Vans-Magazine_3rd edition
- Page 2 and 3: 2 - CONTENTS 3 - EDITOR’S LETTER
- Page 4 and 5: WEEK 5 % of total sales SALES 21% C
- Page 6: SALES € 855 +111% COMP CR 1.95% -
- Page 9 and 10: know your product- retail CHIMA PRO
- Page 11 and 12: know your product- retail CHIMA PRO
- Page 13 and 14: know your product- retail Kicking o
- Page 15 and 16: know your product- outlet NEW SEASO
- Page 17 and 18: know your product- outlet YOUTH PER
- Page 20 and 21: VANS CASTEL ROMANO €311 & 12 unit
- Page 22 and 23: ITALY-CH GAS Mattia Gandini ROMA PD
- Page 25 and 26: Dear store teams, as the VANS FAMIL
2 - CONTENTS<br />
3 - EDITOR’S LETTER<br />
4 - THE NUMBERS GAME<br />
6 -TRULY OMNICHANNEL<br />
8 - KNOW YOUR PRODUCT – RETAIL<br />
15 - KNOW YOUR PRODUCT – OUTLET<br />
18 - HEART&SOLE<br />
20 - STRAIGHT FROM THE FIELD<br />
23 - UPT CHAMPIONS LEAGUE<br />
25 - WE NEED MORE FAMILY MEMBERS<br />
2
It’s time for the <strong>Vans</strong> Retail Leadership Summit already!!!!<br />
Yes Team, the 2018 VRLS is upon us, and boy, are we look forward to it…<br />
The venue is spectacular, the weather should be fine, and the most<br />
important the energy, your energy, will be out of this world.<br />
2017 was a dream year for <strong>Vans</strong> in EMEA, so the VRLS has to be up to the<br />
occasion, and I am totally convinced it will be. Absolutely, 100%<br />
convinced.<br />
I definitely do not want to (nor can) unveil any secret, but I can already<br />
assure you that you will be in for a few relevant surprises!!! Very, very<br />
relevant.<br />
One thing I can share with you: the passion, energy, attention to detail<br />
that are going into the preparation are simply unheard of. All the parties<br />
involved in Stabio are totally going out of their way, to make the event a<br />
huge success, hopefully the best VRLS so far….<br />
I think I have said enough to set the right expecations….no pressure!!!<br />
I cannot wait to see you all in person in Faro, where we will learn, share,<br />
get emotional, have some fun….like family members do when they get<br />
together.<br />
Remember: “We are all Van Dorens”<br />
Cheers,<br />
Sylvain
WEEK 5<br />
% of total sales<br />
SALES<br />
21%<br />
COMP<br />
UPT<br />
1.35<br />
CR<br />
11.28%<br />
FRANCE<br />
BENELUX<br />
EMERGING<br />
GAS<br />
UK NORTH<br />
UK SOUTH<br />
SPAIN<br />
ITALY<br />
2.3%<br />
2.6%<br />
3.4%<br />
10.6%<br />
11.3%<br />
17.8%<br />
20.9%<br />
31.2%<br />
1<br />
2<br />
3<br />
Alcochete Freeport Village<br />
Livingston<br />
Portsmouth<br />
101.2%<br />
62.9%<br />
55.5%<br />
Mendrisio 14.1% Mendrisio 1.93 Mendrisio 37.58<br />
Palma de Mallorca 14.0% Livingston 1.85 Roermond 37.03<br />
Franciacorta 13.9% Agira - Sicilia 1.81 Franciacorta 36.96<br />
Castel Romano 13.8% Bridgend 1.81 Agira - Sicilia 36.45<br />
Scalo Milano 13.6% Franciacorta 1.77 Caserta La Reggia 36.22<br />
16.18%
WEEK 5<br />
% of total sales<br />
SALES<br />
9.21%<br />
COMP<br />
UPT<br />
1.38<br />
CR<br />
9.8%<br />
SCANDO<br />
EMERGING<br />
SPAIN<br />
GAS<br />
BENELUX<br />
ITALY<br />
UK NORTH<br />
FRANCE<br />
UK SOUTH<br />
2.7%<br />
4.6%<br />
5.9%<br />
10.4%<br />
10.5%<br />
10.7%<br />
15.3%<br />
19.6%<br />
20.4%<br />
1<br />
2<br />
3<br />
Barcelona La Maquinista<br />
Munich Pasing<br />
San Sebastian - La Garbe<br />
94%<br />
70%<br />
59%<br />
Milan Ticinese 20.1% Antwerp - Kamm 1.75 Liege 63.67<br />
Montpellier 19.9% Maastricht 1.71 Paris Beaubourg 58.06<br />
Paris Beaubourg 19.0% Liege 1.71 Antwerp - Kammen 57.86<br />
Gothenburg 17.2% Verona 1.66 Roma - Porta di Ro 57.77<br />
Nantes 16.2% Padova - Santa Lu 1.63 Brussels 57.15<br />
8.53%
SALES<br />
€ 855<br />
+111%<br />
COMP<br />
CR 1.95%<br />
-1,95% LY<br />
UPT 1.29<br />
-1% LY<br />
A0V €52,1<br />
+8,6% LY<br />
Latest News<br />
VANS Customs featured as hero banner. Create a customized pair of your <strong>Vans</strong>!<br />
EOS Sale active in all markets. Wave 2 started in BE, LU, ES, IT, FR.<br />
VANS FINLAND launched on January 17 www.vans.fi.<br />
New catalogue SS18 launched on January 17.<br />
TOP SEARCH<br />
WORDS<br />
1 OLD SKOOL<br />
2 BACKPACKS<br />
3 PLATFORM<br />
4 CHECKERBOARD<br />
5 PEANUTS
CHIMA PRO TOO 2<br />
Kicking off 2018 in new colorways Pro is one of <strong>Vans</strong>’ most innovative,<br />
progression-enabling skate shoe models to date. Honoring more than<br />
40 years of critical performance feedback, <strong>Vans</strong> Pro Skate offers a<br />
versatile shoe construction that skate shoe also utilizes a modern<br />
internal sock-fit construction, providing a breathable, responsive and<br />
snug fit, along with ventilated tongue, collar and quarter panels for<br />
increased airflow.<br />
HARD LAUNCH: 10.02.2018<br />
MEN<br />
7 TO 13<br />
VA3MTI187<br />
MN Chima Pro 2 (Canvas)<br />
black/white<br />
€ 85.00<br />
MEN<br />
7 TO 13<br />
VA3MTIQO6<br />
MN Chima Pro 2<br />
drizzle/black/white<br />
€ 85.00
know your product- retail<br />
CHIMA PRO TOO 2<br />
Signature<br />
Style<br />
Kicking off 2018 in new colorways Pro is one of <strong>Vans</strong>’ most innovative,<br />
progression-enabling skate shoe models to date. Honoring more than<br />
40 years of critical performance feedback, <strong>Vans</strong> Pro Skate offers a<br />
versatile shoe construction that skate shoe also utilizes a modern<br />
internal sock-fit construction, providing a breathable, responsive and<br />
snug fit, along with ventilated tongue, collar and quarter panels for<br />
increased airflow.<br />
The CHIMA PRO 2 is too strong for just any one<br />
type of skating. The lightweight durability of the<br />
CHIMA PRO 2 with upgraded DURACAP technology<br />
and an ULTRACUSH LITE 3D sockliner make it a<br />
super versatile skate shoe, designed for ALL<br />
different types of skateboarding. It’s for ledges,<br />
banks, ramps, pools, curbs, rails—skateparks too.<br />
It’s also for the slappies, frontside flips, grinds, and<br />
huge airs.
CHIMA PRO TOO 2 FEATURES<br />
know your product- retail<br />
NEW 3D ULTRACUSH LITE<br />
FOOTBED<br />
LIGHTWEIGHT SUPPORTULTRACUSH LITE 3D<strong>Vans</strong> ULTRACUSH LITE<br />
3D blends the LIGHTWEIGHT and RESPONSIVE feel of the<br />
ULTRACUSH Lite footbed with a dual-density foam, surrounded with<br />
a molded heel cup for unsurpassed CUSHIONING, BOARDFEEL, and<br />
SUPPORT.
know your product- retail<br />
CHIMA PRO TOO 2 FEATURES<br />
Kicking off 2018 in new colorways Pro is one of <strong>Vans</strong>’ most innovative,<br />
progression-enabling skate shoe models to date. Honoring more than<br />
40 years of critical performance feedback, <strong>Vans</strong> Pro Skate offers a<br />
versatile shoe construction that skate shoe also utilizes a modern<br />
internal sock-fit construction, providing a breathable, responsive and<br />
snug fit, along with ventilated tongue, collar and quarter panels for<br />
increased airflow.<br />
DURABILITY<br />
DURABILITY DURACAP The added DURACAP reinforcement<br />
rubber underlays in high-wear areas are engineered to withstand<br />
the abuse of the <strong>Vans</strong> Pro Skate team—and by providing lasting<br />
DURABILITY, save everyday skateboarders time and money.
WE ARE NOT GETTING RID<br />
OF THE OLD CHIMA STYLE<br />
COMING IN FEBRUARY TO ALL STORES<br />
Kicking off 2018 in new colorways Pro is one of <strong>Vans</strong>’ most innovative,<br />
progression-enabling skate shoe models to date. Honoring more than<br />
40 years of critical performance feedback, <strong>Vans</strong> Pro Skate offers a<br />
versatile shoe construction that skate shoe also utilizes a modern<br />
internal sock-fit construction, providing a breathable, responsive and<br />
snug fit, along with ventilated tongue, collar and quarter panels for<br />
increased airflow.<br />
VA38CFQ2S<br />
MN Chima Ferguson Pro<br />
reflecting pond/ochre<br />
€ 80.00<br />
RESPONSE ULTRACUSH LITE <strong>Vans</strong>’ CMEVA-based ULTRACUSH LITE<br />
low-profile foam sockliner is ultralight and anatomically contoured for<br />
quick, RESPONSIVE cushioning, providing our most natural fit and ride.
know your product- retail<br />
Kicking off 2018 in new colorways Pro is one of <strong>Vans</strong>’ most innovative,<br />
progression-enabling skate shoe models to date. Honoring more than<br />
40 years of critical performance feedback, <strong>Vans</strong> Pro Skate offers a<br />
versatile shoe construction that skate shoe also utilizes a modern<br />
internal sock-fit construction, providing a breathable, responsive and<br />
snug fit, along with ventilated tongue, collar and quarter panels for<br />
increased airflow.<br />
One would be hard-pressed to name anyone that skates as smooth and<br />
stylish, with as deep a bag of tricks as Sydney, Australia’s switch technician,<br />
Chima Ferguson. There’s a damn good reason Chima was asked to set the<br />
tone with the first part in Propeller; his laid-back approach to the hairiest<br />
tricks exemplifies our Off The Wall philosophy. Only Chima has the gift to<br />
make a switch backtail down 13 look as causal as slappying a curb.<br />
Naturally his chill vibes carry over into his tough as leather <strong>Vans</strong> Signature<br />
Pro collection, and for SS18 he collaborated again with <strong>Vans</strong> to develop a<br />
7-pieces Apparel and Accessories Collection made of everyday staples in a<br />
blue, red, white and black monochrome look.
OUR FAVOURITE PIECES:<br />
Kicking off 2018 in new colorways this spring, the is one of <strong>Vans</strong>’ most<br />
innovative, progression-enabling skate shoe models to date. Honoring<br />
more than 40 years of critical performance feedback, <strong>Vans</strong> Pro Skate<br />
offers a versatile shoe construction that skate shoe also utilizes a<br />
modern internal sock-fit construction, providing a breathable,<br />
VA3HBXWHT<br />
responsive<br />
CHIMA<br />
and<br />
COLORBLOCK<br />
snug fit,<br />
LS<br />
along with ventilated tongue,<br />
CHIMA STRIPED<br />
collar<br />
POLOand<br />
WHITE<br />
quarter panels for increased airflow.<br />
€ 45.00<br />
VA3HBWY28<br />
BLACK-WHITE<br />
€ 40.00<br />
VA3HBVWHT<br />
CHIMA SS<br />
WHITE<br />
€ 35.00<br />
VA3H4NA2T<br />
VANS X CHIMA UNSTRUCTURED<br />
BLACK-CHILI PEPPER<br />
€ 35.00
know your product- outlet<br />
NEW SEASONAL MFO LINES FROM SS18<br />
ARE ALREADY PERFORMING REALLY GOOD!<br />
Kicking off 2018 in new colorways this spring, the is one of <strong>Vans</strong>’ most<br />
innovative, progression-enabling skate shoe models to date. Honoring<br />
more than 40 years of critical performance feedback, <strong>Vans</strong> Pro Skate<br />
offers a versatile shoe construction that skate shoe also utilizes a<br />
modern internal sock-fit construction, providing a breathable,<br />
responsive and snug fit, along with ventilated tongue, collar and quarter<br />
panels for increased airflow.<br />
ACTIVE<br />
GIRLS ACTIVE<br />
+41% € sales<br />
STD Comp<br />
+109% € sales<br />
STD Comp<br />
WEEK 4 2018 BEST SELLERS<br />
MILTON<br />
B/W<br />
462 UTS<br />
17.1 ROS<br />
MADDIE<br />
B/W<br />
625 UTS<br />
23.1 ROS
NEW SEASONAL MFO LINES FROM SS18<br />
ARE ALREADY PERFORMING REALLY GOOD!<br />
Kicking off 2018 in new colorways this spring, the is one of <strong>Vans</strong>’ most<br />
innovative, progression-enabling skate shoe models to date. Honoring<br />
more than 40 years of critical performance feedback, <strong>Vans</strong> Pro Skate<br />
offers a versatile shoe construction that skate shoe also utilizes a<br />
modern internal sock-fit construction, providing a breathable,<br />
responsive and snug fit, along with ventilated tongue, collar and quarter<br />
panels for increased airflow.<br />
M-T Shirts<br />
W-T Shirts<br />
+29% € sales<br />
STD Comp<br />
+51% € sales<br />
STD Comp<br />
WEEK 4 2018 BEST SELLERS<br />
SHAVED<br />
BONES<br />
329 UTS<br />
7.9 ROS<br />
ANTHEM<br />
BASIC<br />
166 UTS<br />
4.7 ROS
know your product- outlet<br />
YOUTH PERFORMANCES<br />
Kicking off 2018 in new colorways this spring, the is one of <strong>Vans</strong>’ most<br />
innovative, progression-enabling skate shoe models to date. Honoring<br />
more than 40 years of critical performance feedback, <strong>Vans</strong> Pro Skate<br />
offers a versatile shoe construction that skate shoe also utilizes a<br />
modern internal sock-fit construction, providing a breathable,<br />
responsive and snug fit, along with ventilated tongue, collar and quarter<br />
panels for increased airflow.<br />
KIDS FOOTWEAR<br />
B-Fleece<br />
+41% €<br />
sales STD Comp<br />
+27% € sales<br />
STD Comp<br />
WEEK 4 2018 BEST SELLERS<br />
MILTON<br />
GLITTER<br />
VANS<br />
CLASSIC PO<br />
216 UTS<br />
7.1 ROS<br />
73 UTS<br />
2.5 ROS
HEART & SOLE<br />
20<br />
Are you ready for RLS Meeting 2018?<br />
.<br />
It’s going to be so much fun to meet again, in a very cool hotel (I checked on the internet, and it<br />
looks awesome!) under the sun and over a drink <br />
Last year was my very first time at RLS meeting and I must admit, I was amazed! You guys, must<br />
have seen all kind of movies with boring meetings, where you want to be anywhere else but<br />
there… Well, RLS proved me it can be way different than what I expected: it’s more like chill hotel,<br />
sunshine and smiling and motivated faces. We meet to learn new things, walking together in the<br />
same direction to bring and share the best to our team and customers. It’s always better to know<br />
your colleagues IRL than behind your computer or on the phone.<br />
Anyway, I am taking the opportunity to introduce myself: my name is Simon, as you may have<br />
noticed, I am French, precisely from Lille, North of France (top of France!).<br />
Around 4 years ago, I was working in a skate shop, and one of my coworker said that a bright new<br />
<strong>Vans</strong> Store is going to open in a few. My head exploded!<br />
When I was a teenager, I used to hang out at the skate park with my friends all the time<br />
(unfortunately I was not the best skater) dreaming about those pro skaters and cool brands… The<br />
idea of working for my #1 favorite brand, man… is it real life? Actually, this dream came true a<br />
couple weeks after I applied: I was in the new <strong>Vans</strong> team for Lille!<br />
I remember the first day, when we opened the shop, it was empty and a huge truck was parked in<br />
front of the door with hundreds of parcels in it. After that epic receiving we were already a team! I<br />
was 20 at the time and it was my first steps as a <strong>Vans</strong> sales associate, Julien was my store<br />
Manager.<br />
Since then, many opportunities opened up to me : a year ago Julien decided to change his<br />
direction to Wholesale and gave me the chance to become the new Store Manager, and everyone<br />
got to level up and were ready for new adventures. I must be honest, the first months were not a<br />
piece of cake, but we stood as a family, stuck together and I am proud to say we made it.<br />
It has been 4 years now it started with the best team and vibes you can ever imagine.<br />
What I meant is that we are lucky be take part of a human organization, that allows people to be<br />
who they are, and gives them their chance. <strong>Vans</strong> gave me that chance and I am very grateful for<br />
that. It feels very different from other experiences I had and it feels great! This is why we give the<br />
best of us, every single day, and it just started….<br />
Can’t wait to see you again guys!<br />
Simon Halegoi<br />
Store Manager <strong>Vans</strong> Lille
VANS CASTEL ROMANO<br />
€311 & 12 units!<br />
Well done Erica!<br />
VANS BIRMINGHAM BULLRING<br />
NICE feedback from a customer:<br />
.<br />
"I have received excellent customer service from<br />
Jacob in <strong>Vans</strong> Birmingham, on 2 separate<br />
occasions now, the guy really knows his stuff<br />
and he loves talking about vans.<br />
Really sorry to point out though that the music<br />
in the store is awful, I felt like I was in<br />
Debenhams, what happened to the cool music?"<br />
Layla
straight from the field<br />
VANS ROMA PORTA DI ROMA<br />
Nice feedback form a customer:<br />
"Good morning,<br />
I had the pleasure of meeting your sales<br />
point of Porta di Roma on 14.01.2018.<br />
I entered first with my daughter and shortly<br />
after with my other child.<br />
I was greeted by some smiling, polite and<br />
extremely available guys.<br />
So I would like to thank Chiara, Rita and<br />
Andrea and congratulate them.<br />
Thanks guys and see you next time !!<br />
Sabrina Licenziato"<br />
VANS YORK<br />
"Hello all from the <strong>Vans</strong> York Outlet<br />
team.<br />
On Sunday 28 th Jan, we had our team<br />
meeting. Lots of great ideas from the<br />
team as to the year ahead and how<br />
we can make 2018 an even better<br />
year than the previous.<br />
Of course we took the opportunity to<br />
take our ‘family’ picture."<br />
25
ITALY-CH<br />
GAS<br />
Mattia Gandini<br />
ROMA PDR<br />
1.93<br />
Julia Küpker<br />
BREMEN<br />
2.36<br />
Alessio Pitroni<br />
CASTELGUELFO<br />
2.20<br />
Kerstin Erhardt<br />
PARNDORF<br />
1,63<br />
IBERIA<br />
UK NORTH<br />
Emilio J. Garcia<br />
VALENCIA<br />
1.56<br />
.<br />
Natasha Inglezou<br />
EDINBURGH<br />
1.95<br />
Raquel Diogo<br />
ALCOCHETE<br />
2.04<br />
Manon Li-Le Dantec<br />
BIRMINGHAM RW<br />
1.71<br />
22
UPT CHAMPIONS LEAGUE: JANUARY WINNERS<br />
BENELUX<br />
UK SOUTH<br />
Ellen Sluyts<br />
ANTWERP<br />
2.29<br />
Shamark Abdi<br />
LONDON WHITE CITY<br />
1.43<br />
Lewis Cawte<br />
CLARKS VILLAGE<br />
1,41<br />
FRANCE<br />
Sergio Jorge<br />
HOSSEGOR<br />
1.67<br />
.<br />
23
Dear store teams, as the VANS FAMILY is growing, we<br />
come across more and more interesting job<br />
opportunities within the family. If you are interested in<br />
any of the open positions, please share your story with<br />
your District Manager, who will then follow up on your<br />
application. If you have friends who are interested,<br />
please feel free to ask them to send their CV to the DM.<br />
STORE POSITION CONTRACT<br />
BLUEWATER<br />
ASM<br />
FULL TIME<br />
CARDIFF<br />
SUPERVISOR<br />
FULL TIME<br />
BARBERINO<br />
SM<br />
FULL TIME<br />
MILAN TICINESE<br />
SUPERVISOR<br />
PART TIME (20 h)<br />
CAMBRIDGE<br />
SUPERVISOR<br />
FULL TIME<br />
BRENT CROSS 2 SUPERVISORS FULL TIME
Drop us a note,<br />
we appreciate your feedback:<br />
<strong>Vans</strong>_retail_ops@vfc.com