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C<strong>on</strong>stituti<strong>on</strong> – the right aga<strong>in</strong>st unreas<strong>on</strong>able searches and seizures. US courts however, have<br />

collectively recognised a right to privacy by piec<strong>in</strong>g together the limited privacy protecti<strong>on</strong>s<br />

reflected <strong>in</strong> the First, Fourth, Fifth and Fourteenth Amendments to the US C<strong>on</strong>stituti<strong>on</strong>. 96<br />

In additi<strong>on</strong> to the dist<strong>in</strong>cti<strong>on</strong> <strong>in</strong> the c<strong>on</strong>ceptual basis of privacy, the US approach towards<br />

privacy and <strong>data</strong> protecti<strong>on</strong> varies from the EU <strong>in</strong> multiple respects. First, unlike the EU,<br />

there is no comprehensive set of privacy rights/pr<strong>in</strong>ciples that collectively address the use,<br />

collecti<strong>on</strong> and disclosure of <strong>data</strong> <strong>in</strong> the US. 97 Instead, there is limited sector specific<br />

regulati<strong>on</strong>. 98<br />

Sec<strong>on</strong>d, the approach towards <strong>data</strong> protecti<strong>on</strong> varies for the public and private sector. The<br />

activities and powers of the Government vis-à-vis pers<strong>on</strong>al <strong>in</strong>formati<strong>on</strong> are well def<strong>in</strong>ed and<br />

addressed by broad, sweep<strong>in</strong>g legislati<strong>on</strong>s 99 such as the Privacy Act, 1974 which is based <strong>on</strong><br />

the FIPPS (govern<strong>in</strong>g collecti<strong>on</strong> of <strong>data</strong> by the federal government); the Electr<strong>on</strong>ic<br />

Communicati<strong>on</strong>s Privacy Act, 1986; the Right to F<strong>in</strong>ancial Privacy Act, 1978, etc. For the<br />

private sector, which is not governed by these legislati<strong>on</strong>s, certa<strong>in</strong> sector-specific norms exist.<br />

These <strong>in</strong>clude: The Federal Trade Commissi<strong>on</strong> Act (FTC Act), The F<strong>in</strong>ancial Services<br />

Modernizati<strong>on</strong> Act (Gramm-Leach-Bliley Act or the GLB Act), The Health Insurance<br />

Portability and Accountability Act (HIPAA), and the Children's Onl<strong>in</strong>e Privacy Protecti<strong>on</strong><br />

Act (COPPA) etc. In additi<strong>on</strong>, States have their own <strong>data</strong> protecti<strong>on</strong> laws.<br />

As far as private sector regulati<strong>on</strong> is c<strong>on</strong>cerned, the core of <strong>data</strong> protecti<strong>on</strong> practice <strong>in</strong> the US<br />

is notice and c<strong>on</strong>sent. The Federal Trade Commissi<strong>on</strong> (FTC), is a bipartisan federal agency<br />

with the dual missi<strong>on</strong> to protect c<strong>on</strong>sumers and promote competiti<strong>on</strong> 100 which has the<br />

resp<strong>on</strong>sibility to ensure c<strong>on</strong>sumer privacy enforcement. It does this by br<strong>in</strong>g<strong>in</strong>g enforcement<br />

acti<strong>on</strong>s aga<strong>in</strong>st companies which violate c<strong>on</strong>sumer privacy, <strong>in</strong>clud<strong>in</strong>g activities like fail<strong>in</strong>g to<br />

comply with posted privacy pr<strong>in</strong>ciples and unauthorised disclosure of pers<strong>on</strong>al <strong>data</strong>. The FTC<br />

has described notice to be ―most fundamental pr<strong>in</strong>ciple‖, 101 and has focused all of its privacy<br />

related efforts <strong>on</strong> gett<strong>in</strong>g websites to post privacy policies and its enforcement efforts <strong>in</strong><br />

hold<strong>in</strong>g websites accountable when they fail to adhere to them. 102<br />

Further, US statutes and regulati<strong>on</strong>s have also tended to focus <strong>on</strong> ―notice and c<strong>on</strong>sent‖. For<br />

<strong>in</strong>stance, Title V of the GLB Act has <strong>on</strong>ly three substantive restricti<strong>on</strong>s <strong>on</strong> process<strong>in</strong>g of<br />

96 Roe v. Wade 410 U.S. 113 (1973) and Griswold v. C<strong>on</strong>necticut 381 U.S. 479 (1965). See Ryan Moshell, ‗And<br />

then there was <strong>on</strong>e: The outlook for a self-regulatory United States amidst a global trend towards comprehensive<br />

<strong>data</strong> protecti<strong>on</strong> framework‘, 37 Texas Tech Law Review (2005).<br />

97 Joel R Reidenberg, ‗Data Protecti<strong>on</strong> <strong>in</strong> the Private Sector <strong>in</strong> the United States‘ 3 Internati<strong>on</strong>al Yearbook of<br />

Law Computers and Technology (1993).<br />

98 Ryan Moshell, ‗And then there was <strong>on</strong>e: The outlook for a self-regulatory United States amidst a global trend<br />

towards comprehensive <strong>data</strong> protecti<strong>on</strong> framework‘, 37 Texas Tech Law Review 357 (2005).<br />

99 Ryan Moshell, ‗And then there was <strong>on</strong>e: The outlook for a self-regulatory United States amidst a global trend<br />

towards comprehensive <strong>data</strong> protecti<strong>on</strong> framework‘, 37 Texas Tech Law Review (2005).<br />

100 FTC, ‗What we do‘, available at https://www.ftc.gov/about-ftc/what-we-do (last accessed 4 November 2017)<br />

101 Martha K. Landesberg et al., ‗Privacy Onl<strong>in</strong>e: A Report to C<strong>on</strong>gress‘, FTC (June, 1998) available at:<br />

https://www.ftc.gov/sites/default/files/documents/reports/privacy-<strong>on</strong>l<strong>in</strong>e-report-c<strong>on</strong>gress/priv-23a.pdf (last<br />

accessed 4 November 2017).<br />

102 Fred H. Cate, ‗Failure of Fair Informati<strong>on</strong> Pr<strong>in</strong>ciples‘, <strong>in</strong> ‗C<strong>on</strong>sumer Protecti<strong>on</strong> <strong>in</strong> the Age of Informati<strong>on</strong><br />

Ec<strong>on</strong>omy‘, (Jane K. W<strong>in</strong>n ed., Routledge, 2006).<br />

13

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