EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Wednesday, 23 May <strong>2012</strong>, 9:00-10:30<br />
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Session 14.01: Product and Brand Management<br />
Session title: Brand Management and Brand Strategy 1<br />
A Structural Model of the Impact of Brand Awareness on Brand Consideration<br />
Gilles Laurent, HEC<br />
Raphaëlle Lambert-Pandraud, ESCP Europe<br />
Brand mergers: How attitudes influence consumer identity preferences<br />
Joana Cesar Machado, Catholic University of Portugal<br />
Paulo Lencastre, Catholic University of Portugal<br />
Pedro Dionísio, ISCTE<br />
Leonor Vacas-de-Carvalho, ISCTE<br />
Seeing scents: The design of a package that shows consumers the scent of a perfume<br />
Oscar Person, Aalto University<br />
Jorijn Harms, Claessens Cartils BV<br />
Jan Schoormans, Delft University of Technology<br />
Investigating Pareto Share of Charity Supporter Behaviour<br />
Jenni Romaniuk,<br />
Philip Stern, Loughborough University<br />
Margaret Faulkner, University of SA<br />
Session 17.01: Sales Management and Personal Selling<br />
Session title:<br />
Female or male salesperson - who "fits" best?<br />
Theo Lieven, University of St. Gallen<br />
Judging the book by its cover: mediation of the appearance effect on salesperson performance<br />
Goetz Greve, Hamburg School of Business Administration<br />
Ann-Kathrin Harms, Hamburg School of Business Administration<br />
The stigma of dirty work in sales encounters<br />
Sven Mikolon, Ruhr-University Bochum<br />
Jan Wieseke, Ruhr-University Bochum<br />
Glen Kreiner, Pennsylvania State University<br />
Session SIG 01: Stakeholder Marketing: Consequences of a stakeholder perspective for marketing<br />
Session Chairs:<br />
Paul Driessen, Radboud University Nijmegen<br />
Bas Hillebrand, Radboud University Nijmegen<br />
Market orientation, sustainability and stakeholders<br />
Tomas Hult,<br />
Resource allocation for Corporate Social Responsibility in business to business markets<br />
Paul T. M. Ingenbleek,<br />
Toward a service ecosystem perspective of stakeholders: insights from service-dominat logic<br />
Robert F. Lusch,<br />
Stephen L. Vargo,<br />
Kelli Gutierrez,<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 9
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