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emove <strong>data</strong> for ―the process<strong>in</strong>g of pers<strong>on</strong>al <strong>data</strong> for journalistic purposes, or for the purposes<br />

of academic, artistic or literary expressi<strong>on</strong>.‖ 643<br />

However, the exact scope and c<strong>on</strong>tours of such a right to be forgotten will <strong>on</strong>ly be clearly<br />

visible after the EU GDPR comes <strong>in</strong>to force <strong>in</strong> 2018.<br />

(ii)<br />

Compliance of Third Parties<br />

While formulat<strong>in</strong>g a right to be forgotten, it is essential to outl<strong>in</strong>e whether third party<br />

providers of <strong>in</strong>formati<strong>on</strong>—eg: search eng<strong>in</strong>es—can be held accountable for fail<strong>in</strong>g to comply<br />

with erasure requests.<br />

This issue was addressed <strong>in</strong> the Google Spa<strong>in</strong> Case. 644 In this case, the issue before the Court<br />

of Justice of the EU (CJEU) c<strong>on</strong>cerned an order from Spa<strong>in</strong>‘s highest court,<br />

AudienciaNaci<strong>on</strong>al, to Google requir<strong>in</strong>g it to delete <strong>in</strong>formati<strong>on</strong> c<strong>on</strong>cern<strong>in</strong>g a Spanish<br />

citizen‘s f<strong>in</strong>ancial problems from its search eng<strong>in</strong>e results. In this case, the argument that<br />

process<strong>in</strong>g of <strong>data</strong> by Google Inc. (based <strong>in</strong> the US) for operat<strong>in</strong>g Google Search was not<br />

subject to EU law was rejected by the CJEU. The Court held that this process<strong>in</strong>g was <strong>in</strong> the<br />

c<strong>on</strong>text of the activities of Google Spa<strong>in</strong>, an establishment <strong>in</strong> the Uni<strong>on</strong>, despite the fact that<br />

it was <strong>on</strong>ly operat<strong>in</strong>g <strong>in</strong> the area of advertis<strong>in</strong>g. On this basis, the CJEU found that the Data<br />

Protecti<strong>on</strong> Directive was applicable to that particular case and held that search eng<strong>in</strong>es were<br />

<strong>in</strong>deed <strong>data</strong> c<strong>on</strong>trollers that needed to remove pers<strong>on</strong>al <strong>data</strong> that met the criteria for a ‗right to<br />

be forgotten‘.<br />

This judgment essentially <strong>in</strong>vokes l<strong>on</strong>g arm jurisdicti<strong>on</strong> to hold the parent entity of a<br />

subsidiary company liable for process<strong>in</strong>g of <strong>data</strong> related to an EU entity and subject.<br />

However, practical issues of compliance rema<strong>in</strong>s as the l<strong>in</strong>ks to the Spanish article will be<br />

removed from Google Spa<strong>in</strong> (and maybe, all Google subsidiaries <strong>in</strong> the EU) but it will be<br />

available <strong>on</strong> other jurisdicti<strong>on</strong>s which do not recognise the right to be forgotten such as the<br />

US (<strong>in</strong> Google US) to people disguis<strong>in</strong>g their locati<strong>on</strong> us<strong>in</strong>g a Virtual Private Network<br />

(popularly known as a VPN). 645<br />

However, this judgment comes with its own repercussi<strong>on</strong>s. The decisi<strong>on</strong> potentially allowed<br />

<strong>in</strong>dividuals to seek erasure of <strong>in</strong>formati<strong>on</strong> made available by a number of other providers of<br />

social network<strong>in</strong>g and <strong>in</strong>formati<strong>on</strong> services.<br />

10.3 Internati<strong>on</strong>al Practices<br />

European Uni<strong>on</strong><br />

643 Article 85, EU GDPR.<br />

644 Google Spa<strong>in</strong> SL and Google Inc. v. Agencia Española de Protección de Datos (AEPD) and Mario Costeja<br />

G<strong>on</strong>zález, Case C131/12, (2014), European Court of Justice.<br />

645 Kl<strong>in</strong>t F<strong>in</strong>ley, ‗In Europe you will need a VPN to see real search results‘, Wired (8 March 2016), available at:<br />

https://www.wired.com/2016/03/europe-youll-need-vpn-see-real-google-search-results/, (last accessed 28<br />

October 2017).<br />

139

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