Visual+and+Graphic+Standards+Guide

College of New Caledonia
V I S U A L I D E N T I T Y G U I D E
August 2014
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Representing CNC
The work we create represents the College of New Caledonia to our staff, students, and the community, so it’s important that we
convey professionalism and pride in our institution. This guide is designed to help you use graphic elements of CNC’s visual identity to
represent the College in a professional and consistent manner.
CNC Communication Services is available to assist you with all of your design needs. Our services include graphic design, writing,
advertising, website design, and photography services. Please give us a call or drop by to talk about your project.
Please read this entire document before using any of the elements of CNC’s visual identity, as all the information is interrelated. If you
have any questions, call Communication Services at 250.561.5859 or email kolybabaj1@cnc.bc.ca
And just a reminder — the College logomarks and other elements are for official College publications only. If you have a request for the
logomarks from your suppliers, please forward their request by email to communications@cnc.bc.ca and Communication Services will
do the rest for you.
Visit www.cnc.bc.ca/Exploring/Services/MES.htm to download this guide.
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The College Coat of Arms
The coat of arms is used only for formal, ceremonial academic or presidential functions, such as convocation,
diplomas, and official partnerships and declaration. The coat of arms is not available for general use.
The College Shield
TOUJOURS
LA VÉRITÉ
The shield is used only for formal, ceremonial academic functions. It may be used on items such as certificates or
diplomas, and invitations to special events. The shield is not the official logo of the College.
The College Logomark
CNC’s logomark consists of two elements: the logo and the wordmark. The logo is the graphic consisting of a highly-stylized
CNC; the wordmark is the special arrangement of the College’s name. These two components must be used together; the logo
and wordmark cannot be separated unless approved by Communication Services.
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Logomark
Style options
There are five options available for the logomark:
• Option 1 Two-line logomark with website (preferred logo)
This logomark option is used primarily when a rectangular shape works best; works well in
smaller sizes.
• Option 2 Stacked logomark with website (preferred logo)
This logomark option is used primarily when a triangular or square shape works best; works
well in smaller sizes.
• Option 3 Two-line logomark without website
This logomark option is used primarily when the logomark must be small and a rectangular
shape works best.
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• Option 4 Stacked logomark without website
This logomark option is used primarily when a triangular or square shape works best; works
well in smaller sizes.
• Option 5 Single-line logomark
This is the original, formal version of the logomark; used on CNC letterhead. Use only when
there is plenty of space available; works best in larger sizes.
When using CNC’s logomark, visibility and clarity should be primary concerns. None of these five options should be altered in any way.
Please see “Logomark dimensions” on page 7 of this guide for minimum sizes.
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Logomark “quiet” zone
To keep the logomark recognizable and clear, allow a quiet zone around the logomark, keeping it clear from surrounding graphics, text,
and the edge of the page. The quiet zone is all one colour and at least as large as the height of one section of the logo as below:
} quiet zone/margin around logomark should be this size or larger
area of quiet zone
Logomark Don’ts
Do not separate the logo and the wordmark; do not use the logo on its own (unless approved by Communication Services)
Do not change the fonts or logomark colours.
Do not stretch, condense, skew, or twist the logomark.
Do not tilt, rotate or flip the logomark.
Do not use the logomark as part of a pattern.
Do not use more than one logomark on a page.
Do not place the logomark in front of a background with any pattern.
Do not place the logomark in a box or outline the area in which the logomark appears.
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Fonts
The College logomark uses Cochin LT and Helvetica Neue LT 45 Light.
These are the only fonts acceptable for the logomark.
Colour styles
Each of the three logomark options are available in three colour styles:
Full-colour: Dark red logo and black wordmark (for colour printing only)
One-colour positive: Black logo and wordmark (for black and white printing or colour printing)
One-colour negative: White logo and wordmark (for use with dark backgrounds — either colour or black and white)
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Logomark dimensions
To keep the logomark clearly visible, please use at least the following minimum sizes.
Options 1 or 3: Two-line logomark with/without website
Minimum size: 7⁄8 inch (.875”)
Options 2 or 4: Stacked logomark with/without website
Minimum size: 3⁄4 inch (.75”)
Option 5: Single-line logomark
Minimum size: 1 1⁄4 inch (1.25”)
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Logomarks with subheads
The College logomark is meant to be used with subheads for campuses and departments.
Please contact Communication Services for more information or to make your logomark created.
Request a logomark
Visit www.cnc.bc.ca/Exploring/Services/MES.htm to request a logomark.
If you need another option, please contact Communication Services at 250.562.2131 ext. 5485 / 1.800.371.8111, ext. 5485 or email
bacon@cnc.bc.ca
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