WEB BBS MAR 18
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March 20<strong>18</strong><br />
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BUSINESS<br />
STAY IN THAILAND FOR FOUR<br />
YEARS WITH S<strong>MAR</strong>T VISA<br />
COVER STORY OVERLEAF<br />
INSIDE THIS ISSUE ...<br />
& FIRMS TO RECEIVE DOUBLE WINDFALL AS MINIMUM WAGES RISE<br />
& THAILAND’S TOURISM AND HOTEL BUSINESS SET FOR LONG-TERM GROWTH<br />
& MEGABANGNA CONTINUES ITS TRANSFORMATION TOWARDS MEGACITY<br />
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cover story<br />
Image courtesy of<br />
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STAY IN THAILAND FOR FOUR YEARS WITH S<strong>MAR</strong>T VISA<br />
The military-run government recently announced<br />
plans to introduce what it is calling a<br />
Smart Visa which will cover a four-year period,<br />
but it will be restricted to what it calls professionals.<br />
The aim is to attract foreign experts<br />
and high-level executives to work in Thailand<br />
by making the entire visa process easier and<br />
longer-lasting, thereby reducing the amount of<br />
bureaucracy and paperwork required from<br />
professionals.<br />
According to reports, the Smart Visa will allow<br />
the bearer and their dependents to stay in<br />
Thailand without the need to report every 90<br />
days to Thai Immigration. As well, depending<br />
on the type of work they will be employed to do,<br />
the bearer may not need to have a work permit.<br />
The aim of the new visa is obviously to lure<br />
skilled foreign workers, something neighbouring<br />
countries such as Malaysia and Singapore, are<br />
also keen on doing. The Thai government has<br />
focused on 10 major industries it believes will<br />
underpin future economic growth in the country,<br />
with technology, naturally, at the forefront.<br />
The Smart Visa will be divided into four categories:<br />
E for Executives, I for Investors, S for<br />
Startups and T for Talent.<br />
Of these four, only the S for Startups will be initially<br />
restricted in terms of length of time. It will<br />
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be for an initial one-year period which can later<br />
be extended. This is sensible as a Startup may<br />
not last the four-year distance anyway.<br />
People eligible for the Smart Visa scheme will<br />
include those working currently in the fields of<br />
science and technology, investors, high-ranking<br />
executives and startup entrepreneurs, but they<br />
will all have to be part of just specific industries.<br />
Some 39 professions will still be restricted to<br />
Thai nationals only, the government keen to<br />
ensure that locals do not lose out to foreign<br />
competition.<br />
The Board of Investment (BoI) believes there<br />
will be around 1,000 applicants a year for the<br />
new Smart Visa, which is hardly an onerous<br />
number. As usual, the devil is in the details<br />
with those who are considering applying needing<br />
to have their application approved first by<br />
the BoI as well as the Digital Economy Promotion<br />
Agency, the Ministry of Foreign Affairs<br />
and some other government agencies. Only<br />
once they have passed this first set of hurdles,<br />
a process the government claims will take no<br />
more than 30 days, can the applicant then put<br />
in a formal request for the Smart Visa at a Thai<br />
consulate or embassy.<br />
The Smart Visa was officially introduced at the<br />
start of February and it will now be just a matter<br />
of time to see whether its introduction has the<br />
desired results.<br />
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FIRMS TO RECEIVE DOUBLE<br />
WINDFALL AS MINIMUM WAGES RISE<br />
Companies with annual sales that<br />
do not exceed 100 million baht<br />
per year are expected to be able<br />
to benefit from a double windfall<br />
from the government as new reforms<br />
come into force to increase<br />
minimum wage levels.<br />
The windfalls cover small and medium-sized<br />
enterprises (SMEs) in<br />
17 provinces where average minimum<br />
wages are expected to rise<br />
by 5 baht per employee per day.<br />
The 17 provinces include Maha<br />
Sarakham, Sukhothai, Tak, Sri Sa<br />
Ket, Satun, Ratchaburi and Chaiyaphum.<br />
The total tax deduction<br />
amounts to 115 per cent of the<br />
amount of the increase paid to<br />
employees, allowing firms to cover<br />
the additional wages and still gain<br />
up to 4.3 baht per employee per<br />
day as an additional credit.<br />
Another 60 provinces will see<br />
minimum wages rise by more<br />
than 5 baht per day (from 6 to<br />
22 baht), and in these cases the<br />
windfall will not exist but the government<br />
will still shoulder some of<br />
the costs involved.<br />
As an example, in some provinces<br />
where minimum wages will rise by<br />
15 to 19 baht to 323 baht per day,<br />
employers will only have to shoulder<br />
5.5 baht of the rise with the<br />
rest covered by the government.<br />
In some others provinces where<br />
the minimum wage rise is around<br />
9.8 baht per day to 313.5 baht,<br />
employers will only have to bear<br />
0.4 baht of the cost. Provinces<br />
in this bracket include Ranong,<br />
Loei, Trang, Surin, Sa Kaeo, Kanchanaburi,<br />
Narathiwat and Udon<br />
Thani.<br />
In the top three provinces, Phuket,<br />
Rayong, and Chonburi, minimum<br />
wages will increase by 21.3 baht<br />
to 330 baht per day and companies<br />
can get back 9.9 baht meaning<br />
they will only have to cover<br />
11.4 baht of the increase.<br />
The government incentives will be<br />
in force from April 1st 20<strong>18</strong> until<br />
the end of the year.<br />
In total around 400,000 small and<br />
medium sized enterprises will<br />
benefit from the measures and on<br />
average employer’s costs will only<br />
rise by 1.2 per cent overall. The<br />
cost to the revenue department is<br />
expected to be around 5.4 billion<br />
baht.<br />
Other measures announced at the<br />
same time include a tax deduction<br />
for new investments in start up<br />
companies amounting to 100,000<br />
baht or more in ten target industries.<br />
The industries are robotics<br />
for industry, logistics and aviation,<br />
agriculture and biotechnology,<br />
food, next-generation cars, digital<br />
and medical services, affluent<br />
medical and wellness tourism,<br />
biofuels and biochemicals, and<br />
smart electronics.<br />
The Investments must be made<br />
for two consecutive years of 20<strong>18</strong><br />
and 2019 to be valid, and the<br />
startups must have a registered<br />
capital of 5 million baht or more.<br />
As well, their total income should<br />
be below 30 million baht per year.<br />
For all your advertising enquiries - Tel: 0846 77 43 60
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“Bits n<br />
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TECHIES GIFT GUIDE:<br />
BEST SELLING TECH GIFTS IN 20<strong>18</strong>.<br />
Choosing a gift can be problematical,<br />
but here are a few ideas that any tech<br />
type person will love!<br />
1. The Echo of the Future: New Echo<br />
Show<br />
Because now Alexa can actually show<br />
you how to do things instead of just telling<br />
you! Watch your video flash briefings,<br />
listen to music or watch videos, enjoy<br />
hands free face-to-face calling, hook it<br />
up to your home security cameras or<br />
monitoring systems and simply ask Alexa<br />
to “show you the front door” to see who’s<br />
there. It can basically do everything that<br />
your first echo could do, but now way<br />
more!<br />
2. The Future of Life: Best Selling<br />
20<strong>18</strong> Samsung Gear VR Headset with<br />
Controller<br />
Lightweight, easy to use touch pad,<br />
and won’t break the bank! Get ready to<br />
live that virtual life, play games, and so<br />
much more.<br />
3. VicTsing Shower Speaker<br />
(Wireless Waterproof Speaker<br />
with 5W Drive, Suction Cup)<br />
Great for the shower, or the beach!<br />
4. When More Power is Needed:<br />
TP-Link Wi-Fi Range Extender<br />
Easily plug it in to your wall outlet and<br />
quickly increase your Wi-Fi range up to<br />
10,000 square feet.<br />
5. The Headphones: New Beats<br />
Solo3 Wireless On-Ear Headphones<br />
Go wireless, stay comfortable, listen to<br />
music, remain on trend. Beats Solo3<br />
come in black, white, red, blue and<br />
gold. Gold!<br />
6. TrackR Pixel Bluetooth Tracking<br />
Device, Key Finder, Wallet Locator<br />
A light, (comes in 9 bright colors!)<br />
bluetooth tracking device that comes<br />
equipped with an LED light. Attach it to<br />
your phone, remote, keys, bags, etc…<br />
and easily keep track of your items by<br />
activating TrackR via your smartphone.<br />
< 7. All-New Fire HD 8 Tablet with Alexa<br />
Best-selling 8″ HD display, 16 GB tablet<br />
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8. For the Techie on the Go (Literally)<br />
– OjO Smart Electric Commuter<br />
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US$2,000!<br />
How cool is this!? Sleek AF in graphite<br />
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miles on a single full charge, is bikelane<br />
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You’ll be off to work in no time and will<br />
turn heads at the same time.<br />
9. Acer Chromebook R 11 Convertible,<br />
11.6-Inch HD Touch 2-in-1 Laptop<br />
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www.Thailand-Business-Supplement.com
BUSINESS SUPPLEMENT<br />
THAILAND BUSINESS NEWS<br />
Thailand’s smartphone sales expected to slow<br />
Thailand is expected to see a slowdown in<br />
smartphone sales this year for the first time due<br />
to a combination of market saturation and a lack<br />
of technological leaps in the sector.<br />
Opas Cherdpunt, managing director of M Vision,<br />
the organizer of The Thailand Mobile Expo, was<br />
quoted as saying “Smartphone sales during the<br />
four-day event are expected to total 1.9 billion<br />
baht, equal to last year, which would signify<br />
that consumers are delaying purchase of a new<br />
device,” adding, “The replacement period has<br />
been extended from 12 to <strong>18</strong> months.”<br />
Owners are holding on to their smartphones for<br />
longer and are seeing that features released in<br />
the last few years such as retina displays, and<br />
longer battery life are hard to surpass with anything<br />
that is markedly better of late.<br />
Even accelerated obsolescence, which had<br />
come to the fore recently in cases where Apple<br />
admitted it had installed algorithms to slow<br />
down older iPhones, is slowing down as advancements<br />
in software are leveling out.<br />
The fashionable side of upgrading hardware<br />
every year has worn off with little to detect<br />
between competing models and with several<br />
models being offered by smartphone makers at<br />
a single point in time. As an example you can<br />
step into any Apple reseller and find on display<br />
IPhone 7’s, iPhone 8’s, iPhone X’s as well as<br />
iPhone SE’s (A hybrid of the iPhone 5 and 6) all<br />
at the same time.<br />
South Koreans investors eye Thailand<br />
South Korean investors who were previously<br />
looking at Vietnam as an investment hub are<br />
now keen to invest in Thailand. In particular<br />
the Eastern Economic Corridor (EEC) could<br />
provide a springboard for South Korean investment<br />
as there were special investment zones<br />
and South Korean technology expertise would<br />
suit the goals of the EEC project.<br />
Photo courtesy of http://primagold.ae<br />
Korean companies were also being invited to<br />
invest in the Yellow Line and Pink Line mass<br />
transit train routes in the form of a private-public<br />
partnership.<br />
Other projects for South Korean companies<br />
included the possibility of bidding for the operation<br />
of duty free stores in Bangkok’s airports<br />
when current contracts expire over the next<br />
two to four years.<br />
A recent meeting of the Korea-Thailand Committee<br />
on Economic Cooperation took place to<br />
help secure future investment relations.<br />
Pranda Jewelry seeks 20% sales growth<br />
Pranda Jewelry, a SET listed company, is<br />
looking for 20% sales growth in 20<strong>18</strong> on an<br />
assumed sales turnover of 3.7 billion baht using<br />
its brands Prima Gold, Prima Art, Prima<br />
Diamond, Merii, Gringoire and Julia.<br />
Chanat Sorakraikitikul, chairman of the financial<br />
and risk management committee at Pranda<br />
Jewelry was quoted as saying, “Pranda is assured<br />
of a good industrial direction because<br />
of the economic recovery in partner countries<br />
and support from the public sector.”<br />
The company has distribution partners in<br />
several countries including India, France, the<br />
U.S. and the U.K.<br />
Mr. Sorakraikitikul was also quoted as saying,<br />
”Our business operation has been improving<br />
as the global economy recovers, with more<br />
orders from the U.S. and Europe.”<br />
High Tower Co., Ltd. Tel: 038 411 009<br />
For all your advertising enquiries - Tel: 0846 77 43 60
BUSINESS SUPPLEMENT<br />
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Email: ben.hightowerltd@gmail.com<br />
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BUSINESS SUPPLEMENT<br />
JUST THE STATISTICS<br />
While bar charts, line graphs and<br />
simple numbers are hardly capable<br />
of providing the defining answer<br />
to many economic, social<br />
and political questions, they are<br />
certainly a good way of obtaining<br />
a general overview of any particular<br />
subject.<br />
The end result of such poor traffic<br />
management is some serious loss<br />
in terms of economic production,<br />
not to mention stress levels for<br />
commuters.<br />
Expected wage rate rises for<br />
20<strong>18</strong> across Asia<br />
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Each month the Business Supplement<br />
will look into a brace of<br />
statistical information and provide<br />
readers with what we consider to<br />
be the central elements of these<br />
figures.<br />
Traffic: the most congested<br />
countries in Asia<br />
While it is pretty obvious that<br />
Thailand has some serious traffic<br />
congestion, the big question is<br />
‘how does it rate when it comes<br />
to the rest of the Asian region?’.<br />
According to Numbeo, Thailand<br />
ranks as the second-worst in<br />
Southeast Asia and fifth-worst in<br />
Asia.<br />
In Thailand the average oneway<br />
journey takes 41.09 minutes.<br />
The Philippines is worse, with an<br />
average one-way journey eating<br />
up 43.42 minutes while Iran rates<br />
as the worst in Asia at 50.17<br />
minutes for an average one-way<br />
journey.<br />
When it comes to CO2 emissions,<br />
sadly Thailand ranks as number<br />
three across Asia, but number<br />
one in Southeast Asia. The average<br />
CO2 emission in Thailand<br />
is 7,926.45 grams compared<br />
with Qatar, which is the worst at<br />
8,510.24 grams and the United<br />
Arab Emirates at 8,169.71 grams.<br />
The second-ranked country in<br />
Southeast Asia is Malaysia at<br />
7,104.75 grams.<br />
The Inrix Global Traffic Scorecard<br />
ranks Bangkok as the most<br />
congested city in Asia and 12th<br />
worldwide.<br />
Data from the International Labour<br />
Organisation (ILO) and the<br />
Korn Ferry Hay Group suggests<br />
Thailand’s working population<br />
will experience real wage growth<br />
in 20<strong>18</strong> of around 4.5 percent.<br />
This compares favourably with its<br />
regional neighbours with only<br />
India (4.7 percent) and Vietnam<br />
(4.6 percent) set to experience<br />
better numbers.<br />
In 2017, Thai workers saw real<br />
salaries rise by around 5.6 percent,<br />
a figure only surpassed by Vietnam<br />
which saw growth of 7.2 percent.<br />
Thailand’s Talent Pool Drops<br />
The 2017 figures released by the<br />
IMD World Talent Ranking and<br />
World Digital Competitiveness<br />
Ranking shows Thailand has<br />
dropped from 37th to 42nd in the<br />
world and is well behind local rivals<br />
Singapore, 13th, up from 15th, and<br />
Malaysia, which did drop from<br />
21st to 28th.<br />
Number one in the world is Switzerland,<br />
ahead of Denmark,<br />
Belgium, Austria, Finland, the<br />
Netherlands, Norway, Germany,<br />
Sweden and Luxembourg.<br />
In the category termed ‘Investment<br />
and Development’ Thailand<br />
ranks 48th, while Malaysia, for<br />
example, actually tops the Southeast<br />
Asian region at 19th.<br />
Thailand comes in at 41st in the<br />
‘Digital Competitiveness’ category.<br />
By comparison, China ranks 31st,<br />
Hong Kong seventh and Singapore<br />
first in the world.<br />
For all your advertising enquiries - Tel: 0846 77 43 60
BUSINESS SUPPLEMENT<br />
VEKA UPVC WINDOWS AND DOORS LEADING<br />
THE WAY ON THE EASTERN SEABOARD<br />
Although it may only be more subliminal than<br />
obvious, a house or condo which sports the<br />
best quality of uPVC window frames and glass<br />
is generally the kind of residence which is immediately<br />
attractive to outsiders and reveals a<br />
measure of that elusive quality called ‘class’.<br />
Additionally, a house or condo fitted out in such<br />
a way is usually made more valuable as a<br />
saleable commodity.<br />
Naturally, there are a number of companies<br />
operating within the uPVC space in Pattaya,<br />
but one of them is a definite standout when it<br />
comes to longevity within this specialist space,<br />
and that is the German-run VEKA uPVC<br />
Windows & Doors.<br />
For many long-time residents and regular<br />
visitors the VEKA company might be more<br />
familiar under its previous incarnation as ARC<br />
Windows & Doors. Indeed, the VEKA website<br />
is still www.arc-windows-doors.com, reflecting<br />
a desire to maintain a link with the past while<br />
moving forward into a brighter future.<br />
The German VEKA Group has been around<br />
since 1969, established in Sendenhorst, Germany,<br />
and claims to be the world-wide leader<br />
in uPVC profiles.<br />
The Thai-based arm of the company offers<br />
custom-made windows and doors in any style<br />
and configuration to match the needs of customers.<br />
For example, in high buildings where strong<br />
winds at times can be a problem, it’s important<br />
to install windows that will not bend, but maintain<br />
their structural integrity.<br />
Leaking windows under heavy rains are also<br />
a perennial problem that should be easily addressed<br />
with properly-fitted uPVC windows and<br />
doors.<br />
In a succinct Power Point presentation, the<br />
operators of VEKA put forward a strong case<br />
for the installation of their product in any<br />
house or condo. The two key factors for installing<br />
uPVC windows and doors are excellent<br />
thermal insulation (surely a huge factor<br />
in this tropical climate) and excellent acoustic<br />
insulation. As well, the products offer security<br />
and strength and are virtually maintenance<br />
free. The only real downside is the initial cost<br />
factor. After all, quality does come at a price,<br />
but if the end result is a long-term reduction<br />
in electricity costs, for example, then the initial<br />
outlay is well worth it.<br />
If your house or condo is exposed to direct<br />
sunlight the chances are you’ll want to install<br />
double glazing, simply to offset the harsh heat,<br />
as well as outside noise. The uPVC frames<br />
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As the company notes, ‘windows and doors<br />
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‘A perfect window is made of high quality<br />
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VEKA ticks all the boxes when it comes<br />
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Email: ben.hightowerltd@gmail.com<br />
www.Thailand-Business-Supplement.com
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High Tower Co., Ltd. Tel: 038 411 009<br />
For all your advertising enquiries - Tel: 0846 77 43 60
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The cheese just got fresher in TOSCANA<br />
Italian food revolves around some basic staples, with pasta, vegetables and<br />
cheese among the key non-meat ingredients for many dishes. For the highly-rated<br />
Toscana Italian restaurant, one of the major reasons it is able to stand out from a<br />
very crowded field, is partly due to its incredible variety, and, more importantly,<br />
quality of its cheese selections.<br />
Recently, the management of Toscana<br />
purchased a number of cows with the<br />
aim of being able to supply the restaurant<br />
with the freshest milk possible. The cows<br />
have been quickly put into service on their<br />
organic animal farm, located in Huay Yai<br />
district.<br />
Toscana is now capable of producing a<br />
mixture of goat’s milk (something it has<br />
been doing for a long time) and cow’s milk,<br />
primarily to produce arguably the best and<br />
widest variety of cheeses in Pattaya.<br />
One of the wonderful elements of being<br />
able to eat goat’s cheese is that it is easier<br />
on the human digestive system, being<br />
lower in calories and cholesterol than<br />
cheese made from cow’s milk.<br />
When you add in the fact that the goat’s<br />
cheese products sold in Toscana come<br />
totally from the herd roaming the organic<br />
animal farm, you can basically be assured<br />
of a great taste, without the potential<br />
negative side-effects of ordinary cheese.<br />
As well as the expanded variety of cheeses,<br />
which include Mozzarella and Tomato<br />
Caprese, the restaurant can now supply<br />
its own butter and fresh cream.<br />
An interesting facet of goat’s cheese,<br />
according to Luca Marchetti, Toscana’s<br />
restaurateur and the man behind the organic<br />
farms, is how its taste will linger,<br />
High Tower Co., Ltd. Tel: 038 411 009<br />
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BUSINESS SUPPLEMENT<br />
and indeed become more evident on the<br />
palate, after you’ve eaten a particular dish.<br />
“From every 25 litres of goat’s milk, I get<br />
about 2.5 kilos of goat’s cheese,” said mine<br />
host Luca. “Depending on what you want,<br />
from this I make some cheeses that are<br />
best to eat straight away. Cheeses that will<br />
last for only three or four days. Then there<br />
are some that you should keep for longer,<br />
that age very well.”<br />
Luca tries a variety of mixtures from cow’s<br />
milk constituting 80 percent and goat’s milk<br />
20 percent of a sample, to a goat’s milk at<br />
80 percent and cow’s milk just 20 percent<br />
and another with an even mix of 50 percent<br />
cow’s and goat’s milk. Each will produce a<br />
slightly different texture and taste.<br />
One of the best ways to get a handle on the<br />
wide variety and textures of goat’s cheeses<br />
available in Toscana is to order a cheese<br />
platter, with maybe a glass or two of the<br />
house red wine. One of the more intriguing<br />
and certainly incredibly tasty examples on<br />
the platter is the cheese-in-camicia, also<br />
called cheese-in-a-shirt. Basically, it is an<br />
aged cheese surrounded with a crust of<br />
pepper. The pepper is cut off, but the resultant<br />
cheese has a flavour that is as distinct<br />
as all the other cheeses produced by Luca<br />
and his team.<br />
All the cheese is made in very much the<br />
same way Luca was taught as a youngster<br />
growing up in the Tuscany region of Italy.<br />
Toscana cheese platter<br />
SCAN THIS AREA<br />
Trattoria Pizzeria Toscana<br />
Moom Talay Thai Restaurant<br />
Email: ben.hightowerltd@gmail.com<br />
www.Thailand-Business-Supplement.com
BUSINESS SUPPLEMENT<br />
Newly Built House in Ban Chang For Sale<br />
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HOUSE FOR SALE<br />
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High Tower Co., Ltd. Tel: 038 411 009<br />
For all your advertising enquiries - Tel: 0846 77 43 60
BUSINESS SUPPLEMENT<br />
BBDO BANGKOK LAUNCHES NEW GLOBAL CAMPAIGN<br />
FOR TOURISM AUTHORITY OF THAILAND (TAT)<br />
BBDO Bangkok, in partnership with Tourism<br />
Authority of Thailand (TAT), has officially unveiled<br />
an exciting, new global campaign under<br />
Amazing Thailand, titled ‘Open to the New<br />
Shades’ at World Travel Market (WTM), London,<br />
United Kingdom, in 2017<br />
Thailand is a country known to travelers across<br />
the world for its signature dishes, beaches, cultural<br />
festivals and most of all, the kindness of<br />
Thai people and their smiles. These qualities<br />
are some of Thailand’s amazing assets that,<br />
over the years, have helped make visits truly<br />
memorable.<br />
Even though the country is well recognized<br />
among travelers for its charms, there are lots<br />
of hidden, diversified and unique local cultural<br />
experience that are yet to be discovered. Unexplored<br />
travel locations, local food and craftsmanship<br />
await, ready to offer never-before-seen<br />
experience to visitors.<br />
TAT and BBDO Bangkok hope that Amazing<br />
Thailand ‘Open to the New Shades’ – TAT’s<br />
international marketing communications campaign<br />
of 20<strong>18</strong> – will be able to offer a variety of<br />
experience that travelers can freely customize to<br />
create their very own journeys in Thailand. This<br />
campaign aims to introduce the new shades of<br />
Thailand, by inviting travelers from around the<br />
world to experience Thailand through a different<br />
lens, and shed light on Thailand’s celebration<br />
of diversity. It hopes to encourage travelers to<br />
open their minds to the new travel experience<br />
Thailand has to offer, just as Thailand is opening<br />
its arms to welcome them.<br />
To best reach its target audience, world travelers<br />
who seek enriching, new experience, BBDO<br />
Bangkok has created a 2-minute online shortfilm.<br />
It features three different groups of travelers<br />
who encounter unexplored, new shades<br />
of Thailand, which makes them realize that<br />
traveling with an open-mind can change their<br />
views of themselves and of the world. Discover<br />
their journeys at: https://www.youtube.com/<br />
watch?v=ezNS2blyT74&t=2s<br />
Moreover, in order to celebrate and awaken the<br />
spirit within, Thailand also calls out footages<br />
from travelers who have ever visited Thailand to<br />
participate in ‘Thailand Footage Trading’ project<br />
which will be promoted through 3 short films.<br />
For those travelers who are interested and<br />
would like to engage in this project can share<br />
their stories [VDOs and images] on their social<br />
media with hashtag #OpenToTheNewShades<br />
#AmazingThailand . The owner of the selected<br />
footage or image will get the special prizes in<br />
return.<br />
For example:<br />
• Kan Yao Durian: Mrs.Samai, the fruit farmer<br />
in Nonthaburi, swaps the footage from traveler<br />
by giving Kan Yao Durian in return. And because<br />
Kan Yao Durian is the most expensive<br />
durian in the world. Therefore, the prize for<br />
one piece of Kan Yao could go up as much as<br />
700USD.<br />
Watch the clip at;<br />
https://www.facebook.com/AmazingThailand/<br />
videos/10156066609050699/<br />
Mr. Suthisak Sucharittanonta, Chairman and<br />
Chief Creative Officer of BBDO Bangkok said,<br />
“Thailand’s ‘Open to the New Shades’ is not<br />
just an advertising concept, but also a philosophy<br />
that we are proud to announce to the<br />
world. We want to encourage global citizens<br />
to embrace the spirit of diversity, discover the<br />
unknown, and be open-minded to everything<br />
and everyone. Those ready to embrace new<br />
possibilities can discover millions of shades<br />
waiting for them in Thailand, a country long<br />
celebrated for its diversity. This will provide<br />
greater depth to Thailand’s tourism industry.”<br />
BBDO Bangkok has been awarded Tourism<br />
Authority of Thailand (TAT)’s creative duty for<br />
its new global advertising campaign Amazing<br />
Thailand, to communicate to its international<br />
audience, after winning the pitch against four<br />
other bidders in 2017. The goal is to take<br />
Amazing Thailand to the next level, capture<br />
the hearts of the new generation of world travelers.<br />
BBDO Bangkok is proud to launch the<br />
new campaign: ‘Open to the New Shades’.<br />
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BUSINESS SUPPLEMENT<br />
around the 1.39 to 1.41area, moving as high<br />
as 1.4120 before dropping back to 1.4039.<br />
Against the Thai Baht the Pound gave back<br />
last month’s gains and fell from 44.80 to 43.88.<br />
The USD/JPY cross rate has seen some of the<br />
biggest moves amongst major currency pairs<br />
falling from 111.01 to 106.15 with safe haven<br />
trades likely partly to blame. The Yen is seen<br />
as a safe haven when stock markets are volatile<br />
and this has only exaggerated the move<br />
in the currency. Against the Thai Baht,the Yen<br />
recovered quite a bit of ground moving from<br />
0.2846 to hit 0.2950.<br />
FOREIGN CURRENCY UPDATE<br />
The US Dollar rose slightly on higher interest<br />
expectations, (which incidentally sent global<br />
stock markets plunging), but has since given<br />
up its gains to remain at the bottom of a multi<br />
month range. Indeed, when comparing the<br />
plunge in the stock markets with the relatively<br />
muted move in the dollar index you would be<br />
hard pressed to find anycorrelation. The DXY<br />
Dollar index, (an index that measures the US<br />
Dollar’s valueagainst a basket of other currencies),<br />
rose from a low of 88.67 to hit 90.5 only<br />
to return to its lows again within a week or so.<br />
Against the Thai Baht the dollar moved from<br />
31.44 to 31.83, before returning tomulti year<br />
lows at 31.28.<br />
The British Pound dropped from a high of<br />
1.4289to 1.3880 on the dollar’s interest rate<br />
driven rise but this was short lived as there<br />
was also news from the UK regarding a possible<br />
quicker and more robust move to a higher<br />
interest rate environment that kept the Pound<br />
well bid. Although the British currency didn’t<br />
hit last month’s highs, it regained ground to sit<br />
The Russian Ruble weakened against the US<br />
Dollar during its temporary spike and moved<br />
from 56.20 to 58.65, before quickly retracing<br />
almost the entire move and settling back at<br />
56.39. When compared to the Thai Baht, the<br />
Ruble fell from 0.5640 to briefly touch 0.5440<br />
before staging a rally back to 0.5546. Thus it<br />
has not regained all of its strength and this is<br />
telling of a slightly stronger Thai Baht.<br />
The Euro/USD rate moved from a high of<br />
1.2514 to 1.2204 before recovering to an<br />
even higher high of 1.2553. Some give back<br />
occurred to see the Euro retrace back to<br />
1.24<strong>18</strong> against the USD. It remains near to<br />
multi-year highs even as the dollar has tried to<br />
rally somewhat. Against the Thai baht the Euro<br />
saw choppy trade albeit within a tight range of<br />
38.70 to 39.10, suggesting that Euro strength<br />
is being matched by renewed strength in the<br />
Thai baht.<br />
High Tower Co., Ltd. Tel: 038 411 009<br />
For all your advertising enquiries - Tel: 0846 77 43 60
BUSINESS SUPPLEMENT<br />
one stop service<br />
THAILAND’S TOURISM AND<br />
HOTEL BUSINESS SET FOR<br />
LONG-TERM GROWTH<br />
Business leaders have been<br />
urged to take advantage of a recent<br />
growth trend in Bangkok’s<br />
tourism and hotel business sectors<br />
with a view to making the<br />
capital a megacity in the next five<br />
years.<br />
Jesper Palmqvist, area director<br />
for Asia-Pacific at STR, a global<br />
research firm, was quoted as<br />
saying, “With almost three years<br />
of stable growth in terms of hotel<br />
performance, Bangkok has put<br />
the 2014 decline firmly behind it.<br />
In November 2017, revenue per<br />
available room [RevPAR] had<br />
grown 3.4% year-on-year, against<br />
a backdrop of a reasonably strong<br />
supply increase of 4.1%.”<br />
The Thai capital is expected to<br />
continue to grow by way of new<br />
infrastructure investment and this<br />
will lead to improved hotel performance.<br />
Other tourist hotspots in<br />
the country will also benefit in the<br />
same way.<br />
Hotels have increased their rates<br />
by an average of two per cent<br />
even with additional supply. This<br />
is on the back of five per cent<br />
growth in the underlying tourism<br />
market.<br />
Giving cause for optimism is that<br />
the statistics are not short-term<br />
in nature. There have been longterm<br />
trends in place and these<br />
have lead to a cycle of confidence<br />
building for future continuation.<br />
Tourist arrivals continue to rise.<br />
Mr. Palmqvist was also quoted as<br />
Email: ben.hightowerltd@gmail.com<br />
saying, ”Not every hotel player<br />
will benefit form the large arrivals,<br />
however. Hotels in Bangkok’s<br />
Sukhumvit area are underperforming<br />
compared with those in<br />
other parts of the city because of<br />
competition.”<br />
Thai food is likely to play a big part<br />
in attracting visitors as it is well<br />
known across the world and an<br />
opportunity to taste authentic Thai<br />
cuisine will be hard to resist on the<br />
part of would-be tourists.<br />
The new subway lines will also<br />
enable tourism in the capital to<br />
grow. Within 5 years there will be<br />
464 kilometers of underground<br />
and elevated mass transit railway<br />
systems compared with New<br />
York’s 380 km and London’s 402<br />
km. As well, all the infrastructure<br />
will be new compared to an ageing<br />
transport system of that size<br />
found in many other countries.<br />
Bill Burnett, managing director of<br />
C9 Hotelworks, was quoted as<br />
saying, “Bangkok will become the<br />
world’s third accessible megacity<br />
after Beijing and Shanghai in the<br />
next five years.”<br />
The Eastern Economic Corridor<br />
(EEC) project will provide infrastructure<br />
projects in the form of<br />
high-speed rail networks and road<br />
improvements that will open up<br />
stable long-term growth opportunities<br />
for Chonburi, Sri Racha,<br />
Pattaya, Rayong, Chantaburi,<br />
Klaeng and Trat, as the possibility<br />
of a new Gold Coast emerges in<br />
the region.<br />
In these competitive times, the company that innovates and<br />
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Contact Ben<br />
0846 77 43 60<br />
Email: Ben.HighTowerLtd@gmail.com<br />
www.Thailand-Business-Supplement.com
BUSINESS SUPPLEMENT<br />
SUDOKU<br />
These Sudoku puzzles are pitched at a middle level: not too easy,<br />
and not too frustratingly hard, for the average person.<br />
We will publish the solutions in next month’s issue.<br />
Last months sudoku answers<br />
ACROSS<br />
1/ Precaution (9)<br />
5/ The beat of a heart (5)<br />
6/ Not well (3)<br />
8/ Not the beginning (3)<br />
9/ Bowling area (5)<br />
11/ Make something in<br />
style (7)<br />
13/ Pirate (9)<br />
CROSSWORD<br />
DOWN<br />
1/ Sagacious (7)<br />
2/ Algerian National Liberation Front (init) (3)<br />
3/ Norwegian composer Edvard, surname (5)<br />
4/ Line up (5)<br />
7/ Fabric woven from flax (5)<br />
10/ Powder used for keeping cool (4)<br />
12/ Germanic racial group, of which Attila<br />
was one (3)<br />
TRIVIA Quiz<br />
1. Which country in Europe shares its borders with more<br />
than any other country?<br />
2. In which James Bond film does the character<br />
Dr Christmas Jones appear?<br />
3. Santa Claus won which major horse race in 1964?<br />
4. For which state was current US vice-president<br />
Mike Pence governor from 2013 to 2017?<br />
1<br />
2<br />
3<br />
4<br />
5. Which British admiral commanded at the victory over<br />
the French at the battle of Quiberon Bay in 1759?<br />
6. Who is the current prime minister of Canada?<br />
5<br />
6<br />
7<br />
7. In which US city was the Motown record label founded?<br />
8. Who was Pope during the Second World War?<br />
9. What is the capital city of Vanuatu?<br />
8<br />
9<br />
10. How many feet make up a fathom?<br />
10<br />
11 12<br />
Answers<br />
1. Austria (with 8) 2. The World Is Not Enough 3. Epsom Derby 4. Indiana 5. Edward Hawke<br />
6. Justin Trudeau 7. Detroit 8. Pius XII 9. Port Vila 10. Six<br />
13<br />
CROSSWORD ANSWERS<br />
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BUSINESS SUPPLEMENT<br />
MEGABANGNA CONTINUES ITS TRANSFORMATION TOWARDS MEGACITY<br />
SF Development, owner of Megabangna<br />
shopping centre, has revealed its new retail<br />
extension “Mega FoodWalk”. The extension of<br />
the shopping centre features 10,000 sqm of<br />
additional retail space as well as a 7-storey-carpark<br />
building to cater for the growing demand<br />
of more parking spaces. The opening resulted<br />
in an impressive 15% visitation growth for the<br />
month of December, compared to last year.<br />
Two new phases extending the retail destination<br />
and enlarging the experience, education<br />
and leisure offer are currently ongoing. The first<br />
“Marvel Experience” in Southeast Asia, offering<br />
customers an interactive entertainment park,<br />
opens in May 20<strong>18</strong>, followed by the international<br />
preparatory school “Didyasarin” affiliated<br />
with American School of Bangkok, opening their<br />
doors in August 20<strong>18</strong>. In addition, a new extension<br />
focusing on kids’ education and fun activities<br />
will be built in connection to the existing<br />
Mega kids zone, aiming to further strengthen<br />
Megabangna’s focus on a family friendly offer.<br />
Megabangna will also add a new customer<br />
touch point “Mega Park” where our customers<br />
can spend their quality time with families and<br />
friends for recreation and leisure in a green environment.<br />
In addition, the centre has opened<br />
its extended surrounding Ring Road with its aim<br />
to cater for the increasing car traffic demand of<br />
its future development projects.<br />
Mr. Christian Olofsson, Shopping Centre &<br />
Mixed Use Director, IKEA Southeast Asia, said<br />
“We envision the Megabangna shopping centre<br />
to be a centre piece of a modern community<br />
in the future, a city where people work and<br />
live close to the place they shop, eat, meet with<br />
friends and spend time with their family. The<br />
transformation from today’s retail destination<br />
will of course happen over a series of phases,<br />
but we see Megacity hosting an even larger<br />
commercial offer, while also including experience<br />
venues, hotels, office buildings, residential<br />
properties, park and leisure components on the<br />
400 rai that we have at our disposal. With a capacity<br />
to cater for over 250,000 people per day,<br />
it will be a sustainable development equivalent<br />
of a city, which is why we call it Megacity.”<br />
Bangna is one of Bangkok’s most desirable<br />
suburban areas, with high spending power,<br />
great quality education opportunities and close<br />
proximity to the international airport and eastern<br />
seaboard. Investments into new mass public<br />
transport projects, such as the new MRT line<br />
and future light monorail, provides additional<br />
benefits for developers and investors that wants<br />
to join hands with us in realizing our vision for<br />
Megabangna and Megacity. Mr. Olofsson said.<br />
Ms. Paphitchaya Suwandee, President, Megabangna<br />
Shopping Centre, said “We are excited<br />
to see our first extension phase Mega Food-<br />
Walk come to life. With this extension, we have<br />
strengthened our total food offer by providing<br />
more than 160 restaurants to our customers.<br />
In 20<strong>18</strong>, we will further welcome over new 100<br />
tenants and offer a better customer experience<br />
through the centre’s refurbishment program.<br />
Our ambition is to develop Megabangna as<br />
a true Meeting Place that offers more than<br />
just shopping. An opening of Marvel Experience<br />
and Didyasarin international preparatory<br />
school is another step we are taking to realize<br />
our ambition.”<br />
In 20<strong>18</strong>, Megabangna has increased its<br />
marketing budget by 20% comparing to last<br />
year, with a main focus to communicate its<br />
new offers to a wider group of customers,<br />
domestically and internationally. The centre<br />
expects to receive 10% increase of visitation<br />
throughout the year.<br />
“We will continue to deliver memorable experiences<br />
to our customers through signature<br />
events. The Mega Countdown 20<strong>18</strong> has<br />
earned us a title “best” countdown destination<br />
in Eastern Bangkok, with an impressive audience<br />
number of over 350,000 on the New<br />
Year’s Eve. We are currently working with<br />
The Walt Disney to bring to our centre the<br />
Dream Big Princess event in order to create<br />
an enjoyable experience for our kid customers.”<br />
She said.<br />
“We never stop to listen to our customers as<br />
we learn so much from them about what they<br />
want and how we can improve. It is our ambition<br />
to turn Megabangna to be a great Meeting<br />
Place where our customers feel special and<br />
unique at every visit they make to our centre.”<br />
she concluded.<br />
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COUNTRY CLUB PATTAYA<br />
already divided into 19 plots<br />
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Selling for ONLY<br />
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permission for up to<br />
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Almost 17 Rai for sale next to the Phoenix Golf Course and Country Club<br />
valued between 5-6 mb per rai for similar land in the area and location,<br />
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www.Thailand-Business-Supplement.com
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