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Social Impact Investing

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SOCIAL IMPACT INVESTMENT: BUILDING THE EVIDENCE BASE<br />

6.28 As in other areas, surveys have been the main tool to profile social impact investors and quantify<br />

available capital. For example, in the JP Morgan\GIIN <strong>Impact</strong> Investor Survey series (Box 6.2 below) the<br />

survey sample has been increasing. This imposes some limits to a longitudinal analysis — in the last<br />

survey a subsample of respondents overlapping with the previous edition (67 out of 125) was used to make<br />

a comparative statics analysis. The most important is to guarantee that the sample provides a good idea<br />

about the effective distribution of characteristics across different investors.<br />

6.29 The GIIN\JP Morgan survey is particularly interesting because it combines quantitative<br />

information (e.g. investments; assets under management; returns) with qualitative information (e.g. growth<br />

perspectives; return expectations). If efforts are made to obtain a representative sample with longitudinal<br />

data, it is possible to track if investors’ expectations regarding the SII market are actually being met (e.g.<br />

Saltuk et al., 2014).<br />

88 © OECD 2015

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