Crunch by Nuffnang : Issue 3
The month of love where Valentines Day and Chinese New Year coincides is here! Amongst the bustling of preperation for this season, a fresh new Crunch is here with helpful tips, easy recipes and everything in between.
The month of love where Valentines Day and Chinese New Year coincides is here! Amongst the bustling of preperation for this season, a fresh new Crunch is here with helpful tips, easy recipes and everything in between.
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TREND REPORT<br />
ARE YOU SHOWING<br />
LOVE TO YOUR<br />
CUSTOMERS?<br />
10<br />
With Valentine’s Day just around the corner, we cannot help but<br />
to be in the mood for love. During this cheesy, affection-filled<br />
season, is your business showing enough love to your One<br />
True Love, your customers?<br />
In this article, we are going to be your business’ love doctor to<br />
help you woo your customers and make them yours.<br />
Just like winning the heart of your crush, showing love does<br />
not have to be through grand gestures. Sometimes all it<br />
takes is the simplest act of kindness. And as a brand building<br />
a relationship with your customers, it is crucial for you to<br />
understand them.<br />
Source: Traveloka Malaysia Youtube<br />
A heartwarming video done <strong>by</strong> Traveloka Malaysia for a<br />
Chinese New Year initiative. It shows the lengths<br />
a mother would go to for her child(ren).<br />
1. TALK THE TALK,<br />
WALK THE WALK<br />
Almost every relationship<br />
advice article emphasises that<br />
communication via the correct<br />
medium is the key to a healthy<br />
relationship. For example,<br />
face-to-face communication<br />
is always more effective than<br />
text messaging for getting the<br />
message across.<br />
The same concept applies to<br />
brands, which is why knowing<br />
how to convey your message<br />
through the correct medium<br />
on social media is important.<br />
The way you send your brand<br />
message across helps to<br />
“humanise” your brand.<br />
One of the best performing<br />
content across social media is<br />
videos. This is simply because<br />
everyone likes a good story that<br />
impacts them on an emotional<br />
level. Not only do videos deliver<br />
messages more meaningfully,<br />
they can also help illustrate<br />
your company’s vision to your<br />
customers. Best of all, videos<br />
are the most memorable content<br />
available, so this could make your<br />
brand unforgettable.
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