Products Suit Them
A look at the many ways American products can help attract
and retain consumers along the journey to sustainability.
By Jim Prevor, Editor-in-Chief
Sustainability has many faces. There
is a theory behind sustainability —
a complicated matter that holds
that businesses have responsibilities
in three separate spheres: the economic,
the social and the environmental. The
motivations for why companies engage in sustainability
practices range from the most altruistic
to the most self-interested.
There is a dictatorial kind of sustainability in
which many vendors, maybe most, embrace
sustainability not so much out of an intellectual
understanding or out of a passion for the
subject but, rather, because customers dictate
that their suppliers get certifications or collect
data. There is also sustainability as a marketing
pitch, and this is probably the most prevalent
use of sustainability today.
Now, to be clear, we need to distinguish the
marketing of authentic sustainability efforts and
what is popularly called “green-washing,” a play
on the term “white-washing,” which means an
attempt to cover up bad behavior or conditions
with a coat of white paint, much as one might
cover up a dirty fence or wall by washing it with
white paint.
Green washing comes in two variants: The
first is attempting to cover up practices that are
not sustainable with a façade of sustainability.
Besides the ethical problems of this approach,
in the age of blogs — Facebook, MySpace,
Twitter, etc. — it is very likely that such deception
will be uncovered and a corporate reputation
diminished by word of the obfuscation.
The second variant of green-washing is doing
exactly what you were going to do anyway and
proclaiming a “green” motivation for your
actions. In the United States, there has been a
trend for supermarkets to stop selling live lobsters.
This mostly has to do with the low popularity
of the item, since consumers typically
8 AMERICAN Food and Ag EXPORTER � Summer 2009
think of this as a restaurant
luxury rather than a regular,
home-cooked meal. It also
has to do with the difficulty
in the supermarket environment
of maintaining live
items and the availability of
frozen lobster meat.
Yet, this has not
stopped some retailers
from proclaiming that
they are halting sales of live
lobster to avoid cruelty to
the crustaceans. To some,
such a call reverberates; others
see it as phony. We can’t
say what is in the hearts of
men, but it is an area in which
one should tread cautiously.
Beyond green-washing, though, there is an
opportunity to reach out to consumers with
messages that go beyond price, quality and service,
with messages that encourage consumers
to judge not just the product sitting before
them, but the company and supply chain that
produced it.
It is a way of going to consumers and saying
that a particular product is produced in accordance
with a particular consumer’s values.
Fortunately, the United States is filled with a
diverse range of consumers, and so producers
have come to produce products in accordance
with the values of many different people. The
key for marketers is to match the consumer
with the product.
In general, we can divide consumers into the
following categories along the path of sustainability:
THE DEDICATED SOPHISTICATES
These folks know sustainability cold. They
are conversant not only with the terms such as
“carbon footprint” and “food miles,” but they
understand the complexities of these issues.
They may inquire about a “life-cycle analysis” of
the carbon footprint or water use of a particular
product, or they may ask if a product comes
directly to their local store or must go through
some distant depot first.
They think broadly and so, expect more than
environmentalism from their food. They feel
social obligation and will want to know about
labor issues. If buying from developing countries,
they will seek out Fair Trade items. They
will pay more because they understand the economic
sphere is important, too. They believe
they can’t get the environmental stewardship
and social concern they want without paying
extra. In fact, low prices can make them suspicious
that someone has taken a short-cut along

the production and distribution chain.
THE SPECIAL INTERESTS
These consumers may not know much about
the theoretical background of sustainability, but
they have passionate interest in something specific.
They may wish to “save the rainforest” or
“save the whales.” It is possible that they are
tightly focused on environmental causes or
social causes.
People in this classification include animal
lovers who are often very focused on awards
from groups such as the ASPCA, the American
Society for the Prevention of Cruelty of Animals.
THE SPECIFIC SUSTAINERS
These folks may have picked up some tidbit
of knowledge and may look for that specific
thing. They may choose a shopping venue, such
as a specific supermarket chain, because they
have heard it has practices of which they
approve. Or they may have read about a specific
certification or brand they seek.
They may not know very much about these
things but they have read or heard good things
about certain companies, brands or practices
and so bias their shopping toward these companies,
brands or practices.
BABY FIRST
These consumers are typically very focused
on the environmental aspect of sustainability
and are significant consumers of organic products.
But budgetary concerns, combined with a
sense that chemicals and pesticides are of
greater concern with a baby or small child, lead
these families to focus their effort on buying
organic food only for the baby.
It may be baby food, then later organic milk
and meat, both as a way of avoiding hormones.
In any case, they are primarily interested in what
is good for their children — less so on broader
environmental and social issues.
EXPERIMENTERS
They will try different things each shopping
trip. Is an organic apple tastier? They will try it
and find out for themselves. Is this authentic
portrait of a rancher meaningful to the experience
of eating meat? They will try the meat and
make that decision.
Each shopping trip is an experiment and, by
trial and error, they are inching toward more
sustainable product choices.
THE IGNORANTS
These folks simply don’t know much about
the subject. They live in their own world and
somehow manage to miss most of the discussion
on sustainability in the media and so it
doesn’t influence them.
It is not an important issue with their social
group, either. These folks can sometimes be
turned-on to sustainability, but it requires an
educational effort.
THE INDIFFERENTS
These consumers know the buzz on sustainability,
but don’t care. They have other priorities.
Some of it may be financial, where they are
focused solely on feeding their family; in other
cases, it is a life-phase issue, where other priorities
take up the attention available. They see and
know the differences as far as sustainability goes,
but they select on different criteria.
THE SKEPTICS
These shoppers know all about sustainability
and are having none of it. They tend to be particularly
suspicious of promises to donate
money to charity if you buy a product, either
doubting the charity will ever see the money or
fearing they wouldn’t approve of the charity if
they really knew what it did. They will go out of
their way to avoid supporting concepts or caus-
COVER
STORY
Summer 2009 � AMERICAN Food and Ag EXPORTER 9
Circle No. 10 on the rapid response card STORY

COVER
STORY
Circle No. 16 on the rapid response card
es they don’t believe in.
Now let us take a look at the many ways
American products can help attract and retain
consumers along the journey to sustainability.
ORGANIC
The American food industry now has an
organic version of almost everything produced.
The truth is, the relationship between USDAcertified
organic product and sustainability is
hotly disputed. Advocates will point to the elimination
of synthetic pesticides as a triple play: A
win for the environment, farm workers and consumers.
On the other hand, those less convinced
that organic and sustainability go together will
point out organic growers often use many nonsynthetic
materials, such as fertilizers, pesticides
and fungicides.
Many also will point to lower yields, often due
to the need to leave land fallow more frequently
and they will ask whether lower yields are
really sustainable in a world of increasing population
and increasing affluence.
These are legitimate questions. However,
from a marketing perspective, they may not
make much of a difference. Many of the con-
10 AMERICAN Food and Ag EXPORTER � Summer 2009
AMERICAN PORK PRODUCERS
SHOW SOLIDARITY IN SUSTAINABILITY
Sometimes whole industries get together to demonstrate their commitment to sustainability.
For example, the National Pork Board and the National Pork Producers Council
developed an initiative known as “We Care” to illustrate the principles to which America’s
pork producers are committing themselves.
Here is the resolution approved by the “Pork Act” delegates assembled on March 7, 2008:
PREAMBLE: U.S. pork producers recognize
our obligation to build and maintain
the trust of customers and the public in our
products and our practices. To promote
confidence in what we do and how we do
it, we affirm the following ethical principles.
FOOD SAFETY: We affirm our obligation
to produce safe food.
Pork Producers...
• Use management practices consistent
with producing safe food.
• Manage the health of the herd to produce
safe food.
• Manage technology to yield safe food.
ANIMAL WELL-BEING: We affirm our
obligation to protect and promote animal
well-being.
Pork Producers...
• Provide feed, water and an environment
that promotes the well-being of our
animals.
• Provide proper care, handling and
transportation for pigs at each stage of life.
• Protect pig health and provide appropriate
treatment, including veterinary care,
when needed.
• Use approved practices to euthanize,
in a timely manner, sick or injured pigs that
don’t respond to care or treatment.
ENVIRONMENT: We affirm our obligation
to safeguard natural resources in all of
our practices.
Pork Producers...
• Manage manure as a valuable resource
and use it in a manner that safeguards air
and water quality.
• Manage air quality from production
facilities to minimize the impact on neighbors
and the community.
• Manage our operations to protect the
quality of natural resources.
PUBLIC HEALTH: We affirm our obligation
to ensure our practices protect public
health.
Pork Producers...
• Use management practices consistent
with producing safe food.
• Manage the use of animal health products
to protect public health.
• Manage manure and air quality to protect
public health.
EMPLOYEE CARE: We affirm our obligation
to provide a work environment that is
safe and consistent with our other ethical
principles.
Pork Producers...
• Provide a work environment that promotes
the health and safety of employees.
• Educate employees on the Ethical Principles
for U.S. Pork Producers and prepare
them to meet their obligations consistent
with these principles.
• Provide a work environment where
employees are treated fairly.
THE COMMUNITIES IN WHICH WE
OPERATE: We affirm our obligation to contribute
to a better quality of life in our communities.
Pork Producers...
• Recognize that being welcomed and
appreciated by the community is a privilege
that must be earned and maintained.
• Acknowledge that our practices can
affect the trust a community has in pork
production and our operations.
• Operate in a manner that protects the
environment and public health.
• Play an active role in helping to build a
strong community.
• Acknowledge community concerns and
address them in an honest and sincere
manner
What the pork producers are doing is a
fine symbol of what the food and agriculture
industry across America is doing —
committing itself to a better world. That
creates an opportunity for marketers across
the globe to spread the word about the sustainable
approach American producers are
bringing to the 21st century. �

sumers who are interested in sustainability have
come to assume that organic is more sustainable.
Others may not be so concerned with sustainability,
per se, but are seeking assurances that
their food has not been genetically modified in
any way — rules intrinsic to the organic standards.
So offering a selection of organic foods
from the wide array of American offerings is
often a wise step.
TRANSITIONAL
This one requires more consumer education,
but once understood, the acceptance of transitional
product is often very effective. Transitional
is the name given to products — often, fresh
produce — that is going through the three-year
conversion process from conventionally grown
to organic. Supporting farmers during this time
period is crucial if one wishes to promote organic
agriculture.
This three-year period is often a major obstacle
to converting to organic as growers have all
the expenses of organic growing but, typically,
receive no price premium. Those who want to
see organic practices spread have a real reason
to support transitional farming.
LOCAL VS. AUTHENTIC
Although the buzzwords around sustainability
such as “food miles” seem to lead to local, as
the song goes: “It ain’t necessarily so.” From a
conceptual level, the focus on local as being
more sustainable is often false. Commercial
transportation, as on a large ship, is often efficient,
both economically and environmentally.
Much of the transport of food that occurs on
“high-carbon” outlets, such as airplanes, are really
low-carbon or no-carbon backhauls, or simply
fill-ins of the cargo bay on a passenger plane
that would have flown anyway.
As it happens, research on consumer attitudes
toward sustainability points out that the
consumer perception of the word “local” is not
precisely congruent with geography. For example,
it sometimes includes elements of nationalism,
with consumers preferring their own country
or region for reasons of pride, or attempting
to keep the local economy strong.
In most cases, however, what consumers
seem to mean when they speak of local is actually
better expressed as authentic. In other
words, consumers are really not looking for
bananas grown outside London; they want to
know that their food is raised well, in appropriate
venues and by experienced producers.
Fortunately, the continental span of the United
States provides myriad settings for authentically
growing almost everything. From Maine
potatoes to Hawaiian pineapples, from Florida
grapefruit to Washington apples, along with all
farm animals, are raised somewhere. The trick is
to work with suppliers to get the authenticity
story — the generations of tending the farm or
how the current rancher treats the animals.
In the United States, even processed products
often have authentic stories: The pasta
sauce company that was founded by Italian
immigrants who made sauce back in their home
country or the tortilla company founded by
Mexican immigrants who use the techniques
taught by their abuella back generations ago.
Today, many companies have Web sites highlighting
such authentic connections to the product.
Others include such information on labels
or packaging, while others provide point of purchase
material such as posters or pamphlets.
These devices can all be used to demonstrate
the authentic nature of America’s food production
and to build markets for specific brands.
FAIR TRADE
Although U.S.-produced products are not Fair
Trade-certified, many U.S. companies re-export
products or use ingredients that are Fair Tradecertified.
Many U.S. firms can help importers
serve the market looking for Fair Trade-certified
products and ingredients.
CERTIFICATIONS
Many U.S. firms have their products certified
by various organizations. The Food Alliance is
perhaps the most prominent, with The Rainforest
Alliance certification well known on products
from tropical climes. There are, however,
hundreds of standards including many productspecific
programs and state-based programs. All
of these programs can be used to help persuade
consumers that these foods, brought from
America, are produced in sustainable ways.
PRIVATE PROGRAMS
If you are a substantial buyer, many U.S. producers
will be willing to apply for certification
under your own proprietary program. For
example, many U.S. producers work with British
supermarkets to get certified under their proprietary
food safety and sustainability programs.
For an importer, the opportunity is to go
beyond simply selling product and sell the story
behind the producers and the way the producers
behave. Because American producers are
typically good stewards of the land and because
standards are high in America on issues such as
food safety, there is a powerful story to tell.
If you tell it well, you can create a competitive
edge for your U.S.-based product mix. �
Intertribal Agriculture Council . p.12
Clabber Girl Corporation . . . . . p.14
Sugardale Inc. . . . . . . . . . . . . . . p.16
Hilltop Ranch Inc ............p.17
Chef Paul Prudhommes’
Magic Seasoning Blends. . . . p.18
National Association of State
Departments of Agriculture
(NASDA) . . . . . . . . . . . . . . . . p.20
Pacific Valley Foods. . . . . . . . . . p.22
Produce Marketing
Association ..............p.23
USA Poultry & Egg Export
Council (USAPEEC). . . . . . . . p.24
Well•Pict Berries . . . . . . . . . . . . p.26

PRODUCT LIST
APPLES
BEEF STRIPS
BERRIES
BUFFALO MEAT
CHILIS
FISH/SEAFOOD
FRY BREAD
JERKY
MUSHROOMS
OYSTERS
POPCORN
VEGETABLES
WILD RICE
12 AMERICAN Food and Ag EXPORTER � Summer 2009
INTERTRIBAL AGRICULTURE COUNCIL
100 N. 27th Street, Suite 500, Billings, Montana 59102
Tel: 406-259-3525 • Fax: 406-256-9980
Contact: Nathan Notah, Program Director
E-mail: nnotah@indianaglink.com
Web site: www.americanindianfoods.com
The Intertribal Agriculturel Council
(IAC) assists in marketing products
produced by tribes or individual
Indians. The Council focuses on promoting
the American Indian use of American
Indian resources for the benefit of American
Indian people.
IAC exports beef strips, chilis, popcorn,
wild rice, fry bread, garden produce,
berries and berry products, buffalo meat,
seafood/fish, mushrooms, jerky, oysters,
apples, cranberries, seasonings and other
agricultural products. All products
exported are traditional American Indian
foods that are grown or produced in Arizona,
Florida, Montana, New Mexico,
Nebraska, Minnesota, South Dakota,
Maine, Oregon, Massachusetts and
Washington.
Each product is labeled by the respective
tribe or individual Indian illustrating
the respective homeland where the
product is produced. All products export-
ed have the Made by American Indian
certified trademark, receive equal promotion
and attention and are promoted
in overseas trade shows by the respective
producer of each product.
The Council utilizes the respective
trade show catalogs produced by show
sponsors and has representatives of the
participating product company or enterprise
on hand to demonstrate the product
and answer questions about its products.
IAC also has a chef on hand to do
Native Taste Seminars that illustrate how
to utilize American Indian products in
meal preparation as well as how to present
or lay the American Indian Foods
out in the case of restaurants.
The Council plans to participate in six
international food shows in 2009. It will
also host several Native Tastes Seminars
and a press mission in Washington and
Oregon for press from the countries it is
visiting. It will be sponsoring one reverse
trade mission for buyers from overseas
countries to come to the United States
and meet the participating Indian producers.
American Indian Foods (AIF), a program
of IAC, began in 1998 under contract
with the U.S. Department of Agriculture
(USDA) Foreign Agricultural Service
(FAC). The partnership was developed
as a platform for American Indian
food businesses to showcase their products
and share their tribal cultures.
American Indian Foods come from
coast-to-coast in the United States and
are grown on pristine lands of the Native
American Nations or come from their
natural waters. Many of the products
sold are still harvested in ways defined
hundreds of years ago. Native American
communities are a close-knit group and
many of them gather families and friends
together annually to harvest, celebrate
and give thanks.

Circle No. 1 on the rapid response card

For more than 150 years, Clabber
Girl ®
has earned the trust of home
cooks and culinary professionals
alike, producing a broad range of ingredients,
specialty dry mixes and custom
leavening systems. Clabber Girl ®
Corporation,
the leading manufacturer of baking
powder in the nation, has built its rich
heritage by providing quality ingredients
designed to enhance the food experience.
Offering a full line of products suited
for a variety of applications, Clabber
Girl ®
produces a number of dependable
brands that are recognized and valued in
the marketplace.
In addition to the core Clabber Girl ®
brand ingredients, the company also produces
Rumford ®
, Davis ®
, Fleischmann’s ,
and the Royal ®
brand dessert mixes. Clabber
Girl exports to more than 40 different
countries around the globe, with distribution
in North, South and Central Americas,
Caribbean, Africa, Asia and the Middle
East.
A long time leader in the food industry,
Clabber Girl ®
continues to innovate
and find solutions for the consumer. With
food allergies on the rise, Clabber Girl ®
became the first manufacturing facility in
the United States to implement a peanut-
14 AMERICAN Food and Ag EXPORTER � Summer 2009
free allergen protocol. With a tested
expertise in custom leavening systems,
Clabber Girl food scientists have intro-
CLABBER GIRL CORPRATION
P.O. Box 150, Terre Haute, Indiana 47808
Tel: 812-232-9446 Fax: 812-478-7181
Contact: Eric Gloe, VP Sales
MADE IN THE U.S.A.
Web site: www.clabbergirl.com
duced InnovaPhase , a line of new proprietary
encapsulation products designed
to meet the needs of today’s baking professionals.
This new encapsulation technology
can improve product shelf life,
increase yield and reduce shipping costs.
The company is proud of its heritage
and has renovated the first floor of the
world headquarters office to include a
museum, bake shop and culinary classroom
to celebrate their history and give
visitors an opportunity to interact with
the Clabber Girl ®
products. With an Executive
Chef and a Research and Development
team on staff, this exporter is able
to build partnerships within the United
States and internationally to develop specialty
recipes and custom systems using
Clabber Girl ®
products.

Circle No. 3 on the rapid response card

Circle No. 4 on the rapid response card
Sugardale employs 1,700 people and
has facilities in Massillon, Canton and
Salem, Ohio. Our modern, state-ofthe-art
facilities achieve the highest standards
of food safety and quality control,
and all are U.S. government inspected and
in compliance with stringent federal foodsafety
regulations.
We have an 88-year tradition of supplying
top quality meat products to the grocery
and foodservice industries. Sugardale
is committed to providing quality products
with a customer-focused philosophy. An
expert meat manufacturer, we are a strong
and experienced provider that is also innovative
and leads the way with industry
technologies. Service, custom-designed
products, quality and competitive pricing
are the hallmarks of our commitment to
our customers.
Sugardale’s products include a full line
of hams, deli meats, wieners, bacon, pre-
16 AMERICAN Food and Ag EXPORTER � Summer 2009
SUGARDALE, INC.
1888 Southway St. SW, Massillon, Ohio 44646
Ph: 330-832-7491 • Fax: 330-830-3174
Contact: Avy Konor, Director of International Business
E-mail: akonor@freshmark.com
Web site: www.freshmark.com
cooked bacon,bacon toppings and dry
sausage (pepperoni), which are provided to
retailers by our Sugardale Foods and Superior’s
Brand Meats divisions. These same
products also play an important role in the
Sugardale division, a major and long-established
part of the business. For many years,
Sugardale Foods has worked with distributors
of prepared foods and end-users
throughout the United States to provide
outstanding service to institutional consumers.
The marketing knowledge and experience
gained by each division are shared
throughout the company for the benefit of
all Sugardale customers. We consistently
meet or exceed requirements of retailers
and wholesalers for product quality specifications
and delivery dependability.
The Sugardale edge began with a family
meat market whose success was built
on quality. The quality standard developed
early in our history has been constant and
inclusive, characterizing both Sugardale
people and Sugardale products.
Sugardale’s commitment to move the
company toward a higher level of technical
expertise is also a commitment to succeed
where it counts the most — with our
customers. The focus on technology
enables us to deliver the highest possible
level of customer service quickly and successfully.
Whether building applications to
streamline labeling or delivery, improving
manufacturing efficiency or delivering new
products to the consumer, we remain
focused on delivering a quality product to
every customer, every time.
Sugardale, which sells direct to companies
overseas and through distributors in
each market we service, currently exports
to Japan, Canada, Mexico, Korea, Singapore,
Hong Kong and some Central American
countries.

Hilltop Ranch Inc. is one of the
world’s largest almond processors,
handling over 25,000 tons and
shipping to over 65 countries. Its integrated
operations include hulling, shelling,
cleaning, sizing, sorting, grading, lab
analysis, packing, trucking and exporting.
The company, founded in 1980 by
David and Christine Long, became an
almond handler in 1984 and has grown
steadily. A new processing plant was built
in 2002, followed by major expansions in
September 2006 and September 2008.
With the most recent expansion, Hilltop
now has x-ray technology in place and the
ability to do length/width selection. The
product-line includes in-shell almonds,
whole natural almonds (CCOF organic
and conventional) and manufactured
almonds such as blanched, sliced, slivered,
splits, diced and meal.
Hilltop’s corporate philosophy has
always been to provide growers and customers
with accurate information to help
them make educated business decisions.
A reputation for honesty with growers
and customers has helped the company
reach where it is today.
Consistently providing quality that
meets or exceeds customer expectations
has been a mainstay for promotion of the
Hilltop Ranch brand. The company supports
customers with technical information,
market information, samples and
other assistance. Knowing their customers’
individual requirements as well as
having in place their own software program,
“Nutware,” assures that quality, as
well as documentation, meet or exceed
customer expectations. Hilltop exports
directly from the United States, through
exclusive distributors in a few select countries,
and from bonded warehouses in
northern and southern Europe.
Exports make up about two-thirds of
shipments for Hilltop Ranch. The more
widespread use of the Internet has made
the flow of information quicker and more
direct. Hilltop receives and welcomes emails
every day from companies interest-
HILLTOP RANCH INC.
13890 Looney Road, Ballico, California 95303
Tel: 209-874-1875 • Fax: 209-874-1877
Contact: Paul Ewing
E-mail: paul@hilltopranch.com
Web site: www.hilltopranch.com
ed in purchasing almonds directly from
the United States. At their Web site,
www.hilltopranch.com, you can find
extensive information on almonds, including
harvest videos, processing videos, and
market reports.
Summer 2009 � AMERICAN Food and Ag EXPORTER 17
Circle No. 5 on the rapid response card

Circle No. 6 on the rapid response card
Chef Paul Prudhomme’s Magic Seasoning
Blends has been in business
since 1982 when customers
of Chef Paul Prudhomme’s New Orleansbased
K-Paul’s Louisiana Kitchen restaurant
began asking to take home his
unique seasonings.
An operation that was once housed in
a garage, Magic Seasoning Blends has
grown to fill a 125,000-square-foot plant,
blending and shipping Chef Paul’s dry
spices, rubs, bottled sauces and marinades
to all 50 states and 27 countries
around the world.
“It’s probably one of the few chefowned
companies of its size in operation
anywhere,” says John McBride, vice president
of sales and marketing. “It’s his company,
and he actually creates all the flavors
and profiles for our products. He’s creating
new products and recipes all the time,
and he’s very active in the company.”
18 AMERICAN Food and Ag EXPORTER � Summer 2009
CHEF PAUL PRUDHOMME’S
MAGIC SEASONING BLENDS
P.O. Box 23342, New Orleans, Louisiana 70183-0342
Phone: 504-731-3590 • Fax: 504-731-3576
Contact: Anna Zuniga, Director of International Sales and Marketing
E-mail: azuniga@chefpaul.com
Web site: www.chefpaul.com
Magic Seasoning’s top selling products
include Poultry Magic ® , Seafood Magic ® ,
Meat Magic ® and Blackened Redfish
Magic ® , in that order. Business is evenly
split between retail, foodservice and bulk
ingredient sales to importers.
Besides 29 SKUs of dry seasoning
blends, there are four Magic Sauce &
Marinades, including Teriyaki, Chipotle
Sun-Dried Tomato and Louisiana Red Pepper.
Available for foodservice only are
Breading Magic, Gravy and Gumbo Magic
and Chef Paul’s seasoned and smoked
meats (Andouille sausage and Tasso ham),
produced in his U.S. Department of Agriculture-approved
meat plant in Louisiana.
Because the American Institute of Baking
rates the company AIB Superior,
Magic Seasoning Blends has been able to
expand into private labeling and co-packing
services. The company can now manufacture
a range of products, such as
meat loaf mixes, soup mixes, salad dressings,
blended spices, stuffings and more,
for private label customers.
Magic Seasoning Blends is uniquely
prepared to engage in cooperative marketing,
partnering with other companies
for product promotions, according to
McBride. The company also emphasizes
in-store demonstrations to allow consumers
to sample Chef Paul’s products.
Chef Paul Prudhomme’s Magic Seasoning
Blends has grown steadily since
its inception. In 1985, the company made
the transition from a local company to a
national business. In 1987, Chef Paul
launched an export program and began
shipping his products around the world.
At last count, the company was exporting
its unique products to 27 countries, and it
exhibits at key international trade shows
(ANUGA, FoodEx Japan, SIAL) to further
extend its export reach.

Circle No. 7 on the rapid response card
The National Association of State
Departments of Agriculture
(NASDA) is set to host the US
Pavilion at the 12th Annual Americas
Food & Beverage Show, Nov. 9-10, at the
Miami Beach Convention Center. The
event is organized by the World Trade
Center Miami, part of a network of 281
sister World Trade Centers in 81 countries
with more than 2 million members.
The show is sponsored by NASDA and
the U.S. Department of Agriculture
(USDA). The USDA’s Foreign Agricultural
Service (FAS) works to promote the
export of U.S. agricultural products and
reports on agricultural production and
market development in all areas of the
world. USDA/FAS works in conjunction
with NASDA to promote the USA Pavilion
at the Americas Food & Beverage Show.
The event is strongly endorsed by
trade promotion groups from Argentina,
NATIONAL ASSOCIATION OF STATE
DEPARTMENTS OF AGRICULTURE (NASDA)
1156 15th Street, NW, Suite 1020, Washington, D.C. 20005
Phone: 202-296-9680 • Fax: 202-296-9686
Contact: DeWitt Ashby, Director of Trade Shows
E-mail: dewitt@nasda.org • Web site: www.nasda.org
Australia, Austria, Brazil, Canada, Chile,
Colombia, Italy, Peru, Poland, South
Africa, Spain, Thailand and Turkey.
According to DeWitt Ashby, director
of trade shows for NASDA, “The Americas
Food & Beverage Show provides a
great opportunity for U.S. companies to
interact with retailers and foodservice
buyers from the United States and
throughout Latin America and the
Caribbean. The adoption of the Americas
Food & Beverage Show brand will
expand the reach of the event into
Europe, Asia and the rest of the world.”
The Americas Food & Beverage Show
and Conference is the largest Americasfocused
trade show in the hemisphere.
The show brings together more than 400
exhibitors with more than 5,000 buyers
during three days of exhibits and conferences.
It brings new ideas and new companies
together in the world’s second-
fastest growing
market.
Americas
Food & Beverage
Show and Conference
is the
premiere international
food and
beverage event
with a Western
Hemisphere
focus. It attracts
more than 400
exhibitors from 28 countries who produce
more than 10,000 different products.
It provides a unique opportunity to
meet face-to-face with active buyers who
are ready to do business. The show is
also an ideal vehicle for building awareness
of exhibitor products, meeting
established customers, finding business
prospects and making sales.
Summer 2009 � AMERICAN Food and Ag EXPORTER 19

20 AMERICAN Food and Ag EXPORTER � Summer 2009
NATIONAL ASSOCIATION OF STATE
DEPARTMENTS OF AGRICULTURE (NASDA)
1156 15th Street, NW, Suite 1020, Washington, D.C. 20005
Phone: 202-296-9680 • Fax: 202-296-9686
Contact: DeWitt Ashby, Director of Trade Shows
E-mail: dewitt@nasda.org • Web site: www.nasda.org
Founded in 1915, the National Association
of State Departments of
Agriculture (NASDA), based in
Washington, D.C., is a nonprofit, nonpartisan
association of public officials
comprising the commissioners, secretaries
and directors of the 54 U.S. state
and territorial departments of agriculture.
In order to support U.S. food producers
in the global marketplace, NASDA is
deeply involved in trade promotion activities
designed to support exporters of
U.S. food and agricultural products.
These activities are conducted in close
cooperation with the U.S. Department of
Agriculture’s (USDA) Foreign Agricultural
Service (FAS) and NASDA’s four stateregional
trade associations, Food Export
Northeast, the Southern U.S. Trade Association
(SUSTA), the Food Export Midwest
and the Western U.S. Agricultural
Trade Association (WUSATA).
NASDA also directly sponsors export
pavilions at the National Restaurant
Association Show (NRA), Food Marketing
Institute Show (FMI) and the Americas
Food & Beverage Show.
NASDA’s American Food Fair is an
annual feature at the NRA show every
May in Chicago, Illinois.
The Americas Food and Beverage
Show, featuring NASDA’s US pavilion, is
the only food exhibition with a Western
Hemisphere focus and provides unparalleled
opportunities to discover new products,
companies, ideas and innovations
from around the world.
NASDA’s U.S. Food Export Showcase
will be held May 11-13, 2010, in conjunction
with the FMI Show at Mandalay
Bay Convention Center in Las Vegas. this
event offers a great opportunity to get in
touch with both the domestic and international
supermarket industry.

Circle No. 8 on the rapid response card

Afamily-owned and operated
business for more than 30 years,
Pacific Valley Foods makes a difference
to customers with their extraordinary
level of personal attention, service
and quality products. Innovation, flexibility,
and creativity set them apart as a
company who will do what it takes to
give their customers what they need.
The company exports frozen French
fries and potato products, frozen and
canned vegetables, frozen berries, frozen
waffles and pancakes, bagels, tortillas,
dehydrated potatoes, frozen meat and
poultry. Frozen potato items comprise
their strongest export product line. Over
the past 30 years, U.S. frozen French fries
have become a popular food enjoyed by
consumers in almost every corner of the
world. The U.S. produces the highest
quality French fries from abundant potato
growing regions throughout the
states.
Pacific Valley continues to diversify its
product lines, grow its private label
brands and expand its exports to new
countries. Ninety percent of the company’s
current sales are international, while
10 percent are in the U.S. domestic market.
The company has sales throughout
every country in Asia, with additional
sales in Mexico, Central and South America.
Pacific Valley exports directly from
Washington State and has strategic distributors
in numerous countries. It also
has overseas offices located in some of
the company’s largest export markets.
Pacific Valley travels overseas to visit
prospective buyers in addition to exhibiting
in trade shows around the world.
The company advertises in international
22 AMERICAN Food and Ag EXPORTER � Summer 2009
PACIFIC VALLEY FOODS.
2700 Richards Road, Bellevue, Washington 98005
Tel: 425-643-1805 • Fax 425-747-4221
E-mail: sales@pacificvalleyfoods.com
Web site: www.pacificvalleyfoods.com
as well as U.S. publications. It has been
a participating member of W.U.S.A.T.A.
(Western United States Agricultural Trade
Association) for over 15 years and works
closely with the Agricultural Trade Offices
overseas, as well as U.S. state and feder-
al agricultural departments. The company
participates with overseas buying
groups through the Washington State
Department of Agriculture, Washington
State Governor Trade Missions as well as
Federal trade missions.
Circle No. 11 on the rapid response card

Founded in 1949, the Produce Marketing
Association (PMA) is the leading
trade association serving more
than 2,200 companies in 50 countries
and representing every segment of the
global produce and floral supply chain.
Members rely on PMA year-round for the
business solutions they need to increase
sales and consumption, build strong, professional
relationships and expand their
business opportunities.
This year, PMA’s Fresh Summit International
Convention & Exposition, to be held
Oct. 2-5 in Anaheim, CA, USA, boasts:
More than 17,000 attendees from 50+
countries, four information and networking
filled days, four keynote general session
speakers and more than a dozen
educational workshops. It is the produce
industry’s biggest U.S. exposition with
numerous networking receptions and
PRODUCE MARKETING ASSOCIATION
1500 Casho Mills Rd., Newark, Delaware 19711
Tel: 302-738-7100 • Fax:: 302-731-2409
Contact: Julia Stewart, Director of Public Relations
E-mail: JStewart@pma.com
Web site: www.pma.com
other opportunities.
Perhaps best known in the global produce
community for Fresh Summit, PMA
offers year-round products and services of
interest to exporters and importers alike.
Recognizing the global nature of today’s
industry, PMA is significantly expanding its
international programming to help grow
the produce business worldwide.
For members in Australia and New
Zealand, the association’s first-ever affiliate
— PMA Australia/New Zealand — will
begin operating this fall. It will be independently
incorporated and will be run by
a local member board of directors, offering
programs and services tailored specifically
for the the local market.
For members in Mexico, PMA’s Mexico
Country Council of local volunteer leaders
is designing business solutions to meet
the specific needs of the association’s
members in that country, including strate-
gies to increase domestic consumption,
global market information and exporter
training.
For other members around the world,
PMA offers unparalleled opportunities to
network and make new business contacts
worldwide. The association’s International
Council is dedicated to international programming
and exploring the various
emerging markets.
Join the association for a week in
October at Fresh Summit — and stay for
the year-round value. For more information,
visit www.pma.com/freshsummit
(advance registration ends Sept. 18; onsite
registration available in Anaheim). For
more information about PMA’s programming
for international members, visit
http://www.pma.com/CIG/intl/, or contact
PMA Vice President of Global Business
Development Nancy Tucker at
ntucker@pma.com.
Summer 2009 � AMERICAN Food and Ag EXPORTER 23
Circle No. 12 on the rapid response card

With 13 employees in the United
States and 13 international
offices and consultants, the USA
Poultry & Egg Export Council (USAPEEC)
works to increase U.S. poultry and egg
exports by opening and developing markets
around the world and serving as the industry’s
voice on trade policy issues. USAPEEC
works with exports of U.S.-produced chicken,
turkey, duck and eggs, in commodity
and further-processed value-added forms.
Founded in 1984 through a grant from
the Southeastern Poultry and Egg Association,
USAPEEC became an independent
entity in 1985. Under the direction of our
more than 200 member companies, we
offer a wide range of services and benefits
to industry members, including serving as
an information clearinghouse; offering market
research and international market
access; advertising and promotion; trade
servicing, leads and educational programs;
coordinating trade contacts and meetings;
providing sales data and building the image
of U.S. poultry and egg products. All activities
are export related.
The Council operates programs in
approximately 75 countries worldwide.
HONG KONG
Sarah Li, Director
Cecilia Chu, Asst.Director
2010 Hang Lung Centre, 2-20 Paterson St.
Causeway Bay, Hong Kong
(Covers Hong Kong, South China, Taiwan)
Tel: 852-2890-2908
Fax: 852-2895-5546
E-mail: hkoffice@usapeec.com.hk
Web site: www.usapeec.org.cn;
(Taiwan) www.usapeec.org.tw/
MEXICO
José Luis Cruz, Director
Monterrey Office
Agricultural Trade Office
Blvd. Diaz Ordaz #140-Piso7
Monterrey, N.L., Mexico CP 64650
Tel: 52-81-8333-7582
Fax: 52-81-8333-3731
E-mail: jlcruz@usapeec.org.mx
Alma Lilia De Leon
Mexico City Office
Matias Romero 216
Col. De Valle
Mexico, D.F. CP 03100
Tel: 525-55-5980-6090
Fax: 525-55-5980-6085
E-mail: aldeleon@usapeec.org.mx
Web site: www.usapeec.org.mx
24 AMERICAN Food and Ag EXPORTER � Summer 2009
USA POULTRY & EGG EXPORT COUNCIL (USAPEEC)
2300 West Park Place Boulevard, Suite 100
Stone Mountain, Georgia 30087
Phone: 770-413-0006 • Fax: 770-413-0007
Contact: Greg D. Tyler, Vice President of Marketing
E-mail: gtyler@usapeec.org • Web site: www.usapeec.org
SINGAPORE
Margaret Say, Director
Maria Cheong, Asst. Director
541 Orchard Rd.
Suite 15-04 Liat Towers, Singapore 238881
(Covers ASEAN region)
Tel: 65-6737-1726
Fax: 65-6737-1727
E-mail: usapeec_sing@pacific.net.sg
RUSSIA
Albert Davleyev, Director
Tatyana Solovyova
Natalia Kiryushina, Assistants
20 Kulakova St. Bldg. 1A
Moscow, Russia 123592
(Covers Russia, Belarus)
Tel: 7495-781-9200
Fax: 7495-781-9201
E-mail: usapeec@usapeec.ru
Web site: www.usapeec.ru
CHINA
Richard Hu, Marketing Manager
Room 419, Bldg. A,
Heqiao Mansion
No. 8A Guanghua Rd.
Chaoyang District, Beijing 100026 China
(Covers Northern China)
Tel: 8610-6581-1255
Fax: 8610-6581-2922
E-mail: bjoffice@usapeec.org.cn
Carl Shi, Marketing Manager
1809-1810 Overseas Chinese Mansion
129 Yanan Rd. West,
Shanghai, 200040 China
(Covers Southern & Central China)
Tel: 8621-6249-2625
Fax: 8621-6249-1653
E-mail: shoffice@usapeec.org.cn
Web site: www.usapeec.org.cn
JAPAN
Izumi Amano, Eri Matsuda
c/o Motix Co., Ltd.
Albergo Nogizaka Suite 702
9-6-28 Akasaka, Minato-ku,
Tokyo 1070052 JAPAN
Tel: 81-3-3403-8288
Fax: 81-3-3403-8289
E-mail: amano@usapeec-jp.com
Web site: www.usapeec-jp.com
KOREA
Lan Sohn
Sohn’s Market Makers, 1st Floor,
647-19 Shinsadong, Kangnam-ku
Seoul, Korea 135-896
Tel: 822-543-9380 Fax: 822-543-0944
E-mail: lan@sohnmm.com
Web site: www.usapeec.co.kr
MIDDLE EAST/CIS
Simon Bakht
Arab Marketing & Finance Inc. (AMFI)
Ras Beirut, Mansour Jerdak St.
Tabbara Bldg. 4th Floor
P.O. Box 113-5028
Harma Beirut 1103-2010. Lebanon
Tel: 961-1-740378, 741223
Fax: 961-1-740393
E-mail: amfime@cyberia.net.lb
Web site: www.usapeecme.com
AMFI Saudi Arabia
Al Bandriah Centre
5th Floor, Suite 501
28th St. Pepsi Cola St., P.O. Box 3492,
Al-Khobar 31952 Saudi Arabia
Tel/Fax: 966-3-8823265
AMFI Azerbaijan
Hussein Effendiev
Nizami St. 91, Suite 44
Postal Code 370000
P.O. Box 189, Baku, Azerbaijan
Tel/Fax: 99-412-933731
Mobile: 994-50-2106058
AMFI Jordan
Hala Khoury
Garden Street
Tla Al-Ali, Amman, Jordan
Tel: 962-6-5530232
Fax: 962-6-5510157
Mobile: 962-79-5524065
E-mail: yahala8@hotmail.com
SOUTH AFRICA
Zelda Sharp
Zodiac Marketing
6 Dieu Donna, Pinotage St.
Meyersdal, Johannesburg,South Africa 1448
(Covers Africa)
Tel: 27-11-867-7082
Fax: 27-86-612-5407
Mobile: 27-82-900-5199
E-mail: zelda.sharp@mweb.co.za
EUROPE
Lisa Lindblad
Rindi Marketing
(Covers EU and Balkans)
Plankvagen 25, 136 73 Haninge, Sweden
Tel: 46-8-776-2427 Fax: 46-8-776-3136
Mobile: 46-703-822100
E-mail: usapeec-eu@telia.com
UKRAINE/MOLDOVA/CENTRAL ASIA
Bella Ablayeva, Kazan, Russia
Tel: 7-8342-966777
Tel/Fax: 7-8342-362126
E-mail: bella_usapeec@yahoo.com
Web site: www.usapeec.kz

Circle No. 14 on the rapid response card

The goal was simple — grow bigger,
better berries and supply them
to the world. For Well-Pict’s
founder, Tim Miyasaka, back in 1969,
while it sounded easy enough, he knew
that wasn’t going to be the case. Perfection
never comes easy, and it would take
years of development and millions of
dollars of investment to make the goal a
reality. But once it was achieved, it was
that same, simple goal that would position
Well-Pict as the international leader
in supplying superior, quality berries to
customers around the globe.
For some, achieving perfection might
have been good enough, and the journey
would have stopped there, but not
for Well-Pict. Because their proprietary
varieties are what the Well-Pict brand is
known for worldwide, season after season
they continue to invest in their products
by fine-tuning their patented
process and varieties, ensuring only the
finest berries arrive on the market.
At Well-Pict, the development of a
superior variety can take up to ten years,
and begins with choosing the ideal
“parent” plants. Literally, over 50 thousand
seedlings are evaluated each year,
looking for those that produce the finest
in flavor, size, aroma, color and gloss.
Following this extensive and critical
screening process, individual seedlings
are propagated, patented and “fingerprinted.”
Uniquely Well-Pict, you’ll find
no other varieties like them, ultimately
setting Well-Pict miles apart from the
competition by producing delicious,
superior berries like no other.
26 AMERICAN Food and Ag EXPORTER � Summer 2009
WELL•PICT BERRIES
P.O. Box 973, Watsonville, California 95077
Phone: 831-722-3871 • Fax: 831-722-6340
Contact: Dan Crowley, Sales Manager
E-mail: dan@wellpict.com
Web site: www.wellpict.com
But Well-Pict’s innovation and inge
nuity doesn’t just stop with the growing.
They know that when you have superior
berries, you also need packaging that’s a
cut above, which is why Well-Pict not
only designs, but also builds their own
packaging options. Designed to the
highest standards in food safety, these
clamshells offer improved venting for
more efficient cooling and extended
shelf life. Featuring 1-pound, 2-pound,
4-pound, 8-ounce and 1 ⁄2-–pint containers,
our packages are display-ready, easy
to handle and attractive to the eye. And
in keeping with our company goal to
protect the environment, Well-Pict has
proudly introduced a new packaging
configuration for our 4-pound strawberry
clamshells. Affording a 35 percent
increase in shipping efficiency, this innovative
design will help retailers and consumers
alike by reducing freight rates
and fuel usage, without compromising
product safety.
Well-Pict exports premium fresh
strawberries, raspberries and blackberries,
with strawberries and raspberries
available 12 months of the year, and
blackberries available from May through
August. We maintain our availability by
utilizing our different growing regions in
California, Mexico and Florida, matching
specific proprietary varieties to the most
suitable growing area to produce staggered
harvest times that keep supply
coming throughout the year. We also
have expanded our line of organic-certi
fied berries, with added acreage as well
as new products and packaging options.
With a premium product as unique as
Well-Pict’s, it’s no wonder that demand
for our superior berries has grown feverishly
worldwide. Today, Well-Pict berrylovers
can be found around the globe,
with every valued customer receiving the
same personalized service and quality of
product for which Well-Pict has always
been known.
Shipping worldwide, Well-Pict maintains
a strong presence in Asia, Southeast
Asia, Australia, Europe and North
America. Berries are specially picked and
shipped within hours of being plucked
from the fields, with our export programs
fine-tuned to ensure the berries
arrive containing the desired traits and
characteristics specific to that market.
Special crews are utilized to help maintain
consistency over the hand-selection
process. No berries leave our packing
house until they are double checked to
make sure the specific market instructions
have been carried out from the first
box to the last. Combine all this with a
strong, international print advertising
campaign in trade publications, as well
as collateral materials supplied to support
our export program, and it’s no
wonder that demand for Well-Pict
berries on almost every continent has
never been higher.
In the end, Well-Pict knows it takes
more than just a superior product to
achieve ultimate success. It takes service,
trust, dedication, ingenuity, and the ability
to honestly listen to customers to
meet their individual needs. It’s our international
brand that remains our guarantee
to our customers, one that’s known
worldwide, and one you can count on
year after year.
We’ve never forgotten our original
vision set 40 years ago, to consistently
provide the very best berries possible to
our quality customers — and we never
will. We’re proud of our passion, our
propriety, and our perseverance to deliver
premium berries season after season.
Anything less, just wouldn’t be Well-Pict.

Circle No. 15 on the rapid response card

AMERICAN
Food and Ag
EXPORTER
EXPORTER
AB FOODS LLC
1555 Shoreline Drive, 3rd Floor
Boise, ID 83702 USA
Phone: 208-338-2500
Fax: 208-336-4978
E-mail: jay.theiler@abfoodsusa.com
Web site: www.abfoodsusa.com
Contact: Jay Theiler, Executive Director Marketing
Business Type: Breeder, Exporter, Packer, Processor,
Supplier
Customer Type: Foodservice, Processing Industrial, Retail,
Wholesale
Product Line: AB Foods produces the highest quality beef
and pork products under three premium brand names:
Snake River Farms (American raised Waygu beef and
Kurobuta pork), Double R Ranch and St. Helen’s beef,
Rancho El Oro — a Double R Ranch “Signature” (top
third of USDA choice). AB Foods is the only U.S. producer
with both ISO and HACCP qualification in every step
of its supply chain.
Brand Names: Snake River Farms, Double R Ranch, St.
Helen’s Beef, Rancho El Oro
AG ALUMNI SEED
P.O. Box 158
Romney, IN 47981 USA
Phone: 765-538-3145
Fax: 765-538-3600
E-mail: agalumni@agalumniseed.com
Web site: www.agalumniseed.com
Contact: Jane Lewis, Sales
Business Type: Broker, Exporter, Supplier
Product Line: Hybrid popcorn seed. Product of the USA.
AGRI-MARK INC.
PO Box 5800
Lawrence, MA 01842 USA
Phone: 608-783-9755
Fax: 608-783-9778
E-mail: pgutierrez@agrimark.net
Contact: Peter Gutierrez, VP Global Ingredients Sales
Business Type: Exporter, Manufacturer, Processor
Customer Type: Processing Industrial
Product Line: Agri-Mark Inc., is a large, independent dairy
cooperative in the North Atlantic region of the USA.
Manufacture in excess of 50,000 metric tons of mostly
white cheddar cheese and 26,000 metric tons of whey coproducts.
Whey Protein Concentrate 80% and high lactose
Whey (food grade whey permeate - DPS), Agri-Mark,
Inc., exports in excess of 1000 containers globally.
Brand Names: Agri-Mark Whey Proteins, Agri-Mark Dairy
Proteins, Agri-Mark WPC, Agri-Mark Whey, Agri-Mark
high Lactose Whey, Cabot Cheese and McCadam Cheese.
28 AMERICAN Food and Ag EXPORTER � Summer 2009
2009 BUYERS GUIDE
LISTING OF EXPORTERS
AMERICAN INDIAN FOODS
100 North 27th Street, Suite 500
Billings, MT 59101 USA
Phone: 406-259-3525
Fax: 406-256-9980
E-mail: nnotah@indianaglink.com
Web site: www.americanindianfoods.com
Contact: Nathan Notah, Program Director
Business Type: Agent, Grower, Manufacturer, Trade Association
Customer Type: Foodservice, Retail, Wholesale
Product Line: The goal of “American Indian Foods” is to
put Tribally-owned businesses in contact with buyers
interested in food and agriculture products. To experience
these authentic Native American tastes, be sure and
watch for the “Made by American Indians” trademark.
All authentic American Indian producers.
Brand Names: American Indian Foods
See our display ad on page 13.
AMERICA’S CLASSIC FOODS LLC
1298 Warren Road
Cambria, CA 93428 USA
Phone: 805-927-0745
Fax: 805-927-2280
E-mail: mgr@amcf.cm
Web site: www.amcf.com
Contact: Monty Rice, President
Business Type: Distributor, Exporter, Processor
Customer Type: Foodservice, Processing Industrial, Retail,
Wholesale
Product Line: Ice cream mix (powder), ice cream freezers,
restaurant equipment, restaurant food supplies, smoothies,
frappeccino, and custom powder mix processing.
Exporting since 1994.
Brand Names: Spaceman, ACF
BOB’S RED MILL NATURAL FOODS
13521 SE Pheasant Court
Milwaukie, OR 97222 USA
Phone: 503-654-3215
Fax: 503-653-1339
E-mail: Dennis@bobsredmill.com
Web site: www.bobsredmill.com
Contact: Dennis Gilliam, Vice President Marketing & Sales
Business Type: Manufacturer, Packer
Customer Type: Foodservice, Retail, Wholesale
Product Line: Stone grinding and milling all grains into
whole grain flours, meals, cereals and mixes. Mixes for
many breads and quick breads. Fifty gluten free products
certified by testing. Many certified organic products.
Kosher. Retail bulk and industrial sizes.
Brand Names: Bob’s Red Mill
CALIFORNIA PRUNE BOARD
3840 Rosin Court, Suite 170
Sacramento, CA 95834 USA
Phone: 916-565-6232
Fax: 916-565-6237
E-mail: rpeterson@cdpb.org
Web site: www.californiadriedplums.org
Contact: Richard L. Peterson, Executive Director
Business Type: State Marketing & Trade Promotion
Product Line: California pitted and whole prunes, prune
juice, concentrate, paste, puree, powder and diced
prunes.
CALIFORNIA RAISIN
MARKETING BOARD
3445 N First Street, Suite 101
Fresno, CA 93627 USA
Phone: 559-248-0287
Fax: 559-224-7016
E-mail: rick@raisins.org
Web site: www.calraisins.org
Contact: Rick O’Fallon, Director of Marketing
Business Type: State Marketing & Trade Promotion
Product Line: California raisins.
CALIFORNIA TABLE
GRAPE COMMISSION
392 West Fallbrook Avenue, Suite 101
Fresno, CA 93711 USA
Phone: 559-447-8350
Fax: 559-447-9184
E-mail: info@grapesfromcalifornia.com
Web site: www.grapesfromcalifornia.com
Contact: Susan Day
Business Type: State Marketing & Trade Promotion
Product Line: California table grapes.
CHEF PAUL PRUDHOMME’S
MAGIC SEASONING BLENDS ®
P.O. Box 23342
New Orleans, LA 70183-0342 USA
Phone: 504-731-3578
Fax: 504-731-3576
E-mail: jlm@chefpaul.com
Web site: www.chefpaul.com
Contact: John McBride, Vice President of Sales
and Marketing
Business Type: Exporter, Manufacturer
Customer Type: Foodservice, Processing Industrial, Retail
Product Line: World-famous Chef Paul Prudhomme’s
line of 16 all-natural (no MSG, no additives) herb and
spice seasoning blends: Meat Magic ®, Poultry Magic ®,

Seafood Magic®, Blackened Redfish Magic®, Pork & Veal
Magic®, Blackened Steak Magic®, Vegetable Magic ®, Pizza
& Pasta Magic ® in two varieties (herbal and hot & sweet),
Magic Pepper Sauce®, Fajita Magic®, Breading Magic®,
Sweetie Magic®, Gravy & Gumbo Magic®, Shrimp
Magic®, Salmon Magic®, Seven Magic Chiles, Magic Seasoning
Salt® and four Magic Marinades.
Brand Names: Chef Paul Prudhomme’s Magic Seasoning
Blends®, co-packing and private label available
CLABBER GIRL CORP.
P.O. Box 150
Terre Haute, IN 47808 USA
Phone: 812-232-9446
Fax: 812-478-7181
E-mail: egloe@clabbergirl.com
Web site: www.clabbergirl.com
Contact: Eric Gloe, Export Sales Manager
Business Type: Exporter, Manufacturer
Customer Type: Foodservice, Processing Industrial, Retail,
Wholesale
Product Line: Baking powder, baking soda, cornstarch,
cookie and brownie mix, dessert mixes, flavor ice pops,
encapsulated ingredients. All products made in USA.
Brand Names: Clabber Girl, Rumford, Hearth Club,
Davis, Fleischmann’s & Wyler’s
COHEN PRODUCE MARKETING
1865 Center Mills Road
Aspers, PA 17304 USA
Phone: 717-677-9111
Fax: 717-677-6120
E-mail: hcohen@pa.net
Web site: www.cohenproduce.com
Contact: Howard Cohen, Vice President
Business Type: Distributor, Exporter, Shipper
Product Line: Apples from Washington, Pennsylvania,
New York, Virginia, California and Michigan. Pears from
Washington and Oregon. Grapes from California.
Honey, Oranges from California, eggs, miscellaneous
fruits and vegetables.
Brand Names: Washington Apples: “Five Star”, Saja,
Black Stallion
EAST-WEST INTERNATIONAL GROUP INC.
4920 Som Center Road
Moreland Hills, OH 44022
Phone: 216-571-5105
Fax: 440-349-1769
E-mail: gliusa@sbcglobal.net
Web site: www.eastwestdevelop.com
Contact: Jiunn-Der Wu
Business Type: Distributor, Export Management, Exporter
Customer Type: Foodservice, Retail, Wholesale
Product Line: East-West International Group Inc. was
established in 1979 in Ohio, USA specializing in marketing
US-made foods and beverages. Some of our popular
products are: Gourmet Foods seasonings, pasta sauces,
salad dressings, salsa, cheese; Snack Foods Tortilla chips,
microwave popcorns, almonds, pecans, chocolates and
Beverages wines, cocktail mixes, ice tea and true lemon
powder.
Brand Names: Arandas, May Frsco, Preferred Popcorn,
Savory Collection, Al-Rita, Serenity, Mondo, Moute
JELLY BELLY CANDY COMPANY
One Jelly Belly Lane
Fairfield, CA 94533 USA
Phone: 707-428-2800
Fax: 707-399-2363
E-mail: sales.international@jellybelly.com
Web site: www.jellybelly.com
Contact: Kay Kauffeld
Business Type: Manufacturer, Shipper
Product Line: Jelly Belly® jelly beans are the original
Gourmet Jelly Beans since 1976. The difference is in the
flavor. Natural ingredients are used whenever possible —
fruit purees, real milk chocolate, coffee, etc., with flavors
added in the center and the shell. Fifty official flavors
(with new flavors each year), gummies, fruit jells, chocolates
and other confections are available.
Brand Names: Jelly Belly, Sunkist Fruit Gems, Beanboozled,
Sport Beans, Lollibeans
LISTING OFEXPORTERS
MAR-K LTD., WILLCREST FOODS
P.O. Box 66
Buffalo, NY 14240 USA
Phone: 716-853-2012
Fax: 716-853-2011
E-mail: j-will@willpoultry.com
Web site: www.willcrestfood.com
Contact: Joanne Kaminski, COO
Business Type: Distributor, Export Management, Manufacturer
Customer Type: Foodservice, Processing Industrial,
Retail, Wholesale
Product Line: New York State Apples, over 27 varieties,
Original Buffalo Wing Sauces, Salsas, Organic Apple
Boost.
Brand Names: Willcrest, Apple Boost
NASDA
1156 15th Street, NW, Suite 1020
Washington, DC 20005 USA
Phone: 202-296-9680
Fax: 202-296-9686
E-mail: dewitt@nasda.org
Web site: www.nasdatradeshows.org
Contact: DeWitt Ashby
Business Type: Trade Association
Customer Type: Foodservice, Processing Industrial, Retail,
Wholesale
Product Line: NASDA works closely with USDA’s Foreign
Agricultural Service (FAS) to organize and sponsor trade
shows that connect U.S. exporters of food products to
global markets.
PARAMOUNT EXPORT COMPANY
175 Filbert Street, Suite 201
Oakland, CA 94607 USA
Phone: 510-839-0150
Fax: 510-839-1002
E-mail: info@paramountexport.net
Web site: www.paramountexport.net
Contact: Nick Kukulan, President
Business Type: Exporter
Customer Type: Foodservice, Retail, Wholesale
Product Line: Fresh Fruit and Vegetable Division: Full
line of fresh fruits and vegetables from California, Washington,
Oregon and Florida. Single products or mixed
loads by air or sea shipment. Inspected, selected and
shipped to fill customer requirements. Food and Beverage
Division: Specializing in hotel, restaurant and retail
supply of fine food and beverage products. Consolidating
shipments for air and sea shipments of chilled,
frozen or dry products. Specialized labeling to meet
import requirements.
PEAR BUREAU NORTHWEST / USA PEARS
4382 SE International Way, Suite A
Milwaukie, OR 97222-4635 USA
Phone: 503-652-9720
Fax: 503-652-9721
E-mail: jcorrea@usapears.com
Web site: www.usapears.org
Contact: Jeffery Correa, International Marketing Director
Business Type: Trade Association
Product Line: The Pear Bureau Northwest does the marketing
and promotions for all fresh pears grown in Oregon
and Washington. The Pear Bureau has promotional
programs in 38 markets around the globe.
Brand Names: USA Pears
SANDERSON FARMS INC
P.O. Box 988
Laurel, MS 39441 USA
Phone: 601 649-4030
Fax: 601 426-1319
E-mail: tommys@sandersonfarms.com
Web site: www.sandersonfarms.com
Contact: Tommy Satterthwaite, Corporate Export Sales
Manager
Business Type: Breeder, Distributor, Exporter, Grower
Customer Type: Foodservice, Retail
Product Line: All poultry products are packaged to specifications
of the different countries and demand.
Brand Names: Sanderson Farms
YOUNG PECAN INC.
P.O. Box 5779
Florence, SC 29502 USA
Phone: 843-292-8109
Fax: 843-664-2344
E-mail: hwatts@youngpecan.com
Web site: www.youngpecan.com
Contact: Helen Watts, Executive Vice President
Business Type: Processor, Supplier
Customer Type: Foodservice, Processing Industrial, Retail,
Wholesale
Product Line: Export shelled pecans, inshell pecans.
Brand Names: Young Pecan
A
AGRICULTURAL SUPPLIES
ALCOHOLIC BEVERAGES
ALFALFA
ALMONDS
East-West International Group Inc.
APPAREL/UNIFORMS
APPLES/ETC
American Indian Foods
Cohen Produce Marketing
Mar-K Ltd., Willcrest Foods
Paramount Export Company
APRICOTS
Mar-K Ltd., Willcrest Foods
Paramount Export Company
ASPARAGUS
Paramount Export Company
AVOCADOS
Paramount Export Company
B
BAKED GOODS/BREAD
BAKERY PRODUCTS
American Indian Foods
America’s Classic Foods LLC
Clabber Girl Corp.
East-West International Group Inc.
BANANAS
BEANS
American Indian Foods
Paramount Export Company
BEEF
AB Foods LLC
American Indian Foods
Paramount Export Company
BEER
BEETS
BERRIES
American Indian Foods
Paramount Export Company
BEVERAGES
BOTTLED WATER
BROCCOLI
Paramount Export Company
BUTTER
C
2009 BUYERS
GUIDE
LISTING BY
COMMODITIES
CANDY
Jelly Belly Candy Company
CANNED FOODS
CANNED FRUIT
CANNED MEATS
CANNED VEGETABLES
CARROTS
Cohen Produce Marketing
Paramount Export Company
Summer 2009 � AMERICAN Food and Ag EXPORTER 29

AMERICAN
Food and Ag
EXPORTER
EXPORTER
CATTLE: BEEF
AB Foods LLC
American Indian Foods
CATTLE: DAIRY
CAULIFLOWER
CAVIAR
CELERY
Paramount Export Company
CEREALS
American Indian Foods
Bob’s Red Mill Natural Foods
CHEESE/PRODUCTS
Agri-Mark, Inc.
East-West International Group Inc.
Paramount Export Company
CHERRIES
Cohen Produce Marketing
East-West International Group Inc.
Mar-K Ltd., Willcrest Foods
Paramount Export Company
CITRUS
Cohen Produce Marketing
CLEANING SUPPLIES
COFFEE/TEA PRODUCTS
American Indian Foods
CONDIMENTS
Chef Paul Prudhomme’s Magic Seasoning Blends®
East-West International Group Inc.
CONFECTIONERY
Jelly Belly Candy Company
CONSULTING
East-West International Group Inc.
CONSUMER GOODS
COOKIES/CRACKERS
Clabber Girl Corp.
CORN
American Indian Foods
East-West International Group Inc.
COTTAGE CHEESE
CURRANTS
D
DAIRY PRODUCTS
Agri-Mark, Inc.
America’s Classic Foods LLC
East-West International Group Inc.
Paramount Export Company
DATES
DEHYDRATED PRODUCTS
America’s Classic Foods LLC
DELI FOODS
AB Foods LLC
DESSERTS/PASTRIES
America’s Classic Foods LLC
Clabber Girl Corp.
DISTILLED BEVERAGES
DRESSINGS
East-West International Group Inc.
DRIED FRUITS
California Prune Board
California Raisin Marketing Board
Paramount Export Company
DRINK MIXES
America’s Classic Foods LLC
Clabber Girl Corp.
DUCK
E
EGGS
Cohen Produce Marketing
EMBRYOS ETC.
EQUIPMENT & MACHINES
America’s Classic Foods LLC
ETHNIC FOODS
American Indian Foods
Chef Paul Prudhomme’s Magic Seasoning Blends®
ETHYLENE ABSORBERS
F
FEED/ETC.
FIGS
FISH, FRESH WATER
American Indian Foods
Paramount Export Company
FISH, SALT WATER
American Indian Foods
Paramount Export Company
FLAVORED WATER
FLAVORINGS
America’s Classic Foods LLC
Chef Paul Prudhomme’s Magic Seasoning Blends®
FOOD ADDITIVES
America’s Classic Foods LLC
FOOD SAFETY CERTIFICATION
FOREST
FRENCH FRIES
FRESHCUT FOOD MACHINERY
FROZEN FOODS
American Indian Foods
East-West International Group Inc.
FROZEN MEALS
AB Foods LLC
America’s Classic Foods LLC
FROZEN MEATS
American Indian Foods
America’s Classic Foods LLC
FRUIT CONCENTRATES
American Indian Foods
California Prune Board
FRUIT JUICES
American Indian Foods
California Prune Board
Paramount Export Company
FRUITS, MISCELLANEOUS
California Prune Board
Cohen Produce Marketing
Paramount Export Company
G
GARLIC
Cohen Produce Marketing
Paramount Export Company
GELATIN
30 AMERICAN Food and Ag EXPORTER � Summer 2009
2009 BUYERS GUIDE
LISTING BY COMMODITIES
GINGER
GINSENG
GOATS MILK/PRODUCTS
GRAINS, MISCELLANEOUS
BOB’S RED MILL NATURAL FOODS
GRAINS, PROCESSED
Bob’s Red Mill Natural Foods
GRAPEFRUIT
Paramount Export Company
GRAPES
California Table Grape Commission
Cohen Produce Marketing
Paramount Export Company
GROCERY
Paramount Export Company
H
HALAI
HAY
American Indian Foods
HAZELNUTS
HEALTH FOODS
America’s Classic Foods LLC
Bob’s Red Mill Natural Foods
East-West International Group Inc.
Paramount Export Company
HERBS
Chef Paul Prudhomme’s Magic Seasoning Blends®
HONEY
Cohen Produce Marketing
HORSES
HUMMUS
I
ICE CREAM
America’s Classic Foods LLC
JAM, JELLIES AND PRESERVATIVES
American Indian Foods
Paramount Export Company
K
KIWIFRUIT
Paramount Export Company
KOSHER
Clabber Girl Corp.
L
LAMB
American Indian Foods
LEMONS
Paramount Export Company
LENTILS

LETTUCE
Paramount Export Company
LIMES
LIVESTOCK
AB Foods LLC
M
MACADAMIAS
MAPLE PRODUCTS
MEAT
AB Foods LLC
American Indian Foods
MEAT, PROCESSED
AB Foods LLC
American Indian Foods
Paramount Export Company
MEDICINALS
MELONS
Paramount Export Company
@HEAD:MEXICAN
East-West International Group Inc.
MILK POWDER
East-West International Group Inc.
MUSHROOMS
American Indian Foods
MUSTARD
East-West International Group Inc.
N
NECTARINES
Cohen Produce Marketing
Mar-K Ltd., Willcrest Foods
NON-ALCOHOL
NON-DAIRY CREAMER
NURSERY
NUTS
Paramount Export Company
Young Pecan Inc.
O
OILS ETC.
OLIVES
ONIONS
Paramount Export Company
ORANGES
Cohen Produce Marketing
Paramount Export Company
ORGANICS
East-West International Group Inc.
Mar-K Ltd., Willcrest Foods
Paramount Export Company
P
PACKAGE MIXES
Bob’s Red Mill Natural Foods
Clabber Girl Corp.
PACKAGE SUPPLIES
PAPAYA
PASTA
Paramount Export Company
PEACHES
Cohen Produce Marketing
Mar-K Ltd., Willcrest Foods
Paramount Export Company
PEANUTS
PEARS
Cohen Produce Marketing
Paramount Export Company
Pear Bureau Northwest / USA Pears
PEAS
PECANS
East-West International Group Inc.
Young Pecan, Inc.
PEPPERS
PET FOOD & SUPPLIES
PICKLES, ETC.
Paramount Export Company
PINEAPPLE
PISTACHIOS
East-West International Group Inc.
PIZZA, ETC.
Chef Paul Prudhomme’s Magic Seasoning Blends®
PLUMS
Paramount Export Company
POPCORN
AG Alumni Seed
American Indian Foods
East-West International Group Inc.
Paramount Export Company
PORK
AB Foods LLC
Paramount Export Company
POTATOES
POULTRY
Paramount Export Company
Sanderson Farms, Inc
PREPARED FOODS
PRIVATE LABEL
Clabber Girl Corp.
PRUNES
California Prune Board
R
RADICCHIO
RAISINS
California Raisin Marketing Board
Paramount Export Company
REAL ESTATE
RICE
American Indian Foods
S
SALSA
American Indian Foods
East-West International Group Inc.
Mar-K Ltd., Willcrest Foods
SAUCES
Chef Paul Prudhomme’s Magic Seasoning Blends®
Mar-K Ltd., Willcrest Foods
SAUSAGES
AB Foods LLC
SEAFOOD
American Indian Foods
SEASONINGS
Chef Paul Prudhomme’s Magic Seasoning Blends®
East-West International Group Inc.
Mar-K Ltd., Willcrest Foods
SEEDS
Bob’s Red Mill Natural Foods
SERVICES, MISC.
California Table Grape Commission
SHELLFISH
Paramount Export Company
SNACK FOODS
American Indian Foods
East-West International Group Inc.
Paramount Export Company
SOFT DRINKS
SOUPS
SOY PRODUCTS
Bob’s Red Mill Natural Foods
SOY PROTEIN
SPECIATLY ITEMS
American Indian Foods
Chef Paul Prudhomme’s Magic Seasoning Blend®
SPICES
Chef Paul Prudhomme’s Magic Seasoning Blends®
East-West International Group Inc.
SPRING WATER
STONE FRUIT
STRAWBERRIES
SUGAR
SUNFLOWER SEEDS
T
TANGERINES
TOMATOES
Paramount Export Company
TRADE LEADS
California Table Grape Commission
TRANSPORTATION/SHIPPING
TROPICAL FRUITS
V
VEGETABLES, DEHYDRATED
VEGETABLES, MISC.
Paramount Export Company
VETERNARIAN SUPPLIES
VITAMINS
East-West International Group Inc.
W
WALNUTS
WATER TREATMENT
WATERMELONS
WHEAT
WHEY POWDER
WHIPPING CREAM
WINES, ETC.
East-West International Group Inc.
Y
YOGURT
LISTING BYCOMMODITIES
Summer 2009 � AMERICAN Food and Ag EXPORTER 31

The Future of U.S. Pork:
The World
What Japanese customers are saying about U.S. pork....
"We've been using US pork since the establishment of our company. It is largely because US pork is delicious but
also because US producers understand the Japanese market very well."
- Mr. Kenichiro Usui, President, Archland Service Co., LTD.
(Archland operates the “Katsuya” tonkatsu restaurant chain with 123 outlets in Japan.) http://www.arcland.co.jp/Service/da01.html
“We use US pork for three main reasons. It is very versatile and can be prepared in many ways, the quality is very
high, and above all else - it is delicious!”
- Mr. Kiyotada Nagasaki, President, Spark
(Spark is regional retail chain in Hiroshima area with 16 outlets.)
“We only use imported pork from the US because of its consistent high quality, freshness, and great taste.”
- Mr. Keisaku Ichinose, Meat Buyer, UNY
(UNY is the fourth largest national retailer in Japan.)
For more information, contact the U.S. Meat Export Federation
at 1-303-623-6328; Fax 1-303-623-0297. Or visit www.usmef.org.
© 2007 U.S. Meat Export Federation in cooperation
with the National Pork Board, USA.
O VER 7500 INSPECTORS.
O NE QUALITY CHOICE.
Circle No. 13 on the rapid response card