QHA_February_Mag_Web
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FEATURE<br />
“From when the bar first opened, the team went to<br />
great lengths to create seasonal cocktail degustation<br />
menus using local ingredients. It was quite amazing<br />
and the chef had created a seasonal tapas menu to<br />
match those cocktails taking guests on a culinary<br />
journey,” Brad added.<br />
The name Sazerac hails from a rye whiskey originating<br />
in New Orleans, where a mixture of the whiskey and<br />
bitters became known as the Sazerac, America’s<br />
first ever cocktail. Sitting 30 floors above the city,<br />
guests can enjoy their very own cocktail in the bar<br />
while overlooking the city below and views out over<br />
“WHEN WE OPENED, PART OF THE CHALLENGE WAS THAT EVERYONE IN BRISBANE WAS SO<br />
FAMILIAR WITH THE SHERATON AND ITS BRAND. BUT THE SHERATON AND THE FOUR POINTS<br />
BY SHERATON IN TERMS OF BRAND DIFFERENTIATION ARE VERY DIFFERENT.”<br />
<strong>QHA</strong> REVIEW | 18<br />
Brisbane. Sazerac is one of Brisbane’s highest rooftop<br />
bars and has a wonderful vantage point of the whole<br />
city. Brad said many patrons who visit the bar might<br />
not necessarily be guests of the hotel but Brisbane<br />
residents who have relatives in town and want to show<br />
off their city.<br />
“You can see as far out to the airport and see planes<br />
landing, it’s quite peaceful and a beautiful experience<br />
especially if you bring someone for high tea on a<br />
weekend. So we do get a lot of customers who come<br />
up, sit and relax and take in the whole city.<br />
“The other thing is if you have young kids or elderly<br />
grandparents, the convenience of driving to a rooftop<br />
bar like this, having the car valet parked, going straight<br />
up an elevator after a long drive and heading up to<br />
the bar plays well. Brisbane can get quite hot, and<br />
Sazerac is all enclosed and air conditioned so it’s all<br />
very pleasant,” Brad said.<br />
Not only is the bar air conditioned, it has louvres so it<br />
can be opened to create an outdoor-style ambience or<br />
it can be closed in the event of wet weather.<br />
“We can hold events in the rooftop bar regardless of<br />
wet weather which makes it competitive because a<br />
lot of the other rooftop bars have no cover if it rains,<br />
whereas Sazerac can shut the louvres and it becomes<br />
an enclosed bar. In summertime however we can<br />
open up the louvres and get full breezes and it almost<br />
feels like an outdoor space,” Brad said.<br />
Four Points is not just a hotel or bar, it is an experience<br />
for the guests to enjoy and indulge.