Bachelor Thesis Example

B A C H E L O R
T H E S I S
E X A M P L E
OBJECTIVE
DESCRIPTION

S T R A T E G I C A L L I A N C E S
A N D K N O W L E D G E
T R A N S F E R S I N C H I N A
ABSTRACT
Based on a combined methods of approach in drawing an open
and closed question in an online questionnaire, this thesis looks
into exploring knowledge transfers currently undertaken by
Chinese companies as part of their international strategic
techniques. Looking into the importance of these international
strategic alliances in the economy of China. This thesis also seeks
in understanding what the key challenges are involving
knowledge transfers in this setting, what they look like, and how
knowledge may be used in a way that sustains competitive
success.
INTRODUCTION
This chapter outlines the main research context, introducing some
key concepts. To understand the importance and nature of
knowledge transfers, this chapter also defines the meaning of
knowledge that draws on both explicit and tacit forms. Moreover,
it also introduces to the readers the increasing importance of
international strategic alliances, primarily focusing on the
Chinese economy (Carlson, 2006). Recognizing that there is a
connection between competitive success and strategic alliances in
the literature, this research looks on the Chinese market to
understand what these alliances look like, as well as the nature of
knowledge transfers, along with the particular challenges which
exist in this rapidly booming market. This information is required
to assess the overall extent in which Chinese companies can use
the knowledge obtained in order to strengthen their position in
the race.

S T R A T E G I C A L L I A N C E S
A N D K N O W L E D G E
T R A N S F E R S I N C H I N A
LITERATURE REVIEW
This chapter highlights the theoretical basis for the research that
is aligned to the objectives of the research presented. This
chapter further introduces the primary theoretical concepts, as
well as the empirical studies which underpin the arena in which
the research sits.
The point of this exploratory research aims to understand the
depth in which knowledge transfers currently exist in a number of
strategic alliances, as well as the extent in which these underpin
the competitive success. In order for this aspect to be examined,
the meaning of knowledge, as well as the nature of knowledge
transfers should be understood first and foremost.
At a basic level, these knowledge transfer refer to an exchange of
knowledge, which may either be tacit or explicit, and used in
order to further improve learning within the firm. These
knowledge transfers are positioned increasingly as being highly
essential as a result of their being treated as a capacity that
allows organizations to achieve the position of superiority if such
capacity is achieved and focused on (Moran & Philips, 2001).
Different interpretations regarding knowledge and knowledge
transfers are usually generalized and often interpreted as being
ambiguous. This results to discussions regarding knowledge being
coupled with terms including experience, understanding and
intuition which, even though useful, may fail to appreciate the
essence of the context. Knowledge may also be both implicit
which may be based on an experience, and explicit where the
information is translated and depicted easily.

S T R A T E G I C A L L I A N C E S
A N D K N O W L E D G E
T R A N S F E R S I N C H I N A
SUMMARY AND RESEARCH GAPS
The review of literature presented in the next chapter drawing on
the importance of knowledge transfers, and still recognizing how
little attention had been specifically directed towards the nature
of these knowledge transfers in strategic alliances. This often
results in an empirical study was performed so as to identify what
the exchanges actually look like, but also in understanding how
these knowledge transfers may be facilitated because of the
strong empirical linked between innovation, knowledge transfers,
as well as competitive advantage. A foundation and starting point
for this thesis was to further gain clarifications on the concepts,
moving towards a point of exact measurement (Molley, 2002).
References
Carlson, E. (2006). How do social and special proximity impact the
flow of knowledge? Evidences coming from patent data. Urban
Economics Journal, 45(3), 345-367.
Molley, H. (2002). Social research and development methods:
Quantitative and qualitative approaches. California: Sade Press.
Moran, R., & Philips, E. (2001). Strategic modularity in knowledge
transfers: performance and innovation implications. Business
Research of Journal, 34(3), 23-25.