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Social Impact Investing

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Segments of <strong>Impact</strong> Investors<br />

High<br />

Target Financial Return<br />

none<br />

none<br />

Solely Return –<br />

Maximizing<br />

<strong>Investing</strong><br />

Financial Floor<br />

(nominal principal)<br />

<strong>Impact</strong> Floor<br />

Target <strong>Social</strong> <strong>Impact</strong><br />

Financial First<br />

Investors<br />

Optimize financial returns<br />

with an impact floor<br />

impact<br />

investment<br />

<strong>Impact</strong> First<br />

Investors<br />

Optimize social impact<br />

with a financial floor<br />

layered structures<br />

Philanthropy<br />

high<br />

Who can invest in the<br />

impact investment sector?<br />

While we have broken down our investor<br />

groups into Financial First and <strong>Impact</strong> First<br />

Investors, investors can engage in <strong>Impact</strong> Investments<br />

on either side of this spectrum.<br />

Some investors, such as Prudential’s <strong>Social</strong> Investment<br />

Arm, have internal allocations for the<br />

percentage of their total assets to be placed in<br />

Financial First investments versus <strong>Impact</strong> First<br />

investments. Investors who have the flexibility<br />

to invest in either Financial First or <strong>Impact</strong> First<br />

investments achieve different goals. Financial<br />

First investments deliver strong risk-weighted<br />

returns as well as positive social / environmental<br />

impacts, while <strong>Impact</strong> First investments<br />

can trail-blaze, to meet tougher social / environmental<br />

challenges by accepting lower<br />

returns or taking initial capital risk to allow new<br />

types of funds to develop a track record. Finally,<br />

some investors are bound by fiduciary<br />

duties either set out in their mission statement<br />

or governed by their legal status and are restricted<br />

to only Financial First Investments.<br />

7

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