Crunch by Nuffnang : Issue 3

4. ‘HONESTY IS THE
BEST POLICY’
As predictable and cliché as
it sounds, we can’t deny that
honesty is the foundation of any
relationship. Likewise, customers
will naturally form a bond of trust
with brands that keep their word.
Even the simplest act of owning
up to a mistake by apologising
could help you gain trust and
recognition from your customers.
There are many cases where a
customer left negative feedback
on the brand’s Facebook page,
but the brand either ignored the
message completely or simply
deleted it. Instead of brushing it
off, own up to your mistakes and
you might even earn more respect.
Source: Top Detergent Malaysia Facebook
An example of TOP Detergent Malaysia replying to their
followers’ comments on their Facebook page.
At the end of the day, we want to feel loved
and appreciated by our loved ones. So do
customers- and as a brand, you should show
your appreciation by prioritising them. Such good
conduct would lead to a stellar reputation, and
news of which would inevitably spread through
word of mouth. It’s the little things that count in
the big picture.
So this Valentine’s Day, go on and take our adviceyou
might just win the hearts of your customers!
If you would like to have more advice on how to
show your love to your customers, you can always
reach out to us at adminmy@nuffnang.com and
we will try our best to help!
Happy Valentine’s Day!
This report is brought
to you by Meagan Tan
Photo Credits to our Community
member @charliecmh