Lavazza Harlan's Complete

1 

LAVAZZA 

&

Over 100 Years of Coffee Excellence 

At the heart of Lavazza’s story is a single family’s passion for 

coffee. Beginning with Luigi Lavazza in 1895, four generations 

of the Lavazza family have devoted themselves to continuous 

improvement, innovation, and sharing of authentically Italian 

coffee experiences. 

Luigi was the first to blend different types of coffees for 

distinctive taste and flavor consistency. Over 120 years later, 

Lavazza has perfected the art of coffee blending in order to 

offer a wide range of products suited to match every personal 

taste. 

The #1 selling coffee in Italy, a global brand, and a recognized 

leader in Italian espresso - Lavazza is still family owned and 

operated, remaining dedicated as ever to bringing people 

around the world the authentic Italian coffee experience. 

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The Lavazza Group – Key Facts 

• Global Presence 

in over 90 Countries 

• 3000 

employees worldwide 

• 45% 

Italy market share in value 

• Five plants: 

3 in Italy, 1 in India, 1 in Brazil 

• Over $2.2 billion 

in sales in 2016 

• Over 50 Training Centers 

over 30,000 people are trained every year around the world 

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Passionate About Quality 

• 12 Coffeetasters 

• 1000 Varieties of coffee each year 

• 35 Producingcountries 

• 4 Times tested, each variety 

• 25 Quality control experts test 

samples every 30 seconds 

International 

Certifications: 

ISO 9001 

(International Organization 

for Standardization) 

Kosher 

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First Worldwide Single-Product Company 

Focusing on Coffee 

• Lavazza imports over 2,400,000 

60-Kg bags a year. 

• Lavazza produces 100,000 tons 

of roasted coffee a year. 

• Worldwide, 27 billion cups of 

Lavazza Coffee are consumed 

each year. 

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Why Lavazza 

• Lavazza the world’s 8th largest coffee roaster is recognized 

globally for a 120 year old Italian heritage and for providingthe 

highest quality coffee and espresso blends, covering the full 

range of taste, body, aroma, and roastingprofiles 

• Lavazza’s presence and brand awareness in Canada is strong, 

ranked #4 in specialty coffee and #1 as the top espresso in the 

country. Our customer expansion and growth is supported by a 

sizable multi million dollar marketing and mediacampaign 

• Lavazza has a significant client base in the restaurantand 

hospitality sector, 

Amazon.com 

Kellogg's 

LEGO 

BMW 

WaltDisney 

Publix 

Whole Foods 

Lavazza 

Shire Ltd. 

Costco Wholesale 

Michelin 

1 

2 

3 

Rank 

13 

14 

20 

21 

30 

31 

32 

33 

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Lavazza Corporate Social Responsibility 

Since 2004, the Lavazza Foundation has been supporting all activities 

carried out in coffee-growing countries through both third-party partnerships, 

as international NGOs, and direct projects. 

• Direct projects: ¡Tierra! and International Coffee Partners. 

• Partnership with NGOs: Save the Children 

(Rewrite the Future, Every One). 

• In 2014, Lavazza released their first Corporate Sustainability Report. 

This report will be used for managing and reporting on economic, 

environmental and social sustainability initiatives. 

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Sustainability is a Pillar of the Lavazza Business 

The Lavazza 

Foundation 

The Giuseppe and Pericle 

Lavazza Foundation 

Growing Economic 

Engagement in 

Sustainability 

Our Commitment to 

Environmental 

Sustainability 

This Foundation promotes and helps 

develop solidarity projects in the field 

of healthcare and social welfare, and 

for the protection of nature and the 

environment, in Italy and abroad. 

It is also designed to achieve: 

1) Food security 

2) Reforestation 

3) Gender balance 

4) Local implementation 

5) Minimizing 

environmental impacts 

Lavazza utilizes the Life Cycle 

Assessment (LCA) to assess the 

environmental impacts of the different 

stages of the life cycle, 

from raw material to disposal of the 

finished product. 

Lavazza continuously measures and 

monitor the Corporate environmental 

footprint in order to identify risks, 

opportunities, priorities for action and 

possible strategic actions to be taken. 

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Lavazza In Space 

ISSpresso: 

• In 2015 Lavazza and Argotec, an 

Italian engineering company, 

launched the first capsulebased 

espresso system able to 

work in the extreme conditions 

of space. 

• ISSpresso takes its name from 

the International Space Station 

(ISS), where it was installed. 

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Commitment to Top Gastronomy 

Lavazza has teamed-up with Top Chefs, Michelin-starred restaurants and Fine Dining 

Venues to deliver the BEST coffee experience with the best brand ambassadors. 

Lavazza and world-renowned Chef Ferran Adrià have collaborated 

together for over a decade. Numerous innovative ways to enjoy 

the Italian ritual of espresso drinking were created through this 

partnership. 

Èspesso 

by FerranAdrià 

Coffee Caviar 

by FerranAdrià 

Chef Ferran Adrià 

Lavazza is the sponsor and official espresso and coffee purveyor 

of the James Beard Foundation, the top American organization 

that helps educate and mentor generations of professional chefs 

and food enthusiasts. 

The James BeardFoundation 

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A Full-Service Partner for all Your Coffee Needs 

Equipment Solution 

for Every Need 

Menu Development 

and Innovation 

Training 

and Support 

Custom 

Design Solutions 

Extensive Range of 

Coffee Products 

Full Range of POS 

Materials 

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Lavazza Foodservice Program 

Our commitment to our food service clients is to 

provide a world class coffee experience: 

• Products: Superior coffee and espresso products, 

manufactured with the highest quality control 

standards and certifications, including Rainforest 

Alliance on selected items. Full product portfolio 

ranging from specialties to premium to more 

competitively priced classic blends 

• Formats: Whole bean and pre-ground formats. 

Single serve espresso system utilizing our 

patented Blue technology and capsules also 

available. 

• Equipment: Best in class machines, both 

proprietary and from partner vendors 

• Training and Service: Provided by Lavazza’s 

renowned Training Center, and available to our 

clients in person and via training modules 

• Recipes: Delicious and simple to execute coffee 

and espresso recipes (including signature non 

alcoholic and alcoholic beverages) 

• Branding and Menu Mentions: Branded ceramics 

and in restaurant menu mentions 

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Lavazza Product Portfolio 

COFFEE PR 

FILTER 

CAPSULE 

ESPRESSO 

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14 

Lavazza Professional Blue System

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Lavazza Small Volume Blue System

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Introducing Lavazza Blue – LB 2317

ESPRESSO 

According to Lavazza

ESPRESSO: its identity card 

Temperature of coffee in the cup 170-180 °F. 

Volume of the drink 

1 oz. 

Crema 

Compact and consistent 

Hazelnut color 

Thickness: 10% of 

volume 

Cup 

White porcelain 

Truncated cone shape 

Temperature 100-105° F. 

Average caffeine content per cup 

60-90 mg 

Consumption temperature 

140° F. approx 

Ideal consumption time 

Extraction 

2 min. approx 

25 % of total substances

ESPRESSO: how it is prepared 

Water temperature: 195-200°F. 

Boiler pressure: 

0.9- 1,3 bar 

Extraction pressure: 9 bar 

Infusion time: 5-6 sec. 

Brewing Time 

25-30 sec 

Coffee dose: 6,5 - 7 g (0,25 oz) 

Volume in cup: 30 ml (1 oz)

The ART of Espresso according to the “4 M” Rule 

Macchina espresso (espresso machine) (25%) 

Macinadosatore (grinder) (25%) 

Mano dell’operatore (barista’s skills) (25%) 

Miscela (blend) (25%)

The Perfect Shot 

Crema: compact and consistent, brown 

reddish or hazelnut-like color 

Taste: coffee taste is given by the sum of these four basic 

sensations. Their predominance depends mainly on the 

blend composition and the roasting degree 

Aroma: it can vary a lot: sometimes it recalls flowers, 

fresh fruits, nuts or chocolate. Some flavors are perceived 

after swallowing, in this case we talk about after-taste 

BITTER 

ACIDIC 

SALTY 

SWEET 

fruity 

flowery 

spicy 

chocolatey 

woody 

etc.....

HOW ESPRESSO SHOULD NOT LOOK 

With a light and weak crema: synonymous of 

under-extraction of coffee 

With a dark and « burnt » crema: sign of overextraction 

of coffee 

Presence of grounds on the bottom of the cup 

stinky 

rancid 

fermented 

smoky 

Defects of coffee that give abnormal tastes or flavors, most 

times unpleasant. They can be due to coffee plant yield, 

processing, storage, preservation or roasting.

BLUE 

Best Lavazza Ultimate Espresso

Why BLUE 

High quality of the brewed product 

Brand as warranty of quality and reliability 

Dedicated and flexible espresso 

machines for ease of operations 

and consistent performance 

High technology to obtain in the 

easiest way the best espresso 

Stylish and modern

The Blue Capsule 

Packaging material 

Capsule body in multilayer polypropylene with the EVOH 

internal covering and alluminium cover for a total product 

protection from oxygen and moisture 

Content 

Espresso ground coffee blend, semi-degased 

Packaging 

Modified atmosphere (vacuum packed and nytrogen flushed) 

Production line with granulometric, packaging and capsule 

integrity control. 

Shelf-life 

18 months from production date 

Certification 

Hygienic conformity / Gluten free

BLUE Capsule Brewing 

1 

Hot water starts filling the capsule 

2 

Water remains in infusion for a few seconds 

3 

Infusion allows the best flavors to be extracted 

4 

The capsule bottom collapses toward the driller 

once internal pressure achieves approx. 9 bars 

5 

Espresso brewing results tipically intense and 

creamy

BLUE Capsule Infusion 

The top driller perforates the aluminium foil, coffee is then steeped in hot 

water without pressure for a few seconds. 

This action is called pre-infusion 

Upper driller 

Lower driller

CAPPUCCINO 

According to Lavazza

How to make a Masterpiece 

2/5 of foamed milk 

2/5 hot milk (140°F) 

1/5 of espresso (1 oz)

Perfect Milk Pitcher 

• MATERIAL: stainless steel 18/10 

• SHAPE: 

truncated cone with a spout 

• SIZE: most used are 35 oz 

25 oz 

18 oz

How to Froth Milk 

1 Fill the pitcher with the 

desired quantity of cold 

milk 

2 turn the knob and purge 

steam from the spout, 

eliminating any 

condensation 

3 Place the spout approx 1 

inch below the milk 

surface, close to the side 

of the pitcher 

4 open the steam knob and 

froth the milk, allowing 

the steam spout to rise 

above the milk surface 

for a few seconds 

5 Place the spout 1 inch 

below the surface and tilt 

the pitcher to create a 

vortex 

6 Once milk is hot (140- 

150° F), stop the steam 

and clean the spout by 

the means of a sanitized 

wipe

Finishing the Foamed Milk 

Blend milk and foam inside the pitcher to creat a thick creamy product: 

1) Through rotating movements, mix the froth so to 

turn it shine and velvety. 

2) Hit the pitcher on a flat surface in order to remove 

possible air bubbles.

Lavazza Espresso Core Blends 

¡TIERRA! 

100% Arabica Selection 

Finest blend of 100% Arabica coffees with an 

Intense taste and hints of chocolate, 

sustainably grown in Rainforest Alliance 

Certified coffee farms. 

Pienaroma 

Refined blend of aromatic 100% Arabica 

coffees made with beans from Rainforest 

Alliance Certified plantations, with the well 

rounded scent of figs and jasmine flowers. 

Super Crema 

A blend of coffees with a velvety cream and 

persistent aroma. Aromas of honey and 

almonds for a mild and creamy espresso. 

Top Class 

Full bodied blend of coffees with 

pleasantly balanced aromas of 

chocolate and dried fruit with a 

smooth after taste of bitter cocoa 

Gran Espresso 

The perfect Italian espresso with a 

rich and balanced taste. An aroma of 

dark chocolate and spices for a 

creamy and enveloping espresso. 

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Lavazza Drip Core Blends 

Gran Filtro Dark Roast 

A full bodied blend of 100% Arabica coffees. 

Its bold and distinctive recipe features a 

balance of smoky and caramelized flavors. 

Gran Filtro Medium Roast 

A prestigious 100% Arabica blend with a 

delicate and refined aroma. 

Gran Filtro Italian Roast 

A well balanced selection of Rainforest 

Alliance Certified TM 100% Arabica coffees for 

the best extraction with filter coffee 

machines. Rounded, with a mild acidity, notes 

of cereals and a lingering aftertaste. 

Grand Hotel Filter 100% Arabica 

A well balanced selection of 100% 

Arabica coffees for the best extraction 

with filter coffee machines. Well 

rounded, aromatic, with medium body 

and notes of cereals and caramel. 

Grand Hotel Filter Blend 

A carefully crafted blend created by the 

sweet union of bold Brazilian Natural 

Arabica and the intense fragrances of 

Robusta from South East Asia, notes 

of nuts and a cocoa finish. 

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Ancillary Products 

Lavazza offers a rich proprietary Italian drinking chocolate 

ideal to drink on its own or as a base for delicious espresso 

based creations. 

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The Sorbetto Cremespresso is a revisit of the traditional 

semifreddo using a cream and espresso base, resulting in a 

delicious drinkable gelato.

Training 

• Lavazza will provide a training on installation to train staff 

on how to use the new machines and make high quality 

beverages for your customers. 

• Refresher training sessions can be organized and 

performed annually. 

• Create staff training modules on machines for coffee 

brewing. 

• Take full advantage of our fully-dedicated, North 

American-based team including trainers and marketers 

available for planning, execution and ongoing support. 

• Menu review and consultation on core, specialty and 

seasonal drinks 

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Digital Education for Professional Accounts 

Educating our B2B customers to empower them to be better 

brand ambassadors 

• Provide customers digital educational 

videos to ensure consumers tasting 

Lavazza at any food service touch point 

have the ideal coffee experience 

• The goal is for our accounts to get a good 

understanding on how to make basic 

coffee drinks and how to brew coffee the 

Lavazza way 

• Develop a digital solution to training 

which only our professional accounts can 

access online 

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Branding & POS Items 

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Official sponsor of 

The Tennis GrandSlam 

Proudly Serving Lavazza 

Committed to 

Top Gastronomy 

Partners 

National Retail Distribution 

The official coffee 

provider of 

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KREA 

KREA

1 

LAVAZZA 

Minimum Quantities for 

Loaner Machines 

Guideline

LavAzza Professional Blue System 

LB2811 

20 per day 

LB4711 

30 per day 

LB4712 

40 per day 

2

Lavazza Small Volume Blue System 

LB910 

5 per day 

LB2312 

10 per day 

3

LavAzza Traditional Espresso & Grinder 

Tierra! Intenso - 204332 

• Rainforest Alliance 

• 100% Arabica 

• 214 beverages per day 

Supercrema – 204202 

• 60% Arabica/40% Robusto 


Top Class – 202010 



Gran Espresso – 202134 

• 60% Robusto/40% Arabica 


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LavAzza Bean to Cup Machines 

Tierra Intenso - 204332 



Supercrema - 204202 



Top Class - 202010 



28NKL 

Gran Espresso - 202134 

• 60% Robusto/40% Arabica 


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LavAzza Drip Line – Must be included with Espresso Programs 

1 brewer & 3 x 64 oz. pots 

Gran Filtro Dark Roast - 202431 

• 30/ 64g 



1 brewer & 3 x 1.5 gallon pots 

Gran Filtro Italian Roast - 202845 

• 30/64g 



Grand Hotel - 205284 

• 20/227g 


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LavAzza Blue, Espresso & Drip Pricing 

Lavazza Blue Espresso Capsules 

20800L Espresso Decaffeinato - 100% Arabica 100/cs. $ 79.00 

20940L Espresso Intenso - 40% Arabica/60% Robusto 100/cs. $ 79.00 

20945 Espresso Intenso – Bidose (double shot) 100/cs. $115.00 

20970 Espresso Café Crema-Dolce – 100% Arabica 100/cs. $ 79.00 

20990 Espresso Tierra! Intenso - Bidose (double shot) 100/cs. $115.00 

20999 Espresso Tierra! – Rainforest Alliance 100% Arabica 100/cs. $ 79.00 

Lavazza Espresso Beans & Drip Line 

202010 Top Class Espresso – 50% Robusto/50% Arabica 6/2.2lb. Beans $198.00 

204202 SuperCrema Espresso - 60% Arabica/40% Robusto 6/2.2lb. Beans $209.20 

202134 Gran Espresso – 60% Robusto/40% Arabica 6/2.2lb. Beans $189.40 

204332 Tierra! Intenso Espresso – 100% Arabica 6/2.2lb. Beans $244.20 

Rainforest Alliance Certified 

202431 Gran Filtro Dark Roast - 100% Arabica 30/2.25oz. $ 57.00 

Rainforest Alliance Certified 

201080 Gran Filtro Decaff – 100% Arabica 30/2.25oz. $ 65.00 

202845 Gran Filtro Italian Roast – RA Certified 100% Arabica 30/2.25oz. $ 54.00 

205284 Grand Hotel 100% Arabica 20/8 oz. $ 79.00 

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ESPRESSO INTENSO 

A full-bodied coffee blend with 

an intense flavour and thick, 

persistent crema. 

body 

✰✰✰✰ 

roasting 

medium. 

distinguishing characteristic 

intensity. 

aroma and flavour 

chocolaty, intense. 

Lavazza BLUE products for preparing espresso coffee and caffè crema

ESPRESSO INTENSO 

A blend of excellent Arabica from Brazil 

and Central America (40%) and Robusta 

from Southeast Asia (60%). 

A creamy and full-bodied blend with 

intense and persistent flavour and after-taste. 

The innovative brewing system yields 

a particularly intense, creamy espresso, 

with a persistent and balanced aftertaste. 

technical information 

product unit 

product 

warehouse unit 

(WU) 

Shelf Life 

product 

code 

espresso 

intenso 

box containing 

100 single-dose capsules 

of Lavazza BLUE 

espresso intenso 

18 

months 

940 

944 

pallet 

type composition size 

(length/width/height) 

Epal (80x120) 270 WU (15x18) 80 x 120 x 220 cm 

Lavazza BLUE products for preparing espresso coffee and caffè crema

Espresso 

Caffè Crema Dolce 

100%Arabica sweet blend with a thick golden 

crema. 

A sweet, balanced and creamy blend. The special 

roasting, combined with the right grind, yields 

a particularly sweet and velvety coffee with a 

persistent after-taste and a thick, golden crema. 

Taste area: Aromatic 

Origins: Brazil and India 

Composition: 100% Arabica 

Body: 

Lavazza BLUE - Espresso Caffè Crema Dolce 

Aroma: 

Roasting: Fairly Dark 

Notes: Sweet, creamy and liquory 

Ideal for: Long coffee

¡Tierra! Espresso 

Premium blend of 100% washed Arabica with a very 

aromatic and sweet flavour and consistent, soft crema. 

Lavazza ¡TIERRA! is the sustainable development project 

promoted by Lavazza aimed at ensuring both product 

excellence and an improved quality of life for a number 

of communities of premium coffee growers via the 

provision of modern equipment and suitable tools for 

the cultivation and sale of coffee through the use of 

eco-friendly techniques. 

The agricultural producing communities are certified by 

Rainforest Alliance, the international non-governmental 

organization active in promoting sustainable coffee. 

Taste area: Specialties 

Origins: Honduras, Peru, Colombia 


Lavazza BLUE - ¡Tierra! Espresso 

Body: 

Aroma: 

Roasting: Medium 

Notes: Aromatic with delicate acidity, lightly fruity and sweet 

Ideal for: Espresso

Top Class 

Full bodied blend of coffees with pleasantly balanced 

aromas of chocolate and dried fruit with a smooth 

after taste of bitter cocoa. 

Taste area: Well balanced 

Origins: Natural Arabica from Brazil, high quality washed Indian 

Arabica and Robusta from the Island of Java 

Composition: 50% Arabica - 50% Robusta 

Body: 

Espresso Professional Product Range 

Aroma: 


Notes: Bitter chocolate and dried fruit

Super Crema 

A blend of coffees with a velvety cream and persistent 

aroma. Aromas of honey and almonds for a mild and 

creamy espresso. 


Origins: Natural Arabica from Brazil, washed Indian Arabica and high 

quality Colombian and Robusta from Indonesia and Vietnam 


Body: 


Aroma: 


Notes: Honey and dried fruit

Gran Espresso 

The perfect Italian espresso with a rich and balanced 

taste. An aroma of dark chocolate and spices for a 

creamy and enveloping espresso. 


Origins: Natural Arabica from Brazil from the Cerrado, Mogiana and 

South Minas region. Washed Arabica from Honduras, African Robusta 

with spicy notes from Uganda 


Body: 


Aroma: 


Notes: Dark chocolate and spices

¡TIERRA! Selection 

100% Arabica Selection 

Finest blend of 100% Arabica coffees with an intense 

taste and hints of chocolate, sustainably grown in 

Rainforest Alliance Certified TM coffee farms. 


Origins: The selected 100% Arabica origins from Brazil give this luxury 

blend an intense taste and a full body which unite with the scents and 

delicacy of Central and South America mild coffees 


Body: 

Aroma: 

Roasting time: Slow 

- maximize result in cup with espresso machine 

Roasting level: Medium 

- a perfect roasting degree to enhance the aroma of those refined 

arabicas 

Notes: Floral and dried fruits, with notes of chocolate 

Origins


A full bodied blend of 100% Arabica coffees. Its bold 

and distinctive recipe features a balance of smoky and 

caramelized flavors. 

Origins: A 100% Arabica blend composed of full-bodied Brazilian 

coffees whose chocolaty flavor blends with the spicy aroma of Indian 

coffees. The dark roasting enhances the strength and body of these 

origins producing an intense, persistent aftertaste with a hint of 

caramel 


Body: 

Aroma: 

Roasting: Dark 

Filter Coffee Range 

Notes: Spices and caramel


A well balanced selection of Rainforest Alliance Certified TM 

100% Arabica coffees for the best extraction with filter 

coffee machines. Rounded, with a mild acidity, notes of 

cereals and a lingering aftertaste. 


Origins: 100% Brazil beans from the Mogiana and South Minas region 


Body: 

Aroma: 


Notes: Well rounded, roasted cereal 

Filter Coffee Range

Grand Hotel 

Filter 100% Arabica 

A well balanced selection of 100% Arabica coffees 

for the best extraction with filter coffee machines. 

Well rounded, aromatic, with medium body and 

notes of cereals and caramel. 

Taste Area: Aromatic 

Origins: Brazil 


Body: 

Aroma: 

Roasting: Medium Dark 

Filter Coffee Range 

Notes : Roasted cereal and caramel

Lavazza Equipment Loan Program – Prequalification 

Business Operating Name: ______________________________________________________________________ 

Address: _______________________________ City/Prov.: _______________________ Postal Code: __________ 

Contact Person: ___________________________ Telephone: ________________ email: ____________________ 

Type of Business (please circle): -Restaurant -Café -Hotel -Catering -Resort -Sports Venue -Office 

Other: _________________________________ New Business? Yes No Seasonal business? Yes No 

Years in business: ______ Hours of operation: ______________________________ Seating capacity: _________ 

Meals served: Yes No If yes, please specify: Breakfast Brunch Lunch Dinner Catered 

Existing Business: 

1. Please attach a velocity report for the past 52 weeks. Include all coffee sales (drip & espresso). If you are not 

the current coffee provider for this account, please have client obtain information from current supplier. 

If velocity report is not available, please have client supply invoices for the past 52 weeks (can hide pricing). 

Product Name (specify beans/ground and espresso or drip) 

Case 

Size 

Pack Size 

(grams or oz) 

Total cases over 12 

months 

2. Does the restaurant own or need equipment? If equipment is required, please indicate which type and model. 

Model number: __________________________ Model number: ___________________________________ 

Loaned equipment will be based on daily volume requirement as determined by Lavazza. Equipment will be 

confirmed once all information is received and analyzed. 

New Business: 

Provide an estimate on number of espresso and drip servings anticipated per day. 

Espresso: _______ Drip: _________ Will customer be serving both Lavazza Espresso and Drip: ________

EQUIPMENT LOAN AGREEMENT 

Equipment Location: 

EFFECTIVE DATE: 

This Equipment Loan Agreement (“Agreement”), between __________________, a ____________ 

corporation/limited liability company with offices located at _____________________________ (“Customer”) and Lavazza 

Premium Coffees Corp., a New York corporation with offices located at 120 Wall Street 27 th Floor, New York, NY 10005 

(“Lavazza”) sets forth the agreement between the parties as follows: 

Ownership of Equipment: Lavazza will provide, on loan, at the locations indicated, the equipment listed on Exhibit A, 

LOCATION AND EQUIPMENT LISTING. Loaned equipment does not include water softener and/or filtration systems. 

The loaned Lavazza equipment is for the exclusive use of Lavazza Products and remains the property of Lavazza. Equipment 

may be removed from the approved locations only upon prior written consent of Lavazza. Customer authorizes Lavazza to 

file financing statements in any jurisdiction evidencing Lavazza’s title and interest in the equipment. Customer is responsible 

for any theft or damage to the equipment and will carry appropriate general liability insurance covering the full replacement 

value thereof. Lavazza shall retain all rights of ownership in the Equipment. Customer shall not hold the Equipment out as 

its own, sell or encumber the Equipment or take any other action inconsistent with Lavazza’s ownership of the Equipment. 

Equipment labels indicating Lavazza’s ownership shall not be removed. 

Exclusivity Commitment: The equipment listed above (the “Equipment”) is loaned by Lavazza to Customer free of charge 

in consideration of Customer’s exclusive use of Lavazza Espresso and Drip Coffees (“Lavazza Coffee”) at the Equipment 

location specified above (“Approved Location”) and Customer’s purchase of at least _____ pounds / capsules of Lavazza 

Coffee per month (“Minimum Purchase Commitment”). 

Use and Maintenance of Equipment: 

(a) The Equipment is to be used solely for the preparation of Lavazza Coffee purchased exclusively from Lavazza or an 

authorized Lavazza distributor; 

(b) Equipment may be removed from the Approved Location only upon the prior written consent of Lavazza; 

(c) Customer shall comply with Lavazza’s instructions and specifications relating to the use, storage and maintenance of the 

Equipment; 

(d) Upon the request of Customer, Lavazza, or Lavazza’s local distributor, shall provide, at no charge, prompt repair service 

and, if necessary, replacement parts or Equipment, if related to the normal wear and tear of the Equipment, as determined by 

Lavazza. All other repairs shall be for Customer’s account; and 

(e) Customer is responsible for any theft or damage to the Equipment and shall carry appropriate general liability insurance 

covering its full replacement value. 

Installation: Lavazza shall arrange for installation of the Equipment by Lavazza or its designee at Lavazza’s cost. 

Limited Warranty: Lavazza warrants that the Equipment shall be free from defects in material and workmanship at the 

time of Customer’s acceptance of installation. Lavazza will, in its sole discretion, repair or replace any defective Equipment. 

THE WARRANTY CONTAINED HEREIN IS EXPRESSLY GIVEN IN LIEU OF ALL OTHER WARRANTIES, EITHER 

EXPRESS OR IMPLIED, INCLUDING THAT OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR 

PURPOSE. LAVAZZA SHALL BE NOT BE LIABLE FOR ANY LOSSES, DAMAGES, INCIDENTAL EXPENSES OR 

CONSEQUENTIAL DAMAGES CAUSED BY, OR ARISING IN CONNECTION WITH THE EQUIPMENT. 

PHDATA 5778189_2

Enforcement of Rights: Customer acknowledges Lavazza’s (and its distributors’ and agents’) right to enter upon the 

Approved Locations at any reasonable time during regular business hours, and without prior notice, in order to inspect the 

Equipment, to confirm compliance with this Agreement, and to enforce their rights, including the right to repossess the 

Equipment, under this Agreement and any other agreement with such distributors. Customer shall be liable for all costs, 

including reasonable attorney’s fees, arising from, or in connection with, the enforcement of rights and the collection of 

amounts due hereunder or under any agreement with Lavazza distributors. 

Term and Termination: 

(a) The Term of this Agreement shall be from the Effective Date through (3 years) ___________________ 

(b) This Agreement may be terminated: (i) immediately by Lavazza in the event of Customer’s breach of this Agreement or 

any other agreement with Lavazza or its authorized distributors, including, but not limited to, any failure to pay in accordance 

with purchase terms; or (ii) by either party on 60 days prior written notice. 

(c) Upon termination Lavazza shall have the right to remove the Equipment, without recourse or legal proceedings. In the 

event that this Agreement is terminated under (b)(i) above or by Customer under (b)(ii), at Lavazza’s election, Customer shall 

purchase the Equipment at the following prices: termination during Year One of the Term at 100% of Equipment value; 

during Year Two of the Term at 95% of Equipment value; and during Year Three of the Term at 90% of Equipment value. 

Lavazza Trademarks – During the Term of this Agreement, Lavazza hereby grants to the Customer a limited non-exclusive 

right to use the Lavazza Trademarks (LAVAZZA® and BLUE® and such logos, distinctive symbols, tradenames and slogans 

as may be authorized by Lavazza) solely in connection with the use of the equipment at the locations. Any marketing or 

other materials bearing the Trademarks shall be subject to the prior written approval of Lavazza. Upon termination of this 

Agreement for any reason, Customer shall immediately cease use of all such Trademarks and return or destroy all such 

marketing and other materials. 

Miscellaneous: The failure of either party to enforce or to exercise any of its rights hereunder in any particular instance shall 

not be construed as a waiver of such rights or as consent to any continuing or subsequent failure or breach by the other party. 

All notices or any other communications provided for herein shall be given in writing by overnight courier, by fax or by 

certified mail, return receipt requested, and shall be deemed received and effective when received if sent by courier or by fax, 

or five (5) calendar days after being mailed, if sent by certified mail. This Agreement is the sole agreement between the 

parties regarding the subject matter hereof and supersedes all prior agreements or understanding of every kind. This 

Agreement shall be subject to New York law. The parties consent to the exclusive jurisdiction of the state and federal courts 

in New York County for the resolution of any disputes hereunder. 

IN WITNESS WHEREOF, the undersigned have executed and delivered this Agreement as of the Effective Date. 

Customer: 

By: 

Name: 

Title: 

Date: 

Lavazza Premium Coffees Corp. 

By: 

Name: Daniel Richter 

Title: Head of AFH Sales, Canada 

Date: 

PHDATA 5778189_2

EXHIBIT A 

LOCATION AND EQUIPMENT LISTING 

Equipment Serial Number Cost 

Customer: 

By: 

Name: 

Title: 

Date: 

Lavazza Premium Coffees Corp. 

By: 

Name: Daniel Richter 

Title: Head of AFH Sales, Canada 

Date: 

PHDATA 5778189_2

POINT OF SALE CATALOG 

2017: SERVICE & SIGNAGE 

©2017 LAVAZZA. ALL RIGHTS RESERVED.

With a wide variety of authentic italian roast and ground coffee blends 

plus the patented Lavazza BLUE system of single-serve capsules, Lavazza 

has a taste for every palate and a solution for every business need. 

Lavazza is more than just your coffee purveyor. It’s your business partner, 

committed to helping you create a coffee atmosphere that sells. 

Whether you need our sleek table tents, napkin holders and china cups, or you want to dress 

up your location with premium coffee imagery and elegant signage, 

our marketing team is here to provide personalized branding solutions for your business. 

Please contact your sales representative for ordering information.

CONTENTS 

inside: 

service 

signage 

branding solutions 

4 

20 

23 

3

SERVICE

SERVICE 

CERAMIC ITEMS 

ESPRESSO CUP ( 2OZ) 

12 units per case 

code: 20002124 

ESPRESSO CUP SAUCER 


code: 20002130 

CAPPUCCINO CUP ( 6OZ) 


code: 20002131 

CAPPUCCINO CUP SAUCER 


code: 20002132 

AMERICAN- STYLE COFFEE CUP (8 OZ) 


code: 20002140 

AMERICAN- STYLE COFFEE CUP SAUCER 


code: 20002141 

MUG (10 OZ) 


code: 20002244 

5

SERVICE 

CERAMIC ITEMS (continued) 

ESPRESSO CUP &SAUCER 


code: 20002238 

CAPPUCCINO CUP &SAUCER 


code: 20002239 

MUG 


code: 20002244 

6

SERVICE 

TIERRA ITEMS 

TIERRA ESPRESSO CUP &SAUCER 


code: 20002241 

TIERRA CAPPUCCINO CUP &SAUCER 


code: 20002242 

TIERRA MUG 


code: 20002243 

TIERRA GRAPHIC S FOR BOX SYSTEM 

code: 20005100 

TIERRA WALL POSTERS KIT (SET OF 4) 

code: 20005102 

7

SERVICE 

GLASSWARE 

GLASS ESPRESSO CUP ( 2 OZ) 


code: 20002002 

GLASS ESPRESSO PLATE 


code: 20002003 

GLASS CAPPUCCINO CUP ( 6OZ) 


code: 20002004 

GLASS CAPPUCCINO PLATE 


code: 20002005 

8

SERVICE 

GLASSWARE (continued) 

DOUBLE WALL GLASS (5 OZ) 


code: 20003253 

SMALL GLASS ( 4OZ) 


code: 20003333 

BIG GLASS (13 OZ) 


code: 20003334 

9

SERVICE 

PAPER CUPS &LIDS 

PAPER CUPS ( 4OZ) 

1,000 units per case 

code: 30020003305 

PAPER CUP LIDS ( 4 OZ) 


code: 30020003309 

PAPER CUPS (8 OZ) 


code: 30020003306 

PAPER CUP LIDS (8 OZ) 


code: 30020003308 

PAPER CUPS (12OZ) 


code: 30020003324 

PAPER CUP LIDS (12 OZ, 16 OZ, &20 OZ) 


code: 30020003312 

PAPER CUPS (16OZ) 


code: 30020003325 

PAPER CUPS ( 20 OZ) 


code: 30020003311 

10

SERVICE 

PAPER CUPS & LIDS [continued] 

PAPER TRAVEL LIDS (12 OZ, 16 OZ, &20 OZ) 


code: 30020003230 

PAPER FLAT LIDS ( 4 OZ) 


code: 30020003228 

JAVA JACKETS 

Insulated jacket for Lavazza paper cups 

JAVA JACKET (12 OZ, 16 OZ, &20 OZ) 


code: 30020003295 

11

SERVICE 

PLASTIC CUPS &LIDS 

PLASTIC CUPS (12OZ) 


code: 20003335 

PLASTIC LIDS (12 OZ) 


code: 20003280 

12

SERVICE 

SHORT STIRRERS 

Individually-wrapped plastic stirrers 

STIRRERS 


code: 20003407 

STIRRERS 

White, plastic coffee stirrers with blue Lavazza logo 

STIRRERS 


code: 30020003406 

13

SERVICE 

SPOONS 

Stainless steel spoons 

ESPRESSO SPOON 


code: 20000624 

CAPPUCCINO SPOON 


code: 20000626 

LATTE MACCHIATO SPOON 


code: 20000628 

14

SERVICE 

CAPPUCCINO KIT 

Includes 2 stainless steel carafes, a cocoa shaker, 

and a cappuccino-making booklet. 

CAPPUCCINO KIT 

1 unit per case 

code: 20000219 

15

SERVICE 

STANDARD BRANDING 

TRAY 


code: 20003127 

COMMUNICATION SYSTEM 


code: 20003130 

TABLE ORGANIZER 


code: 20003131 

16

SERVICE 

STANDARD BRANDING (continued) 

SUGAR HOLDER [SMALL] 


code: 20003113 

SUGAR HOLDER [MEDIUM] 


code: 20003117 

BRIDGE FOR SUGAR HOLDER 


code: 20003119 

17

SERVICE 

STANDARD BRANDING (continued) 

LAVAZZA NAPKINS 


code: 20003017 

VERTICAL NAPKIN HOLDER 


code: 20003125 

18

SERVICE 

DRIP SYSTEM 

DRIP CUP 


code: 20002248 

PREMIUM DRIP COFFEE SYSTEM 


code: 20003132 

19

Signage

SIGNAGE 

TWO SIDED LAVAZZA 

SIGNAGE 

CODE: 20005090 

(17.7 IN x 17.7in) 

LAVAZZA 

PLATE 

LAVAZZA 

PLATE 

CODE: 20005093 

(11.8IN x 11.8IN) 

CODE: 20005094 

(15.7 IN x 15.7IN) 

21

SIGNAGE 

OUTDOOR 

UMBRELLA 

OUTDOOR 

UMBRELLA 

1 u nit per case 

CODE: 30020009235 

22

BRANDING 

SOLUTIONS

anding 

solutions 

RAINFOREST CERTIFICATION 

PLAQUE &STICKER 

code: 20005087 

BOX SYSTEM 

code: 20005099 

TIERRA GRAPHIC S FOR BOX SYSTEM 

code: 20005100 

TIERRA WALL POSTERS KIT (SET OF 4) 

code: 20005102 

24

anding 

solutions 

POSTERS [HORIZONTAL] 

ICED CAPPUCCINO 

HORIZONTAL POSTER 

code: LVZ 0019 

AMERICANO 



CAPPUCCINO 



LATTE MACCHIATO 



ESPRESSO 



*posters available 18” x 27” or 24” x 36” 

25

anding 

solutions 

POSTERS [ VERTICAL] 

ICED CAPPUCCINO 

VERTICAL POSTER 


AMERICANO 



CAPPUCCINO 



LATTE MACCHIATO 



ESPRESSO 

VERITICAL POSTER 


*posters available 18” x 27” or 24” x 36” 

26

anding 

solutions 

TABLE TENTS 

COLD BREW 

TABLE TENT 


CAPPUCCINO 

TABLE TENT 


side 1 

side 2 

27

anding 

solutions 

AIRPOT DECALS 

P ieces printed on removable vinyl for easy 

installation/removal. Matte laminated. 

AIRPOT STICKERS 

6 .5 " x 5.125" 

Bunn 2. 2 L 

Curtis 1.5 G 

Fetco 3.0 G 

Available Options: 

Gran Filtro 

Filtro Classico 



Gran Filtro Decaffeinato 

Tierra Intenso 

28

anding 

solutions 

DOG TAGS 

Includes twent y- five inch ball chain. 

DOG TAGS 

3" H x 2.5" W 

Available Options: 

Gran Filtro 


Gran Filtro Decaf 

Gran Filtro Classico 


Tierra Intenso 

Grand Hotel 

Regular 

29

anding 

solutions 

MENU BOARDS 

Custom designed, printed and mounted to sintra. 

Matte laminated. 

MENU BOARDS 

Available Sizes: 

Vertical: 18" x 36" ; 24" x 48" ; 30" x 60" 

Horizontal: 36" x 18" ; 48" x 24" ; 60" x 30" 

30

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