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1


SELETTI together with the quirky duo, <strong>Job</strong><br />

Smeets and Nynke Tynagel create the craziest<br />

and most innovative brand collaboration with unconventional<br />

and irresistibly cheeky designs. Hot<br />

dogs, sensual lips, eggs and herbs contaminate<br />

the pushy styles of these hyper-realism Pop Artists.<br />

Haute couture design becomes prêt-à-porter<br />

loaded with a disruptive force that transforms any<br />

object into a sculpture.<br />

Blow and Un_Limited: Not just a collection of<br />

objects. BLOW is a new multi-faceted design<br />

brand, aimed at the concept of affordable design.<br />

This new family of objects in a “pop” spirit includes<br />

rugs, LED lamps, foldable chairs, a set of<br />

porcelain plates and mirrors. Its first capsule collection<br />

again highlights once more Seletti’s passion<br />

for unconventional projects. Stefano Seletti,<br />

the brand’s art director, explains: “I love working<br />

with <strong>Job</strong> and Nynke. Since our first project Industry<br />

Collection, three years ago, we decided this<br />

collaboration should go further. And we decided<br />

not to limit ourselves to single objects but rather<br />

to create a whole new collection of brand new<br />

items. At Seletti we love the idea of overturning<br />

the concept of ‘exclusive’ and we relate it to standards,<br />

which are different from mere economic<br />

value. We transform exclusivity in to accessibility<br />

for our customers’ personal tastes and culture.<br />

Our collections can be hated or loved. There is no<br />

middle ground!”<br />

DIVISIONE<br />

W<br />

JOB<br />

ith<br />

BLOW, Seletti & Studio <strong>Job</strong> explore<br />

once more a new way of approaching design,<br />

involving cutting-edge experiences and innovative<br />

thinking. The whole concept of the BLOW<br />

collection is driven by the will to offer design aficionados<br />

dream-like objects created by the unmistakable<br />

fantasy of Studio <strong>Job</strong>, allowing them to<br />

furnish their homes with unique objects with an<br />

affordable touch.<strong>Job</strong> Smeets enthusiastically says:<br />

“Hey Design world! BLOW your heart out! This<br />

year we’re really going for it! We feel strong, happy<br />

The innovation and originality concepts are<br />

also the core of Studio <strong>Job</strong> in exploring the<br />

limitations between the design and art world. Studio<br />

<strong>Job</strong> and Seletti decided to create a new design<br />

project, wherein there is no room for limits<br />

of whatever nature. Is it art? Is it design? Or is it a<br />

sofa? That’s UN_LIMITED EDITIONS. Seletti’s<br />

first venture into the upholstery world – namely a<br />

sofa and an armchair – as well as the reinterpretation<br />

of two lamps, which, in their art series, have<br />

become some of the symbols of <strong>Job</strong> Smeets and<br />

Nynke Tynagel’s philosophy. Stefano Seletti, art<br />

director of the brand, comments: “There is nothing<br />

more liberating for a brand like Seletti than<br />

taking some precious art objects and transforming<br />

them into something accessible to everybody. It<br />

was a challenge for us to take the most interesting<br />

art producers in the design world and conceive<br />

with them a collection which accents the exclusivity<br />

of art and preserving accessibility at the same<br />

time. <strong>Job</strong> and Nynke were on board from the very<br />

first moment in this crazy adventure. Our goal is<br />

to let these new objects invade houses all around<br />

the world”.<br />

The Hot Dog and the Hamburger - global<br />

icons of Pop food – are transformed into<br />

actual furniture and form the “Fast Food Furniture”<br />

collection: the open hot dog bun is the actual<br />

structure of the sofa and it hosts an upholstered<br />

sausage acting as a back cushion; likewise,<br />

the hamburger bun features a seat in the shape of<br />

a hamburger, a pickled cucumber as armrest and<br />

a slice of tomato as back cushion. These flashy<br />

new pieces, clearly inspired by the pop-side of<br />

the American culture, are paired with two special<br />

projects, which are the symbol of how precious<br />

limited editions can become affordable. The<br />

famous Banana Lamp, The Tiffany Tree and The<br />

Cat Lamp, thanks to this new collaboration, are<br />

transformed into something equally precious in<br />

terms of design but at the same time affordable to<br />

many more users.<br />

<strong>Job</strong> Smeets: “We went banana’s on Fast Food<br />

Furniture”<br />

E BLOW?<br />

and seductive!”.<br />

2 3


NEW!<br />

TWO ICONIC IMAGES OF AMERICAN POP CULTURE,<br />

THE HOT DOG AND THE HAMBURGER BECOME REAL FURNITURE.<br />

CRAZY, COLOURFUL, SOFT AND WITH METICULOUS ATTENTION TO DETAIL.<br />

FAST FOOD FURNITURE MADE IN ITALY.<br />

FABRIC: POLYESTER, COTTON AND LEATHER;<br />

STRUCTURE: WOOD, POLYURETHANE AND METAL ↘<br />

↙ CUCUMBER, GHERKIN AND TOMATO<br />

CUSHIONS ARE OPTIONAL ↘<br />

↙ LOVINGLY HANDCRAFTED IN ITALY<br />

← FELIX IS THE NAME<br />

OF JOB’S <strong>CAT</strong><br />

BURGER CHAIR & HOT-DOG SOFA + VEGETABLES | Chair & sofa + cushions <strong>CAT</strong> LAMP | STUDIO JOB - Portable Lamp Rug | EGG


NEW!<br />

THE TRADITIONAL DESIGN OF THESE 1950’S STYLE SEATS ARE UPHOLSTERED<br />

WITH UNEXPECTED SURREAL IMAGES.<br />

THE IMAGES OF THE TOILETPAPER MAGAZINE INVADE FURNITURE AND BECOME<br />

COMFORTABLE OBJECTS TO RELAX IN - NOT ONLY FOR ART LOVERS’ HOMES.<br />

↙ LOVINGLY HANDCRAFTED IN ITALY<br />

WITH A REAL<br />

ITALIAN TOMATO ↘<br />

↙ YOU CAN REMOVE THE LINING<br />

← FEET IN GOLD PLATED COLOUR RESIN<br />

BURGER CHAIR | Chair<br />

6 7<br />

Chair and topping accessories | BURGER CHAIR + TOMATO + GHERKIN


MADE IN<br />

ITALY<br />

THE BURGER CHAIRS AND THE HOT DOG SOFA ARE MADE IN ITALY.<br />

THE FABRICS ARE POLYESTER, COTTON, VISCOSE, ACRYLIC AND LINEN;<br />

THE FRAME IS IN WOOD; THE PADDING IS POLYURETHANE;<br />

THE FEET ARE IN GOLD PLATED COLOUR RESIN.<br />

THE BURGER CHAIR COMES WITH THE LEATHER “BURGER CUSHION” AND<br />

THE HOT DOG SOFA COMES WITH THE LEATHER “SAUSAGE CUSHION”.<br />

HOT-DOG SOFA + TOMATO | STUDIO JOB - Chair and topping accessories<br />

8<br />

9


CHOOSE YOUR CUSHIONS FROM A<br />

VARIETY OF VEGETABLES ↘<br />

TOMATO CUSHION<br />

CUCUMBER CUSHION<br />

GHERKIN CUSHION<br />

TOP UP YOUR HOT DOG SOFA AND YOUR BURGER CHAIR!<br />

HOT-DOG SOFA | STUDIO JOB - Sofa<br />

10 11<br />

Cucumber, tomato and gherkin | OPTIONAL VEGETABLE CUSHIONS


100%<br />

MADE WITH<br />

RECYCLED<br />

PET<br />

STUDIO JOB | RUGS<br />

13


NEW!<br />

FELIX CAN TRAVEL FROM ROOM TO ROOM LIKE ANY TYPICAL FELINE.<br />

HE IS RECHARGEABLE (SEE UNDER TAIL)<br />

AND HIS EYES LIGHT UP WHEN YOU PUSH HIS MAGIC<br />

GOLD COLOURED BUTTON!<br />

NEW!<br />

FELIX - THE FIRST EVER <strong>CAT</strong><br />

WITH DIMMABLE EYES ↘<br />

14 15<br />

STUDIO JOB - Dimmable and rechargeable lamp | C AT LAMP


BANANA LAMP BY STUDIO JOB IN POLISHED BRONZE,<br />

ON DISPLAY IN CARPENTERS WORKSHOP GALLERY,<br />

IS A SYMBOL OF OUTLANDISH CREATIVITY.<br />

SELETTI AND UN_LIMITED EDITION HAS PROPOSED IT IN<br />

FOUR GLASS AND RESIN VERSIONS: HUEY, DEWEY, LOUIE AND MR. ROY.<br />

ALL BANANAS ARE DIMMABLE ↘<br />

DEWEY ↗<br />

↖ GLASS<br />

HUEY ↗<br />

↙ RESIN<br />

LOUIE ↗<br />

PHOOEY ↗<br />

BANANA LAMP | STUDIO JOB - Dewey, Huey, Louie<br />

17


HUEY SITS UP,<br />

DEWEY LIES DOWN AND<br />

LOUIE STANDS TO ATTENTION (WHILE)<br />

PHOOEY WATCHES FROM THE WALL!<br />

BANANA LAMP | STUDIO JOB - Dewey, Huey, Louie<br />

18 19<br />

STUDIO JOB - Phooey (applique) | B ANANA LAMP


↙ NEW ART NOUVEAU<br />

THE MOST FAMOUS LOUNGE LAMP<br />

OF THE BEGINNING OF THE 20TH CENTURY<br />

COMES TO LIFE AGAIN THANKS TO<br />

CONTEMPORARY ART INSANITY.<br />

ART NOUVEAU SHAPES AND INSPIRATIONS,<br />

FUTURISTIC COLOURS AND DESIGN:<br />

AN UNCOMMON LANGUAGE FOR AN UNMISTAKABLE<br />

STYLE - JUST LIKE SELETTI!<br />

DIMMABLE ↗<br />

GLOSSY RESIN ↘<br />

GLOSSY RESIN ↘<br />

↖ PUSH THE BUTTON ON THE BRANCH FOR 3<br />

DIFFERENT INTENSITIES OF LIGHT<br />

TIFFANY LAMP | STUDIO JOB - Table lamp<br />

20 21<br />

11


↙ WANT ME? BUNG ME UP<br />

LED LAMP<br />

23


POP, COLOUREFUL AND VISIONARY GRAPHICS BY STUDIO JOB<br />

GIVE LIFE TO AN OUTSTANDING SERIES OF PLATES.<br />

IRONIC FEATURES FITS PERFECTLY WITH OBJECTS OF UNMISTAKABLE SYMBOLS<br />

SUCH AS THE HOT DOG, THE SYMBOL OF PEACE OR THE BRIGHT RED LIPS...<br />

AND THE TABLE BECOMES BLOW!<br />

1<br />

2<br />

3<br />

5<br />

4<br />

ALL PLATES ARE<br />

DISHWASHER AND MICROWAVE PROOF ↗<br />

6<br />

PORCELAIN PLATES<br />

24


NEW!<br />

MAURIZIØ →<br />

↙ CHARLEY<br />

GOLD PLATED COLOUR RESIN ↗<br />

MAURIZIØ | Toiletpaper holder<br />

Toilet brush | CHARLEY<br />

27


NEW!<br />

ICONIC SYMBOLS OF POP CULTURE<br />

FOR THE THREE MIRRORS<br />

OF THE BLOW LINE: MOUTH, PEACE, FLASH.<br />

MIRRORS<br />

28 29<br />

RUGS


NEW!<br />

4<br />

2<br />

5<br />

6<br />

1<br />

↙ METAL + PVC<br />

3<br />

FOLDING CHAIRS | Folding chairs<br />

31


BLOW<br />

PRODUCT INFORMATION<br />

- page 4 -<br />

- page 4 -<br />

- page 11 -<br />

- page 12 -<br />

- page 14 -<br />

- page 20 -<br />

- page 24 -<br />

HOT DOG<br />

SOFA<br />

Material: Fabrics in Polyester,<br />

Cotton, Viscose, Acrylic, Leather<br />

Linen; Structure in Wood,<br />

Polyurethane and Resin<br />

BURGER<br />

CHAIR<br />

Material: Fabrics in Polyester,<br />

Cotton, Viscose, Acrylic, Leather<br />

Linen; Structure in Wood,<br />

Polyurethane and Resin<br />

OPTIONAL<br />

VEGETABLE<br />

CUSHIONS<br />

Material: Fabrics in Polyester,<br />

Cotton, Viscose, Acrylic, Leather<br />

RUGS<br />

Material: front 100% Polyester,<br />

back 50% Cotton, 50% Polyester<br />

ø cm. 200 ≈ | ø 78.74” ≈<br />

<strong>CAT</strong> LAMP<br />

Material: Resin<br />

Dimmable lamp<br />

Dewey _13081<br />

cm. 33 x 23,5 h. 19 ≈<br />

13” x 9.3” h. 7.5” ≈<br />

cable 2,8 mt ≈ - 9.2 ft ≈<br />

TIFFANY<br />

LAMP<br />

Material: Resin<br />

Dimmable table lamp<br />

PORCELAIN<br />

PLATES<br />

Dishwasher safe<br />

Porcelain plates<br />

ø cm. 27 ≈ | ø 10.6” ≈<br />

cm. 46 x 12,5 h. 52 ≈<br />

18.1” x 4.9” h. 20.7” ≈<br />

Gherkin cushion_16030<br />

ø cm. 58,5 h 19 ≈<br />

ø 23” x h 7.5” ≈<br />

Felix white _15040<br />

Felix black _15041<br />

Mouth_17201<br />

Hot dog Sofa _16011<br />

w: cm. 188 | 35” ≈<br />

h: cm. 115 | 45.3” ≈<br />

Burger Chair_16010<br />

w: cm. 89 | 35” ≈<br />

h: cm. 109 | 42.9” ≈<br />

Tomato cushion_16031<br />

ø cm. 64 x h 12≈<br />

ø 25” x h 4.7” ≈<br />

Dartboard_18120<br />

Felix black & white _15042<br />

Led light technology<br />

0,06W x 2 – 3300K WARM WHITE<br />

Usb rechargable (charge time: 3h ≈)<br />

battery life: 30h ≈<br />

Input: 110 – 230V 50/60 Hz.<br />

Output: 3,7V DC<br />

Charger included<br />

cable 1,5 mt ≈ - 4.9 ft ≈<br />

- page 16 -<br />

Louie _13082<br />

cm. 26 x 15 h. 30 ≈<br />

10.2” x 5.9” h. 11.8” ≈<br />

cable 2,8 mt ≈ - 9.2 ft ≈<br />

Tiffany _13090<br />

ø cm. 38 h. 73 ≈<br />

ø 15” h. 28.7” ≈<br />

For indoor use only<br />

Led Light bulb included (x2)<br />

230V – 50/60 Hz<br />

E27 – 4W – 400 lumen (each) –<br />

2700K<br />

WARM WHITE<br />

Replacement of bulb: Led max<br />

8W/each<br />

Egg _17200<br />

Hotdog_17204<br />

Hot dog Sofa _16012<br />

(Included: 16031 and 16032)<br />

w: cm. 188 | 35” ≈<br />

h: cm. 115 | 45.3” ≈<br />

Burger Chair_16009<br />

(Included: 16030 and 16031)<br />

w: cm. 89 | 35” ≈<br />

h: cm.109 | 42.9” ≈<br />

Cucumber cushion_16032<br />

ø cm. 47,5 x h 6 ≈<br />

ø 18.7” x h 2.3” ≈<br />

Egg_18121<br />

BANANA<br />

LAMP<br />

Material: Resin, glass<br />

Dimmable table lamp<br />

Led light bulb<br />

Huey _13080<br />

cm. 30 x 21 h. 20 ≈<br />

11.8” x 8.3” h. 7.9” ≈<br />

cable 2,8 mt ≈ - 9.2 ft ≈<br />

Phooey _13083<br />

cm. 15 x 13,5 h. 43 ≈<br />

5.9” x 5.3” h. 16.9” ≈<br />

cable 2,8 mt ≈ / 9.2 ft ≈<br />

For indoor use only<br />

EU version: Input 230V 50 Hz.<br />

Output 36V 50 Hz<br />

Led 6W – 3000K – 480 lumen<br />

USA version: Input 120V 60 h Hz.<br />

Output 36V 60 Hz<br />

Led 6W – 3000K – 460 lumen<br />

- page 22 -<br />

LED LAMP<br />

Material: Acrylic<br />

Mouth_13100<br />

cm. 47 x 39,5 x 2 ≈<br />

18.5” x 15.6” h. 0.78” ≈<br />

cable 1,68 mt ≈ | 5.5 ft ≈<br />

Peace_17202<br />

Weed_17205<br />

Input: AC 100-240 V<br />

50/60 Hz<br />

Output: DC 12 V, 24W<br />

Transformer included<br />

Flash_17203<br />

32 33


- page 26 -<br />

- page 28 -<br />

- page 29 -<br />

MIRRORS<br />

MR. ROY<br />

MAURIZIØ<br />

Material: Glass<br />

ø cm. 70 ≈ | ø 27.6” ≈<br />

Material: front 100% Polyester,<br />

back 50% Cotton, 50% Polyester<br />

cm. 60 x 90 ≈ | 23.6” x 35.4” ≈<br />

Egg_18552<br />

Material: Resin<br />

Shiny brass metal finishing<br />

Toilet paper holder _13312<br />

cm. 15 x 14 x 4,5 ≈<br />

5.9” x 5.5” h. 1.8” ≈<br />

Mouth_17160<br />

“BANANA” – Blue rug_18090<br />

Hotdog_18553<br />

BLOW <strong>2018</strong><br />

Art Direction : Sebastiano Mastroeni, Ivan Piperis<br />

Design & Production: Sebastiano Mastroeni, Ivan Piperis<br />

Photography:<br />

Silvia Donghi: cover, pages 3, 4-5, 6-15, 22, 24-25, 28-29 and back cover<br />

Leonardo Scotti: pages 16, 17, 18, 20-21<br />

Studio Endos: page 4-5, 26-27, 30-31<br />

“BANANA” – Red rug_ 18091<br />

Flash_18554<br />

SELETTI S.p.A.<br />

Via Codebruni Levante, 32<br />

46019 Cicognara di Viadana<br />

(MN) Italy<br />

CHARLEY<br />

Material: Resin<br />

Shiny brass metal finishing<br />

Toilet brush _13313<br />

ø cm. 17,5 h. 14 / 58 ≈<br />

ø 6.9” h. 5.5” / 22.8” ≈<br />

Peace_17162<br />

Flash_17161<br />

“BANANA” – Green rug_ 18092<br />

- page 30 -<br />

FOLDING<br />

CHAIRS<br />

Material: Metal, PVC<br />

cm. 44 h. 46 / 79 ≈<br />

17.9” - h. 18.1” / 31.1” ≈<br />

Mouth_18555<br />

www.seletti.it<br />

Tel. +39 0375 88561<br />

Fax +39 0375 88843<br />

P.Iva 01221790205<br />

info@seletti.it<br />

ITALY SALES:<br />

venditeitalia@seletti.it<br />

EXPORT SALES:<br />

export@seletti.it<br />

ASIA SALES:<br />

asiasales@seletti.it<br />

Display _18550E<br />

cm. 47 x 63,5 h. 54,5 ≈<br />

18.5” x 25” h. 21.5” ≈<br />

NORTH AMERICA SALES:<br />

info@seletti.us<br />

PR & COMMUNI<strong>CAT</strong>ION:<br />

pr@seletti.it<br />

Peace_18550<br />

PRESS:<br />

press@seletti.it<br />

Technical characteristics, sizes and illustrations shown in this catalogue are subject to change without prior notice.<br />

34<br />

Weed_18551


BLOW

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