GHCL Digest February Edition

FEBRUARY 2018
GHCL DIGEST
MD's message
Business Updates
Feature Story
Consumer Products division
GHCL Ties up with
ADNAS for a
Sustainable planet
Did you Know
Sustainability
GHCL Recognises / Events
Celebrations @GHCL
Book Review
Jujube Honey
An interesting campaign

Md s Message
our accomplishments demonstrate the power
of one team working together for the greater good.
That's our GHCL way of life.
Dear Friends,
Respect is one of our core values and we as an organisation care about our stakeholders and the
environment in which we operate. It is this passion that drives us to look for innovative ways to improve
the world around us. It is what enables us to deliver sustainable solutions and continually look for ways to
reduce our environmental footprint; and in turn protect the safety and well-being of our employees and
the communities in which we live and operate. Sustainability and corporate social responsibility are
innate to our business and the past two months of January and February 2018 have been signi cant in
this respect.
In January, GHCL along with Applied DNA Sciences (ADNAS) an American technology company and
Reliance Industries Ltd. (RIL) announced the launch of CertainT® veri ed recycled PET ( rPET ) bedding
products. These bedding products will be launched at the New York Home Fashions week, which starts
from March 19, 2018. These CertainT® veri ed recycled PET ( rPET ) bedding products are made from
recycled PET bottles. 360,000 PET bottles will be used for every 10K sheet sets of 200 TC (60% cotton 40%
recycled PET). This will reduce carbon emission by 35 tons, crude oil consumption by 25 barrels and land
ll by 40 cubic yards. In other words we will be making a signi cant contribution to reducing the harmful
effects of pollution being caused by incessant and irresponsible use of plastic bottles all across the globe.
The world today is creaking under the weight of mankind's progress and as a society we are dealing with
the negative impacts of economic growth and globalization. Everywhere you look, there are problems of
humongous magnitude closely related to growing pollution caused by rapid economic growth. And it is
becoming dif cult for governments alone to implement fully effective counter measures. It is therefore
important that we as an organisation and individuals do our bit to create a more sustainable society and
global environment.
Even though, we were awarded the Golden Peacock for Corporate Social Responsibility on the 9th of
February 2018 I still think we have a long way to go. I am proud of this achievement and urge all of you to
exhibit a strong sense of respect and responsibility towards the environment in which we work and live. I
know it is important for us to concentrate on increasing production and output but at the same time it is
imperative that we are mindful of the environment we live and work in.
I want that each and every GHCLite should share innovative ideas to counter the harmful effects of
pollution. Let this be the burning topic of discussion in our knowledge sharing sessions. Each employee
and every site should play a crucial role in our sustainability and corporate social responsibility initiatives.
I congratulate all of you for these achievements and reiterate once again that more than anything, our
accomplishments demonstrate the power of one team working together for the greater good. That's our
GHCL way of life.
Yours Sincerely
R S JALAN

Inauguration of PICANOL Airjet Looms at Vapi
Inauguration of PICANOL Airjet Looms at Vapi
Picanol Airjet Looms machines were inaugurated by Mr R.S.Jalan on the 8th February 2018 at
Vapi. Picanol is the latest technology machine which runs with 700 RPM and eliminates the
manual operator by electronic control. 28 new machines were installed which will increase
in-house productivity to 190 looms. With this the production capacity will increase from
35,000 meters to 42,000 meters per day.
Inauguration
of PICANOL
Airjet Looms at Vapi
Inauguration of Humidi
cation Plant in Weaving Dept.
On 7th February 2018, the Humidi cation Plant was inaugurated at the Weaving dept. in the
Textile division at Vapi by Mr Neelabh Dalmia. Mr Manu Kapur, Mr Sachin Kulkarni and other
HODs were present during the ceremony.
This new state of art humidi cation plant has been installed by Batliboi which will enable full
auto control operation in humidity for loom Shed. Humidi cation is required to maintain
humidity & temperature inside the Plant and to control the breakage of the yarn in loom
shed. This will considerably improve the quality and performance of the loom shed by
maintaining a consistent level of humidity and temperature which may vary with the season.
Inauguration of
Humidi cation Plant
in Weaving Dept.

8th Mines Safety, Swachata and Silicosis awareness Award.
Soda Ash
The 8th Mines safety, Swachata and Silicosis awareness week was celebrated from 3rd Jan to
12th Jan.2018 under the aegis of Directorate General of Mines Safety, Govt. of India,
Ahmedabad Region. The nal day function and prize distribution ceremony was held at
Narmada Cement, Jafrabad on 21.01.2018.90 mines participated in various categories. Our
mines participated in A2 category and the competition was among Tata Chemicals, Nirma,
Saukem etc.
We have received 7 prizes including overall 1st prize to our Nakhada mine in A2 category.
A souvenir was also published on the occasion.
GHCL wins Seven prizes at the 8th Mines Safety, Swachata and Silicosis awareness Awards
Jujube Honey An interesting campaign on the 14th of February 2018
The consumer products division, decided to launch a teaser campaign for the Ad
video developed for its latest product offering - Jujube Honey on the 14th of February 2018. The
idea was to create an awareness for the product by engaging with the customer. The campaign
teaser was launched on Valentine's day and was designed to create a hype as to what would
happen next and engage with the users on social media by asking them to guess how the rest of
the story would unfold. This exercise was aimed at obtaining maximum number of views, likes
and shares and to create an awareness in the target audience about the product.
By the 19th of Feb, the ad had reached out to 1193676 users; was viewed by 627067 users on
social media with 169 shares and reactions from 2.1K users.
To view the ad you may subscribe to the GHCL Facebook page.

On the 19th of February the
second ad i.e. the ad which
reveals the rest of the story
was launched on Facebook
and is showing a great
response among the target
group. The reach for the video
has crossed the no. of 1756003
and the total Views received
by the video till date is 745960.
The response is great and this
number of views and shares
are growing each day.
To view the ad you may
s u b s c r i b e t o t h e G H C L
Facebook page.
So what is Jujube Honey?
Jujube Honey- is a reddish dark coloured Honey that has a fruity avor and is made from the
owers of the Jujube fruit which blossom in the Himalayan region and Rajasthan during the
months of September. The honey is extracted by the bees in the natural farm where these Jujube
fruits blossom.
The honey has amazing anti-aging properties, enhances the libido, and helps in improving
functions of the liver. The exotic fruit is packed with an impressive list of essential nutrients,
vitamins, and minerals that are required for healthy growth, development and overall wellbeing.
The fruit contains Vitamin C, Calcium, Tannins, Iron, Vitamin B-6, Thiamine, Niacin,
Pantothenic acid, and Ribo avin. Each of these deliver a set of bene ts that help the body to stay
healthy. The Jujube fruit is loaded with 18 of the most important amino acids, which aids in the
formation of more than 50,000 proteins in the body. Good for the liver; Relieves stress; reduces
cholesterol, enhances fertility; aids weight control; improves digestion; increases immunity. As
the product is packed straight from the extractor, it is healthier as compared to other brands of
honey available in the market. It is suitable for all age groups, and should be used instead of any
arti cial sweeteners.

Product Launch and the journey thereafter
The product was launched in the month of November only in the state of Tamil Nadu. At the
moment it is available in the A and B class Outlets. The rst Radio AD was launched on 3rd Nov
2017 with an outlet mention campaign for5 days. Since then there have been some Ads in the
Tamil dailies as well as certain campaigns on regional Television channels as the target is mostly
urban health conscious consumer.
At the moment this product is available across all leading retail outlets in Tamil Nadu at a price of
Rs.450/- for a 350 gms jar.
Apart from the ads in main stream media various print campaigns and in shop displays have
been adopted across various retail outlets in Chennai.
For any further product queries please reach out to www.i o.co.in
Call Customer Care Number: 1800 2700 445
GHCL in collaboration with ADNAS and Reliance Industries Ltd. (RIL), to
launch CertainT® veri ed recycled PET ( rPET ) bedding products
GHCL has collaborated with Applied DNA Sciences (ADNAS) an American technology company
that develops and employs unique technologies for the purpose of preventing counterfeiting
and Reliance Industries Ltd. (RIL), an Indian conglomerate with business interests in energy,
petrochemicals, textiles, natural resources, retail, and telecommunications to launch
CertainT® veri ed recycled PET ( rPET ) bedding products under the brand name Recoop
at the New York Home Fashions week, which starts from March 19 to 22, 2018.
Fully source-veri ed, recycled polyethylene terephthalate (PET post-consumer) is best
known for packaging bottled water, and is the most widely recycled plastic in the world. GHCL
will use Applied DNA's CertainT platform in connection with PET- and/or recycled PET-blended
bed sheets, pillowcases, and shams sold in-store or online in the United States. RIL is
collaborating with GHCL and Applied DNA as the preferred bre-manufacturing partner to
use the CertainT platform for authenticity of recycled PET in bed sheets, pillowcases, and
shams.
At GHCL, we are always very conscious of the impact of our business on the society and
environment. Plastic pollution is an increasing cause for concern all across the world. A million
plastic bottles are bought around the world every minute and the number will increase by
another 20% by 2021, leading to an environmental crisis if nothing is done about it. By

collaborating with RIL and ADNAS we are taking a small step towards reducing plastic
pollution. 360,000 PET bottles will be used for every 10K sheet sets of 200 TC (60% cotton 40%
recycled PET). This will reduce carbon emission by 35 tons, crude oil consumption by 25 barrels
and land ll by 40 cubic yards. This is our contribution towards creating a sustainable future.
Our collaboration with ADNAS will help in verifying the authenticity of these CertainT®
products.
The customer too, is increasingly becoming conscious of the environment and is shifting to
environmentally friendly products. We anticipate a huge demand for 200 TC (60% cotton 40%
recycled PET) especially by the ecologically conscious buyer.
Knowing India - Festivals in India in March
1. Matho Nagrang Festival
Where: Leh, Ladakh- Celebrated on the
15th day of Tibetan calendar in the rst month, Matho.
Nagrang is celebrated with great cheerfulness and vibrancy in
Matho Monastery. This is a 2-day festival, where local people
perform dance and songs, wear silk robes resembling Ladakhi
gods and goddesses. This festival also marks the homecoming
of two oracles (two monks) after spending a month in
meditating in remoteness. Amongst all the festivals in March in
Ladakh, Matho Nagrang is the liveliest one. Key attractions:
Mask dance
2. Chettikulangara Bharani
Where: Alleppey, Kerala. This is one of the
stunning festivals celebrated in March in India, in
Chettikulangara temple. The festival is devoted to Goddess
Bhagavathy. The celebration includes a grand procession
around the countryside, and offerings of rice and coconuts
made to God, reworks, music, dance and gala decorations.
Key attractions: Kettukazhcha- a rally of radiantly decorated
structures
3. Jaipur Elephant Festival
Where: Jaipur. This festival coincides with
Holi, where elephants are ornamented with robes, jhools, and
beautiful paintings. Grand processions of stunningly
decorated elephants, camels, and horses are seen along with
amazing musical performances. In the end, the best decorated
elephant is rewarded. Undoubtedly, this is one of the most
gorgeous festivals in March in Rajasthan. Key attractions:
Elephant polo, Elephant race, and the tug-of-war between
Elephants and people.

4. Rangon Ki Holi
Where: Pan India. Holi is one of the most
famous and immensely bright and vibrant festivals in March
celebrated to mark the triumph of Prince Prahlad over Holika.
Holi eve is celebrated by huge bon re known as Holika Dahan;
the next day people celebrate with dry and wet colours, share
sweets and happiness.In Shantiniketan, West Bengal, Holi is
celebrated as Basanta Utsav or Dol Utsav. Here, the festival is
celebrated with dry colours or gulal, traditional Bengali songs,
and dance performances and carnivals.
5. Shigmotsav
Where: Goa. In Goa, Shimotsav is
celebrated to mark the change of season. Goans bid farewell to
winter and welcome the spring season. Around this festival, the
whole state gets soaked in merriment with parades, local
dances, folk music, utes, and drum beats. This is one of the
most popular festivals in March in 2017.
Key attractions: Floating parade on the nal day
6. Myoko
Where: Ziro, Arunachal Pradesh. Myoko is
one of the most spectacular Indian festivals in March celebrated
by the tribes of Ziro. This festival is organised by the Apatani
Tribe to honour prosperity, puri cation, fertility, and sacri ce.
Locals in their traditional attire sing and dance in merriment
and cook delicious local food.
Key attractions: Folk performances, martial art, reworks and
drums.
7. Gudi Padwa
Where: South India and Maharashtra.
Known as Samvatsar Padvo, Yugadi, Ugadi, Cheti Chand or and
Navreh, this is one of the most important and popular harvest
festivals of India in March. The houses are cleaned, decorated
with rangoli, people dress up in their best festival attire and
visit friends and folks. Traditionally, people also eat bittersweet
leaves of the neem tree along with jaggery and turmeric paste
to purify blood and strengthen immune system.
Key attractions: Foods like Shrikhand and Poori or Puran Poli,
Kanangachi Kheer, a variety of Kheer made of sweet potato,
coconut milk, jaggery, rice our, etc. and Sanna are prepared in
every home.

Employees Contribution towards Safer Of
ce Space
As an extension of series of articles in GHCL Digest under the umbrella of
Sustainability, this time we would like to expand our view on how each employee can contribute
in making of ces a safer place to work. Safety is of prime importance for the entire organization
and not just limited to plant/operational areas. With this article we would like to highlight few
points which each employee can follow and minimize hazards present in an of ce setup.
It is fairly common to link workplace safety to factories and worksites lled with heavy
machinery and equipment, where employees often are required to engage in strenuous
manual labour. Of ces are generally ignored as most of the work is completed while sitting
in a chair, or in a relatively controlled environment. It is generally believed that no serious
incident can happen in of ces. However, a surprising number of hazards can be present in an
of ce setting. According to Bureau of Labour Statistics, U.S approx. 76000 disabling injuries
per annum have occurred in the of ce setting. The most frequent types of incidents are fallssuch
as chairs, stairs, or ladders; tripping; or slippery surfaces. strains from overexertion,
striking or struck by objects, being caught in or between objects, and falling objects are all
common sources of injury in an of ce setting. Many of these injuries could have been
prevented had the employees recognized the risks and implemented simple workplace
modi cations to help mitigate them.
Few benign suggestions to reduce the risk in of ce spaces:
- Avoid piling: Files and various items are sometimes piled in
walkways / desk area and can create a tripping hazard. All
materials should be stored in their designated areas and
prevent clutter in walkways or desk areas. 5S implementation in
of ce set up can go in long way in dealing with this issue.
- Avoid fall hazard: Standing up on rolling chairs or unstable
surfaces to reach elevated heights can create fall hazard. Only
designated stepladders should be used with blocks to avoid the
hazard.
- Shut the drawer: Injuries have also been reported due open
drawers. Many a times the drawers are not completely shut and
can cause the struck or tripping injury.
- Workstation Ergonomics: Most commonly, the of ce
environment poses risk of injuries related to ergonomics.
Employees are mostly seated for major part of the day in the
same posture working of computers. They are prone to strains
and other injuries related to posture and repetitive movement.
a. The best way is to arrange the workstation to t
individual's need:
·
· Adjust the height of the chair's seat such that the thighs
are horizontal while the feet are at on the oor.
· Adjust the seat pan depth such that your back is
supported by the chair back rest while the back of the knee is

comfortable relative to the front of the seat.
· Adjust the back rest vertically so that it supports/ ts the curvature of your lower back.
· With the arms at your sides and the elbow joint approximately 90 degrees, adjust the
height/position of the chair armrests to support the forearms.
· Adjust the height of the keyboard such that the ngers rest on the keyboard home row
when the arm is to the side, elbow at 90 degrees, and the wrist straight.
· Place the mouse, trackball, or special keypads, next to the keyboard tray. Keep the wrist in
a neutral position with the arm and hand close to the body.
· Adjust the height of the monitor such that the top of the screen is at eye level. If
bifocals/trifocals are used, place the monitor at a height that allows easy viewing without
tipping the head back.
· Place reference documents on a document holder close to the screen and at the same
distance from the eye.
- Avoid Electrical hazard: Electrical appliances needs to be maintained and regularly
inspected for defects. Appliances should have power switches so that the cords need to be
unplugged to shut off power. Use of electric extension cords should be avoided if at all possible.
Cords should be kept out of aisles, and if cords must cross the oor, they need to be covered with
rubber mats designed for this purpose.
The above mentioned observations are not exhaustive in nature rather some suggestions to
make the of ce environment much safer. Each employee should be made aware of the hazards
and corrective actions to avoid injuries. Steps taken by each employee counts and will make our
of ces a safer place to work. These are a few common causes of the injury and many more
hazards can be present in an of ce setup. To know more about the hazards and risks present in
the of ce setup you may write up to corporateHSE@ghcl.co.in.
Events
1. Knowledge sharing session on 'Self-Motivation'
held at SMCD
A knowledge sharing session on 'Self-Motivation' was
delivered jointly by Mr. Jayesh P Shah Vice President (IR) & Mr.
Anil Kumar Singh Sr. General Manager (HR & IR) at Port Victor
of ce on 02nd Feb 2018.This interesting session highlighted
the tools and techniques of self-motivation. Case studies and
examples were discussed to understand the concepts more
effectively. The session was highly interactive and resourceful.

Events
2. Employees Provident Fund and New initiatives by EPF Department
On 06th February 2018, Accounts and HR/IR department at the soda ash plant, Sutrapada organised a training
session on Employees' Provident Fund and New initiatives by EPF Department. The session was chaired by PF
Commissioner Shri N B Adurkar (Rajkot SRO). The training Faculty consisted of Enforcement of cer Shri Sandeep
Sanghani (Rajkot SRO) and Shri Jignesh Karia (Rajkot SRO). 30 contractors and supervisors of contractors
participated and cleared their doubts related to EPF during this session. (Siddhi Mehta siddhimehta@ghcl.co.in)
3. A Knowledge sharing session was conducted on
Indian Legal System on 20th January 2018 at the
Lignite Division by Mr. Rajeev Kumar Rai, Manager
(Mines).
The session explained the different laws like Criminal, Civil,
Family, Industrial and Labor laws prevalent in India and Right to
Information Act 2003. He also spoke of the different types of
Courts in India and help extend by our Government to the
person seeking justice free of cost on need basis.
Recognition
1. 1st 'MILAP' held at SMCD, Port Victor
'MILAP' was organized at Salt & Marine Chemical Division, Port Victor on 02nd Feb 2018 and
chaired by Mr. Jayesh P Shah, VP (IR). 26 employees attended the meet.Mr. Anil Kumar Singh-
Sr. General Manager- HR & IR, explained the purpose and objective of MILAP, he also urged
and encouraged employees to openly discuss, share challenges and ideas for overall
improvement.
Based on the points discussed, a relevant action plan has been identi ed and further results
will be discussed in the next MILAP meeting.

Book Review
Peak: Secrets from the New Science of Expertise,
-----by Anders Ericsson and Robert Pool
It is focused and deliberate practice that
leads to expertise, not natural ability
Greatness is possible for everyone. As long,
that is, as we work at it.
We must labour in the right way. Fun is a no go. Knocking a ball around the tennis court
with your friend will not lead to much improvement, 10,000 hours or not. Ericsson's primer
of the new science of expertise focuses on deliberate practice , which breaks an activity
into focused sections, identi es weaknesses, and works to improve them. Learning through
doing and through rapid, useful feedback, often from an experienced teacher, leads to the
development of ever more complex and subtle mental representations of the activity.
Whether playing tennis or chess, high-jumping, memorising numbers, ying fast jets,
conducting neurosurgery or composing symphonies, such mental maps are central to
Ericsson's understanding of expertise.
This distillation of Ericsson's extensive research makes intuitive sense in terms of the tacit
knowledge embedded in our own expertise-laden profession. Unfortunately, his theory of
learning, thus simpli ed, struggles to ll more than a few pages, and Ericsson and Pool's
mental maps for writing have been honed on the prosody of the lab report rather than the
more mannered reaches of ction. Ten thousand hours came to mind more than once on my
own self-improving journey through Peak.
There's another, deeper issue about the re exivity of an expert writing about expertise. The
book is told in the rst person, but doesn't do justice to the real expertise on display that
of the psychologists themselves. Their knowledge and ingenuity in assembling tests,
analysing data and documenting evidence are the back story. There are Ericsson's own
careful experiments on number recognition, or his colleagues' studies of London cabbies in
training, mapping the drivers' bulging hippocampi as they progress through the diabolical
Knowledge. This is a pity, for the most interesting thing about expertise is the nature and
content of that expertise itself. What really makes the pilots of Top Gun, the US Navy Fighter
Weapons School, so very, very good? We never nd out. In pursuit of a simple formula that
natural talent is a myth and deliberate practice leads to improved performance Ericsson
and Pool replace one black box with another.
Ericsson comes across as a generous man, happy to correspond with others about their
practice and development. He shrugs off crass interpretations of the 10,000-hour rule (hint:
it's not a rule). He insists that high achievement involves lots of hard work, much of it in
childhood. He doesn't want to write a manifesto for Tiger Mothers, although the raw
materials are here. As we discover in the nal pages, his rebuttal of natural talent has a
democratising intent, hoping to prevent those identi ed as talentless from being
marginalised or excluded. Those of us always picked last for sport a prerequisite for
academics, surely must applaud him for this as we drag ourselves, nally, over the nish
line.

Celebrations @ GHCL
1. MILL day Celebration - 2018
Mill day celebration - 2018 was organised at the Yarn division at
Madurai unit for all employees and their families on 26th January,
2018. The senior executives welcomed the guests. There were
various activities like sports, and fun games for the day and prizes
were also distributed to the winners. A total of around 3700
people graced the occasion.
2. The 69th Republic Day Celebration across GHCL
a. At Soda Ash division under the leadership of Shri. N. N.
Radia, Chief Operating Of cer Soda Ash. Cultural and sports
events were organized. Students of Dalmia Public School
performed a dance and drama portraying their love for the
country. The audience was spell bound by the mesmerizing
performances by tiny toddlers.
b. At our Yarn division in Madurai & Manaparai units with
great patriotic avour. Mr. M.Sivabalasubramanian, Sr. Vice
President (Operations) hoisted the national ag at Madurai. All
employees were present during the ceremony.
c. At Home Textiles division, Republic Day was celebrated
with lots of zeal, enthusiasm and patriotic spirit. The the National
Flag was unfurled and Guard of honor was given by the Workmen.
Mr. Sachin Kulkarni, COO- HT Divison addressed the HT Divn and
said that the HT division is on its way to become the global market
leader in sheet-set category.
3. Inter departmental Cricket Tournament 2018
Events
The 2nd Inter-Departmental Cricket Tournament was organized
from 15th Jan'18 - 24th Jan'18 at Home Textile Division to build a
strong and vibrant organizational culture. All employees divided
into sixteen teams including contractual staff participated in the
tournament. Two semi- nal matches were played between (a) HR
VS Utility. (b) Process VS Weaving. Final match was played
between Utility and Process in which Utility emerged as the
winner of the Inter Departmental Cricket Tournament 2018.
During the presentation ceremony, Mr. Manu Kapur, Mr. Sachin
Kulkarni and Mr Jayesh Shah addressed the gathering and
congratulated all teams.

For Suggestions & Feedback Contact
Corporate Communication at GHCL Noida INDIA