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m<strong>in</strong>imisati<strong>on</strong>, or the practice of limit<strong>in</strong>g the collecti<strong>on</strong> of pers<strong>on</strong>al <strong>in</strong>formati<strong>on</strong> to that which<br />

is necessary to accomplish a specified purpose. 489<br />

5.2 Issues<br />

(i)<br />

Relevance of the Purpose Specificati<strong>on</strong> Pr<strong>in</strong>ciple <strong>in</strong> light of technological developments<br />

The advent of newer technologies such as Big Data, <strong>data</strong> analytics and the Internet of Th<strong>in</strong>gs<br />

may challenge the relevance of the purpose limitati<strong>on</strong> pr<strong>in</strong>ciple, as it currently exists. Various<br />

applicati<strong>on</strong>s of these technologies have dem<strong>on</strong>strated that many potentially valuable and<br />

<strong>in</strong>novative uses of <strong>data</strong> develop outside of the scope of the purpose specified at the time of<br />

<strong>data</strong> collecti<strong>on</strong>. Data may be repurposed and used <strong>in</strong> an entirely different manner, which has<br />

noth<strong>in</strong>g to do with the orig<strong>in</strong>al purpose. 490 Similarly, the Internet of Th<strong>in</strong>gs functi<strong>on</strong>s by<br />

collect<strong>in</strong>g and stor<strong>in</strong>g a large amount of <strong>data</strong> first, which is then analysed to translate <strong>in</strong>to an<br />

immensely beneficial service the purpose of which was not even c<strong>on</strong>ceptualised at the time of<br />

collecti<strong>on</strong>. 491 However, it could be argued that even for such services, the purposes that the<br />

services may be put to could be envisaged and set out for the <strong>data</strong> subject to review. If the<br />

purposes get changed <strong>in</strong> the future, the <strong>data</strong> subject may be notified as and when such<br />

amendments are made.<br />

(ii)<br />

Compatibility Assessment<br />

Assess<strong>in</strong>g whether a particular use of <strong>in</strong>formati<strong>on</strong> is compatible with the orig<strong>in</strong>al purpose is<br />

difficult. Data is often multi-functi<strong>on</strong>al and it may not be possible to def<strong>in</strong>itively determ<strong>in</strong>e<br />

whether a particular use of <strong>data</strong> falls with<strong>in</strong> a permitted purpose. On the other hand, if a more<br />

subjective compatibility test is prescribed, this would <strong>in</strong>volve weigh<strong>in</strong>g factors such as the<br />

nexus between the orig<strong>in</strong>al use and the current use; the c<strong>on</strong>text <strong>in</strong> which the <strong>in</strong>formati<strong>on</strong> was<br />

collected, whether the use was reas<strong>on</strong>able; the nature of <strong>in</strong>formati<strong>on</strong> collected and the impact<br />

of further process<strong>in</strong>g. This may prove burdensome to the <strong>data</strong> c<strong>on</strong>troller, or to the <strong>data</strong><br />

protecti<strong>on</strong> authority, depend<strong>in</strong>g <strong>on</strong> who must assess compatibility. This leads to another issue<br />

of who is resp<strong>on</strong>sible for determ<strong>in</strong><strong>in</strong>g compatibility.<br />

(iii) Difficulty <strong>in</strong> specify<strong>in</strong>g purpose <strong>in</strong> a simple manner<br />

The purpose specificati<strong>on</strong> pr<strong>in</strong>ciple is <strong>in</strong>tended to ensure that the purpose for which<br />

<strong>in</strong>formati<strong>on</strong> is collected is clear and specific. In actual practice, pers<strong>on</strong>al <strong>data</strong> could be<br />

489 Bernard Marr, ‗Why Data M<strong>in</strong>imisati<strong>on</strong> is an important c<strong>on</strong>cept <strong>in</strong> the age of Big Data‘, Forbes (16 March<br />

2016), available at: https://www.forbes.com/sites/bernardmarr/2016/03/16/why-<strong>data</strong>-m<strong>in</strong>imizati<strong>on</strong>-is-animportant-c<strong>on</strong>cept-<strong>in</strong>-the-age-of-big-<strong>data</strong>/#58dbc0aa1da4,<br />

(last accessed 24 October 2017).<br />

490 Omer Tene and Jules Pol<strong>on</strong>etsky, ‗Big Data for All: Privacy and User C<strong>on</strong>trol <strong>in</strong> the Age of Analytics‘, 11(5)<br />

Northwestern Journal of Technology and Intellectual Property 239 (2013), available at:<br />

http://scholarlycomm<strong>on</strong>s.law.northwestern.edu/cgi/viewc<strong>on</strong>tent.cgi?article=1191&c<strong>on</strong>text=njtip, (last accessed<br />

24 October 2017).<br />

491 Office of the Privacy Commissi<strong>on</strong>er of Canada, ‗Discussi<strong>on</strong> Paper <strong>on</strong> C<strong>on</strong>sent and Privacy‘ (May 2016),<br />

available<br />

at: https://www.priv.gc.ca/en/opc-acti<strong>on</strong>s-and-decisi<strong>on</strong>s/research/explore-privacyresearch/2016/c<strong>on</strong>sent_201605/#head<strong>in</strong>g-0-0-7,<br />

(last accessed 20 November 2017).<br />

106

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