EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Friday, 25 May <strong>2012</strong>, 14:00-15:30<br />
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Peter Verhoef, University of Groningen<br />
Session 16.06: Retailing, Channel Management and Logistics<br />
Session title: Channel Management 2<br />
The Role Of Retailers In Innovation Success<br />
Barbara Deleersnyder, Tilburg University<br />
Lien Lamey, Tilburg University<br />
Jan-Benedict Steenkamp, University of North Carolina at Chapel Hill<br />
Marnik Dekimpe, Tilburg University and Catholic University Leuven<br />
Power Shift Paradox In Retailer-Manufacturer Negotiations: How To Take Advantage Of The Channel Power<br />
Shift?<br />
Katrin Zulauf, University of Kassel<br />
Ralf Wagner, University of Kassel<br />
Restricted Category Captainship<br />
Ahmed Timoumi, Koc University<br />
Skander Esseghaier, Koc University<br />
Inference From Store Closures: A Structural Model Of Ubiquity For Starbucks<br />
Ali Umut Guler, London Business School<br />
Session 18.07: Services Marketing<br />
Session title: Sales, Promotion and Customer Orientation in services<br />
Upselling or Upsetting? The Interactive Effect of Cognitive Effort and Message Frame on Customer’s<br />
Willingness to Accept an Upsell Offer<br />
Wibke Heidig, University of St.Gallen<br />
Daniel Wentzel, RWTH Aachen University<br />
Torsten Tomczak, University of St.Gallen<br />
Design Of Referral Reward Systems In Customer Referral Programs<br />
Christoph Look, EBS Business School<br />
Market Orientation as a Strategy on Service Firms. Its Effect on Consumer Behavior and the Performance of<br />
Service Firms<br />
Ana Isabel Polo Peña, University of Granada<br />
Dolores M. Frías Jamilena, University of Granada<br />
Miguel A. Rodríguez Molina, University of Granada<br />
Carmen M. Sabiote Ortiz, University of Granada<br />
An Examination Of The Effects Of Service Brand Dimensions On Customer Satisfaction<br />
Athanasios Krystallis, Aarhus University<br />
Polymeros Chrysochou, Aarhus University<br />
Session 19.08: Social Responsibility, Ethics and Consumer Protection<br />
Session title:<br />
What Is “Ethical”? Conceptualizing Consumer Meanings<br />
Katja H. Brunk, Solvay Business School<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 72
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