Bachelor Thesis Example

S T R A T E G I C A L L I A N C E S
A N D K N O W L E D G E
T R A N S F E R S I N C H I N A
ABSTRACT
Based on a combined methods of approach in drawing an open
and closed question in an online questionnaire, this thesis looks
into exploring knowledge transfers currently undertaken by
Chinese companies as part of their international strategic
techniques. Looking into the importance of these international
strategic alliances in the economy of China. This thesis also seeks
in understanding what the key challenges are involving
knowledge transfers in this setting, what they look like, and how
knowledge may be used in a way that sustains competitive
success.
INTRODUCTION
This chapter outlines the main research context, introducing some
key concepts. To understand the importance and nature of
knowledge transfers, this chapter also defines the meaning of
knowledge that draws on both explicit and tacit forms. Moreover,
it also introduces to the readers the increasing importance of
international strategic alliances, primarily focusing on the
Chinese economy (Carlson, 2006). Recognizing that there is a
connection between competitive success and strategic alliances in
the literature, this research looks on the Chinese market to
understand what these alliances look like, as well as the nature of
knowledge transfers, along with the particular challenges which
exist in this rapidly booming market. This information is required
to assess the overall extent in which Chinese companies can use
the knowledge obtained in order to strengthen their position in
the race.