Vans-Magazine_3rd edition

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2 - CONTENTS 3 - EDITOR’S LETTER 4 - THE NUMBERS GAME 8 - KNOW YOUR PRODUCT – RETAIL 15 - KNOW YOUR PRODUCT – OUTLET 18 - HEART&SOLE 20 - STRAIGHT FROM THE FIELD 23 - UPT CHAMPIONS LEAGUE 25 - WE NEED MORE FAMILY MEMBERS 2
It’s time for the <strong>Vans</strong> Retail Leadership Summit already!!!! Yes Team, the 2018 VRLS is upon us, and boy, are we look forward to it… The venue is spectacular, the weather should be fine, and the most important the energy, your energy, will be out of this world. 2017 was a dream year for <strong>Vans</strong> in EMEA, so the VRLS has to be up to the occasion, and I am totally convinced it will be. Absolutely, 100% convinced. I definitely do not want to (nor can) unveil any secret, but I can already assure you that you will be in for a few relevant surprises!!! Very, very relevant. One thing I can share with you: the passion, energy, attention to detail that are going into the preparation are simply unheard of. All the parties involved in Stabio are totally going out of their way, to make the event a huge success, hopefully the best VRLS so far…. I think I have said enough to set the right expecations….no pressure!!! I cannot wait to see you all in person in Faro, where we will learn, share, get emotional, have some fun….like family members do when they get together. Remember: “We are all Van Dorens” Cheers, Sylvain
Page 4 and 5: WEEK 5 % of total sales SALES 9.21%
Page 6 and 7: CHIMA PRO TOO 2 Kicking off 2018 in
Page 8 and 9: CHIMA PRO TOO 2 FEATURES know your
Page 10 and 11: WE ARE NOT GETTING RID OF THE OLD C
Page 12 and 13: OUR FAVOURITE PIECES: Kicking off 2
Page 14 and 15: NEW SEASONAL MFO LINES FROM SS18 AR
Page 16: HEART & SOLE 20 Are you ready for R
Page 19 and 20: straight from the field VANS ROMA P
Page 21: UPT CHAMPIONS LEAGUE: JANUARY WINNE
Page 24: Drop us a note, we appreciate your

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