EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Friday, 25 May <strong>2012</strong>, 14:00-15:30<br />
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Thorsten Wiesel, University of Groningen<br />
Session McKinsey: <strong>EMAC</strong> Distinguished Marketing Scholar Award <strong>2012</strong><br />
Session Chair: Berend Wierenga, Erasmus University<br />
Identifying Empirical Generalizations in Marketing?<br />
Gilles Laurent, HEC<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 74