EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Friday, 25 May <strong>2012</strong>, 14:00-15:30<br />
_______________________________________________________________________________________<br />
The Nature of Price-Thresholds: An fMRI Study on Price Processing in the Brain<br />
Tim Eberhardt, Zeppelin University<br />
Marc Linzmajer, Zeppelin University<br />
Mirja Hubert, Zeppelin University<br />
Marco Hubert, Zeppelin University<br />
Peter Kenning, Zeppelin University<br />
Purchase Behavior and Psychophysiological Responses when Prices are Increased and Decreased<br />
Outi Somervuori, Aalto University School of Economics<br />
Niklas Ravaja, Aalto University School of Economics<br />
An analysis of pricing scheme preferences in electricity markets<br />
Fabian Schulz, Frankfurt University<br />
Christian Schlereth, Frankfurt University<br />
Bern Skiera, Frankfurt University<br />
Customer Satisfaction and the Cost of Equity Capital<br />
Martin Artz, University of Mannheim<br />
Daske Holger, University of Mannheim<br />
Marwan El Chamaa, University of Mannheim<br />
Session 14.11: Product and Brand Management<br />
Session title: Brand Associations vs Brand Response<br />
The Impact of Brand Consensus on Brand Response – Do homogeneous brand associations benefit the brand?<br />
Oliver Koll, University of Innsbruck<br />
Sylvia von Wallpach, University of Innsbruck<br />
Sophia Platzgummer, University of Innsbruck<br />
Comparing Uni-sensory versus Multi-sensory Methods for Embodied Brand Knowledge Retrieval<br />
Maria Kreuzer, University of Innsbruck<br />
Sylvia von Wallpach, University of Innsbruck<br />
Offensive and defensive strength in brand associations<br />
Lars Erling Olsen, OMH Business School Oslo<br />
Bendik Samuelsen, BI Norwegian Business School<br />
Session 15.06: Relationship Marketing<br />
Session title: Collaboration<br />
Performance ambihuity and flexibility in buyer-supplier relations<br />
Emmanuel Chao, Agder University<br />
Otto Andersen, Agder University<br />
Buvik Arnt, Molde University College<br />
Alliances for development: a proposal for a model of success from the perspective of relationship marketing<br />
M. Jesus Barroso-Mendez, Universidad de Extremadura<br />
Mercedes Galan-Ladero, Universidad de Extremadura<br />
Clementina Galera-Casquet, Universidad de Extremadura<br />
Victor Valero-Amaro, Universidad de Extremadura<br />
An Empirical Investigation of the Determinants of Social Influence in Customer Ego-networks<br />
Tammo Bijmolt, University of Groningen<br />
Hans Risselada, University of Groningen<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 71
Change language