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1
SELETTI together with the quirky duo, <strong>Job</strong><br />
Smeets and Nynke Tynagel create the craziest<br />
and most innovative brand collaboration with unconventional<br />
and irresistibly cheeky designs. Hot<br />
dogs, sensual lips, eggs and herbs contaminate<br />
the pushy styles of these hyper-realism Pop Artists.<br />
Haute couture design becomes prêt-à-porter<br />
loaded with a disruptive force that transforms any<br />
object into a sculpture.<br />
Blow and Un_Limited: Not just a collection of<br />
objects. BLOW is a new multi-faceted design<br />
brand, aimed at the concept of affordable design.<br />
This new family of objects in a “pop” spirit includes<br />
rugs, LED lamps, foldable chairs, a set of<br />
porcelain plates and mirrors. Its first capsule collection<br />
again highlights once more Seletti’s passion<br />
for unconventional projects. Stefano Seletti,<br />
the brand’s art director, explains: “I love working<br />
with <strong>Job</strong> and Nynke. Since our first project Industry<br />
Collection, three years ago, we decided this<br />
collaboration should go further. And we decided<br />
not to limit ourselves to single objects but rather<br />
to create a whole new collection of brand new<br />
items. At Seletti we love the idea of overturning<br />
the concept of ‘exclusive’ and we relate it to standards,<br />
which are different from mere economic<br />
value. We transform exclusivity in to accessibility<br />
for our customers’ personal tastes and culture.<br />
Our collections can be hated or loved. There is no<br />
middle ground!”<br />
DIVISIONE<br />
W<br />
JOB<br />
ith<br />
BLOW, Seletti & Studio <strong>Job</strong> explore<br />
once more a new way of approaching design,<br />
involving cutting-edge experiences and innovative<br />
thinking. The whole concept of the BLOW<br />
collection is driven by the will to offer design aficionados<br />
dream-like objects created by the unmistakable<br />
fantasy of Studio <strong>Job</strong>, allowing them to<br />
furnish their homes with unique objects with an<br />
affordable touch.<strong>Job</strong> Smeets enthusiastically says:<br />
“Hey Design world! BLOW your heart out! This<br />
year we’re really going for it! We feel strong, happy<br />
The innovation and originality concepts are<br />
also the core of Studio <strong>Job</strong> in exploring the<br />
limitations between the design and art world. Studio<br />
<strong>Job</strong> and Seletti decided to create a new design<br />
project, wherein there is no room for limits<br />
of whatever nature. Is it art? Is it design? Or is it a<br />
sofa? That’s UN_LIMITED EDITIONS. Seletti’s<br />
first venture into the upholstery world – namely a<br />
sofa and an armchair – as well as the reinterpretation<br />
of two lamps, which, in their art series, have<br />
become some of the symbols of <strong>Job</strong> Smeets and<br />
Nynke Tynagel’s philosophy. Stefano Seletti, art<br />
director of the brand, comments: “There is nothing<br />
more liberating for a brand like Seletti than<br />
taking some precious art objects and transforming<br />
them into something accessible to everybody. It<br />
was a challenge for us to take the most interesting<br />
art producers in the design world and conceive<br />
with them a collection which accents the exclusivity<br />
of art and preserving accessibility at the same<br />
time. <strong>Job</strong> and Nynke were on board from the very<br />
first moment in this crazy adventure. Our goal is<br />
to let these new objects invade houses all around<br />
the world”.<br />
The Hot Dog and the Hamburger - global<br />
icons of Pop food – are transformed into<br />
actual furniture and form the “Fast Food Furniture”<br />
collection: the open hot dog bun is the actual<br />
structure of the sofa and it hosts an upholstered<br />
sausage acting as a back cushion; likewise,<br />
the hamburger bun features a seat in the shape of<br />
a hamburger, a pickled cucumber as armrest and<br />
a slice of tomato as back cushion. These flashy<br />
new pieces, clearly inspired by the pop-side of<br />
the American culture, are paired with two special<br />
projects, which are the symbol of how precious<br />
limited editions can become affordable. The<br />
famous Banana Lamp, The Tiffany Tree and The<br />
Cat Lamp, thanks to this new collaboration, are<br />
transformed into something equally precious in<br />
terms of design but at the same time affordable to<br />
many more users.<br />
<strong>Job</strong> Smeets: “We went banana’s on Fast Food<br />
Furniture”<br />
E BLOW?<br />
and seductive!”.<br />
2 3
NEW!<br />
TWO ICONIC IMAGES OF AMERICAN POP CULTURE,<br />
THE HOT DOG AND THE HAMBURGER BECOME REAL FURNITURE.<br />
CRAZY, COLOURFUL, SOFT AND WITH METICULOUS ATTENTION TO DETAIL.<br />
FAST FOOD FURNITURE MADE IN ITALY.<br />
FABRIC: POLYESTER, COTTON AND LEATHER;<br />
STRUCTURE: WOOD, POLYURETHANE AND METAL ↘<br />
↙ CUCUMBER, GHERKIN AND TOMATO<br />
CUSHIONS ARE OPTIONAL ↘<br />
↙ LOVINGLY HANDCRAFTED IN ITALY<br />
← FELIX IS THE NAME<br />
OF JOB’S <strong>CAT</strong><br />
BURGER CHAIR & HOT-DOG SOFA + VEGETABLES | Chair & sofa + cushions <strong>CAT</strong> LAMP | STUDIO JOB - Portable Lamp Rug | EGG
NEW!<br />
THE TRADITIONAL DESIGN OF THESE 1950’S STYLE SEATS ARE UPHOLSTERED<br />
WITH UNEXPECTED SURREAL IMAGES.<br />
THE IMAGES OF THE TOILETPAPER MAGAZINE INVADE FURNITURE AND BECOME<br />
COMFORTABLE OBJECTS TO RELAX IN - NOT ONLY FOR ART LOVERS’ HOMES.<br />
↙ LOVINGLY HANDCRAFTED IN ITALY<br />
WITH A REAL<br />
ITALIAN TOMATO ↘<br />
↙ YOU CAN REMOVE THE LINING<br />
← FEET IN GOLD PLATED COLOUR RESIN<br />
BURGER CHAIR | Chair<br />
6 7<br />
Chair and topping accessories | BURGER CHAIR + TOMATO + GHERKIN
MADE IN<br />
ITALY<br />
THE BURGER CHAIRS AND THE HOT DOG SOFA ARE MADE IN ITALY.<br />
THE FABRICS ARE POLYESTER, COTTON, VISCOSE, ACRYLIC AND LINEN;<br />
THE FRAME IS IN WOOD; THE PADDING IS POLYURETHANE;<br />
THE FEET ARE IN GOLD PLATED COLOUR RESIN.<br />
THE BURGER CHAIR COMES WITH THE LEATHER “BURGER CUSHION” AND<br />
THE HOT DOG SOFA COMES WITH THE LEATHER “SAUSAGE CUSHION”.<br />
HOT-DOG SOFA + TOMATO | STUDIO JOB - Chair and topping accessories<br />
8<br />
9
CHOOSE YOUR CUSHIONS FROM A<br />
VARIETY OF VEGETABLES ↘<br />
TOMATO CUSHION<br />
CUCUMBER CUSHION<br />
GHERKIN CUSHION<br />
TOP UP YOUR HOT DOG SOFA AND YOUR BURGER CHAIR!<br />
HOT-DOG SOFA | STUDIO JOB - Sofa<br />
10 11<br />
Cucumber, tomato and gherkin | OPTIONAL VEGETABLE CUSHIONS
100%<br />
MADE WITH<br />
RECYCLED<br />
PET<br />
STUDIO JOB | RUGS<br />
13
NEW!<br />
FELIX CAN TRAVEL FROM ROOM TO ROOM LIKE ANY TYPICAL FELINE.<br />
HE IS RECHARGEABLE (SEE UNDER TAIL)<br />
AND HIS EYES LIGHT UP WHEN YOU PUSH HIS MAGIC<br />
GOLD COLOURED BUTTON!<br />
NEW!<br />
FELIX - THE FIRST EVER <strong>CAT</strong><br />
WITH DIMMABLE EYES ↘<br />
14 15<br />
STUDIO JOB - Dimmable and rechargeable lamp | C AT LAMP
BANANA LAMP BY STUDIO JOB IN POLISHED BRONZE,<br />
ON DISPLAY IN CARPENTERS WORKSHOP GALLERY,<br />
IS A SYMBOL OF OUTLANDISH CREATIVITY.<br />
SELETTI AND UN_LIMITED EDITION HAS PROPOSED IT IN<br />
FOUR GLASS AND RESIN VERSIONS: HUEY, DEWEY, LOUIE AND MR. ROY.<br />
ALL BANANAS ARE DIMMABLE ↘<br />
DEWEY ↗<br />
↖ GLASS<br />
HUEY ↗<br />
↙ RESIN<br />
LOUIE ↗<br />
PHOOEY ↗<br />
BANANA LAMP | STUDIO JOB - Dewey, Huey, Louie<br />
17
HUEY SITS UP,<br />
DEWEY LIES DOWN AND<br />
LOUIE STANDS TO ATTENTION (WHILE)<br />
PHOOEY WATCHES FROM THE WALL!<br />
BANANA LAMP | STUDIO JOB - Dewey, Huey, Louie<br />
18 19<br />
STUDIO JOB - Phooey (applique) | B ANANA LAMP
↙ NEW ART NOUVEAU<br />
THE MOST FAMOUS LOUNGE LAMP<br />
OF THE BEGINNING OF THE 20TH CENTURY<br />
COMES TO LIFE AGAIN THANKS TO<br />
CONTEMPORARY ART INSANITY.<br />
ART NOUVEAU SHAPES AND INSPIRATIONS,<br />
FUTURISTIC COLOURS AND DESIGN:<br />
AN UNCOMMON LANGUAGE FOR AN UNMISTAKABLE<br />
STYLE - JUST LIKE SELETTI!<br />
DIMMABLE ↗<br />
GLOSSY RESIN ↘<br />
GLOSSY RESIN ↘<br />
↖ PUSH THE BUTTON ON THE BRANCH FOR 3<br />
DIFFERENT INTENSITIES OF LIGHT<br />
TIFFANY LAMP | STUDIO JOB - Table lamp<br />
20 21<br />
11
↙ WANT ME? BUNG ME UP<br />
LED LAMP<br />
23
POP, COLOUREFUL AND VISIONARY GRAPHICS BY STUDIO JOB<br />
GIVE LIFE TO AN OUTSTANDING SERIES OF PLATES.<br />
IRONIC FEATURES FITS PERFECTLY WITH OBJECTS OF UNMISTAKABLE SYMBOLS<br />
SUCH AS THE HOT DOG, THE SYMBOL OF PEACE OR THE BRIGHT RED LIPS...<br />
AND THE TABLE BECOMES BLOW!<br />
1<br />
2<br />
3<br />
5<br />
4<br />
ALL PLATES ARE<br />
DISHWASHER AND MICROWAVE PROOF ↗<br />
6<br />
PORCELAIN PLATES<br />
24
NEW!<br />
MAURIZIØ →<br />
↙ CHARLEY<br />
GOLD PLATED COLOUR RESIN ↗<br />
MAURIZIØ | Toiletpaper holder<br />
Toilet brush | CHARLEY<br />
27
NEW!<br />
ICONIC SYMBOLS OF POP CULTURE<br />
FOR THE THREE MIRRORS<br />
OF THE BLOW LINE: MOUTH, PEACE, FLASH.<br />
MIRRORS<br />
28 29<br />
RUGS
NEW!<br />
4<br />
2<br />
5<br />
6<br />
1<br />
↙ METAL + PVC<br />
3<br />
FOLDING CHAIRS | Folding chairs<br />
31
BLOW<br />
PRODUCT INFORMATION<br />
- page 4 -<br />
- page 4 -<br />
- page 11 -<br />
- page 12 -<br />
- page 14 -<br />
- page 20 -<br />
- page 24 -<br />
HOT DOG<br />
SOFA<br />
Material: Fabrics in Polyester,<br />
Cotton, Viscose, Acrylic, Leather<br />
Linen; Structure in Wood,<br />
Polyurethane and Resin<br />
BURGER<br />
CHAIR<br />
Material: Fabrics in Polyester,<br />
Cotton, Viscose, Acrylic, Leather<br />
Linen; Structure in Wood,<br />
Polyurethane and Resin<br />
OPTIONAL<br />
VEGETABLE<br />
CUSHIONS<br />
Material: Fabrics in Polyester,<br />
Cotton, Viscose, Acrylic, Leather<br />
RUGS<br />
Material: front 100% Polyester,<br />
back 50% Cotton, 50% Polyester<br />
ø cm. 200 ≈ | ø 78.74” ≈<br />
<strong>CAT</strong> LAMP<br />
Material: Resin<br />
Dimmable lamp<br />
Dewey _13081<br />
cm. 33 x 23,5 h. 19 ≈<br />
13” x 9.3” h. 7.5” ≈<br />
cable 2,8 mt ≈ - 9.2 ft ≈<br />
TIFFANY<br />
LAMP<br />
Material: Resin<br />
Dimmable table lamp<br />
PORCELAIN<br />
PLATES<br />
Dishwasher safe<br />
Porcelain plates<br />
ø cm. 27 ≈ | ø 10.6” ≈<br />
cm. 46 x 12,5 h. 52 ≈<br />
18.1” x 4.9” h. 20.7” ≈<br />
Gherkin cushion_16030<br />
ø cm. 58,5 h 19 ≈<br />
ø 23” x h 7.5” ≈<br />
Felix white _15040<br />
Felix black _15041<br />
Mouth_17201<br />
Hot dog Sofa _16011<br />
w: cm. 188 | 35” ≈<br />
h: cm. 115 | 45.3” ≈<br />
Burger Chair_16010<br />
w: cm. 89 | 35” ≈<br />
h: cm. 109 | 42.9” ≈<br />
Tomato cushion_16031<br />
ø cm. 64 x h 12≈<br />
ø 25” x h 4.7” ≈<br />
Dartboard_18120<br />
Felix black & white _15042<br />
Led light technology<br />
0,06W x 2 – 3300K WARM WHITE<br />
Usb rechargable (charge time: 3h ≈)<br />
battery life: 30h ≈<br />
Input: 110 – 230V 50/60 Hz.<br />
Output: 3,7V DC<br />
Charger included<br />
cable 1,5 mt ≈ - 4.9 ft ≈<br />
- page 16 -<br />
Louie _13082<br />
cm. 26 x 15 h. 30 ≈<br />
10.2” x 5.9” h. 11.8” ≈<br />
cable 2,8 mt ≈ - 9.2 ft ≈<br />
Tiffany _13090<br />
ø cm. 38 h. 73 ≈<br />
ø 15” h. 28.7” ≈<br />
For indoor use only<br />
Led Light bulb included (x2)<br />
230V – 50/60 Hz<br />
E27 – 4W – 400 lumen (each) –<br />
2700K<br />
WARM WHITE<br />
Replacement of bulb: Led max<br />
8W/each<br />
Egg _17200<br />
Hotdog_17204<br />
Hot dog Sofa _16012<br />
(Included: 16031 and 16032)<br />
w: cm. 188 | 35” ≈<br />
h: cm. 115 | 45.3” ≈<br />
Burger Chair_16009<br />
(Included: 16030 and 16031)<br />
w: cm. 89 | 35” ≈<br />
h: cm.109 | 42.9” ≈<br />
Cucumber cushion_16032<br />
ø cm. 47,5 x h 6 ≈<br />
ø 18.7” x h 2.3” ≈<br />
Egg_18121<br />
BANANA<br />
LAMP<br />
Material: Resin, glass<br />
Dimmable table lamp<br />
Led light bulb<br />
Huey _13080<br />
cm. 30 x 21 h. 20 ≈<br />
11.8” x 8.3” h. 7.9” ≈<br />
cable 2,8 mt ≈ - 9.2 ft ≈<br />
Phooey _13083<br />
cm. 15 x 13,5 h. 43 ≈<br />
5.9” x 5.3” h. 16.9” ≈<br />
cable 2,8 mt ≈ / 9.2 ft ≈<br />
For indoor use only<br />
EU version: Input 230V 50 Hz.<br />
Output 36V 50 Hz<br />
Led 6W – 3000K – 480 lumen<br />
USA version: Input 120V 60 h Hz.<br />
Output 36V 60 Hz<br />
Led 6W – 3000K – 460 lumen<br />
- page 22 -<br />
LED LAMP<br />
Material: Acrylic<br />
Mouth_13100<br />
cm. 47 x 39,5 x 2 ≈<br />
18.5” x 15.6” h. 0.78” ≈<br />
cable 1,68 mt ≈ | 5.5 ft ≈<br />
Peace_17202<br />
Weed_17205<br />
Input: AC 100-240 V<br />
50/60 Hz<br />
Output: DC 12 V, 24W<br />
Transformer included<br />
Flash_17203<br />
32 33
- page 26 -<br />
- page 28 -<br />
- page 29 -<br />
MIRRORS<br />
MR. ROY<br />
MAURIZIØ<br />
Material: Glass<br />
ø cm. 70 ≈ | ø 27.6” ≈<br />
Material: front 100% Polyester,<br />
back 50% Cotton, 50% Polyester<br />
cm. 60 x 90 ≈ | 23.6” x 35.4” ≈<br />
Egg_18552<br />
Material: Resin<br />
Shiny brass metal finishing<br />
Toilet paper holder _13312<br />
cm. 15 x 14 x 4,5 ≈<br />
5.9” x 5.5” h. 1.8” ≈<br />
Mouth_17160<br />
“BANANA” – Blue rug_18090<br />
Hotdog_18553<br />
BLOW <strong>2018</strong><br />
Art Direction : Sebastiano Mastroeni, Ivan Piperis<br />
Design & Production: Sebastiano Mastroeni, Ivan Piperis<br />
Photography:<br />
Silvia Donghi: cover, pages 3, 4-5, 6-15, 22, 24-25, 28-29 and back cover<br />
Leonardo Scotti: pages 16, 17, 18, 20-21<br />
Studio Endos: page 4-5, 26-27, 30-31<br />
“BANANA” – Red rug_ 18091<br />
Flash_18554<br />
SELETTI S.p.A.<br />
Via Codebruni Levante, 32<br />
46019 Cicognara di Viadana<br />
(MN) Italy<br />
CHARLEY<br />
Material: Resin<br />
Shiny brass metal finishing<br />
Toilet brush _13313<br />
ø cm. 17,5 h. 14 / 58 ≈<br />
ø 6.9” h. 5.5” / 22.8” ≈<br />
Peace_17162<br />
Flash_17161<br />
“BANANA” – Green rug_ 18092<br />
- page 30 -<br />
FOLDING<br />
CHAIRS<br />
Material: Metal, PVC<br />
cm. 44 h. 46 / 79 ≈<br />
17.9” - h. 18.1” / 31.1” ≈<br />
Mouth_18555<br />
www.seletti.it<br />
Tel. +39 0375 88561<br />
Fax +39 0375 88843<br />
P.Iva 01221790205<br />
info@seletti.it<br />
ITALY SALES:<br />
venditeitalia@seletti.it<br />
EXPORT SALES:<br />
export@seletti.it<br />
ASIA SALES:<br />
asiasales@seletti.it<br />
Display _18550E<br />
cm. 47 x 63,5 h. 54,5 ≈<br />
18.5” x 25” h. 21.5” ≈<br />
NORTH AMERICA SALES:<br />
info@seletti.us<br />
PR & COMMUNI<strong>CAT</strong>ION:<br />
pr@seletti.it<br />
Peace_18550<br />
PRESS:<br />
press@seletti.it<br />
Technical characteristics, sizes and illustrations shown in this catalogue are subject to change without prior notice.<br />
34<br />
Weed_18551
BLOW