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<strong>Impact</strong> Investments:<br />

An emerging asset class<br />

Global Research<br />

29 November 2010<br />

Table 16: Health market sizing<br />

Data point Source Healthcare example<br />

Annual household income of target market Case study Brackets A–E, Urban, Unattended births<br />

Target market (# of unattended births, mm) N4B 113<br />

Anticipated penetration rate Case study 40.0%<br />

Anticipated customer base (# of unattended births, mm) 45<br />

Average price of unit Case study $43–$301<br />

Aggregate revenues over 10 years, bn $2–$14<br />

Estimated operating margin Case study 5.0%–10.0%<br />

Estimated profit opportunity, bn $0.1–$1<br />

Total invested capital, bn $0.4–$2<br />

Source: J.P. Morgan. Case study indicates the particular case study used for each sector. "N4B” indicates The Next 4 Billion, 2007,<br />

WRI.<br />

Table 17: Income brackets<br />

INDIA, calculated as in Table 9<br />

NIGERIA<br />

Average number of people per household = 4.75<br />

India Economic Activity Rate = 57%<br />

Average number of earners per household = 2.7<br />

India<br />

Household<br />

income<br />

2005 PPP<br />

(upper bound)<br />

Nigeria<br />

Household<br />

income<br />

2005 PPP<br />

(upper bound)<br />

A 11,923 8,835<br />

B 9,936 7,363<br />

C 7,949 5,890<br />

D 5,962 4,418<br />

E 3,974 2,945<br />

F 1,987 1,473<br />

Source: World Resources Institute, UN Statistics Division<br />

Affordability: Income brackets A – E<br />

In measuring affordability in this sector, we are able to reference the customer base<br />

that both LifeSpring and R-Jolad are targeting, summarized in Table 18 and<br />

referencing the income brackets in Table 17. LifeSpring is targeting customers with<br />

daily household incomes of $2–$5, which translates into an annual household income<br />

of $720–$1,800. This means that its business aims to serve those in income bracket<br />

F, in particular. However, R-Jolad has customers from a wider income base, as<br />

illustrated in Figure 23. From this data, we see that over 50% of R-Jolad’s customers<br />

earn less than $1000 per annum. Especially since the R-Jolad data does not<br />

specifically reference that these are household incomes, we will again apply the<br />

conservative assumption that the bottom income bracket may not be able to afford<br />

these health services. As such, we retain brackets A–E in our target market. In<br />

practice, the roll-out or expansion of demand-side financing reforms (i.e. health<br />

insurance) is likely to have a large influence on which customers will be able to<br />

access maternal as well as overall healthcare services delivered through the private<br />

market. Additionally, the design of demand-side financing reforms is likely to have a<br />

major impact on private sector providers – if national/state health insurance programs<br />

only reimburse for public services, or reimburse differentially, this will have a major<br />

impact on the size of the market.<br />

Table 18: Affordability test<br />

India<br />

Daily household income<br />

of target customers $2–$5*<br />

Annual household<br />

income of target<br />

$720–<br />

customers<br />

So, comparing to Table<br />

17 we target:<br />

$1,800<br />

Brackets<br />

A – F<br />

Nigeria<br />

< $930 for more than<br />

50% of patients**<br />

Brackets<br />

A – E<br />

Source: J.P. Morgan. * LifeSpring corporate brochure available on website.<br />

** The Business of Health in Africa, Annex I, IFC, Dec 2007.<br />

Figure 23: R-Jolad patients by income<br />

level<br />

pa = per annum<br />

> $930 pa<br />

39%<br />

< $930 pa<br />

61%<br />

Source: The Business of Health in Africa, Annex I,<br />

IFC, Dec 2007.<br />

54

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