IMAGE Show Preview Guide Dallas 2017

New Classes Added Daily 

IMAGE 

International Conference Management, Inc 

te 

natio 

2easy ways 

to register! 

Online at 

www.theimageexpo.com 

...call 877.219.3976 

November 12 & 13, 2017 

beauty professionals and cosmetology students only 

receive 

1 CE credit 

just for attending! 

$10 at registration 

www.theimageexpo.com

CONTENTS 

IMAGE EXPO DALLAS 

IMAGE 

International Conference Management, Inc 

te natio 

IMAGEspa 

receive complimentary admission to image spa with the purchase of your show ticket. 

»» 

p.17 

fantasy hair 

competition 

3 MAIN STAGE 

6 TECH STAGE 

8 Hair Trends 

14 Extensions and weaves 

17 FANTASY HAIR COMPETITION 

18 BUSINESS CLASSES 

18 BARBER 

21 BARBER BATTLE 

24 DAYSPA 

»» 

p.3 - 7 

main stage 

26 continuing education 

»» 

p.21 

barber battle 

27 HANDS-ON 

28 NAILS 

29 DIRECTIONS & PARKING 

30 SPEAKER BIOS 

hands-on workshops 

Workshops are priced separately and are 

limited by the number of seats in the room. 

Kay Bailey Hutchison 

Convention Center 

650 S Griffin St, Dallas, TX 75202 

Ticket purchase includes access to educational classes, entrance to the 

exhibit hall and Main Stage presentations. 

Show hours 

NOV 12th, Sunday 

9am - 5pm 

NOV 13th, Monday 

9am - 4pm 

IMAGE is EVERYTHING 

2

featuring 

TABATHA COFFEY 

www.tabathacoffey.com 

Tabatha Coffey has devoted her professional life to achieving excellence, as a successful 

business woman, company owner and hair designer and educator. Drawing on her years 

of hands-on experience, Tabatha now travels the country as she helps struggling business 

owners turn around their lives and businesses, for the fifth season of Bravo’s, Tabatha Takes 

Over. With her signature edgy style, tough love approach and exceptional skills as an artist 

and as a business person, Tabatha is without question the golden girl of small businesses. 

Tabatha is devoted to the art of hair. Her work has been featured in numerous publications 

and Tabatha has been dubbed as the go-to girl for beauty inquiries throughout the world. 

She has continuously developed, fine-tune and broadened her skills as an artist, educator, 

and business owner. In addition to regularly traveling around the world to educate stylists 

at hair shows, Tabatha also works closely to create the incredible hairstyles featured in 

advertising and trend collection imagery. 

MAINSTAGE 

SUNDAY 

3:00PM - 4:00PM 

Autograph signing on 

SUNDAY 

from 

4:00PM - 4:30PM 


3

on the MAIN 

eddie Gomez 

MAIN STAGE TIME 

sunday 10:00AM - 10:40AM 

MONDAY 10:00AM - 10:40AM 

Eddie “Stainer954” Gomez is El Patron’s elite international platform artist. Mr. Gomez is a native of Hollywood, 

Florida. His immense passion for barbering began as early as middle school and later led him to orchestrating 

free haircuts to his peers and classmates. Immediately following High School graduation, he enrolled himself 

in Hollywood Institute of Beauty Careers, where he obtained a Master Barber License. 

In 2011, he founded Florida’s Greatest Barbershop in Davie, Florida where he hosts an elite clientele of NFL, 

NBA and MLB players, in addition to some of the hottest artists in the music industry. When he isn’t busy blazing 

the globe with El Patron, Mr. Gomez hosts and judges barbering battles throughout the United States. 

J DILLARD 




JD calls himself the ‘barberprenuer’ which spins from his life of being a barber and an entrepreneur. He is former 

shop owner and Managing Partner of ConAllegiance, which is a consulting firm based out of Atlanta, GA. 

JD is a master barber, a certified consultant and industry leader with fresh edge cutting ideas that will continue 

to help the fast growing barbering industry. 

John Dillard, known as “JD” in the industry, started cutting his own hair at the age of 10 after getting haircuts 

from his mother. After trials and tribulations JD started to professionally cut hair in 1999 and became a shop 

owner while attending college at Tuskegee University in Tuskegee, Alabama shortly after that. 

YANCEY EDWARDS 


sunday 12:00PM - 12:40PM 

MONDAY 12:00PM - 12:40PM 

Emmy Nominated Yancey Edwards knows hair. From braids to weaves and color in between, this man with 

the gifted hands lights up the room with his creative energy upon entry. 

Since 1997, Yancey has been trained by some of the leaders in the hair industry such as Paul Mitchell, Farouk 

and Aveda, while also specializing in hair replacement. He has also been mentored by industry greats such as 

Andrea Cheese, Barry Fletcher, Daniel Green, Eric Von Lockhart, Mary Swann, Olive Benson and Q Hardy. 

Yancey has also lent his expertise while traveling the country teaching other stylists in all major hair show 

arenas and cosmetology students his signature weaving and cutting techniques. 


4

STAGE 

NAJA rickette 



monday 1:00PM - 1:40PM 

Naja Rickette, aka, The Naja, is an award winning celebrity nail artist. She’s been a salon owner, 

brand Ambassador, and international educator. Her work has been seen on Lady Gaga, Mary 

J Blige, Nicki Minaj, Kanye West, and Kobe Bryant. She’s got a Guinness World Record under her 

belt for polishing the highest number of clients in an 8 hour period and is currently on a reality 

television show in its 5th season; LA Hair. 

Her passion is helping young entrepreneurs in the beauty field make consistent cash from their 

craft. She offers online classes and coaching on the business side of beauty. 

Justin Thomas 

+ JOHN MOSLEY 




Justin Thomas, “the prodigy”, is platform artist and international artistic director for Hattori Hanzo Shears. 

Justin is progressively changing our industry with his unmatched style and aggression to bend the 

fundamental rules of hairdressing. In his class you will be challenged to open your mind and explore your own 

natural talents and be uplifted to regain your inspiration as a true hairdresser. 

Together we will discover the true meaning why we entered this industry by not learning HOW to cut hair, but 

by learning WHY we do. This is the why behind the how. Justin has been educated, trained, and collaborated 

with some of the biggest names in the industry from Beverly Hills to New York and San Francisco. 

rafael montua 



Rafael spent his childhood in his Mothers salon, watching and learning about the industry first hand. He 

attributes his creativity to his mother, who began bringing him to hair shows at the age of 15. Rafael s passion 

continued to grow stronger with each passing day. Rafael worked in several salons throughout Europe and 

Central America before deciding to take a leap of faith and move to the United States. 

Throughout his 20’s, he spent most of his time between New York and Miami where he mastered the art 

of hair design creating looks for television, print, and runway. He is often utilized for his vast knowledge of 

haircare and chemistry and is currently involved with product development of several haircare, skincare, and 

cosmetic lines. He is famed for his unique and adventurous approach to training. He values that he has been 

able to create the successful career of his dreams and his goal is to teach others to do the same. 


5

Tech Stage 1 

LOOK THICK 

tech STAGE TIME 


JENNIFER 

CALDWELL 



JONATHAN 

PIKE 



KOMPLEXX 



KRISTI DEAR 



AVAS 

COSMETICS 




6

Tech Stage 2 

CODE 80 



HAIR UNDERWORLD 



CODE 80 



AVAS 

COSMETICS 



LUMINESS 




7

EMILY GENGLER & 

MATT KAPULSKY 

booth 410 

JUSTIN THOMAS 

booth 415 

INNOVATIVE HAIR STYLING TECHNIQUES & 

TECHNOLOGY FOR BEAUTY PROFESSIONALS 

Sunday : 9:00AM - 5:00PM 

Monday : 9:00AM - 4:00PM 

This demonstration will educate consumers and beauty 

professionals on the many techniques of hair styling using our 

floating plate technology & discuss benefits of using 100% Pure 

Infrared Heat for styling. Come see us in Booth 410. 

We will cover the following topics: 

• Brief History of iKONIC 

• Why use 100% Pure Infrared? 

• Natural Two Day Curls 

• Natural Beach Waves 

• Using the Supernova to its full potential 

ENZO MILANO 

booth 615 

ENZO MILANO 

HATTORI HANZO IN-BOOTH CUTTING EDGE DEMOS 



Hattori Hanzo Shears are used by many of the top stylist in world. 

Whether it’s the cover of Vogue, New York Fashion week, or 

Back Stage on Broadway you will find our shears going to work, 

making the world we live in a more beautiful place. 

In 2010, Hattori Hanzo Shears launched The Trade Foundation. 

The Trade Foundation exists to elevate the role of women in 

developing societies by providing vocational training in the art 

& science of hairdressing supportthetrade.org 

CALONDRA PARKER 

SHEAR MADNESS: CUTTING WITH A PURPOSE 

Sunday : 1:00PM - 2:00PM 

HAIR TRENDS 



The creative genius behind the one-of-a-kind beauty product 

brand ENZO Milano, Renzo Composto is responsible for 

launching a new category of innovation and ingenuity within 

the beauty industry. Originally starting in the trade as an 18 year 

old, Renzo recognized early on the need for new inventions 

infused with imagination and based on high standards. In 

collaboration with a family member, Renzo devised a plan to 

bring his beauty ideas to America, and the rest is history. 

Renzo is passionate about designing and manufacturing 

products that people not only love, but also believe in. 

Through the implementation of new design concepts and 

a commitment to delivering education on groundbreaking 

products, Renzo brought to life the extraordinary clipless curling 

iron that revolutionized professional 

appliances and provided a unique 

alternative to traditional flat and 

curling irons. No longer only for 

celebrities and Hollywood stylists, 

he is dedicated to injecting new 

life into the beauty product industry 

and has created a platform that 

has no barriers. 

OURO 

booth 634 

SHEAR MADNESS is a dynamic class that will take the basic 

foundation of haircutting to the next level! This class will provide 

the hottest cutting trends and techniques using the feathered 

razor for today’s high fashion looks... 

SHEAR MADNESS: DRY WAVE SOLUTIONS 

Monday : 1:00PM - 2:00PM 

Dry Wave Solutions is an eclectic design form that allows 

the stylist to create masterful works of art with minimal effort. 

Cutting styling time in half while increasing revenue. 

LAUREN D. LEWIS 

“OH SO SMOOTH”- D ELITE SILK PRESS EXPERIENCE 



In this class attendees will gain a greater understanding of 

why pre-prepping natural curls is of the utmost importance to 

achieving maximum results for a long lasting and “Elite” press... 

OURO 



OURO is a mexican company that gathers 12 years of 

experience in the cosmetics industry by developing and 

marketing an expanding array of silk and hair treatments for 

professional use, that merge the benefits of carefully selected 

natural extracts. 


8

CHRIS NOBLE 

ALTER EGO COLOR & BLOWOUT 

Sunday : 10:30AM - 11:30AM 

Learn quick and easy color placement techniques that will 

accent the face, can be styled to show lots of color or small 

splashes of color, and looks trendy curly or straight. Also gain 

tips on straightening all textures of hair without a chemical 

while repairing hair from coloring services with thermal heat. 

Stop basic color and start creating alter egos! 

4C TO 1A CHEMICAL FREE BLOWOUT 


Get the secrets to elongating the tightest curl into bone straight 

hair without heat damage, using a chemical, and not revert or 

frizz. The secret is protein & thermal heat which provides several 

benefits from repair, extending the blowout, and protecting the 

natural curl pattern. To learn more, I’ll see you in class! 

MASTERING NATURAL HAIRCARE WITH EASE 


Have you received that call asking are you a natural stylist? 

Are you afraid to style natural hair because its to thick, time 

consuming, or just don’t know how? Have you ever flat iron a 

natural clients hair and before they left the salon it was 

reverting? If this sounds like you, Chris has all the answers to take 

your hair styling skills to the next level. 

This class will teach easy curly hair styling trends that your clients 

will love and wont take as much time as you think. 

You will also learn tips on how to properly elongate natural curly 

hair into straight silky hair without changing the natural curl 

pattern and no frizz. Don’t be afraid of natural hair, welcome it 

and increase your income. 

THE SILK BLOWOUT 

Monday : 10:30AM - 11:30AM 

Do you have clients who suffer from dry, frizzy, damaged, 

or curly hair? Is your client natural and want to go from silky 

straight to curly every week? Are you frustrated because you 

can’t seem to figure out the difference between Dominican 

blowouts, Keratin smoothing treatments, and how to flat iron 

the hair each week without damage? Clients often want 

whatever they see and expect you to deliver damage and 

chemical free results. This class will teach you how to create the 

fabulous blowout look without extra heat damage, pointless 

roller setting or several flat iron passes. You will be able to give 

your clients beautiful, natural hair with lots of movement. As a 

bonus, students will also learn how to rebuild damaged hair 

while providing the blowout without additional steps or using 

deep conditioners under the dryer. 

CROWN HAIR REPLACEMENT 


Crown alopecia is not only common in men but often seen in 

females. Clients are tired of the hot wigs, and a sew-in may be 

out of the question. Chris will give you detailed strategies on how 

to create lace units that are very similar to hair replacement 

clinics are offering. These units can be wash, attached to the 

scalp to last up to 4 weeks, and take little time to create, style, 

and blend. What ever your weaving skills are, even if you don’t 

have any, after this class you will be an expert at crown hair 

replacement. 

LINANGE ITALY 

booth 228 

LINANGE ITALY 



Linange Italy is an innovative salon exclusive line that is centered 

on delivering the highest quality of naturally derived ingredients 

to provide both optimum performance for both cosmetic and 

reparative procedures. 

Linange surpasses current 

expectations with its advanced 

technology and methods, using 

bimolecular components to 

ensure maximum results for any 

procedure. 

evin mitjavila 

hair color en espanol 



The Center for Modernization of Nirvel, has been created to 

offer professionals a variety of formations in such important 

servicions such as CUTS AND FINISHES COLOR AND TREATMENTS, 

in order to continue growing and improving to offer customers 

the new hall services, learn new techniques and products in 

depth, to highlight the beauty of hair. 

Nirvel wants to help the stylist to always be up to date and 

go hand them in their professional growth by providing a 

continuous training program. 

HAIR TRENDS 


9

TEE LEO 

MORISHA GAUL 

BACK TO BASICS HAIR COLOR SIMPLIFIED 



Tee Leo will help you understand the fundamentals of hair color. 

Mastering the color wheel is the first step in comprehending 

how hair color works. Learning the primary, secondary, and 

tertiary colors is the first step to becoming a strong colorist. 

The second step is to comprehend the level system. The level 

system identifies colors starting from level 1 to a level 10 or 

darkest to lightest. After learning step one and step two you 

will be able to determine step 3 by recognizing the underlying 

pigment (color). The underlying pigment is the most important 

part for you to understand how the color wheel takes place. 

This is where enhancement, neutralizing, or staying the same 

will take place with the hair color. So come join the color class 

for a better comprehension of the color world. 

CHUCK CAPLE 

COLOR CORRECTION 

Sunday : 10:30AM - 11:30AM 

Monday : 10:30AM - 11:30AM 

LASIO KERATIN SPECIALIST CERTIFICATION 

Sunday : 10:30AM - 11:30AM 

Monday : 10:30AM - 11:30AM 

Get certified by the real keratin 

experts. Learn about our four spray-on 

formulas, 90-minute fume-free LASIO 

Way Application, zero processing 

and same day wash. Get certified by 

the safest and most effective keratin 

treatment on the market and learn 

how to increase your profits and 

exceed your clients’ expectations. 

LASIO VOLUME AND CURLS KERATIN COCKTAIL 

Tech Stage Sunday : 2:00PM - 2:40PM 

Who said you can’t have curls 

with a keratin treatment? Get the 

perfect curls and maintain volume 

with a LASIO Keratin Cocktail. 

See the versatility of LASIO Keratin 

Treatments, the only spray-on 

treatments on the market. Restore, 

protect, and replenish dry or 

damaged curls. 

HAIR TRENDS 

Color problems come up frequently simply because of a lack 

of knowledge and understanding of color formulation. Many 

stylists never consider color correction until the problem arises. 

They never prepare for it. There aren’t any standard color 

correction antidotes or list of solutions. It really depends on 

the problem at hand. The best answer to color correction is 

to know and understand complete “formulation”. The more 

you know about how to formulate and to write formulas, the 

more likely you are to be able to trouble shoot and correct 

your color problems. We will discuss several problem areas 

and determine the proper steps to fix them. So if you’re having 

correction problems....don’t miss this class. 

THERE’S ONLY ONE WAY TO COLOR HAIR 

(FORMULATION IS THE WAY) 



It’s okay to bleach hair and tone with a semi permanent. It’s 

okay to use semi permanent on all of your clients. It’s even 

okay to use direct dyes with all the vibrant bright colors... 

but none of that is considered complete hair coloring. Total 

hair coloring happens when and only when you venture into 

permanent coloring and explore the art of “formulation”. 

9 out of 10 clients want a complete change...and the only 

way to obtain a change is to go through a transition...and 

the only way to go through transition is with a permanent 

process. This requires a calculated skill and understanding of 

how to successfully write formulas. 

It’s strategic and it demands a lot of 

“thinking” and “total concentration”. 

It is a fact that if you don’t know how 

to formulate...you don’t know hair 

coloring. Chuck takes you step by 

step through the entire formulation 

process and guarantees that you will 

know color when he’s finish. 

QUALITY TOUCH 

booth 535 

QUALITY TOUCH 



Quality Touch Foil was founded in 1984 with the mission of 

helping stylists do their best, most 

efficient work. As one of the first to 

introduce the rolled foil system in 

the US, our goal was clear from day 

one: help stylists save money. We 

accomplished this by reducing the 

amount of wasted foil and time by 

eliminating the need for stylists to 

pre-tear sheets. The durable design 

of the Quality Touch dispenser 

allowed stylists to maintain a 

professional image, while avoiding 

the need to struggle with a 

disposable cardboard dispenser. 


10

AMIKA 

booth 302 

LOOK THICK 

AMIKA 



The name amika is derived from Latin and means “girlfriend” or 

“friend” in a number of the Romance languages. Infusing the 

latest technology with a creative edge, amika tools and hair 

care are born to perform and live to impress and truly live up to 

their name as hair’s best friend. 

amika is an independently owned boutique company that 

encourages a dynamic culture where creativity can flow freely. 

We create the style, products and packaging; take our own 

photographs and make our own films. We write our own copy 

and we do our own marketing, sales, finance and education. 

We love what we do. 

HELP YOUR CUSTOMERS LOOK THICK 



LOOK THICK is a breakthrough product for hair loss sufferers that 

instantly eliminates the appearance of bald spots or thinning 

hair. 

Look Thick gives you a perfectly natural look. No one will know 

you’re using LOOK THICK - even if they get a close up 

view, outdoor under bright sun light. 

This lasts all day, all night, through wind, rain and sweat 

will not smear or stain your skin or clothing. Works for 

both men and women. Unlike cheap imitations, LOOK 

THICK is a professional grade product that is made 

of natural fibers from plants and corn, safe even for 

sensitive scalp. 

look thick on the tech stage 

CREATIVE WALK BY COTRIL 

booth 303 

CREATIVE WALK BY COTRIL 



Sunday : 10:00AM - 10:40AM 

We will stage demonstration of applying instant hair fibers on 

one’s hair to eliminate baldness and hair thinning. Beard is in, 

we will perform demonstration on how to keep the beard clean 

and how to make you a hollywood star. 

In over forty years since its establishment, our company has 

written an important part of professional hair products history, 

under the banner of competence, integrity, and professionalism 

. Today we represent a strong connection with the world 

of cinema, fashion, and sports. Cotril Professional is made 

internally and independently – 100% made in Italy giving hair 

stylists an exclusive collection of color, styling, and treatments. 

KRISTI DEAR 

MONAT AS A DIRECT SALES COMPANY 


Come and learn from Kristie Dear “International Success 

Coach, Money Mindset Expert, Senior Executive Director” 

her Monat story, how she became director in 10 months, the 

ground floor opportunity, the generous compensation plan 

Monat has to offer and how to build a successful team and 

keep them motivated. 

JENNIFER CALDWELL 

MONAT ON STAGE! 

Sunday : 11:00AM - 11:40AM 

Jennifer Caldwell is an Executive Director and Founder with 

Monat Global. Monat is an anti-aging, naturally based hair 

care line out of Miami Florida. With clinically proven results, and 

safe, non-toxic ingredients, Monat is one of the fastest growing 

companies in North America. Monat is projected to be a billion 

dollar company in it’s 4th year in business. Jennifer started with 

the company when it launched here in the US, and has a great 

story of how these products and business are changing the 

industry! 

HAIR TRENDS 


11

KOKO KERATIN 

booth 434 

justin kace 

KOKO KERATIN 



At Koko Keratin, we are determined to revitalize the essence of 

the beauty industry. We strive to develop and deliver luxurious 

goods to a global marketplace. Our reputation is exhibited 

through the quality of our brand and products. Koko Keratin has 

formulated the original Chocolate Brazilian Keratin Treatment, 

which has been an absolute success in the beauty industry. 

Koko Keratin luxurious goods are formulated and made in the 

USA, with ingredients that have been tested and proven to 

be one of a kind! The natural keratin protein consisted in our 

products Rebuilds, Restores and 

Rejuvenates all types of hair. Our 

team invites you to experience 

Koko Keratin and create beautiful 

looking hair every day! 

HAIR VENTILATION: CREATE NATURAL HAIR PIECES & 

PIECE OF MIND 

Sunday : 10:30AM - 11:30AM 

Hair loss can impact ones self-image and self-esteem. Many 

people wear cranial prosthesis to cope with hair loss due 

to baldness, alopecia or chemotherapy. Most insurance 

companies pay for custom wigs to meet special medical 

needs of customers suffering from medical procedures such 

as radiation or hair follicle related diseases. Now you can 

learn how to create and sell beautiful natural looking wigs and 

hairpieces with our innovative hair ventilation technique… 

Topics: 

• Tools and Supplies Needed 

• Single Knotting 

• Double Knotting 

• Closures 

• Cranial Prosthesis 

• Marketing Strategies 

IRIDIUM PROFESSIONAL 

booth 628 

IRIDIUM PROFESSIONAL 

JONATHAN PIKE 

HAIR TRENDS 



Iridium nace en el ano del 2007 con el claro objetivo de 

diferenciarnos en el marcado; siendo una de las lineas 

Mexicanas mas competitivas en el cuidad y la belleza del 

cabello latino. 

Con estos principios basicos hemos creado productos de 

reconocida calidad. 

Ofrecemos programas de Capacitacion y Asesoria que nos 

mantienen cercanos a nuestros clientes y sus necesidades. 

Formamos una comunidad 

en donde nuestros Socios 

Comerciales encuentran una 

plataforma de oportunidades 

para iniciar su Negocio y crecer 

de manera constante. 

MARITZA HERNANDEZ 

HAIRDRESSING IN SPANISH! 

SALON SUCCESS “YOUR HEALTH IS YOUR WEALTH” 

Sunday : 10:30AM - 11:30AM 

Monday : 10:30AM - 11:30AM 

TECH STAGE Sunday : 1:00PM - 1:40PM 

Jonathan Pike of MJP Organics presents “Viva BIOVETA” 

his new health- style brand and shares the most prevalent 

advancement in hair science and health to date. New Organic 

Chemistry for the industry. Plus!...how to ignite increased 

earnings by keeping your clients happy & healthy too! Explore 

the possibilities of self examination and how to elevate your 

own homeostasis or balanced state of being. Discover how to 

improve your brain and body’s optimum performance level at 

the salon or in your family’s life! From your hair to your toe, inside 

and out BIOVETA has a plan to create a whole new you, only 

healthier! 

YANCEY EDWARDS 

3 SECRETS FOR CELEBRITY STYLE HAIRCUTS 

Sunday : 10:00AM - 11:00AM 

Monday : 10:00AM - 11:00AM 

Party, Weddings, and XV Years 

Sunday : 11:00AM - 12:00PM 

CAPILLARY TREATMENTS IN SPANISH! 

Monday : 11:00AM - 12:00PM 

CAPILLARY TREATMENTS IN SPANISH! 

Iriplex, ID Solutions, Bleach Protector, and Restructuring Mask 


12 

Learn the three secrets that will take your basic haircuts to a 

more edgy fashion forward magazine look. Be inspired by 

Yancey who rose from East Orange, NJ obscurity to be one of 

the most loved, creative and prolific stylists in New York City. 

From his Emmy nominated work with the television show, “The 

View” to his “Blackout Awards” presentations, Yancey has built 

his reputation through his unique free style of cutting. This is 

a great class for the advanced or novice stylist who wants to 

know the secrets that will take their haircutting to a level where 

they can charge more money for their services. In addition, 

learn unique tips about the care and selection of your shears 

from internationally renowned award winning shear expert, 

Bonnie Megowan of Bonika Shears.

CODE 80/ICON 

KRISTINA NIGO 

BOTOX FOR HAIR 

TECH STAGE Sunday : 10:00AM - 10:40AM 

• Botox for hair 

• Keratin based strengthening and conditioning treatment. 

• Produce a flattened effect with a soft, silky touchable hair. 

DOUCE PASTEL BALAYAGE 


Hair lightened with Ammonia Free Lightener and finished with 

Douce Pink Patels. 

HAIR COLOR WITH ERAYBA COLOR PHYTOKERATIN ® 


Hair Color with Erayba color Phytokeratin®, vegetable keratin 

that protects and provides powerful conditioning to hair and 

maximum affinity. Perfumed and hypoallergenic color cream, 

free from PPD pigments. It strengthens hair during the color 

process. 

HAIR UNDERWORLD 

Hair Underworld presents Cock Grease and 

Eddy’s De Luxe 

TECH STAGE Sunday : 11:00AM - 11:40AM 

Hair Underworld presents Cock Grease and Eddy’s De Luxe. 

Built for punk-rockers, used on runways and featured by 

stylists abroad, they are available now to stylists and barbers 

across the globe. Orrin VanLoon IV and Tracy J show off the 

performance of the pomades as well as how cocktailing our 

pomades can achieve a multitude of styles and effects so you 

too can rock the Cock and keep you classic cool. 

HAIR TRENDS 


13

justin kace 

SEAMLESS TAPE EXTENSIONS 

DREAMCATCHERS 

& HAIRLOCS HAIR 

EXTENSIONS 

booth 502 

DREAMCATCHERS & HAIRLOCS HAIR EXTENSIONS 

extensions and weaves 


Witness live demonstrations on how to successfully make and 

attach your own Tape Extensions. No longer will you have to 

purchase commercial made hairpieces for your clients. 

You will learn how to make the tape weft from beginning to 

end, using our new innovative technique. Learn the best hair 

to use and why. Also learn how to properly attach the weft to 

your client’s hair and removal system. This is a fantastic and 

quick way to add extra length and volume to your client’s hair. 

• Tools and Supplies Needed 

• How to Make Tape Weft 

• Hair Parting Technique 

• Tape Extension Application Technique 

• Maintenance 

• Tape Extension Removal 


• Tools, Supplies & Products Needed 

START, MAINTAIN & REPAIR LOCS TRAINING 

Monday : 10:30AM - 11:30AM 

Learn 4 exciting, fast and profitable techniques for starting, 

maintaining, repairing and styling Locs in 1 power packed 

seminar. We will show you how to become a loc service 

specialist and increase your income. Also gain knowledge on 

how to loc straight hair, what to charge for different loc services, 

client consultations, tools, supplies and products needed, hair 

preparation, maintenance techniques and so much more… 

• Starting Locs 

• Locing Straight Hair 

• Maintaining Locs 

• Repairing Locs 

• Styling Locs 

• Tools, Supplies & Products Needed 


2easy ways 

to register! 

Online at 


...call 877.219.3976 



DreamCatchers offers our patented cold-cylinder system that 

does not require any damaging heat, glue, weaves or braids of 

any kind. We have also expanded and launched our new line 

of reusable tape-in extensions with our unique mesh netting for 

extra durability and minimal to no shed. After attending one of 

our full day courses, you will be certified in both methods and 

have access to the highest quality of human hair available. We 

also have a referral program for our Certified DreamCatchers 

Stylists that puts clients right into the chair! 

Stop by the booth to see a list of available classes and a special 

discount on our training. Are we not coming to your area? 

Don’t worry- we offer a full online course as well. 

SHARON REAMS 

NO MORE TRACKS OR WIGS/COSMETIC HAIR LOSS 

SOLUTIONS (FOR MEN & WOMEN) 


Learn to service clients both men and women who has lost their 

hair due to genetics, hormonal problems or medical treatments 

(severe alopecia or male patterned baldness). No longer will 

your clients feel self conscious about their looks , especially 

when they swim or workout. With this natural looking technique 

they can have real, full and manageable hair which is perfectly 

blended with their own hair. This technique can be parted and 

worn totally of the face. Looks absolutely AMAZING!!! Clients will 

be able to lead a very active lifestyle. No braids,glues,clips,links 

or infusions. Will last 2 to 5 months. Charge $500 to $1,500 per 

client. Make real money doing what you love while changing 

lives. COME AND LET ME SHOW YOU HOW!!! DON’T MISS OUT 

MICRO WEBBING WEAVE TECHNIQUE 


This weave technique was designed to add fullness and 

height in the crown of the head. In less than 1 and 1/2 hours 

commercial hair is added to a weblike design to blend with 

the clients natural hair. No braids,glues,clips,links or infusions. 

Technique will last 2 to 4 months depending on the condition 

of the clients natural hair.Charge $300 to $700 per client. TRIPLE 

YOUR EXTENSION BUSINESS!!! 

SINGLE THREAD / DRAW STRING STITCHING 

(FOR WEAVE SEWINS) 


This is a must see class, learn how to do the amazing drawstring 

stitch using one single thread to make all of your sew in flawless. 

Learn how to properly stitch your weaves making them lay 

totally flat with no gaps or lumps. Also you will learn how to close 

your weaves making them look flawless, using this amazing 

method. This will save you time and money. Seeing is believing 


14

BAELEE REITER 

EUNICE JOHNSON 

INTRODUCTORY HAIR EXTENSION THEORY BY DONNA 

BELLA 

Sunday : 10:30AM - 11:30AM 

Join world-renowned Baelee Reiter in this fun and informative 

class, as she demonstrates the best ways to install, maintain and 

remove all of Donna Bella’s extension methods. Methods that 

you’ll learn about in this class are: Tape-In, Kera-Link (fusion), 

I-Link (beaded) and Donna Bella’s brand new Flat-Tip method. 

In addition to introductory extension theory, participants will 

also learn which methods are best for certain clients and 

how to expertly blend and style the extensions for a seamless, 

natural look. 

Not only will attendees receive one-of-a-kind training, they will 

also enjoy special discounted starter kits and special access 

to our online education and certification program. This class 

is perfect for anyone who is interested in beginning their hair 

extension career. 

Tools needed: Pen, Paper 

MALAYSIAN WEAVE TECHNIQUE 

Sunday : 10:30AM - 11:30AM 

One of the most undetectable methods of Hair Weaving in the 

market today. Using this technique there is no braiding or glue 

involved. 

• Overview of Malaysian Weave Technique 

• Learn how to do the Malaysian Weave Technique 

• Demo on how to use the Malaysian Tools 

• How long does the technique last? 

• Learn how the micro rings are placed and secured in the hair 

• Placement of the wefted hair 

• What type of maintenance products do I use? 

• How do I remove the Malaysian Weave? 

• Question and answers Session 

HOW TO MAKE A SEWING MACHINE WIG 


LAURA COLBURN 

OUR HAIR YOUR WAY 


Monday : 10:30AM - 11:30AM 

Does your resume include hair extensions? This overview will 

instruct on the benefits of six extension methods: 

• Classic – fusion extensions 

• I-Hair – I-tip extensions 

• Flat Tip I-Hair extensions 

• T-Hair – tape extensions 

• Cinderella Hair Strips – 3” wide piece that’s 

secured in place with I-Links 

• Cinderella Hair Veil – 30” Wide continuous 

row of human Remy hair 

Learn which technique to choose for each salon guest, discover 

how extensions can grow your salon business by adding length, 

volume or chemical free hi-light, understand how combining 

multiple methods can increase your income and save your 

guest valuable time. 

SHEMIKA LACEY 

NOT YOUR AVERAGE WIG “MAKE CUSTOM WIG UNITS 

IN LESS THAN AN HOUR” 

Sunday : 10:30AM - 11:30AM 

Monday : 10:30AM - 11:30AM 

Why spend hours creating the same sew-in look by hand when 

you can create several looks for your client in 1/3 of the time..... 

ON A SEWING MACHINE?! In the time it takes you to install 

extensions, you can construct three custom units!! Can you 

say.......MO MONEY, MO MONEY, MO MONEY!! Say goodbye 

to hand-sewn units and say hello to quality, long-lasting units 

constructed by you!! 

Learn how to use a sewing machine to make custom wigs for 

your clients! 

We will explain the basic function of the sewing machine. We 

will also discuss the threading and auto threading technique. 

We will also discuss and explain to you the different stitches and 

why they are important. We will discuss thread types, different 

wig bases to use, netting, etc. 

We will show you tips on how to make your wig more professional 

looking, especially around the frontal area. These wigs can be 

made fast and that means you can increase your income right 

away. 

We’ll also show you other tips to help you succeed! 

THE HOTTEST & LATEST HAIR REPLACEMENT TREND: FULL 

LACE UNITS/WIGS 

Monday : 10:30AM - 11:30AM 

Great Solution‘s For Clients that are balding, have hair loss due to 

chemotherapy, alopecia and clients who want a different look. 

•History and overview of a Custom Full Lace Unit/Cranial Prothesis 

•Types Of Full Lace Units 

• Cap Construction ,Materials, Lace Color, 

•Style Options, Custom Coloring 

•Other Unit Options 

•Hair Type, Hair Length, Hair Curl Pattern & Hair Density 

•Insurance Options For Your Client 

•(Application will be shown and explained to students) 

•Learning The Necessary Six Measurements for A Custom Fit Unit 

•Types Of Adhesives , Removers and The Benefits Of Each 

•Pricing of services and Marketing etc 

•Buying Wigs Wholesale Info 

•Question and Answer Session 



15

ROSLYN STEWARD 

SAVE YOUR CLOSURES & SAVE YOUR LACE FRONTS 


Come learn from Roslyn Steward! The Polymair Histor, 

The Hair Ventilator! Lace Wigs are the most natural 

looking pieces in the hair industry today and they’re 

undetectable to the eye. What do you do when your 

lace wigs and closure pieces start to thin out or start 

to present alopecia spots? Look no more! Learn how 

to repair your lace wigs and closure pieces. This class 

will teach you how to repair using two techniques: 

● Stitching Technique 

● Hair Technique 

After this class, you will have the knowledge and the 

confidence that you will need to repair your lace units 

and closure pieces, so that you never have to send 

them out to get repaired ever again. You can also use 

this service for clients that may be suffering from hair 

loss. The information in this class will be very thorough 

and you would not want to miss out on this educational 

opportunity, bring your pen and paper! 


HOW TO MAKE YOUR LACE WIG LOOK MORE NATURAL 

TO THE EYE 


Are you tired of seeing your clients walk around with 

a C-shaped hairline that does not look natural to the 

eye?? This class is for stylists who are making their own 

custom lace front wigs and want to know how to 

make the hairline look more realistic. Roslyn Steward will 

teach you the proper directions to ventilate in order 

to make your lace front wigs undetectable. 

You will learn hair placement and ventilation directions. 

And once you have mastered these skills you can 

evolve from that stylist behind the chair to a more skillful 

stylist maximizing their profits. Entering into this industry 

of Ventilation can open up more doors for you as a 

stylist and help build up your business and brand. This 

is a class that you would love to attend if you are 

a stylist wanting to take your skills to the next level. 


16

competition 

ultimate 

+ BARBER 

competition 

student battle 

secure your sPot in one of our 

student competitions Now! 

Contact AMY: amy@theimageexpo.com for more information 

on how to sign up! 

3 

easy 

to register! 

ways 

1. Fill out the registration form 

and fax to 512-249-5336 

2. Online at 


3. Call 877.219.3976 

CALL AMY 

to sign up! 

512-249-5303 



17

Cole Gummere 

STEPHANIE 

HARPER 

ATTRACT NEW CLIENTS WITH A 5-STAR ONLINE 

REPUTATION 

Sunday : 10:30AM - 11:30AM 

First impressions count. Be sure you re making the right first 

impression with your online marketing to attract new clients. 

We ll discuss what factors affect your online reputation and 

how you can take control. Learn how to get more online 

reviews, how to turn a negative review into a positive one, the 

connection between reviews and ranking highly on Google, 

and the 4 things your website has to have for a glowing 

online reputation. Attend this session for expert strategies on 

leveraging your reviews, website, and social media to not only 

attract more prospects, but to convert them into regular clients. 

NIKKI GOODLOW 

THE START UP 

Sunday : 10:00AM - 11:00AM 

This workshop is aimed to provide assistant to the new and 

aspiring entrepreneur; the entrepreneur who is struggling to 

build their business, who s business has come to a standstill, 

and also for the entrepreneur that wants to find new methods 

to increase their current income. This is intended for those who 

have already discovered their talents and passions and know 

what they want to offer the world. 

Your Launch Check List: 

• Define Your Target Market 

• Create Your Mission Statement 

• Defined Your Dream Clients 

• Name Your Business 

• Create A Logo 

• Using Social Media To Begin Branding “ Register Your Business 

• Obtain Tax ID Number 

business development 

LIFE SKILLS FOR FUTURE STYLISTS 


Monday : 10:30AM - 11:30AM 

We are here to help establish you in your future career as a 

stylist. 

We are an elite Paul Mitchell school of cosmetology & 

barbering. We were established June 2016 and over the past 

year we have had 100% pass rate and all currently working in 

a salon. We offer a variety of different services at our school . 

Some examples are : all gender haircuts, highlights & balayage 

techniques, braiding, hair extensions, facials, pedicures , nails, 

lash extensions & more. 

Our goal for this class is to help educate current students or 

potential future students on any information needed on current 

issues they are facing as well as their future as a stylist. We 

want to help prepare them for the rapidly growing industry of 

Cosmetology. 

We will have : Q &A on choosing a cosmetology school that fits 

each individual , Q & A of school life, Q & A on hair , nails, & etc 

problems, Q & A on client issues, Q & A how to build cliental, Q 

& A for state board preparations, Q & A on salon choices, Q& 

A on finance decisions. 


MONAT ON STAGE! 

Sunday : 11:00AM - 11:40AM 

The truth about Anti Aging Hair Care and what it can do for 

you!! Monat is changing the way people think about their 

hair and giving an amazing opportunity to be a part of the 

company. With clinically proven results, and safe, non-toxic 

ingredients, Monat is one of the fastest growing companies 

in North America, Monat is projected to be a billion dollar 

company in it’s 4th year in business. 

Come and learn what everyone is talking about from Jennifer 

Caldwell Executive Director and Founder with Monat 

BUILD YOUR BRAND 

Monday : 10:30AM - 11:30AM 

This Workshop was designed to help you get crystal clear 

on what you need next to develop a cohesive, authentic, 

personal brand that steals the hearts of your dream clients. This 

will aid you in increasing your revenue, increasing your brand 

exposure and recognition as a authority and game-changer 

in your industry. 

Your Brand Checklists: 

• What Is Brand Identity 

• Define Your Brand Promise 

• Discover Your Brand Personality “ How To Connect 

Emotionally 

• Social Media Visuals 

• How To Attract More Clients 

• Lets Get Social 

JOSH VAN DYK 

HOW TO CAPTURE NEW CUSTOMERS ONLINE AND KEEP 

THEM COMING BACK! 



Josh has helped hundreds of entrepreneurial beauty 

professionals like yourself take their businesses to the next 

level. You will learn how to achieve their goals by leveraging 

technology. He will show you how to capture new customers 

online, improve your Google ranking, increase appointments, 

reduce no-shows, and keep customers coming back with no 

additional effort! 

Improve your web presence and learn how digital tools can 

drastically improve your business while focusing more on what 

you love, making your clients look and feel beautiful 


18

ZAN RAY 

DO YOUR PRICES REFLECT YOUR SELF-WORTH? 

Sunday : 11:30AM - 12:30PM 

Monday : 11:30AM - 12:30PM 

This class is about defining your self worth! 

• How your prices mirror your self worth 

• Changes and evolving your self worth 

• Zan Ray’s personal experience with changing/evolving self 

worth 

RETAIL REVOLUTION: HOW TO BEAT THE INTERNET AND 

SELL MORE PRODUCTS 

Sunday : 11:30AM - 12:30PM 

AC + JUSTIN 

DOTTERWEICH 

Increase client satisfaction, get better reviews and learn why 

top locations are selling skincare. Discover the skincare secret 

to increasing your retail revenue. Amaze your clients with results 

and keep them coming back for more! 

You’ll get: 

• Handouts 

• Self Worth Discovery Map 

• Prizes! 

You’ll take away a better understanding, a path to increase 

revenue because of your new found self worth, and less fear of 

reasing your prices 

LIFE/WORK HARMONY 



This class is about finding harmony in your life and work! 

• Finding the fun and enjoyment in your life and work 

• Carving out time for yourself 

• Deliberate attention to self care 

This is a thoughtful and interactive class with: 

• Handouts 

• Self Appointment Activity Schedule 

• Prizes! 

You’ll take away a better understanding of harmony instead of 

balance, a beneficial blend of your life/work harmony, and a 

creater sense of personal control 

2easy ways 

to register! 

Online at 


...call 877.219.3976 



19

TISH SUTTON 

PAULA 

HUTCHINSON 

OUT WITH THE OLD! IN WITH THE NEW! 

Sunday : 10:00AM - 11:00AM 

Have you built your brand and now it needs a change? 

Rebranding a company’s goals, message, and culture is can 

sometimes be difficult. A successful campaign requires more 

than a revamped logo. It demands a vision that inspires 

customers, investors, and others to see the company in a new 

light. Through savvy marketing and better quality control, some 

salons discovered new ways to revive their brands and in some 

cases, made them stronger than ever. Join in on this class to 

learn the secrets to re-branding your salon. 

• Introduction and Overview of Class 

• Definition of Branding 

• Do and Don’t of Re-Branding 

• 10 Secrets to Rebranding 

IF THE SALON WALLS COULD TALK 



This year, Paula J. Hutchinson is back with a fresh and exciting 

class based off her upcoming book, If the Salon Walls Could 

Talk. This class features visual presentations, demonstrations and 

interactions to keep a class motivated. Every type of learner 

should walk away with the following: 

• BETTER COMMUNICATION WITH A CLIENT 

• FRESH IDEAS FOR SALON IMPROVEMENT 

• HOW TO DEMONSTRATE SIMPLE BUT PROPER TECHNIQUES FOR 

THE MAXIMUM PROFIT 

This class will make a person fall in love with the industry all over 

again. The utmost level of professionalism is waiting to be had 

in this class. Let your salon investment speak volumes for you. 

SOCIAL MEDIA SECRETS FOR THE BUSY STYLIST 


AMY CARTER 


Are you looking to market your beauty or hair salon on social 

media? Or are you not getting the results you want and need a 

boost? Social Media is great ways to engage with your current 

and potential customers, spread more awareness about 

your services, and create brand loyalty among customers by 

reinforcing what makes your salon unique. With the increasing 

use of social media in every industry, it’s crucial that businesses 

know how to connect with customers and use social media 

platforms. Come learn the powerful techniques to triple your 

salon clientele. 


• Why is Social Media So Important? 

• Difference in the type of Social Media 

• How to Structure your Social Media Life 

10 SALON MARKETING STRATEGIES TO FIT ANY BUDGET 

Monday : 10:00AM - 11:00AM 

The key for any new business today is finding the most effective 

way to attract and retain customers. Many start-up businesses 

however, see marketing as an expensive exercise that offers 

a low return on investment. As a result, marketing is often 

moved down the priority list or treated as an afterthought. In 

reality, effective and efficient marketing can be one of the 

best investments you can make to grow your business. There 

are many low-cost and no cost marketing techniques that can 

generate great results. Join in and learn the how to get started 

with little investment. 


• Structure and Proper Marketing Planning 

• How to Strategically Budget Your Investments 

• How to Create a budget 

MONEY MAKER: HOW TO SKYROCKET YOUR INCOME 


•Easy steps to higher tickets 

•Double profits in days 

•Keep what’s yours through better budgeting 

MORE MONEY NOW: MULTIPLY YOUR PROFITS IN 

HALF THE TIME 


•Double profits in three steps 

•Turn a regular paycheck into a reason to celebrate 

•Take the fear out of finances and work less 

REV UP YOUR REVENUE: THREE STEPS TO MORE CLIENTS, 

MORE REFERRALS, & MORE MONEY 


•Keep your clients—and their friends—coming back for more 

•Marketing tips to keep your chairs full and the scissors flying 

•Double your ticket with Retail Therapy 

DEMETRIA GILKEY 

COLORFUL CONVERSATIONS 



This exciting presentation touches on the topics of dealing with 

difficult customers, firing customers, and handling bad reviews. 

It is a must see in our industry! Students will leave feeling more 

confident to handle uncomfortable situations, reduce stress, 

and take control of their business. 


20


21

DERRICK SMITH 

JANARIUS “J-ROC 

DA BARBER” HARRIS 

cutting with confidence 4: dedication to your 

craft 

Sunday : 10:00AM - 11:00AM 

Veteran barber Derrick Smith has over 20 years of experience 

barbering. From cutting hair on the porch to working on sets 

of major films, Smith has seen it all. In this class, Cutting With 

Confidence 4: Dedication To Your Craft, licensed barber, 

instructor and inventor of Da Gauge, Derrick Smith will discuss 

the importance of dedication, self-motivation, and resiliency as 

it relates to a successful career in the barbering industry. This is a 

class for new barbers just learning how to navigate the profession 

as well as veteran barbers wanting looking to avoid burnout. 

picture perfect cuts 2 

Sunday : 11:30AM - 12:30PM 

Janarius Harris aka J-Roc Da Barber has quickly become a top 

name in the barber industry as an in demand celebrity barber 

and business owner. J-Roc has established a name built off 

of precise contemporary styles and flashy new age designs. 

Janarius “J-Roc Da Barber” Harris will discuss the process of 

creating seamless blends and perfect edge ups. He will also 

discuss the importance of quality clientele over quantity of 

clientele. J-Roc has appeared on The CW’s “Cedric’s Barber 

Battle”. 

RODRICK BROWN 

J DILLARD 

the secret agent: line enhancements 


Rodrick Brown is a licensed barber instructor and business owner. 

In this class you will learn how to get the most crisp hair lines, 

regardless of the client. Areas of focus will be: the proper tools 

and products to use, the best techniques for consistent work, 

as well as proper station sanitation. Brown will also discuss the 

process of creating his line of products, 007: The Secret Agent 

line enhancements. For any barber and stylist looking to improve 

their edge ups, this class is a must. 

BARBERPRENEURSHIP 



Barberpreneurship is the blending of master barbering and 

entrepreneuring under one umbrella. Assisting barbers/stylists 

in start-ups, incorporating and establishing business plans. With 

focuses on branding, rebranding, product placement and how 

to build a strong social media outlet. 

ELGEN MCFERREN 

barber 

THE SECRETS OF A SIX FIGURE BARBER 


Elgen Mcferren Jr is a licensed Barber /Instructor , a Memphis , Tn 

native . Elgen is the Author/founder of The secrets of 6 -figure 

barber/stylist book and continual education program. The 

program has impacted , edified, and empowered thousands of 

barbers and stylist across the nation with his innovative success 

strategies , clientele attraction methodologies and more . Elgen 

believes that the more tuned in you are to your purpose , and 

the more dedicated you are to growing towards it , the better 

your chances are of reaching your earning potential and doing 

something significant! 

learn 

and grow 

at the 

image 

expo 

CURTIS BORDENAVE 

DO YOUR OWN BRAND: INTELLECTUAL PROPERTY BASICS 


One of the largest sources of intangible value in a company is 

its Name/Trademark. Is it protected? Do you own your brand? 

This session is an intensive introduction to intellectual property, 

with an emphasis on trademarks and copyrights. Your instructor, 

Curtis Bordenave, will discuss the process and importance of 

owning your brand. 


22

AVAS COSMETICS 

BOOTH 740 

THE AMERICAN BRIDE 

TECH STAGE 2: Sunday : 2:00PM - 2:40PM 

The how to on hair, make up etc. to achieve the ultimate Bridal 

Look 

The Traditional Bride 

TECH STAGE 1: Monday : 10:00AM - 10:40AM 

The how to on hair, make up etc. to achieve the ultimate Bridal 

Look 

professional certified makeup 



Become a professional makeup artist in 1 day at our 8-hour 

workshop with hands-on practice! 

Get certified with the purchase of our makeup kit for $299 

• Green Wooden Brush Set 

• Eyeshadow Palette Green 

• Eyeshadow Palette Blue 

• Blush on Palette 

• Total Coverage Foundation Palette 

• Dual Foundation Palette 

• Contouring Palette 

• Concealer Palette 

• 24 Shades Lip Palette 

• Liquid Eyeliner Pen 

• Lip Pencil 

• White Leather Bag 

• Makeup Case 

2easy ways 

to register! 

Online at 


...call 877.219.3976 

professional certified HENNA 

Sunday : 12:00PM - 5:00PM 

Monday : 12:00PM - 4:00PM 

Become a professional Henna artist in 1 day. 

• 100% Hands-On step by step 

• Making the perfect Henna paste 

• The secret in dark color 

• Application techniques as a professional 

• Introduction to alternative products to enhance Henna 

art 

• Perfect control on applicator 

• Creating own designs 

• Learn to create the siple designs to look more details and 

intricate 

• Learn to put Arabic and Indian designs 

• Structure in how to connect designs 

• Create complex designs 

• Solving the problem in Henna art 

• Learn advanced techniques and latest trends 

DAY SPA 


23

RAMONA PATTERSON 

#1 LASH & BEAUTY & 

Christina DAO 

BOOTH 133 

LEARN THE TOP 5 SECRETS TO APPLY MAKEUP 

Sunday : 10:30AM - 11:30AM 

Monday : 10:30AM - 11:30AM 

This class will give you basic makeup tips. You will also learn 

how to properly apply makeup, from the eyes to the lips. Using 

the correct makeup brush, you will need to bring out your inner 

beauty. 

THE ART OF CONTOURING 



Contouring has been a beauty secret for many years. In this 

class, you will learn shadowing, highlighting to define and 

shape your features in the most flattering ways. Contouring 

is an accentuate to your natural features by enhancing and 

defining your profile. 

APPLYING AND REMOVING EYELASH EXTENSIONS THE 

RIGHT WAY 

Sunday : 10:00AM - 12:00PM 


Monday : 10:00AM - 12:00PM 

This class will teach you the right way to apply eyelash extensions 

and the right way to remove them. The class is complimentary 

with the purchase of an eyelash extension kit $150. Attendees 

will purchase kit in the classroom at the time of arrival. 

Eyelash Kit will include: 

1 GLUE 

1 REMOVER 

1 LASH JAR 6MM. 8MM. 10MM 

1 TWEEZER SET 

1 SURGICAL TAPE 

1 BLOWER 

1 TRAINING DVD 

Class is free with purchase of kit 

RENA LEVI 

BOOTH 709 

RENA LEVI 



HOW TO APPLY SEMI-PERMANENT MASCARA 



This class will show you how to apply semi-permanent mascara. 

The class is complimentary with the purchase of a $200 Mascara 

kit. 

DAY SPA 

With more than 40 years of experience in the skin care business, 

Rena Levi specializes in clinical facial and body solutions that 

focus on the treatment of difficult skin problems and the various 

symptoms of aging. Throughout the years she has developed 

numerous treatment methods and products that have 

changed how people think and feel about their skin. Often, 

where other methods, products, and even doctors treatment 

failed, Rena Levi Skin Care products has been successfull. Her 

much sought after expertise have helped to change the lives 

of thousands of people throughout the world. 

KOMPLEXX BLENDS 

Branding your B.E.A.T 


Monday : 11:30AM - 12:30PM 

SEMI-PERMANENT KIT 

1 MASCARA LIQUID 

1 LIQUID REMOVER 

1 FIBER POWDER 

72 MASCARA BRUSHES 

1 TOOL SET 

1 EYELASH CURLER 

1 BOX MICRO BRUSHES 

1 CASE 

Class is free with purchase of kit 

KOMPLEXX BLENDS 

THE POWER OF BROWS 

In this class, Celebrity MUA Karian D of Komplexx Blends 

Cosmetics will discuss branding while completing a full face 

make up application. We will break down why it is important to 

put the best you forward! From marketing your brand on social 

media to building clientele and why consistency is KEY. We will 

also discuss the ‘must have’ items that every MUA should have 

in their make up kit, break down a complete 

look from start to finish, discuss the shelf life of 

products, determine how to pick foundations, 

knowing skin types, filling in eyebrows, 

applying lashes and the number one trick 

that everyone loves to see: CONTOURING & 

HIGHLIGHTING. This will be a fun, upbeat class 

that youdon’t want to miss. 


• Difference between everyday Brows and Dramatic Brows 

• How Brows can make or break a booking. 


24

LONG MI LASHES 

BY DANIEL 

BOOTH 416 

TOM MURPHY 

LONG MI LASHES BY DANIEL 



Five years after transitioning to Little Saigon to Beverly Hills and 

hundreds of clients later, Daniel Dinh’s eyelash artistry has been 

featured by different media outlets. Thanks to the help and 

support of his clients, not a publicist/PR team, 

Daniel’s work has been featured in magazines such as “Allure,” 

“Time,” “C,” “In Touch,” “Essence,” “Tiger Beat,” and “BOP.” 

Daniel’s talents have also spotlighted by various television news 

media from Los Angeles (KCBS/KCAL-TV), to New York (Spanish 

TV), and Germany (Libz-TV) to the television series “Girlfriends,” 

“I’m a Celebrity…Get Me Out of Here!,” and “Gene Simmons: 

Family Jewels.” 

During awards season, Daniel’s eyelash enhancements are a 

favorite at gifting suites – helping the who’s who of Hollywood 

get ready for the Oscars, Golden Globes, Grammys and 

Daytime & Prime-Time Emmys. 

VINE VERA 

BOOTH 510 

CRUSHING IT! SKINCARE IN YOUR SALON 

Sunday : 10:30AM - 11:30AM 

Monday : 10:00AM - 11:00AM 

Adding Skincare is Easy, Profitable and FUN! 87% of women 

would try a skincare product recommended by their hair stylist 

but less than 20% have ever been offered one. Adding skincare 

doesn’t need to be complicated or expensive and you don’t 

need an esthetician. You will leave this session with processes 

and tools to add skincare to your salon immediately. 

MORPHE BRUSHES 

BOOTH 540 

CRUSHING IT! SKINCARE IN YOUR SALON 


Morphe Brushes specializes in high-quality makeup brushes 

without the name-brand cost! 

VINE VERA 



CHELSEA LANDOW 

Vine Vera is a global skin care brand that serves men and 

women around the world. We help our customers make lasting 

improvements to the way they feel about their skin and present 

a wide range of skin care products that suit individuals with all 

types of skin. 

Our mission is to deliver luxe and 

pampering experiences with 

each of our skin care products to 

transform the way you look at your 

skin and your skin care regimen. 

HEATHER HUGHES 

STRAWBERRY LIPO, RAPIDLY BECOMING AMERICA’S #1 

NON-INVASIVE INCH LOSS TREATMENT 


Monday :1:00PM - 2:00PM 

As seen on “The Doctors” and “The Rachel Ray shows”. Painless 

and Safe on all skin types. Treatment time is under 30 minutes 

per area. With 1 treatment per day - you will see your ROI in 

under 3 months and your sales increase by over $200,000 per 

year. You can treat any part of the 

body except female breast tissue. 

FDA approved for average of 3.67 

inches per treatment (abdomen). 

LUMINESS AIRESS 

DAY SPA 

BASICS OF AIRBRUSHING 



In the one hour class we will cover Everything about Airbrush. 

From color matching, applying foundation, blush, eyebrows 

and eyeshadow. Will discuss the benefits of Airbrushing from 

applying foundation and makeup to applying on your clients 

and being able to charge top $$$. Will have a volunteer to 

Airbrush during class and will answer questions as we go along. 

Discuss the business side of Luminess Airess Makeup. 

BASICS OF AIRBRUSHING 


• Basics of Airbrush 

• What you get in a Customer Kit and what you get in a 

Consultant kit 

• Color matching 

• How to apply the foundation 

• How to apply the blush 

• How to highlight 

• How to Contour 

• How to apply eyeshadow 

• Tips and Tricks for Airbrushing 


25

LAKEISHIA 

MONTGOMERY 

LAKEISHIA 

MONTGOMERY 

TEXAS COSEMETOLOGY SANITATION, LAWS & RULES 

TOP the TOOLS W/ DR. LAKEISHA MONTGOMERY 

1 CE HOUR - cosmetologists and 

instructors 

Sunday : 9:00AM - 10:00AM 

Monday : 9:00AM - 10:00AM 

Are you Renewing your license? Do you need to be brushed 

up on the Laws of Texas Licensing and Regulation? Come join 

us, stay updated and current with the law and rules of Texas 

Cosmetology. For just 1 hour, we will captivate your mind while 

keeping you in the “know how” with Sanitation, Laws and Rules 

approved by Texas Department of Licensing and Regulation 

(TDLR). 

Come Join Dr. Lakeishia Montgomery and the Russell Chew’s 

Hair Affair team as we give you the “Secrets” to refresh and 

update your current knowledge. 

Cost of 

Class 

$20 

3 CE HOUR - cosmetologists and 

instructors 

Sunday : 11:00AM - 2:00PM 

Monday : 11:00AM - 2:00PM 

Are you sizzling out of the Beauty industry, yet, are you looking 

for that electric volt to restart your career? Would you like to 

know the secret of surviving in the ‘World of Cosmetology’? 

Top Tech Tools is the class for you. Come Join Dr. Lakeisha 

Montgomery and the Russell Chew’s Hair Affair team as we 

give you the “Secrets” to reboot your image, clientele, and your 

imagination. 

Top Tech Tools CE Class will give you the power to stay relevant 

by combining Technology and Techniques in this fun filled 

interactive course. Learn how to Brand yourself effectively and 

choosing the correct demonstrations on Social Media. What sites 

and software are available to you without the high cost. And 

How to bring in new clientele while retaining the current clients 

your servicing. 

continuing education 

Dr. LaKeishia Montgomery 

Cost of 

Class 

$45 

Dr. LaKeishia Montgomery has dedicated over 25 years of Exceptional Customer Service and an extensive 

Educational background including a Cosmetology License, a Cosmetology Instructor’s License in the 

State of Texas and Louisiana, Trade & Industry Teaching Certification (grades 8-12), Certified through the 

International Institute of Trichology, Dudley University Training and the National Institution of Cosmetology. 

Lakeishia is one the few instructors in the State of Texas that has a passing rate of 100% for the Cosmetology 

State Board Test, which grew a great demand for her talents and skills. Through that demand, she was 

sought out and recruited to develop and design cosmetology programs in other surrounding areas. That’s 

when history was made, through Lakeishia’s tenacity & desire to grow an area that a passing rate of 0-5% 

and provide a Career of Choice that would change the life of someone and the change the community. 

Lakeishia made history by designing and implementing the largest cosmetology program in Mesquite, TX. 

She is the author of TEA & Statewide Instructional Resources curriculum written for CTE teachers for Stephen 

F. Austin University, Dallas ISD, Mesquite ISD, TDLR & Texas Workforce Solution. 

She currently is an instructor that stills own Class Act Salon & Barber Shop, own & operates Turning Point Hair 

Salon and Turning Point Professional Staffing and networks in the cosmetology industry to stay current with 

the growing trends. Presently, she provides mentoring programs and tutoring session for students needing 

help for the State Board Exam of Cosmetology and she is a licensed Continuing Educational Provider for 

Texas Department of Regulations and Licensing, which will assist licensed cosmetologist to renew their 

license. 

Not only does she give her time and energy in the salon and classroom but she pays it forward as well. She 

is known as the youngest President for the Dallas Beauticians’ Association and has put in countless hours 

giving back to the community bringing health awareness, job placement and providing other assistances 

to help those in the DFW area. 


26

BAELEE REITER 

ADRIAN THE 

DREAMWEAVER 

DONNA BELLA HANDS-ON CERTIFICATION COURSE 

Monday : 11:00AM - 1:00PM 

Get Donna Bella certified with our Master Educator, Baelee Reiter! 

This intensive training course will give you hands-on experience 

with all three of Donna Bella’s traditional hair extensions methods 

(I-Link, Flat-Tip, Kera-Link, and Tape-In), plus the know-how you 

need to apply that experience and improve your salon! 

You will learn how to install: 

• Beaded extensions without slippage and with a full, natural look 

• Fusion extensions, making them virtually unnoticeable 

• Best way to install Tape-In extensions in under 30 minutes 

Material includes fundamental installation, cutting and blending 

techniques, maintenance and removal, in-depth consultation 

strategies and business insights. 

All participants will receive the Ultimate Starter Kit, which includes 

all tools and practice hair needed to get started in the three 

extension methods. Additionally, all participants will become 

Donna Bella certified upon completion of the 

class and will receive 60 days of free access to 

our online education portal to review concepts 

taught during the class. 

Cost of 

Class 

$175 

Cynthia M. Valdez 

HAIR EXTENSION CERTIFICATION BY ADRIAN THE 

DREAMWEAVER 


Workshop will cover various hair extension methods including 

Fusion, Micro Rings and Tape Hair techniques as well as top 

pieces for thinning hair. 

The educational portion of this class begins with consultation 

pre-qualifying your client and determining who is and who is 

not a candidate for hair extensions. We will discuss consent and 

release forms, monetary deposits, as well as client home care 

instructions. The course covers layering techniques for attaching 

the hair extensions and color blending. We also include sections 

for problems and solutions, medical interactions, and marketing 

and promotion. The in-depth hands-on portion of this class 

is done on provided mannequin heads and includes proper 

techniques for removing the extensions. 

Adrian Kirby is President of Shapes, Inc. and founder of the Dallas 

Academy of Hair Extension Training. 

Adrian, known world wide as “the Dreamweaver”, is the leading 

creator of exquisite hair extensions made of carefully selected 

human hair. By meticulously matching the high light, low light 

and base shade of his client’s hair, he has specialized in hair 

extensions since 1990. 

Class includes equipment and practice hair 

Cost of 

Class 

$499 

The Balayage Movement 

Sunday : 10:00AM - 11:00AM 

Cynthia is bringing 23+ years of industry know how, techniques, 

and everything in between to the classroom. As an educator 

she’s been humbled to have met so many dedicated stylists 

with the same goals...to become stronger and more confident 

behind the chair! 

This class is an intro into how she creates her favorite looks with 

foundational techniques learned through out her career and 

merge them beautifully with BALAYAGE. In this class you’ll gain 

an understanding of what techniques merged with Balayage 

will give you the best results efficiently. She’ll cover highlighting, 

babylights, root shading, dimension and of course Balayage all 

while keeping to the high standards she promotes behind the 

chair.... no risk of further damage! 

Demonstrations will be on a live model. 

2easy ways 

to register! 

Online at 


...call 877.219.3976 

HANDS-on 

Cost of 

Class 

$55 


27

SUELY MUNEKATA 

DEJAUN WHITMORE 

PODOSAFE THE INNOVATIVE WAY TO MELT CALLUSES 

AWAY 

Sunday : 10:30AM - 11:30AM 

Monday : 10:30AM - 11:30AM 

PodoSafe is the newest and safest way to remove calluses and 

cuticles without the use of sharp tools. Safety Tested by SGS 

Labs, PodoSafe is perfect for the treatment of the diabetic feet. 

Simply apply product over the calluses, wait 10 minutes and 

scrape them away like butter! 

In this class we will have a live demonstration, step-by-step, of 

how you can create a new source of income for your business. 

You will be selling Pedicare, and not pedicure, as the ultimate 

treatment for the tired looking feet. More than a simple callus 

removing procedure, Pedicare will rejuvenate the feet and it 

has as great side-effect: When used weekly, PodoSafe gets rid 

of toe nail fungus. 

NO LIFT NAILS WITH ART 



This is look and learn workshop 

inspired and developed by 

Dejaun Whitmore international 

National Artist and Owner 

of NailSwagg. This workshop 

covers some basic nail art and 

successful apply an acrylic nail 

set,knowledge,strategies & 

tips on applying a guaranteed 

non-lifting acrylic nail. 

CHRISTRIO CORP 

booth 402 

naja rickette 

REVOLUTION OF 3D DESIGNS WITH CHRISTRIO’S 3D GEL 



3D gel is quickly taking the market by storm, and it should be! 

With the same beautiful outcome as 3D designs done with 

acrylic but a list of benefits that make the choice simple, 3D 

Gel is here to stay. There is no need for smelly monomer with 3d 

Gel and there is absolutely no time restraint when using it! Don’t 

like your design? Simply scoop it 

up and start over within seconds! 

how to confidently market yourself and your 

business anytime, anywhere, in 2 easy steps 

Sunday : 11:00AM - 12:00PM 

Monday : 11:00AM - 12:00PM 

I get it, you just want to be creative and do your beauty craft; 

you dread having to “sell” yourself or talking yourself up or God 

forbid, having to market yourself!! If you are having trouble 

“putting yourself out there, getting or keeping clients, Naja, a 

self-proclaimed marketing master, wants to help you. 

nails 

Come and see for yourself how 

fun and easy it is to create raised 

lace designs, fabulous flowers, 

and beautiful bows with 3D Gel. 

This class will definitely leave 

you in awe and teach you the 

techniques so that you can give 

your clients the same reaction. 

VERONICA 

VARGAS + 

JULIE LE 

STRONGER, FASTER, HARDER, ONE OF A KIND NAILS 

WITH CHRISTRIO 

Whether you are a seasoned pro or just starting out, 

understanding the best (and simplest) way to market yourself is 

key. After all, paying clients are what keeps your business open. 

Having a full book is not a secret, luck or guess work- there is a 

formula. This class will take the pressure off you. Naja will share 

her formula along with showing you easy, simple, practical and 

creative, fun ways to expose yourself (without taking off your 

clothes-haha) to potential clients in your area and beyond. 

* What is your niche? Do you have one? 

* Who is your client? 

* How to Blanket your area 

* Develop an elevator pitch 

* Easy solutions for retail sales 

* Common mistakes beauty professionals 

make and how to avoid them 



Dana CanusO 

In this class we will introduce Christrio’s new products; Christrio’s 

Molding Gel, a thick paste with a waxy consistency allows the 

creation of life-like flowers and fluttering butterflies right on the 

nail with no time restraint and only water is needed to work with 

this product! 

Diamond Gloss, the newest All in One gel polish in the Christrio 

brand. What sets this All in One apart from the rest is since this 

product is made from natural resin it is even possible to be 

removed by hot water in minutes! We will also be demonstrating 

our Chrome Collection and the proper techniques to achieve 

the most beautiful and long lasting chrome designs. 

SKINCARE FOR FEET- THE SCIENCE OF BEAUTIFUL FEET- 

PEDAESTHETICS CERTIFICATION 



Become a Certified Pedaesthetic Technician at this fun and 

informative class! Learn about the science behind beautiful 

feet as well as general diabetic skin and nail care. 


28

area map and parking 

HALL A 

Kay Bailey Hutchison 

Convention Center 

650 S Griffin St, Dallas, TX 75202 

HALL A 

Car, truck, and trailer parking at the convention center is easy. 

Our garage and three surface parking lots (Lots C, D, and E) 

can accommodate almost any vehicle; however, we do not 

offer overnight parking or utility connections for campers and 

RVs. Parking is $15 per entry. 


29

Christina dao 

#1 Lash was founded in 2001. We 

believe in offering great and innovative 

products at a low price while 

providing the best customer service 

possible. Our mission is to provide 

the highest quality and most innovative 

eyelash extension. We promote 

the eyelash industry by offering our 

products at a lower price to help new 

students get in to this fast paced 

section of the beauty industry. We 

believe that making the extension 

process more efficient means that 

extensions can be done faster and 

for less money drawing even more 

consumers to the market. 

CHRIS NOBLE 

Chris Noble is a hairstylist, cosmetology 

instructor, beauty educator 

and entrepreneur. His innovative 

styles and techniques, talent, vision 

and passionate dedication to his 

clients have enabled him to achieve 

much success. Chris is the CEO of 

HairCology Products, a full range of 

super luxe hair care products. Chris 

believes that healthy hair and great 

style should be able to coexist. He 

has been a featured educator at 

many prestigious shows including 

Bronner Bros., Image Expo, Beauty 

Expo, Proud Lady Beauty Show and 

Premiere Beauty Shows 

ADRIAN THE 

DREAMWEAVER 

Adrian Kirby is the president of 

Shapes, Inc. and the founder of the 

Dallas Academy of Hair Extension 

Training. He meticulously matches 

the high light, low light, and base 

shade of his client’s hair, to create 

an imperceptible finished product. 

He is known for addressing some 

of the most difficult medically referred 

cases that have been turned 

down by many other professionals. 

Adrian’s passion for beautiful hair 

has made him the most sought after, 

elite professional in the industry 

by clients all around the world. 

CALONDRA PARKER 

CALONDRA PARKER a freelance 

HairArtist. ...owner of STYLZ BY 

CC and A CUT ABOVE THE REST. 

...I specialize in HAIRCUTTING and 

love everything my profession has 

to offer....uniquely diverse and free 

spirited...The “art” of hairstyling in 

conjunction with touching lives the 

way we do. ..is what drives me..the 

transformation inside and out.... 

my motto is always “ Expect the 

Unexpected “ 

chelsea landow 

As seen on “The Doctors” and “The 

Rachel Ray shows”. Painless and 

Safe on all skin types. Treatment 

time is under 30 minutes per area. 

With 1 treatment per day- you will 

see your ROI in under 3 months 

and your sales increase by over 

$200,000 per year. 

You can treat any part of the body 

except female breast tissue. FDA 

approved for average of 3.67 

inches per treatment (abdomen). 

CURTIS BORDENAVE 

Are you a business owner? Do 

you own your own shop, school, 

or product line? If the answer is 

yes then you do not want to miss 

this free seminar. Presenter Curtis 

Bordenave has over 15 years of 

experience in branding and trademarks. 

This class will show you how 

to protect your brand and market 

your brand to increase your bottom 

line. Don’t just be a part of the 

industry…OWN IT! 

VERONICA VARGAS 

Veronica Vargas has been a Christrio 

ESC for 5 years and is a master 

in the full line. She is not only 

comfortable behind the desk she is 

confident in front of the classroom, 

she holds frequent seminars sharing 

her knowledge and techniques 

with other. Her beautiful work 

has landed her as one of the most 

popular nail techs throughout social 

media. 

MAYNH VO 

Myanh Vo has been a Christrio ESC 

for many years now. An expert in all 

things Christrio! Myanh periodically 

holds classes throughout the 

country showcasing and spreading 

her knowledge and skills. She has 

perfected her craft and not only 

creates beautiful pieces of art but 

also provides quality work that will 

last the long run. Her work always 

leaves her clients and students 

wanting more. 

suely munekata 

DEJAUN WHITMORE 

demetria gilkey 

CHUCK CAPLE 

33 year veteran in the beauty 

industry as a licensed cosmetologist 

instructor & educator Salon 

owner of Upscales of Richmond in 

Richmond VA. Author of “Coloring 

Chemically Relaxed Hair”, “The 

Science of Healthy Hair” and soon 

to be released “Universal Hair Coloring 

& Formulation” and Owner 

and President of Complexion Semi 

Permanent colors Former consultant 

for Avlon Industries makers of 

Affirm Products. 

Suely Munekata the inventor of the 

product has been in the cosmetology 

field for over 15 years is the 

creator of PodoSafe. 

DeJaun Whitmore aka “Whitmo” is 

a licensed master nail technician 

with 12 years of experience, and 

resides in Memphis, TN. Whitmo 

is the owner Nail Swagg where he 

specializes in artistic designs, as he 

continues to build upon his brand 

and reputation of excellence. As a 

team leader Whitmo sets the tone 

for Nail Swagg’s unique and eclectic 

atmosphere as well as its success. 

This exciting presentation touches 

on the topics of dealing with difficult 

customers, firing customers, 

and handling bad reviews. It is a 

must see in our industry! Students 

will leave feeling more confident to 

handle uncomfortable situations, 

reduce stress, and take control of 

their business. 


30

io eta © 

because health is one of life's priorities 

DERRICK SMITH 

In addition to traveling around 

the world as personal barber to 

rapper/producer/actor David 

Banner, Smith has cut the heads 

of such superstars as Snoop Dogg 

and Jazze Pha as well as served as 

barber/stylist on such movie sets as 

“Black Snake Moan” and “Stomp the 

Yard 2.” He has been cutting heads 

for 23 years and won barbering 

competitions all across the country. 

Added to that, he has set hair 

trends working platform for the 

prestigious Bronner Brothers’ Hair 

Show for five straight years. 

evin mitjavila 

Color Image Inc. founder and Owner 

since 2007, with over 20 years of 

experience in the hair and beauty 

industry. Her experience in the 

beauty industry has allowed me to 

participate in multiple major events, 

and have the opportunity to be the 

official sponsor for the Greater 

Guadalajara Beauty Pageant 1995 

and 1996. Some of the highlights 

of my career in teaching beauty 

techniques and latest trends in hair 

painting have been proven with 

companies such as Revlon Professional 

Mexico, Salerm International 

Spain, and most currently with Silke 

Mundial Argentina. 

JONATHAN PIKE 

Jonathan Pike of MJP Organics 

presents “Viva BIOVETA” his new 

health-style brand and shares the 

most prevalent advancement in hair 

science and health to date. New 

Organic Chemistry for the industry. 

Plus!...how to ignite increased earnings 

by keeping your clients happy 

healthy too! Discover how to 

improve your brain and body’s 

optimum performance level at the 

salon or in your family’s life! From 

your hair to your toe, inside and 

out BIOVETA has a plan to create a 

whole new you, only healthier! 

“feel it to believe it” 

JANARIUS HARRIS 

Janarius Harris aka J-Roc Da 

Barber has quickly become a top 

name in the barber industry as an in 

demand celebrity barber and business 

owner. J-Roc has established a 

name built off of precise contemporary 

styles and flashy new age 

designs. Janarius “J-Roc Da Barber” 

Harris will discuss the process of 

creating seamless blends and perfect 

edge ups. He will also discuss 

the importance of quality clientele 

over quantity of clientele. J-Roc has 

appeared on The CW’s “Cedric’s 

Barber Battle”. 

J DILLARD 

(noun) A professional individual 

who combines various practices 

and techniques from the barber 

industry with savvy marketing 

and business strategies to achieve 

greater connections, benefits, and 

self-promotion. 

I specialize in branding & rebranding 

master barbers throughout the 

haircare industry 

I Help bring brand awareness to 

the consumers threw networking 

I specialize in branding, marketing, 

product placement, social media, 

consulting and relationships 


Jennifer Caldwell is an Executive 

Director and Founder with Monat 

Global. Monat is an anti-aging, 

naturally based hair care line out of 

Miami Florida. With clinically 

proven results, and safe, non-toxic 

ingredients, Monat is one of the 

fastest growing companies in North 

America. Monat is projected to be a 

billion dollar company in it’s 4th 

year in business. Jennifer started 

with the company when it launched 

here in the US, and has a great story 

of how these products and 

business are changing the industry! 

naja rickette 

Naja Rickette, aka The Naja is an 

award winning celebrity nail artist. 

She’s been a salon owner, brand 

Ambassador & international 

educator. Her work has been seen 

on Lady Gaga, Mary J Blige, Nicki 

Minaj, Kayne West & Kobe Bryant. 

She has a Guinness World Record 

under her belt for polishing the 

highest number of clients in an 8 

hour period and is currently on a 

reality tv show in its 5th season, 

LA HAIR. She offers online classes 

& coaching on the business side of 

beauty. 

josh van dyk 

Josh has helped hundreds of entrepreneurial 

beauty professionals like 

yourself take their businesses to 

the next level. You will learn how 

to achieve their goals by leveraging 

technology. He will show you how 

to capture new customers online, 

improve your Google ranking, 

increase appointments, reduce noshows, 

and keep customers coming 

back with no additional effort! 

justin allen 

Justin Allen is the Director of Account 

Development at iMatrix. His 

expertise in internet marketing extends 

more than 12 years, the last 

8 of which, he has spent focused on 

helping small businesses achieve 

their growth and profit goals 

through innovative website design 

and strategic marketing efforts. He 

is Google AdWords Certified and is 

an expert in website development, 

pay-per-click advertising, ranking 

optimization and domain names. He 

is a graduate of Arizona State 

University and currently resides in 

San Diego with his wife and son. 

justin thomas 

Justin has been referred to as the 

“Prodigy” by his peers in the industry. 

His refined style, and countless 

hours of training and collaboration 

with some of the biggest names 

in hairdressing have gained him 

much notoriety. With a boastful 

clientele of models, actors and A- 

List musicians, his work is admired 

around the globe both on and off 

the set. People come from all over 

the world to have Justin Thomas 

bring a new and exciting approach 

to their style. 

justin kace 


31 

Justin Kace is CEO of JustinKace 

Products and the publisher of Prostylin 

Hair Magazine. He is also the 

founder of StylistOnline.com one 

of the beauty industries largest resource 

for step-by-step educational 

videos and professional software. 

He has a line of professional shears, 

magnetic wristbands and hair care 

products to include JustinKace 

Styling Puddy, Spritz, Finishing 

Gloss, Shampoo, Conditioner, 

Therapeutic Scalp & Hair Healing 

Serum and Loc Therapy. 

KRISTINA NIGO 

Kristina has over 13 years’ experience 

behind the chair as well as 

training and management. Discouraged 

with all of the harsh chemicals 

and wanting a change she has been 

using ammonia/chemical free products 

for over a year now. Becoming 

an Educator for Natulique was the 

perfect way to share her passion 

for teaching and the “art of hair” in a 

healthy way.

laura colburn 

Laura has traveled coast to coast 

educating students and professionals 

in the philosophy of Our 

Hair, Your Way® for Cinderella 

Hair Extensions since 2000. Her 

quest for knowledge has driven 

her to pursue extensive advanced 

education. Laura’s career has 

lead her to become a sought after 

Cinderella Hair Extension educator 

and platform artist. Let’s turn your 

imagination and skills into profits 

with Cinderella Hair Extensions. 

RENA LEVI 

Rena Levi currently lives and works 

in Dallas, Texas. With more than 

40 years of experience in the skin 

care business, Rena Levi specializes 

in clinical facial and body solutions 

that focus on the treatment of difficult 

skin problems and the various 

symptoms of aging. Often, where 

other methods, products, and even 

doctors treatment failed, Rena 

Levi Skin Care products has been 

successfull. Her much sought after 

expertise have helped to change 

the lives of thousands of people 

throughout the world. 

daniel dinh 

Thanks to the help and support of 

his clients, not a publicist/PR team, 

Daniel’s work has been featured in 

magazines such as “Allure,” “Time,” 

“C,” “In Touch,” “Essence,” “Tiger 

Beat,” and “BOP.” 

During awards season, Daniel’s 

eyelash enhancements are a favorite 

at gifting suites – helping the 

who’s who of Hollywood get ready 

for the Oscars, Golden Globes, 

Grammys and Daytime & Prime- 

Time Emmys. 

TABATHA COFFEY 

Tabatha’s resume is a biography of 

a natural born hairstylist and business 

woman from the beginning of 

her career at age 14 in her native 

Surfer’s Paradise, Australia, to 

being chosen as “Fan Favorite” on 

Shear Genius to her successful runs 

with Tabatha’s Salon Takeover and 

now Tabatha Takes Over. 

NIKKI GOODLOW 

We are an elite Paul Mitchell school 

of cosmetology & barbering. 

We were established June 2016 

and over the past year we have 

had 100% pass rate and all currently 

working in a salon. We offer 

a variety of different services at 

our school . Some examples are : 

all gender haircuts, highlights & 

balayage techniques, braiding, hair 

extensions, facials, pedicures , nails, 

lash extensions & more. 

PAULA HUTCHINSON 

RAMONA PATTERSON 

Ramona Patterson started her 

career as a Nail Stylist and Technician 

at Molar Beauty College in 

New Orleans, LA. She later went 

on to further grow her potential at 

Southwest Mississippi Community 

College in Summit, MS. After finishing 

school, she joined a local beauty 

salon in her hometown in McComb, 

MS. Ramona has traveled to many 

states and outside the country, 

showcasing her many talents and 

leaving a lasting impression on 

those she has encountered. 

TEE LEO 

Mrs, Tee has been licensed cosmetologist 

(24 years) and (4years). Terri 

has witnessed fellow cosmetologists 

who have been in the industry 

sometimes not understanding the 

basics of hair coloring. 

Terri knows that knowledge is 

power so with that in mind she has 

come up with Back 2 Basic in hair 

coloring. Terri s passion is to be a 

great instructor by using the KISS 

method “ Keep It Simple”. 

Paula Johnson Hutchinson is a 23 

year veteran stylist and licensed 

educator from Baton Rouge, Louisiana. 

She is the owner of Second 

to None Salon and pH Factor Salon 

Systems. Paula trains future and 

current stylists professionalism and 

fundamentals that will motivate 

them to greater. She believes that 

no matter the class, integrity to the 

craft is essential to its survival. 

SHEMIKA LACEY 

Shemika Lacey is a 19 year industry 

veteran and owner of Essence of 

Faith Hair Studio in Houston, Texas. 

Motivated by her love for the 

beauty industry, Lacey continues 

to grow her brand by staying 

educated and transforming every 

woman that steps into her salon. 

Shemika believes strongly in giving 

back to the rising young hairstylists. 

Through new, innovative education 

techniques, she aims to fill a growing 

niche today’s ever expanding 

industry!! 

STEPHANIE HARPER 

Stephanie Harper has been in the 

Beauty and Fashion Industry for 

over 15 years. 

Stephanie was ready to step into 

the beauty world. Stephanie has 

now been a Nail Technician for 12 

years and a business owner for 4 

years. Loving her career, but feeling 

as if it was becoming stagnant she 

decided to get certified by Novalash. 

She now lives, eats, sleeps, 

and breathes eyelash extensions. 

Stephanie is the Author of the book 

“ Make Yourself Proud”. 

Rodrick Brown 

Rodrick Brown is a licensed barber 

instructor and business owner. In 

this class you will learn how to get 

the most crisp hair lines, regardless 

of the client. Areas of focus will be: 

the proper tools and products to 

use, the best techniques for consistent 

work, as well as proper station 

sanitation. Brown will also discuss 

the process of creating his line of 

products, 007: The Secret Agent 

line enhancements. For any barber 

and stylist looking to improve their 

edge ups, this class is a must. 

Rodrick Brown 

SHARON REAMS 

Sharon Reams has been a veteran 

hair stylist for more than 25 years. 

She is a recognized International 

Educator/Platform Artist, who has 

traveled the world demonstrating 

her award winning hair extension 

techniques that are transforming 

the hair industry. Sharon has a 

true passion for helping others to 

unleash their true potential as a 

healthy hair extension specialist. 

By attending her classes, seminars 

or workshops you can triple you 

extension knowledge and profits. 


32

TISH SUTTON 

Ms. Tish Sutton a well-accomplished 

master at her craft. As 

a certified cosmetologist for 14 

years, with 20 years of experience 

she has traveled from many states 

leaving her footprints behind. 

Ms .Tish is the owner of Hair Trendz 

The Salon and is the CEO of Hair 

Trendz professional product line 

which is sold and distributed all of 

the country. Ms.Tish has been featured 

in many prominent hair magazines 

such as, Dream magazine, 

Unique magazine, Encore magazine 

and many more. 

tom murphy ZAN RAY LOOK THICK 

Adding Skincare is Easy, Profitable 

and FUN! 87% of women would try 

a skincare product recommended 

by their hair stylist but less than 

20% have ever been offered one. 

Adding skincare doesn’t need to be 

complicated or expensive and you 

don’t need an esthetician. You will 

leave this session with processes 

and tools to add skincare to your 

salon immediately. 

Zan Ray has been in the hair industry 

for 50+ years; owned 5 successful 

salons; created the first apprenticeship 

program and was privileged 

to be the first Aveda Concept Salon 

in Austin, Texas. Along with her career 

as a hairdresser, Zan has been 

Life Coaching clients all over the 

United States for the past 20 years. 

As a coach, Zan’s focus is working 

with salon owners and hairdressers 

to clarify, meet and exceed their 

goals, such as, revenue growth, 

new client acquisition, product 

sales, staying focused, maintaining 

clarity and most importantly, having 

personal fulfillment. 

LOOK THICK is committed to 

providing you with the highest 

quality of instant hair fibers at the 

lowest prices. We have 2nd generation 

hair fibers that resist wind rain 

and sweat. Also we offer top notch 

customer service and treat you as 

our family! 

LOOK THICK is a breakthrough 

product for hair loss sufferers that 

instantly eliminates the appearance 

of bald spots or thinning hair. 

gives you a perfectly natural look. 

No one will know you’re using 

LOOK THICK - even if they get a 

close up view, outdoor under bright 

sun light. 

EUNICE JOHNSON 

AMY CARTER 

BAELEE reiter 

Renzo Composto 

Eunice Johnson is the stylist/owner 

of Eunice’s Hair Salon in Arlington, 

Texas. She has over 29 years within 

the cosmetology field; ranging 

from salon business, specializing in 

non-surgical Hair Replacement and 

Healthy Hair Care services. She 

travels all over as an international 

educator covering such topics as 

hair replacement, hair weaving and 

business application techniques just 

to name a few. 

My goals as a coach are simple: 

to inspire you to become a better 

leader, to mold you into a smarter 

business owner, and to help you 

achieve personal and professional 

satisfaction. As the owner of one 

of Indiana’s top salons, I know 

what it takes to reinvent a business 

and train a leadership team that’s 

invested in long-term success. I’ve 

turned this knowledge into a passion 

for coaching and as Founder of 

Empowering You Consulting, I help 

salons and spas across the nation 

every day. 

Join world-renowned Baelee Reiter 

in this fun and informative class, as 

she demonstrates the best ways to 

install, maintain and remove all of 

Donna Bella’s extension methods. 

Methods that you’ll learn about in 

this class are: Tape-In, Kera-Link 

(fusion), I-Link (beaded) and Donna 

Bella’s brand new Flat-Tip method. 

In addition to introductory extension 

theory, participants will also 

learn which methods are best for 

certain clients and how to expertly 

blend and style the extensions for a 

seamless, natural look. 

The creative genius behind the oneof-a-kind 

beauty product brand 

ENZO Milano, Renzo Composto is 

responsible for launching a new category 

of innovation and ingenuity 

within the beauty industry. Originally 

starting in the trade as an 18 

year old, Renzo recognized early on 

the need for new inventions infused 

with imagination and based on high 

standards. In collaboration with 

a family member, Renzo devised 

a plan to bring his beauty ideas to 

America, and the rest is history. 

Rosyln Steward 

Roslyn Steward, “The Polymair 

Histor” is a Master & International 

Educator, a platform 

artist, a public speaker and is a 

recipient of the Texas State Cosmetologist 

of the Year Award 

2012. This profound lady has 

sparked interest in the industry 

as a hair ventilator, that has 

raised awareness in hair replacement 

and enhancement pieces. 

Roslyn has her own hair ventilating 

system known as Above 

the Rim Hair Ventilation. 

Julie Le Kristi Dear LAKEISHIA MONTGOMERY 

Julie Le is the newest ESC on 

the Christrio team but is already 

very well recognized as the nail 

tech behind most of our tutorials, 

Instagram Live, and Facebook Live 

videos. Her techniques and talent 

are completely unique and in turn 

produce very gorgeous nails that 

leave her clients and students in 

awe. 

Kristi Dear is an International Success 

Coach, Money Mindset Expert, 

Senior Executive Director with 

Monat. She supports her clients & 

team to GO BIG, capitalize on their 

GREATEST strengths, build confidence 

and create solid strategies for 

their SUCCESS! Her bubbling fun 

loving personality has caught national 

attention! She has been featured in 

Fitness magazine, YFS magazine, The 

Huffington Post, on several podcast 

from around the world, Good Day 

Dallas, Good Morning Texas, CBS 

11, Channel 5, & The Dallas Morning 

News. 

Dr. LaKeishia Montgomery has dedicated 

over 25 years of Exceptional 

Customer Service and an extensive 

Educational background including 

a Cosmetology License, a Cosmetology 

Instructor’s License in the 

State of Texas and Louisiana, Trade 

& Industry Teaching Certification 

(grades 8-12), Certified through the 

International Institute of Trichology, 

Dudley University Training and the 

National Institution of Cosmetology. 


33

Cynthia M. Valdez eddie Gomez Dana Canuso 

Cynthia started her career in the 

mid 90’s at an upscale North Dallas 

salon following in the footsteps of 

her family. She has since taken part 

in starting numerous salons, today 

Blush at Bishop Arts is where she 

calls home and where she shares 

her love of education and our industry 

with her amazing staff. 

As a strong lead educator, she was 

constantly on the go traveling the 

country as well as hosting classes in 

her salon for leading industry professionals 

such as the Business of 

Balayage, Sam Villa, Elizabeth Faye 

and many more. This clear passion 

to expand her career in education 

started in 2010 upon hiring her full 

time assistant, and upon realizing 

the pure joy that endeavor brought 

her. 

Eddie “Stainer954” Gomez is El 

Patron’s elite international platform 

artist. Mr. Gomez is a native of 

Hollywood, Florida. His immense 

passion for barbering began as 

early as middle school and later led 

him to orchestrating free haircuts 

to his peers and classmates. 

In 2011, he founded Florida’s 

Greatest Barbershop in Davie, Florida 

where he hosts an elite clientele 

of NFL, NBA and MLB players, in 

addition to some of the hottest 

artists in the music industry. When 

he isn’t busy blazing the globe with 

El Patron, Mr. Gomez hosts and 

judges barbering battles throughout 

the United States. 

Dr. Dana Canuso is a Podiatric 

Surgeon and the founder of Dr. 

Canuso Skincare for Feet. She was 

recently given the title of one of 

“America’s Best Podiatrists” and is a 

member of Mensa. Graduated from 

Fordham University in New York 

City with her bachelor’s degree in 

chemistry and a minor in history, 

she went on to Podiatric Medical 

School at Temple University in 

Philadelphia. She is often a guest 

speaker on radio and television, 

and has been quoted in numerous 

publication 

Morgan Martinez 

Morgan has over 10 years experience 

being the chair and a lifetime 

in the salon. With 5 years extensive 

Aveda, Vidal Sassoon and Toni and 

Guy trained she combines all of 

these different techniques into her 

teaching. Being a Vegan with strong 

beliefs in the natural way is 

always best, Natulique was the 

perfect fit for her. 

rafaeul montua 

I have been traveling the world, living 

my passion of the Beauty Industry. 

My experience spans all aspects 

of the business including, fashion, 

runway, editorial work, product 

development and education. Today 

I reside between Costa Rica and 

Florida, with my wife, young son 

and baby daughter. I love haircare 

and chemistry, and i am currently 

involved with product development 

of several haircare, skincare and 

cosmetic lines. My true passion 

is education. I have a unique and 

adventurous approach to training. 


34

1 

2 

3 

4 

5 

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5 

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Free classes! When buying 

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exhibit floor 

The beauty industry 

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workshops 

Get the hands-on education 

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SHOW SPECIALS 

Save big $$$ on great 

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Sunday & Monday 

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Kay Bailey Hutchison Convention Center 

The LARGEST hair & beauty show in Texas! 

theimageexpo.com :: 877-219-3976 :: info@theimageexpo.com

IMAGE Show Preview Guide Dallas 2017

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