Crunch by Nuffnang : Issue 3

More documents

Recommendations

Info

TREND REPORT ARE YOU SHOWING LOVE TO YOUR CUSTOMERS? 10 With Valentine’s Day just around the corner, we cannot help but to be in the mood for love. During this cheesy, affection-filled season, is your business showing enough love to your One True Love, your customers? In this article, we are going to be your business’ love doctor to help you woo your customers and make them yours. Just like winning the heart of your crush, showing love does not have to be through grand gestures. Sometimes all it takes is the simplest act of kindness. And as a brand building a relationship with your customers, it is crucial for you to understand them. Source: Traveloka Malaysia Youtube A heartwarming video done <strong>by</strong> Traveloka Malaysia for a Chinese New Year initiative. It shows the lengths a mother would go to for her child(ren). 1. TALK THE TALK, WALK THE WALK Almost every relationship advice article emphasises that communication via the correct medium is the key to a healthy relationship. For example, face-to-face communication is always more effective than text messaging for getting the message across. The same concept applies to brands, which is why knowing how to convey your message through the correct medium on social media is important. The way you send your brand message across helps to “humanise” your brand. One of the best performing content across social media is videos. This is simply because everyone likes a good story that impacts them on an emotional level. Not only do videos deliver messages more meaningfully, they can also help illustrate your company’s vision to your customers. Best of all, videos are the most memorable content available, so this could make your brand unforgettable.
2. QUALITY OVER QUANTITY Just like spending time with your significant other over dinner, it is also important to spend engaging quality time with your customers. As a brand, holding events or even spending time on social media to analyse what your customers enjoy most about your brand would help you understand them. Through this, you can continuously work on improving your products and services. Another engaging way is hosting giveaways. As Malaysians, we love receiving free stuff. And who better to present gifts to than your customers who have been supporting you all this time? Not only would customers be further informed on the features of your latest product, it will also create buzz and augment your online brand presence. Source: Innisfree Malaysia Facebook On the top, a giveaway done <strong>by</strong> Innisfree Malaysia on their Facebook page. It features a video of their new product. 3. ASK FOR FEEDBACK In every healthy relationship, constructive feedback is needed to improve both yourself and the relationship. Similarly with brands, communication and receiving feedback from customers will provide insight into ways to enhance your product. A few big brands have been jumping onto the Instagram Story poll bandwagon as it’s an effective way to reach customers for instant feedback. Even answers to simple questions like “Which product do you prefer?” can go a long way. This initiative also shows that you truly care about your customers and want to do what you can to make them satisfied and happy. Source: Icona Square 11
Page 1 and 2: ISSUE 3 02 / 18 ONLINE DATING IS WO
Page 3 and 4: EDITOR’S NOTE CNY KUIH KAPIT VS V
Page 5 and 6: IT’S EASIER TO FIND A DATE Dating
Page 7 and 8: This piece is compiled by Afreeda N
Page 9: WANT YOUR WORK FEATURED ON ? We are
Page 13 and 14: Photo Credits to our Nuffie @tberni
Page 15 and 16: Malaysian Flavours is made up of th
Page 17 and 18: Traditional Chinese Herbal Chicken
Page 19 and 20: Roast Potatoes with Parmesan Cheese
Page 21 and 22: NUFFIES CORNER MEET OUR NEWEST HIRE
Page 23: HOW WAS YOUR 3RD ? LET US KNOW HERE

Crunch by Nuffnang : Issue 3

Create successful ePaper yourself

Delete template?

Save as template?