EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Friday, 25 May <strong>2012</strong>, 14:00-15:30<br />
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Waiting in stages in maintenance, task, and personal interactive services and the affect on customer measures<br />
Dennis Von Bergh, Open Universiteit in the Netherlands<br />
Paul Ghijsen, Open Universiteit in the Netherlands<br />
Kees Gelderman, Open Universiteit in the Netherlands<br />
Ron Tuninga, Open Universiteit in the Netherlands<br />
Session 06.05: Marketing in Emerging and Transition Economies<br />
Session title: Service & commerce in emerging markets<br />
Emerging First Time Travelers: Influential Factors in the Airline Tickets Buying Decision Process In Brazil<br />
Gabriel Levrini, Ponthific Catholic University-Puc Rio<br />
Paulo Cesar Motta, Ponthific Catholic University-Puc Rio<br />
Service Fairness: A Hierarchical Approach<br />
Sanjit Kumar Roy, Coventry University<br />
James Devlin, Nottingham University Business School<br />
Harjit Sekhon, Coventry University<br />
Application Of A Modified Dineserv Methodology In Bosnia And Herzegovina<br />
Selma Kadic-Maglajlic, University of Sarajevo<br />
Melika Husic-Mehmedovic, School of Economics and Business in Sarajevo<br />
Maja Arslanagic, School of Economics and Business in Sarajevo<br />
Suzana Markovic, Faculty of Tourism and Hospitality Management Opatija<br />
Sanja Raspor, Polytechnic of Rijeka<br />
Session 12.11: New Technologies and E-Marketing<br />
Session title:<br />
Information Or Entertainment? The Effect Of Online Product Videos On Buying Intention And Revisits<br />
Thomas Fandrich, Kühne Logistics University<br />
Christian Barrot, Kühne Logistics University<br />
E-Mail Marketing Experiment Based On The Behavioral Perspective Model<br />
Vishnu Menon Ramachandran Girija, Reykjavik University<br />
Valdimar Sigurdsson, Reykjavik University<br />
Johannes Pall Sigurdarson, Reykjavik University<br />
Jon Skafti Kristjansson, Reykjavik University<br />
Gordon Foxall, Cardiff University<br />
Social Media Marketing: An Exploratory Study On How Personality Traits Affect Brand Related Behavior<br />
Philipp Rauschnabel, University of Bamberg<br />
Björn S. Ivens, University of Bamberg<br />
Mau Gunnar, University of Siegen<br />
The Impact Of New Technologies On Brand Equity Dimensions In The Luxury Hotel Environment: An<br />
Empirical Evidence From A Consumer-Based Perspective<br />
Maja Seric, University of Valencia<br />
Irene Gil Saura, University of Valencia<br />
Maria Eugenia Ruiz Molina, University of Valencia<br />
Session 13.03: Pricing and Financial Issues in Marketing<br />
Session title:<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 70
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