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3900 Academy-Listing Proposal

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Our Objectives in Marketing Your Home/ Property<br />

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Collaborate with you to develop a pricing strategy that secures the highest sales price<br />

possible in the shortest period of time.<br />

Expose your home/ property to as many qualified buyers as possible until it is SOLD.<br />

Communicate to you the results of our marketing activities on a weekly or bi-monthly<br />

basis (or as requested).<br />

Customize an advertising and marketing strategy that provides maximum exposure<br />

for your property and targets interested buyers.<br />

Upon <strong>Listing</strong> Your Home/Property I Will...<br />

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Walk through your home/property and advise you on proven tips and techniques to<br />

maximize buyer appeal and prepare for possible lender requirements.<br />

Provide quality referrals to trades people and other professionals if property<br />

upgrades/preparations could enhance sales prices or market preparedness.<br />

Submit the listing, and up to 25 property/home specific photos, to the Northwest<br />

Multiple <strong>Listing</strong> Service to provide immediate mobilization of local agents and<br />

notification to a nationwide audience.<br />

Professionally prepare and print promotional flyers to present in a flyer box,<br />

enhanced with a property description and color photos.<br />

Direct market to the active agents in County as appropriate.<br />

Develop an internet presence for your home with a photo gallery.<br />

Provide immediate neighborhood exposure with a Muljat Group Realtor sign and<br />

monitored contact information.<br />

Utilize an electronic (Supra key) to facilitate and monitor showings to qualified buyers<br />

in the company of a licensed Realtor.


Upon <strong>Listing</strong> Your Home/Property I Will...<br />

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Prepare a custom “Home Book” that orients potential buyers to your home/ property<br />

and neighborhood (as appropriate to the property).<br />

Facilitate a Broker’s Open, wherein Realtors within County would be invited to<br />

preview your home/property in anticipate of marketing to their own set of qualified<br />

buyers (if appropriate).<br />

Communicate with agents who attended the Broker’s Open to solicit feedback on<br />

pricing and property readiness for the changing market.<br />

Discuss with you any applicable feedback that might enhance our ability to effectively<br />

attract qualified buyers.<br />

As Appropriate, distribute a property specific flyer to County Real Estate Agents.<br />

Utilize electronic “Supra key” statistics and agent cards left at the property to follow<br />

up with agents who have shown your home/property.<br />

Review marketing results on a weekly or bi-monthly basis and keep you apprised of<br />

all property activity and market changes.<br />

Conduct and facilitate newspaper advertised Open House events to attract qualified<br />

buyers and increase the exposure of your home in the local market.<br />

Market your home online, utilizing the following websites and/or affiliates:<br />

Point2 Homes<br />

Adicio<br />

Apartment List.com<br />

AxesRealEstate.com<br />

Buiders Digital Experience<br />

BuySellTrade.ca<br />

CanPages.ca<br />

CatyList<br />

Chase My New Home<br />

Condo.com<br />

Craigslist.com<br />

DataSphere (Landwatch.com)<br />

DoDHousingNetwork.com<br />

DwellAware.com<br />

Equator<br />

EstateLife.com<br />

EstateRebate.com<br />

Forclosure.com<br />

Google<br />

Harmon Homes<br />

Homefinder.ca/.com<br />

Homegain<br />

HomeHippo<br />

HomeRoamer.com<br />

Homes and Land Affiliate LLC<br />

HomeStarSearch.com<br />

HomeStat.org<br />

HouseHunting.ca<br />

Kijiji Real Estate<br />

LakeHomesUSA.com<br />

MHBay.com<br />

MilitaryFSBO.com<br />

Mitula (multiple countries)<br />

MuljatGroup.com<br />

New York Times<br />

Nuroa.com<br />

OnMyBlock.com<br />

Oodle<br />

OpenHouse.ca<br />

Ovlix.com<br />

PCS Real Estate Services<br />

PentHouseLife LLC<br />

PropertyShark.com<br />

PropeertySkipper.com<br />

Proxio, Inc.<br />

RadPad.com<br />

RE605.com<br />

Real Estate Channel<br />

Real-Buzz (Immobel)<br />

Realty Showcase<br />

RealtryStore.com<br />

RentCompass.com<br />

Revestor.com<br />

The Housing Block<br />

TheBestofBellingham.com<br />

TheHeartOfBellingham.com<br />

TREB.com<br />

Trovit S.L. (various countries)<br />

Trulia<br />

Zillow/Yahoo! Real Estate Network


Upon Receipt of an Offer I Will...<br />

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Require the selling agent to pre-qualify the potential purchaser to ensure they are<br />

qualified to purchase your home/ property.<br />

Represent your interests in negotiating the best possible price and terms in pursuit<br />

of your goal of selling your home/ property.<br />

Keep confidential all private conversations regarding your lowest acceptable sales<br />

price in pursuit of the highest possible selling price.<br />

Provide timely market information so you can make an informed decision about the<br />

acceptability of the potential buyer’s offer.<br />

Contact agents that have presented other interested parties to encourage competing<br />

bids and an increased selling price.<br />

Pursue a written contract that meets timely mutual acceptance.<br />

Upon Mutual Acceptance of an Offer I Will...<br />

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Set up an escrow file with the Title Company.<br />

Maintain contact with the lender and buying agent during the entire closing period.<br />

In partnership with you, help facilitate the satisfaction of any applicable inspection<br />

deficiencies or contingency requirements to meet buyer contract requirements -<br />

providing referrals as necessary.<br />

Keep you constantly informed on all mortgage, title, and other details of your<br />

transaction.<br />

Accompany you to closing at escrow and assist you in a review of all documents.


Marketing Requires Teamwork<br />

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As we establish a price that meets your financial needs and the need for a timely sale.<br />

As we determine what preparatory work will be needed to maximize your financial<br />

return and encourage potential buyers to make an offer.<br />

In the staging of your home and preparation for easy agent access and successful<br />

showings.<br />

In effectively responding to showing agent feedback and changing market conditions.<br />

In making timely responses to all offers in consultation with accurate marketplace<br />

information.<br />

When an offer is mutually accepted and inspection scheduling is necessary or<br />

deficiencies need to be addressed. In most cases I will be able to assist with a referral<br />

and recommendation.<br />

In our scheduling of a timely closing that meets both the buyer’s needs and your<br />

needs.


Pricing Your Home/Property<br />

Pricing Strategy...<br />

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Market-sensitive pricing requires broad analysis of the current market with careful<br />

consideration given to your property’s unique character.<br />

I will provide a detailed comparative market analysis.<br />

I will examine your property to capitalize on market advantages and attractive/ in<br />

demand features.<br />

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A well-priced home/ property often sells quickly once it’s on the market.<br />

When your home is priced right from the outset it maximizes your chances of attracting<br />

the most qualified buyers.<br />

If your property/home is priced at Market Value<br />

your chances of selling are 95%.<br />

Market Exposure Probability...<br />

If a home/ property is...<br />

overpriced by 10% it has a<br />

50% chance of selling.<br />

overpriced by 20% it has a<br />

30% chance of selling.<br />

overpriced by 30% it has a<br />

20% chance of selling.


Pricing Your Home/Property<br />

Homes receive their greatest exposure during the<br />

first three to five weeks on the market.<br />

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If your home is priced too low you can lose $1000’s of dollars of hard-earned equity<br />

in your family’s largest investment(s).<br />

Overpricing a property can be equally risky.<br />

Qualified buyers may never consider your property if it is outside their price<br />

range.<br />

Multiple listing service statistics show that the longer a home/property remains<br />

in the market, the lower the price.<br />

Agents will hesitate to show an overpriced home, especially in a market with a<br />

high quantity of homes. And, if agents do show an overpriced home they do so<br />

to make a competing property look like a better value.<br />

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With the right agent we can price your property correctly so the initial exposure gets<br />

your property/home in front of the maximum number of qualified buyers.<br />

Key Market Factors<br />

We Do Not Control:<br />

Location<br />

Competition<br />

Market Condition<br />

We Can Control:<br />

Condition of the<br />

Home/Property<br />

Terms<br />

Price


Client Satisfaction Warranty<br />

This warranty is presented to<br />

Elizabeth Batson<br />

by<br />

Gordon and Shannon Neufeld<br />

I promise to actively market your property<br />

According to the Marketing Plan.<br />

I promise to communicate with you weekly.<br />

I promise to work in your best interest.<br />

If I fail to fulfill my promises to you, my client,<br />

You may be released from your listing agreement upon written request.<br />

Gordon & Shannon Neufeld


Selling Your Home: Where to Begin?<br />

First Impressions<br />

Remember what first attracted you to your house when you bought it? What excited you about its most appealing<br />

features? Now that you're selling your home, you'll need to look at it as if you were buying it all over again.<br />

A spruced up house makes a great first impression on potential buyers. An attractive property grabs their attention<br />

and makes them excited about finding a house that looks and feels well -cared for. Because buyers know<br />

they’ll encounter fewer problems if they buy it, your house becomes more appealing and stands out from the<br />

competition. So if you prepare your home correctly, you’ll save time selling it when it’s on the market.<br />

A good first impression makes an impact on a number of levels. It’s not just the way your house looks to potential<br />

buyers, but how it feels and smells to them, how their friends and family will react, how they imagine it<br />

would be to live there.<br />

With simple improvements throughout your house, you can grab the attention of potential buyers and help them<br />

see why your house is right for them.<br />

Plan Ahead<br />

Create a plan to enhance your property. Keep a notebook for your selling project, and as you stroll through your<br />

yard, make a list of what needs to be done. Consider what your property looks like to people driving by or walking<br />

through your door. What will they like or dislike? What needs fixing, painting, cleaning? What can you improve?<br />

Whether you paint your house or fix up the yard, your efforts don’t need to be costly; even inexpensive<br />

improvements and minor repairs go far toward attracting serious buyers. But remember, those seemingly insignificant<br />

problems you’ve learned to live with can actually discourage potential buyers. Here are ideas for increasing<br />

your home’s appeal in order to sell it quickly at the best price.<br />

Interior<br />

Clean Everything<br />

Buyers expect a spotless house, inside and out. So clean everything, especially your windows and window sills.<br />

Scrub walls and floors, tile and ceilings, cupboards and drawers, kitchen and bathrooms. Wash scuff marks from<br />

doors and entryways, clean light fixtures and the fireplace. Don’t forget the laundry room. And put away your<br />

clothes.


Selling Your Home: Where to Begin?<br />

Cut the Clutter<br />

People are turned off by rooms that look and feel cluttered. Remember, potential buyers are buying your house,<br />

not your furniture, so help them picture themselves and their possessions in your home by making your rooms<br />

feel large, light, and airy. As you clean, pack away your personal items, such as pictures, valuables, and collectibles,<br />

and store or get rid of surplus books, magazines, videotapes, extra furniture, rugs, blankets, etc. Consider<br />

renting a storage unit to eliminate clutter in your garage and attic.<br />

It’s hard to get rid of possessions, but cleaning and clearing out the clutter can really pay off in the end. Packing<br />

away your clutter also gets you started packing for your next move. Make your garage and basement as tidy as<br />

the rest of your house. Simple little tasks such as storing your tools and neatly rolling up your garden hose suggest<br />

that you take good care of your house. Don’t let anything detract from making your best first impression.<br />

Closets<br />

They’re an important consideration to many buyers. By storing clothing you won’t use soon, you’ll make closets<br />

look spacious.<br />

Paint<br />

A new coat of paint cleans up your living space and makes it look bright and new. To make rooms look larger,<br />

choose light, neutral colors that appeal to the most people, such as beige or white.<br />

Carpet<br />

Check its condition. If it’s worn, consider replacing it. It’s an easy and affordable way to help sell your home<br />

faster. Again, light, neutral colors, such as beige, are best. If you don’t replace it, you can suggest to potential<br />

buyers that they could select new carpet and you’ll reduce your price; buyers like to hear they’re getting a deal.<br />

At the very least, have your carpet cleaned.<br />

Repairs and Renovations<br />

It’s best to avoid making major renovations just to sell the house since you’re unlikely to recoup those costs from<br />

your selling price. Make minor repairs to items such as leaky faucets, slow drains, torn screens, gutters, loose<br />

doorknobs, and broken windows. Make sure repairs are well done; buyers won’t take you seriously if your home -<br />

improvement efforts look messy, shoddy, or amateurish.


Selling Your Home: Where to Begin?<br />

Leaks and Moisture<br />

Water stains on ceilings or in the basement alert buyers to potential problems. Don’t try to cosmetically cover up<br />

stains caused by leaks. If you’ve fixed the water problem, repair the damage and disclose in writing to the buyer<br />

what repairs were made.<br />

Exterior<br />

Curb Appeal<br />

The "Wow" factor — that first visual, high-impact impression your home makes on potential buyers — can turn a<br />

looker into a buyer. To determine your property’s curb appeal, drive through your neighborhood and note other<br />

properties; then approach your own house as if you were a potential buyer. How does it look? Does it "wow" you?<br />

Will its curb appeal attract buyers? Note what needs improving, such as trimming trees, planting shrubs, or painting<br />

gutters. Little things convey that you’ve cared for your home, and this is your opportunity to sell that important<br />

message to buyers who are shopping from the street, simply cruising neighborhoods just looking for houses for<br />

sale. To get them through your door, do what you can to make your property look like someone’s dream home.<br />

Paint/Stain<br />

If it’s peeling or blistering and you can’t remember the last time you painted it, your house needs some attention.<br />

That also goes for stain that is significantly faded. A newly painted or stained exterior will help sell your house<br />

faster. And whether you do it yourself or hire someone, you’ll also increase your home’s value.<br />

In the Yard<br />

Grab people’s attention by enhancing your yard and landscaping. If your house looks inviting and well -maintained<br />

from the street, people will imagine that it’s attractive on the inside, too.<br />

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Prune bushes and hedges; trim trees.<br />

Keep your lawn looking healthy and green by mowing it often, fertilizing it, and keeping it edged and trimmed.<br />

Clean up and dispose of pet mess.<br />

Weed your gardens; add fertilizer and mulch; then plant colorful flowers.<br />

In winter, keep your driveway and sidewalks shoveled, de-iced, and well-lit.<br />

Stack firewood, clean out birdbaths, repair and paint fences.


Selling Your Home: Where to Begin?<br />

The Front Door<br />

An attractive entry catches a buyer’s eye and says, "Welcome," so highlight this area of your house with decorative<br />

touches, such as a wreath on the door or new shrubs and flowers around the steps. For an even grander entry,<br />

clean and paint your front door, or replace it with a new one for a few hundred dollars. Don’t forget to fix<br />

and polish doorknobs, repair torn screens, and then put out that new welcome mat.<br />

Keep yourself organized with the following checklist:<br />

Clean and Maintain<br />

Repair<br />

Improvements<br />

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Windows, sills, and screens<br />

Walls and floor<br />

Tile<br />

Ceilings<br />

Cupboards and drawers<br />

Kitchen<br />

Bathrooms<br />

Light fixtures<br />

Ceiling fans<br />

Carpet and rugs<br />

Mirrors<br />

Garage<br />

Attic<br />

Basement<br />

Laundry room<br />

Yard<br />

Gutters<br />

Replace furnace filter<br />

Dust furniture, TV and computer<br />

Closets<br />

Remove clutter<br />

Pack personal items<br />

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Leaky faucets and plumbing<br />

Torn screens<br />

Slow drains<br />

Gutters<br />

Loose doorknobs<br />

Deck boards<br />

Broken windows<br />

Electrical fixtures<br />

Water stain damage<br />

Broken appliances<br />

Damaged walls and ceilings<br />

Worn carpet and rugs<br />

Damaged sidewalks and steps<br />

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Stain or paint deck<br />

Store tools<br />

Roll up garden hose<br />

Paint or stain exterior<br />

Prune bushes and hedges<br />

Trim trees<br />

Mow lawn, fertilize, and trim<br />

Weed gardens, plant flowers<br />

Shovel driveways, de-ice<br />

Stack firewood<br />

Clean out birdbaths<br />

Caulk windows and doors<br />

Repair and paint fences<br />

Seal asphalt driveway<br />

Make sure doors close properly<br />

Enhance entryway<br />

Replace welcome mat

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