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welfare schemes etc to empower citizens. 5 With nearly 450 milli<strong>on</strong> Internet users and a<br />

growth rate of 7-8%, India is well <strong>on</strong> the path to becom<strong>in</strong>g a digital ec<strong>on</strong>omy, which has a<br />

large market for global players. 6 This digital ec<strong>on</strong>omy is expected to generate new market<br />

growth opportunities and jobs <strong>in</strong> the com<strong>in</strong>g 40-50 years. 7<br />

While the transiti<strong>on</strong> to a digital ec<strong>on</strong>omy is underway, the process<strong>in</strong>g of pers<strong>on</strong>al <strong>data</strong> has<br />

already become ubiquitous <strong>in</strong> both the public and private sector. Data is valuable per se and<br />

more so, when it is shared, lead<strong>in</strong>g to creati<strong>on</strong> of c<strong>on</strong>siderable efficiency. The reality of the<br />

digital envir<strong>on</strong>ment today, is that almost every s<strong>in</strong>gle activity undertaken by an <strong>in</strong>dividual<br />

<strong>in</strong>volves some sort of <strong>data</strong> transacti<strong>on</strong> or the other. The Internet has given birth to entirely<br />

new markets: those deal<strong>in</strong>g <strong>in</strong> the collecti<strong>on</strong>, organisati<strong>on</strong>, and process<strong>in</strong>g of pers<strong>on</strong>al<br />

<strong>in</strong>formati<strong>on</strong>, whether directly, or as a critical comp<strong>on</strong>ent of their bus<strong>in</strong>ess model. 8 As has<br />

been noted by the Supreme Court <strong>in</strong> Puttaswamy 9 :<br />

―„Uber‟, the world‟s largest taxi company, owns no vehicles. „Facebook‟, the<br />

world‟s most popular media owner, creates no c<strong>on</strong>tent. „Alibaba‟, the most<br />

valuable retailer, has no <strong>in</strong>ventory. And „Airbnb‟, the world‟s largest<br />

accommodati<strong>on</strong> provider, owns no real estate.‖ 10<br />

Someth<strong>in</strong>g as simple as hail<strong>in</strong>g a taxi now <strong>in</strong>volves the use of a mobile applicati<strong>on</strong> which<br />

collects and uses various types of <strong>data</strong>, such as the user‘s f<strong>in</strong>ancial <strong>in</strong>formati<strong>on</strong>, her real-time<br />

locati<strong>on</strong>, and <strong>in</strong>formati<strong>on</strong> c<strong>on</strong>cern<strong>in</strong>g her previous trips. Data is fundamentally transform<strong>in</strong>g<br />

the way <strong>in</strong>dividuals do bus<strong>in</strong>ess, how they communicate, and how they make their decisi<strong>on</strong>s.<br />

Bus<strong>in</strong>esses are now build<strong>in</strong>g vast <strong>data</strong>bases of c<strong>on</strong>sumer preferences and behaviour.<br />

Informati<strong>on</strong> can be compressed, sorted, manipulated, discovered and <strong>in</strong>terpreted as never<br />

before, and can thus be more easily transformed <strong>in</strong>to useful knowledge. 11 The low costs of<br />

stor<strong>in</strong>g and process<strong>in</strong>g <strong>in</strong>formati<strong>on</strong> and the ease of <strong>data</strong> collecti<strong>on</strong> has resulted <strong>in</strong> the<br />

prevalence of l<strong>on</strong>g-term storage of <strong>in</strong>formati<strong>on</strong> as well as collecti<strong>on</strong> of <strong>in</strong>creas<strong>in</strong>gly m<strong>in</strong>ute<br />

details about an <strong>in</strong>dividual which allows an extensive user profile to be created. 12 Such<br />

5 Press Informati<strong>on</strong> Bureau, ‗Digital India – A programme to transform India <strong>in</strong>to digital empowered society and<br />

knowledge ec<strong>on</strong>omy‘ (20 August 2014), available at http://pib.nic.<strong>in</strong>/newsite/Pr<strong>in</strong>tRelease.aspx?relid=108926<br />

(last accessed 16 November 2017).<br />

6 Arushi Chopra, ‗Number of Internet users <strong>in</strong> India could cross 450 milli<strong>on</strong> by June: report‘, LiveM<strong>in</strong>t (2 March<br />

2017), available at: http://www.livem<strong>in</strong>t.com/Industry/QWzIOYEsfQJknXhC3HiuVI/Number-of-Internet-users<strong>in</strong>-India-could-cross-450-milli<strong>on</strong>-by.html,<br />

(last accessed 5 November 2017).<br />

7<br />

Ranjan Guha, ‗Digital Evoluti<strong>on</strong> <strong>in</strong> India‘, Bus<strong>in</strong>ess Today (29 August 2017), available at:<br />

http://www.bus<strong>in</strong>esstoday.<strong>in</strong>/op<strong>in</strong>i<strong>on</strong>/columns/digital-evoluti<strong>on</strong>-<strong>in</strong>-<strong>in</strong>dia/story/259227.html, (last accessed 4<br />

November 2017).<br />

8 Ryan Moshell, ‗And then there was <strong>on</strong>e: The outlook for a self-regulatory United States amidst a global trend<br />

towards comprehensive <strong>data</strong> protecti<strong>on</strong> framework‘, 37 Texas Tech Law Review 357 (2005).<br />

9 Justice K.S. Puttaswamy (Retd.) v. Uni<strong>on</strong> of India & Ors. 2017 (10) SCALE 1.<br />

10<br />

Tom Goodw<strong>in</strong>, ‗The Battle is for Customer Interface‘, TechCrunch (3 March 2015), available at:<br />

https://techcrunch.com/2015/03/03/<strong>in</strong>-the-age-of-dis<strong>in</strong>termediati<strong>on</strong>-the-battle-is-all-for-the-customer-<strong>in</strong>terface/<br />

(last accessed 14 November 2017) cited <strong>in</strong> Justice K.S. Puttaswamy (Retd.) v. Uni<strong>on</strong> of India & Ors. 2017 (10)<br />

SCALE 1, Per S.K. Kaul, J. at paragraph 17.<br />

11 Helen Nissenbaum, ‗Privacy <strong>in</strong> C<strong>on</strong>text-Technology, Policy, and the Integrity of Social Life‘, 36, (Stanford<br />

University Press, 2010).<br />

12 Joel Reidenberg, ‗Resolv<strong>in</strong>g C<strong>on</strong>flict<strong>in</strong>g Internati<strong>on</strong>al Data Privacy Rules <strong>in</strong> Cyberspace‘, 52 Stanford Law<br />

Review 1315 (1999).<br />

2

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