06.03.2018 Views

GHCL Digest February Edition

GHCL Digest February Edition

GHCL Digest February Edition

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8th Mines Safety, Swachata and Silicosis awareness Award.<br />

Soda Ash<br />

The 8th Mines safety, Swachata and Silicosis awareness week was celebrated from 3rd Jan to<br />

12th Jan.2018 under the aegis of Directorate General of Mines Safety, Govt. of India,<br />

Ahmedabad Region. The nal day function and prize distribution ceremony was held at<br />

Narmada Cement, Jafrabad on 21.01.2018.90 mines participated in various categories. Our<br />

mines participated in A2 category and the competition was among Tata Chemicals, Nirma,<br />

Saukem etc.<br />

We have received 7 prizes including overall 1st prize to our Nakhada mine in A2 category.<br />

A souvenir was also published on the occasion.<br />

<strong>GHCL</strong> wins Seven prizes at the 8th Mines Safety, Swachata and Silicosis awareness Awards<br />

Jujube Honey An interesting campaign on the 14th of <strong>February</strong> 2018<br />

The consumer products division, decided to launch a teaser campaign for the Ad<br />

video developed for its latest product offering - Jujube Honey on the 14th of <strong>February</strong> 2018. The<br />

idea was to create an awareness for the product by engaging with the customer. The campaign<br />

teaser was launched on Valentine's day and was designed to create a hype as to what would<br />

happen next and engage with the users on social media by asking them to guess how the rest of<br />

the story would unfold. This exercise was aimed at obtaining maximum number of views, likes<br />

and shares and to create an awareness in the target audience about the product.<br />

By the 19th of Feb, the ad had reached out to 1193676 users; was viewed by 627067 users on<br />

social media with 169 shares and reactions from 2.1K users.<br />

To view the ad you may subscribe to the <strong>GHCL</strong> Facebook page.

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