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PUREST OMEGA new at CoyneHealthcare consumer leaflet launch NOV 2017

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In developing Purest Omega we’ve<br />

collabor<strong>at</strong>ed with a world leading<br />

authority and expert in Omega 3<br />

production, who not only produces a<br />

market leading oil but takes care of the<br />

environment whilst doing so. We<br />

wanted a supplement we could trust in<br />

purity, th<strong>at</strong> delivered in efficacy, was<br />

unadulter<strong>at</strong>ed, and we felt good about<br />

taking every day and sharing with you.<br />

<strong>PUREST</strong><br />

<strong>OMEGA</strong> 3<br />

If you are fan<strong>at</strong>ical about<br />

quality like we are, then you’ll<br />

love our Purest Omega<br />

If you are fan<strong>at</strong>ical about<br />

quality like we are, then you’ll<br />

love our Purest Omega<br />

Don’t worry about the nasties,<br />

we get tested and are free from:<br />

Heavy Metals like Mercury<br />

Pollutants like PCB<br />

No synthetics or artificial additives<br />

Free from GMO, Sugar and Soya<br />

No added Flavourings<br />

Radioactivity<br />

Market Leading Purity<br />

Wild Alaskan Fish<br />

High Potency EPA-DHA


Wild Caught Alaskan Pollock<br />

Our Fish Live Wild Enjoying A Pure And Clean Environment<br />

Where They E<strong>at</strong> A N<strong>at</strong>ural Diet.<br />

Rich Supply of EPA & DHA<br />

We deliver high concentr<strong>at</strong>ions of EPA (eicosapentaenoic<br />

acid) <strong>at</strong> 400 mg and DHA (docosahexaenoic acid) <strong>at</strong><br />

300 mg per capsule in their n<strong>at</strong>ural form.<br />

Superior Triglyceride Form<br />

Our Omega 3 Is In Its N<strong>at</strong>ural Triglyceride Form. (Tg).<br />

Just Like It Would Be If You Ate Fresh Fish. Evidence<br />

Suggests The Tg Form Omega 3 Supplements Are Up To<br />

70% More Bioavailable And Increase The Omega 3 Index<br />

In Humans Faster And Higher Than There Synthetic Ethyl<br />

Ester Counter Parts. We Like Our Omega 3 The Way<br />

N<strong>at</strong>ure Intended To Deliver It.<br />

Market Leading Totox Score<br />

Fish Oils Th<strong>at</strong> Are Tested Are Assigned A Totox Score<br />

Which Measures The Level Of Rancidity And Oxid<strong>at</strong>ion.<br />

We Are Market Leaders With A Score Of 5 Which Is The<br />

Lowest Possible!<br />

Free From The Nasties<br />

We Test Every B<strong>at</strong>ch To Ensure You Get Everything You<br />

Want And None Of The Potential Containments Or<br />

Pollutants Which Are Risk Factor In Fish Oils Today.<br />

Quality Assured<br />

Our Product Is Produced Under The Highest Possible<br />

Standard Of Cgmp. Each B<strong>at</strong>ch Is Rigorously Tested To<br />

Ensure The Highest Quality Is Delivered Each Time You<br />

Take A Capsule So You Know You Are Getting Wh<strong>at</strong>’s On<br />

The Label.<br />

Looking after the Environment<br />

and Sustainability<br />

When using an omega 3 fish oil. You want to ensure th<strong>at</strong> it is<br />

produced from a sustainable source and it is not further contributing<br />

to the over fishing crisis facing the world today. Not only this, you<br />

want to ensure th<strong>at</strong> the fish source is not farmed using unn<strong>at</strong>ural<br />

feeds containing GMO, hormones and anti-biotics commonly used<br />

in fish farming today.<br />

We Only Use Certified Sustainably<br />

Caught Wild Alaskan Fish<br />

Our fisheries management system is regul<strong>at</strong>ed to protect the<br />

environment so th<strong>at</strong> future gener<strong>at</strong>ions can enjoy the benefits of<br />

Alaska fish. Quotas are set for total allowable c<strong>at</strong>ches of a fish<br />

species to protect the fishery eco-system. These c<strong>at</strong>ch results are<br />

indexed and compared to previous years to monitor the health of the<br />

fish popul<strong>at</strong>ion.<br />

We not only care for the fish species th<strong>at</strong> are c<strong>at</strong>ch for processing,<br />

but for other fish species (called byc<strong>at</strong>ch) th<strong>at</strong> are pulled aboard<br />

during fishing. Government-approved officials onboard our fishing<br />

bo<strong>at</strong>s record the c<strong>at</strong>ches and the byc<strong>at</strong>ch to ensure they are within<br />

regul<strong>at</strong>ions. If not, the complete closure of a fishing target area or a<br />

target fishery can occur.<br />

TOTOX - Why it’s Important to<br />

Know Your Score<br />

n-3 PUFA (Poly uns<strong>at</strong>ur<strong>at</strong>ed f<strong>at</strong>ty acids) are highly prone to<br />

oxid<strong>at</strong>ive degrad<strong>at</strong>ion, meaning omega 3 fish oil supplements are <strong>at</strong><br />

high risk of becoming rancid if not handled and produced correctly.<br />

TOTOX (Total Oxid<strong>at</strong>ion Value) is a value assigned to an oil which<br />

measures the level of oxid<strong>at</strong>ion and this is a measure of quality and<br />

freshness. Alarmingly when commercially available Omega 3<br />

supplement brands where tested , 39% of Canadian , 27% of US ,<br />

and more than 80% of South African and New Zealand products<br />

exceeded recommended levels. A TOTOX score of 27 is regarded<br />

as acceptable level of quality. Purest Omega has a market leading<br />

score of 5 and each b<strong>at</strong>ch is tested to ensure we comply with our<br />

own highest standard. You can rest assured th<strong>at</strong> each capsule<br />

delivers the freshest oil each time you take it. Before taking any<br />

omega supplement insist on knowing the TOTOX score so you can<br />

be assured your product is of an acceptable high quality.

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