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SOCIAL IMPACT INVESTMENT: BUILDING THE EVIDENCE BASE<br />

6.80 Certification can also have positive effects in terms of more formalised outcome measurement<br />

practices that support the development of the SII market. However, from the viewpoint of businesses,<br />

certification can significantly increase reporting costs, thus the benefits of a move towards more stringent<br />

certification procedures should also be balanced against the increased regulatory burden. The certification<br />

requirements necessarily need to be mandated by public authorities in each country and possibly<br />

coordinated internationally. Public authorities can also play a role though regulation because it necessarily<br />

implies a standardisation exercise. Since SII is a new concept, data collection agencies, regulators and<br />

authorities have not yet developed standardised and internationally comparable definitions and<br />

classifications that would allow a systematic collection of data.<br />

Box 6.6. Certification & labels: B-corp example<br />

B-Corporation is a NPI that certifies for-profit companies according to their practices in terms of achieving social<br />

impact. The certification is based on a set of company information obtained through an online survey (done in<br />

collaboration with CASE i3, Box 6.5). Scores are attributed to companies according to a previously set methodology<br />

that values survey answers (thus company characteristics) differently through a weighting procedure.<br />

For example a question on the commitment to achieve social impact embedded in the company’s mission is<br />

given a higher weight than a different question regarding stakeholder engagement. Other characteristics include<br />

different indicators on transparency, reporting, treatment of employees, work environment, the type of impact, targeted<br />

populations, community involvement and impact, inter alia. In total, around 130 company characteristics are surveyed<br />

through an equal number of questions.<br />

Base on the set of predetermined scores, companies are profiled and evaluated across the different set of<br />

characteristics, after which they are given a final overall score that will be the basis for the eligibility to become a<br />

B-corp (above a certain global score threshold. To become a B-corp, companies are also required to make<br />

amendments to the articles of incorporation, explicitly recognising the importance of other stakeholders beyond<br />

shareholders. A snapshot of the profile information is provided in the table below. After a there is a clarification<br />

procedure through which B-corp reviews the data provided together with the company. This and further quality checks<br />

(e.g. requests for official documents) are time and resource consuming, but help ensuring that the data is accurate.<br />

Table. Snapshot of the B-corp profile information<br />

Name City State Industry Overall<br />

Score<br />

Accountability Beneficial Method Local Community<br />

*** San Francisco CA NULL 137.4 16.8 NULL NULL<br />

*** Poulsboro WA Consumer Products & Services: Housewares NULL NULL NULL NULL<br />

*** Richmond BC NULL NULL NULL 29.7 2.1<br />

*** Vancouver BC Technology: Information Technology Serv. NULL NULL NULL NULL<br />

*** Belvedere CA NULL NULL NULL 50.7 5.2<br />

*** Philadelphia PA NULL 83.5 8 27.2 6.1<br />

*** Fremont CA NULL 145.2 23.6 NULL NULL<br />

*** Haleiwa HI NULL 88.1 7.5 NULL NULL<br />

Note: Only four variables out of 133 are shown here. The variable Overall Score is an aggregation of the 133 scores. The names of<br />

the companies are omitted here for anonymity purposes. The maximum score is 200 and only companies over the 80 points threshold<br />

can be considered a B-corp.<br />

Source: B-Corp Profile information available at: http://sites.duke.edu/casei3/files/2013/03/B-Corp-Profile-Information.xlsx<br />

Source: B-Corporation website, available at : http://www.bcorporation.net/<br />

102 © OECD 2015

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