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Social Impact Investing

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Real Estate<br />

JP Morgan Urban Renaissance Property Fund<br />

financial First Investor<br />

Investor<br />

Multiple Investors<br />

Profile: Prudential<br />

Equity<br />

Equity<br />

<strong>Impact</strong> investment<br />

fund<br />

JP Morgan Urban<br />

Renaissance Property Fund<br />

15% expected return >15% expected return<br />

deal<br />

Various Real Estate<br />

Transactions<br />

area of impact<br />

Urban Renewal<br />

geography<br />

United States<br />

“ The idea behind<br />

investing in the<br />

JP Morgan Urban<br />

Renaissance Fund was<br />

to earn market rate<br />

returns while supporting<br />

a project that propagates<br />

urban renewal and green<br />

development.”<br />

Preston Pinkett<br />

Head of <strong>Social</strong> Investment<br />

Prudential<br />

Multiple Investors<br />

JP Morgan set out to create the fund by drawing investments from a variety of investors<br />

Prudential Financial (http://www.prudential.com/socialinvestments)<br />

••<br />

The <strong>Social</strong> Investments group at Prudential is responsible for investing over $400MM of both the Prudential<br />

Corporation and The Prudential Foundation’s funds<br />

••<br />

The SRI group takes a 3-tier approach to investing its money: about 40% of the funds target market returns, 20%<br />

target significantly below-market returns but high impact investments and the remaining 40% target the middle<br />

of the two bookends, usually delivering strong returns, but low compared to the risk undertaken for the<br />

investment<br />

••<br />

Prudential purchased $10MM of equity in one of the Fund Investment Vehicles (FIVs) of the JP Morgan Urban<br />

Renaissance Property Fund<br />

••<br />

Prudential was attracted to the investment due to the ability to invest in both green certified development and<br />

urban renewal through commercial and residential projects<br />

JP Morgan Urban Renaissance Property Fund<br />

••<br />

The investment thesis of the fund is targeted at the development and redevelopment of real estate projects in<br />

market rate, affordable and workforce housing, retail, mixed-use development, hospitality and other real estate<br />

sectors in Urban Renaissance Markets (URMs)<br />

••<br />

The fund hopes to target the top twenty URMs in the US including: Manhattan-Bronx, San Francisco, Philadelphia,<br />

Chicago, Los Angeles, Minneapolis, and Newark<br />

••<br />

The Fund intends, when feasible, to invest in residential and retail properties that are subject to “green” specifications,<br />

such as geothermal, and/or solar heating and cooling system, photovoltaic glass, and recycled building<br />

materials<br />

••<br />

The Fund is also including cultural amenities and market-based after-school educational providers in its retail and<br />

mixed-use projects<br />

••<br />

The Fund has $175MM of fully subscribed capital with $75MM more in the investor pipeline<br />

••<br />

The targeted financial returns of the Fund are at market rate levels of ~15% net of fees<br />

880 Glenwood Avenue, Atlanta<br />

••<br />

The Fund made an investment in this 300K square foot luxury mid-rise apartment community in Atlanta<br />

••<br />

The apartment complex comprises 325 one and two bedroom units<br />

••<br />

The total development cost of the apartments was ~$46MM<br />

<strong>Impact</strong><br />

social/environmental impact<br />

••<br />

The 880 Glenwood Avenue investment has won several neighbourhood<br />

green recognition awards including:<br />

--<br />

2006 Urban Land Institute Development of the Year<br />

--<br />

2005 Earthcraft House Development of the Year<br />

--<br />

2003 Charter Award from the Congress of New Urbanism<br />

••<br />

Greater environmental efficiencies will be achieved through the green<br />

building strategy<br />

financial impact<br />

••<br />

Targeted financial returns at market rate levels of ~15%, net<br />

of fees<br />

23

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