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Social Impact Investing

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Some organisations that have used SROI have found it to be a useful tool for<br />

organizational learning.<br />

Primary Purpose<br />

While in financial management the term ROI refers to a single ratio, unlike <strong>Social</strong><br />

Earnings Ratio (S/E Ratio), SROI analysis does not refer not to one single ratio but<br />

more to a way of reporting on value creation. It bases the assessment of value in part<br />

on the perception and experience of stakeholders, finds indicators of what has changed<br />

and tells the story of this change and, where possible, uses monetary values for these<br />

indicators. It is an emerging management discipline: a skill set for the measurement and<br />

communication of non-financial value. Therefore, the approach distinguishes between<br />

"SROI" and "SROI Analysis." The latter implies: a) a specific process by which the<br />

number was calculated, b) context information to enable accurate interpretation of the<br />

number itself, and c) additional non-monetized social value and information about the<br />

number's substance and context.<br />

The Principles<br />

There are seven principles of SROI. These are:<br />

1. Involve stakeholders (i.e. everyone who has a 'stake' or an interest in the subject of<br />

the SROI)<br />

Inform what gets measured and how this is measured and valued in an account<br />

of social value by involving stakeholders<br />

2. Understand what changes (for those stakeholders)<br />

Articulate how change is created and evaluate this through evidence gathered,<br />

recognising positive and negative changes as well as those that are intended and<br />

unintended<br />

3. Value what matters (also known as the 'monetisation principle' – see below)<br />

Making decisions about allocating resources between different options needs to<br />

recognise the values of stakeholders. Value refers to the relative importance of<br />

different outcomes. It is informed by stakeholders' preferences<br />

4. Only include what is material<br />

Determine what information and evidence must be included in the accounts to<br />

give a true and fair picture, such that stakeholders can draw reasonable<br />

conclusions about impact<br />

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