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GROUNDS OF PROCESSING, OBLIGATION ON ENTITIES AND INDIVIDUAL<br />

RIGHTS<br />

1. C<strong>on</strong>sent<br />

Most jurisdicti<strong>on</strong>s treat c<strong>on</strong>sent as <strong>on</strong>e of the grounds for process<strong>in</strong>g of pers<strong>on</strong>al <strong>data</strong>.<br />

However, c<strong>on</strong>sent is often not mean<strong>in</strong>gful or <strong>in</strong>formed, which raises issues of the extent to<br />

which it genu<strong>in</strong>ely expresses the aut<strong>on</strong>omous choice of an <strong>in</strong>dividual. Thus, the validity of<br />

c<strong>on</strong>sent and its effectiveness needs to be closely exam<strong>in</strong>ed.<br />

For a fuller discussi<strong>on</strong>, see page 78 above.<br />

Questi<strong>on</strong>s<br />

1. What are your views <strong>on</strong> rely<strong>in</strong>g <strong>on</strong> c<strong>on</strong>sent as a primary ground for process<strong>in</strong>g pers<strong>on</strong>al<br />

<strong>data</strong>?<br />

Alternatives:<br />

a. C<strong>on</strong>sent will be the primary ground for process<strong>in</strong>g.<br />

b. C<strong>on</strong>sent will be treated at par with other grounds for process<strong>in</strong>g.<br />

c. C<strong>on</strong>sent may not be a ground for process<strong>in</strong>g.<br />

2. What should be the c<strong>on</strong>diti<strong>on</strong>s for valid c<strong>on</strong>sent? Should specific requirements such as<br />

‗unambiguous‘, ‗freely given‘ etc. as <strong>in</strong> the EU GDPR be imposed? Would mandat<strong>in</strong>g<br />

such requirements be excessively <strong>on</strong>erous?<br />

3. How can c<strong>on</strong>sent fatigue and multiplicity of notices be avoided? Are there any legal or<br />

technology-driven soluti<strong>on</strong>s to this?<br />

4. Should different standards for c<strong>on</strong>sent be set out <strong>in</strong> law? Or should <strong>data</strong> c<strong>on</strong>trollers be<br />

allowed to make c<strong>on</strong>text-specific determ<strong>in</strong>ati<strong>on</strong>s?<br />

5. Would hav<strong>in</strong>g very str<strong>in</strong>gent c<strong>on</strong>diti<strong>on</strong>s for obta<strong>in</strong><strong>in</strong>g valid c<strong>on</strong>sent be detrimental to<br />

day-to-day bus<strong>in</strong>ess activities? How can this be avoided?<br />

6. Are there any other views regard<strong>in</strong>g c<strong>on</strong>sent which have not been explored above?<br />

214

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