GHCL Digest February Edition

Product Launch and the journey thereafter
The product was launched in the month of November only in the state of Tamil Nadu. At the
moment it is available in the A and B class Outlets. The rst Radio AD was launched on 3rd Nov
2017 with an outlet mention campaign for5 days. Since then there have been some Ads in the
Tamil dailies as well as certain campaigns on regional Television channels as the target is mostly
urban health conscious consumer.
At the moment this product is available across all leading retail outlets in Tamil Nadu at a price of
Rs.450/- for a 350 gms jar.
Apart from the ads in main stream media various print campaigns and in shop displays have
been adopted across various retail outlets in Chennai.
For any further product queries please reach out to www.i o.co.in
Call Customer Care Number: 1800 2700 445
GHCL in collaboration with ADNAS and Reliance Industries Ltd. (RIL), to
launch CertainT® veri ed recycled PET ( rPET ) bedding products
GHCL has collaborated with Applied DNA Sciences (ADNAS) an American technology company
that develops and employs unique technologies for the purpose of preventing counterfeiting
and Reliance Industries Ltd. (RIL), an Indian conglomerate with business interests in energy,
petrochemicals, textiles, natural resources, retail, and telecommunications to launch
CertainT® veri ed recycled PET ( rPET ) bedding products under the brand name Recoop
at the New York Home Fashions week, which starts from March 19 to 22, 2018.
Fully source-veri ed, recycled polyethylene terephthalate (PET post-consumer) is best
known for packaging bottled water, and is the most widely recycled plastic in the world. GHCL
will use Applied DNA's CertainT platform in connection with PET- and/or recycled PET-blended
bed sheets, pillowcases, and shams sold in-store or online in the United States. RIL is
collaborating with GHCL and Applied DNA as the preferred bre-manufacturing partner to
use the CertainT platform for authenticity of recycled PET in bed sheets, pillowcases, and
shams.
At GHCL, we are always very conscious of the impact of our business on the society and
environment. Plastic pollution is an increasing cause for concern all across the world. A million
plastic bottles are bought around the world every minute and the number will increase by
another 20% by 2021, leading to an environmental crisis if nothing is done about it. By