EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Friday, 25 May <strong>2012</strong>, 16:00-17:30<br />
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David Faro, London Business School<br />
Failing to Not Think About Failing: The Effects of Thought Suppression on Consumption<br />
Natalina Zlatevska, Bond University<br />
Elizabeth Cowley, University of Sydney<br />
“When the Bias is in Mind and Eyes” Coping with Ambivalence by (Biased) Information Processing<br />
Nico Heuvinck, Ghent University<br />
Iris Vermeir, Ghent University<br />
Maggie Geuens, Ghent University<br />
Session 06.06: Marketing in Emerging and Transition Economies<br />
Session title: Branding and consumption in emerging markets<br />
Corporate Brand Values Perception Gap Analysis As An Internal Marketing Management System Assessment<br />
Tool<br />
Elena Panteleeva, Higher School of Economics<br />
Olga Oyner, National Research University "Higher School of Economics"<br />
A Comparative Study Of Self-Construal Effects On Consumers’ Mental Representations Of Brands<br />
Jouba Hmaida,<br />
Environmentally Conscious Behaviour In Hungary<br />
Szabolcs Nagy, University of Miskolc<br />
István Piskóti, University of Miskolc<br />
László Molnár, University of Miskolc<br />
Anita Marien, University of Miskolc<br />
Session 12.12: New Technologies and E-Marketing<br />
Session title:<br />
The Role Of Motivational Drivers And Reward Types On Facebook Brand Page Growth – Empirical Evidence<br />
From A Field Experiment In The Swiss Health Club Industry<br />
Nico Forster, University of St. Gallen<br />
Christian Hildebrand, University of St. Gallen<br />
Andreas Herrmann, University of St. Gallen<br />
Elderly And Tam, The Consideration Of Gender Differences<br />
Maria A. Ramon-Jeronimo, University Pablo Olavide Seville<br />
Begoña Peral Peral, University of Seville<br />
Jorge Arenas, University of Seville<br />
Determinants Of The Adoption Of E-Book Readers. The Role Of Consumer Profile<br />
Javier Rodriguez Pinto, University of Valladolid<br />
Carmen Camarero Izquierdo, University of Valladolid<br />
Carmen Anton Martin, University of Valladolid<br />
Brand Communication On Social Networking Sites – An Experimental Study On The Effects Of Communication<br />
Style And An Avatar On The Attitude Towards The Brand, Brand Personality And Consumer Behaviour<br />
Sascha Steinmann,<br />
Hanna Schramm-Klein, University of Siegen<br />
Jan Quickels, University of Siegen<br />
Gunnar Mau, University of Siegen<br />
Gerhard Wagner, University of Siegen<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 76
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