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forgotten have not translated <strong>in</strong>to law. Only specific examples of best practices that require<br />

particular c<strong>on</strong>siderati<strong>on</strong> <strong>in</strong> additi<strong>on</strong> to the EU GDPR are dealt with below.<br />

United K<strong>in</strong>gdom<br />

Under the UK DPA the right to object to process<strong>in</strong>g exists where such process<strong>in</strong>g was <strong>in</strong><br />

pursuance of public <strong>in</strong>terest or legitimate <strong>in</strong>terest (distilled to suit the UK c<strong>on</strong>text) and <strong>in</strong><br />

cases where such process<strong>in</strong>g has caused or is likely to cause substantial damage or substantial<br />

distress to <strong>in</strong>dividuals, which is not warranted. 619 The Informati<strong>on</strong> Commissi<strong>on</strong>er has set out<br />

<strong>in</strong> guidance, notes <strong>on</strong> what damage or distress could mean: substantial damage would be<br />

f<strong>in</strong>ancial loss or physical harm; and substantial distress would be a level of upset, or<br />

emoti<strong>on</strong>al or mental pa<strong>in</strong>, that goes bey<strong>on</strong>d annoyance or irritati<strong>on</strong>, str<strong>on</strong>g dislike, or a feel<strong>in</strong>g<br />

that the process<strong>in</strong>g is morally abhorrent. 620 The UK DPA also <strong>in</strong>corporates the right to object<br />

to process<strong>in</strong>g for direct market<strong>in</strong>g similar to as already described. 621<br />

The right <strong>in</strong> relati<strong>on</strong> to automated decisi<strong>on</strong> mak<strong>in</strong>g arises if two c<strong>on</strong>diti<strong>on</strong>s are satisfied: first,<br />

the pers<strong>on</strong>al <strong>data</strong> must be processed us<strong>in</strong>g solely automated means, and sec<strong>on</strong>d, such<br />

process<strong>in</strong>g must significantly affect the c<strong>on</strong>cerned <strong>in</strong>dividual. Further, there are three rights<br />

guaranteed to an <strong>in</strong>dividual: first, the right to prevent automated decisi<strong>on</strong>s from tak<strong>in</strong>g place,<br />

sec<strong>on</strong>d, the right to be <strong>in</strong>formed when automated decisi<strong>on</strong>s are taken about the <strong>in</strong>dividual, and<br />

third, the right to object to an automated decisi<strong>on</strong> and ask for such decisi<strong>on</strong> to be rec<strong>on</strong>sidered<br />

or taken <strong>on</strong> a different basis. F<strong>in</strong>ally, certa<strong>in</strong> decisi<strong>on</strong>s are exempt from the exercise of such<br />

right. If a decisi<strong>on</strong> is authorised or required by legislati<strong>on</strong>, or is taken <strong>in</strong> preparati<strong>on</strong> for, or <strong>in</strong><br />

relati<strong>on</strong> to, a c<strong>on</strong>tract with the <strong>in</strong>dividual c<strong>on</strong>cerned, and is to grant a request to the<br />

<strong>in</strong>dividual, or steps have been taken to safeguard the legitimate <strong>in</strong>terests of the <strong>in</strong>dividual, it is<br />

exempted. 622<br />

Netherlands<br />

The Dutch Pers<strong>on</strong>al Data Protecti<strong>on</strong> Act guarantees an absolute right to object to process<strong>in</strong>g,<br />

if the ground for such process<strong>in</strong>g is public <strong>in</strong>terest or legitimate <strong>in</strong>terest. 623 Further unlike the<br />

UK, the <strong>in</strong>dividual does not have to dem<strong>on</strong>strate that such process<strong>in</strong>g has resulted <strong>in</strong> or is<br />

likely to result <strong>in</strong> substantial damage or distress. The right to object to process<strong>in</strong>g for direct<br />

market<strong>in</strong>g <strong>in</strong> the Netherlands not <strong>on</strong>ly extends to commercial <strong>in</strong>formati<strong>on</strong> but also to<br />

canvass<strong>in</strong>g for charitable purposes. 624<br />

F<strong>in</strong>ally, the Dutch Pers<strong>on</strong>al Data Protecti<strong>on</strong> Act goes <strong>on</strong>e step ahead of the UK and prohibits<br />

any evaluative decisi<strong>on</strong> which produces legal effects or significantly affects an <strong>in</strong>dividual,<br />

619 Secti<strong>on</strong> 10, UK DPA.<br />

620 ICO, ‗Prevent<strong>in</strong>g process<strong>in</strong>g likely to cause damage or distress‘ available at: https://ico.org.uk/fororganisati<strong>on</strong>s/guide-to-<strong>data</strong>-protecti<strong>on</strong>/pr<strong>in</strong>ciple-6-rights/damage-or-distress,<br />

(last accessed 5 November 2017).<br />

621 Secti<strong>on</strong> 11, UK DPA.<br />

622 Secti<strong>on</strong> 12, UK DPA.<br />

623 Article 40, The Dutch Pers<strong>on</strong>al Data Protecti<strong>on</strong> Act.<br />

624 Article 41, The Dutch Pers<strong>on</strong>al Data Protecti<strong>on</strong> Act.<br />

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