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(vi) India as a Capital of Analytics Services<br />
Analytics capabilities and soluti<strong>on</strong>s have over the years scaled up from descriptive analytics<br />
capabilities be<strong>in</strong>g used for report<strong>in</strong>g and bus<strong>in</strong>ess <strong>in</strong>telligence, to predictive 372 modell<strong>in</strong>g and<br />
later mov<strong>in</strong>g to prescriptive 373 <strong>on</strong>es. India has been grow<strong>in</strong>g as an analytics hub which<br />
provides analytics soluti<strong>on</strong>s across different sectors- energy, healthcare, bank<strong>in</strong>g, telecom,<br />
<strong>in</strong>surance, agriculture, aviati<strong>on</strong>, retail/e-commerce, hospitality and even NGOs.<br />
(vii) Cloud Services Brokerage<br />
Cloud services brokerage (CSB) is an IT role and bus<strong>in</strong>ess model <strong>in</strong> which a company or<br />
other entity adds value to <strong>on</strong>e or more (public or private) cloud services <strong>on</strong> behalf of <strong>on</strong>e or<br />
more c<strong>on</strong>sumers of that service via three primary roles <strong>in</strong>clud<strong>in</strong>g aggregati<strong>on</strong>, <strong>in</strong>tegrati<strong>on</strong> and<br />
customisati<strong>on</strong> brokerage. 374<br />
(viii) Global <strong>in</strong>-house centers (GICs)<br />
GICs were first established <strong>in</strong> India dur<strong>in</strong>g the late 1990s with a focus <strong>on</strong> cost reducti<strong>on</strong> by<br />
utilis<strong>in</strong>g <strong>in</strong>expensive technical resources and relatively affordable real estate. GICs are<br />
offshore centers that perform designated functi<strong>on</strong>s for large organizati<strong>on</strong>s. GICs <strong>in</strong> India now<br />
number about 1,100, employ<strong>in</strong>g more than 800,000 <strong>in</strong>dividuals and generat<strong>in</strong>g approximately<br />
USD 23 billi<strong>on</strong> <strong>in</strong> revenue. GICs‘ ability to create cost sav<strong>in</strong>gs for an enterprise while tapp<strong>in</strong>g<br />
India‘s talent pool have led to that impressive growth. 375 They have played a pivotal role <strong>in</strong><br />
usher<strong>in</strong>g <strong>in</strong> an age of <strong>data</strong> analytics and digital transformati<strong>on</strong>. India currently has GICs<br />
operat<strong>in</strong>g across numerous sectors, <strong>in</strong>clud<strong>in</strong>g IT and Informati<strong>on</strong> Technology Enabled<br />
Services (ITeS), eng<strong>in</strong>eer<strong>in</strong>g and software development, bank<strong>in</strong>g, f<strong>in</strong>ancial services and<br />
<strong>in</strong>surance, telecom etc., with grow<strong>in</strong>g c<strong>on</strong>centrati<strong>on</strong> <strong>in</strong> the aerospace, healthcare, pharma, and<br />
biotech <strong>in</strong>dustries. Knowledge-based services particularly analytics, f<strong>in</strong>ance and account<strong>in</strong>g,<br />
and technical support services are the lead<strong>in</strong>g functi<strong>on</strong>s be<strong>in</strong>g carried out <strong>in</strong> India centers.<br />
Data localisati<strong>on</strong> and restricti<strong>on</strong> of cross-border <strong>data</strong> flows could have a severe impact <strong>on</strong> the<br />
growth of the GICs <strong>in</strong> India.<br />
(ix) Impact <strong>on</strong> Indian start-up eco system<br />
Most start-ups rely <strong>on</strong> the cloud to host their bus<strong>in</strong>esses and provide computati<strong>on</strong>al services at<br />
a low cost <strong>in</strong> order to be competitive. Instead of mak<strong>in</strong>g the capital <strong>in</strong>vestment to buy huge<br />
372 Use of <strong>data</strong>, statistical algorithms and mach<strong>in</strong>e learn<strong>in</strong>g techniques to identify the likelihood of future<br />
outcomes based <strong>on</strong> historical <strong>data</strong>.<br />
373<br />
Thomas H. Davenport, 'Analytics 3.0', Harvard Bus<strong>in</strong>ess Review (December 2013), available at:<br />
https://hbr.org/2013/12/analytics-30, (last accessed 20 November 2017).<br />
374 Daryl Plummer, ‗Cloud Services Brokerage: A Must-Have for Most Organizati<strong>on</strong>s‘, Forbes (22 March 2012),<br />
available at: https://www.forbes.com/sites/gartnergroup/2012/03/22/cloud-services-brokerage-a-must-have-formost-organizati<strong>on</strong>s/#21efd19e2c6e,<br />
(last accessed 20 November 2017).<br />
375<br />
Arpan Sheth et al., ‗Global In-house Centers <strong>in</strong> India‘, Ba<strong>in</strong> & Company (2017), available at:<br />
http://www.ba<strong>in</strong>.com/publicati<strong>on</strong>s/articles/global-<strong>in</strong>-house-centers-<strong>in</strong>-<strong>in</strong>dia.aspx, (last accessed 27 October<br />
2017).<br />
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