EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Friday, 25 May <strong>2012</strong>, 11:00-12:30<br />
_______________________________________________________________________________________<br />
Session 19.07: Social Responsibility, Ethics and Consumer Protection<br />
Session title:<br />
Brand Positioning and Consumer Reactions to Corporate Social Responsibility-related News<br />
Radu-Mihai Dimitriu, Cranfield University<br />
Constantinos Leonidou, Leeds University Business School<br />
Ioannis Assiouras, ESC Toulouse Business School<br />
Person-based Testimonials and Message Tonality – Implications for Effective Health Communications<br />
Kai Bergner, University of Mannheim<br />
Tomas Falk, EBS Business School<br />
Jörg Hölzing, Roche Sistemas de Diagnósticos, Lda<br />
Lea O. Doleschal, University of Mannheim<br />
Hans H. Bauer, University of Mannheim<br />
How Media And Public Press React to Corporate Product Recall Communication<br />
Raoul Kubler, Kiel University<br />
Koen Pauwels, Ozyegin University<br />
Sönke Albers, Kühne Logistics University<br />
The Impact of Product Recall Communication on Brand Image, Brand Attitude, and Perceived Quality<br />
Mochael Riechert, Kühne Logistics University<br />
Raoul V. Kübler, Kiel University<br />
Sönke Albers, Kühne Logistics University<br />
Session 20.06: Tourism Marketing<br />
Session title: Global Strategic Issues for Tourism Players<br />
International Market Segmentation Of Tourists In Spain. A Latent Class Analysis Using Benefits Sought<br />
Jesus Garcia-Madariaga, Universidad Complutense Madrid<br />
Javier Flores-Zamora, Universidad Complutense Madrid<br />
Relationship Learning At Tourism Destinations<br />
Sven A. Haugland, Norwegian School of Economics and Business Administration<br />
Håvard Ness, Buskerud University College<br />
Jarle Aarstad, Bergen University College<br />
The Influence Of Terrorism On International Tourism<br />
Claudia Seabra, Viseu Polytechnic Institute<br />
Jose Abrantes, Viseu Polytechnic Institute<br />
Elizabeth Kastenholz, Aveiro University<br />
Session SIG 06: Multichannel Customer Engagement: Conversing with the Empowered Consumer<br />
Session Chairs:<br />
Emma K. Macdonald, Cranfield School of Management<br />
Umut Konus, Eindhoven University of Technology<br />
A Customer Profitability Framework for Managing Customer Initiated Contacts in a Multichannel<br />
Environment<br />
Yolanda Polo, University of Zaragoza<br />
F. Javier Sese, University of Zaragoza<br />
Please to Meet You: Multichannel Segments and their Covariates<br />
Emma Macdonald, Cranfield School of Management<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 67
Change language