GHCL Digest February Edition
GHCL Digest February Edition
GHCL Digest February Edition
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8th Mines Safety, Swachata and Silicosis awareness Award.<br />
Soda Ash<br />
The 8th Mines safety, Swachata and Silicosis awareness week was celebrated from 3rd Jan to<br />
12th Jan.2018 under the aegis of Directorate General of Mines Safety, Govt. of India,<br />
Ahmedabad Region. The nal day function and prize distribution ceremony was held at<br />
Narmada Cement, Jafrabad on 21.01.2018.90 mines participated in various categories. Our<br />
mines participated in A2 category and the competition was among Tata Chemicals, Nirma,<br />
Saukem etc.<br />
We have received 7 prizes including overall 1st prize to our Nakhada mine in A2 category.<br />
A souvenir was also published on the occasion.<br />
<strong>GHCL</strong> wins Seven prizes at the 8th Mines Safety, Swachata and Silicosis awareness Awards<br />
Jujube Honey An interesting campaign on the 14th of <strong>February</strong> 2018<br />
The consumer products division, decided to launch a teaser campaign for the Ad<br />
video developed for its latest product offering - Jujube Honey on the 14th of <strong>February</strong> 2018. The<br />
idea was to create an awareness for the product by engaging with the customer. The campaign<br />
teaser was launched on Valentine's day and was designed to create a hype as to what would<br />
happen next and engage with the users on social media by asking them to guess how the rest of<br />
the story would unfold. This exercise was aimed at obtaining maximum number of views, likes<br />
and shares and to create an awareness in the target audience about the product.<br />
By the 19th of Feb, the ad had reached out to 1193676 users; was viewed by 627067 users on<br />
social media with 169 shares and reactions from 2.1K users.<br />
To view the ad you may subscribe to the <strong>GHCL</strong> Facebook page.