EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Friday, 25 May <strong>2012</strong>, 11:00-12:30<br />
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Mobile Online Shopping – One Shop, Three Doors To Enter: An Empirical Analysis On The Acceptance Of<br />
Different Ways To Shop Mobile<br />
Hanna Schramm Klein, University of Siegen<br />
Gerhard Wagner, University of Siegen<br />
Sascha Steinmann, University of Siegen<br />
Stefanie Schnütchen, University of Siegen<br />
Session 13.02: Pricing and Financial Issues in Marketing<br />
Session title:<br />
Bye bye group buying? An economic analysis of group buying as a marketing tool<br />
Hannes Huttelmaier, University of Hohenheim<br />
Markus Voeth, University of Hohenheim<br />
Uta Herbst, University of Tuebingen<br />
Pay What You Want Pricing: Does it Pay?<br />
Fernando Machado, Universidade Católica Portuguesa<br />
Rajiv Sinha, Arizona State University<br />
Marketing Strategies to Pirate Segments The Effects of Timing and Pricing of Sequentially Released Products<br />
Alexa Burmester, University of Hamburg<br />
Michel Clement, University of Hamburg<br />
Felix Eggers, Zeppelin University<br />
Session 14.10: Product and Brand Management<br />
Session title: Brand Equity & Brand Performance Themes<br />
Perceptual and Behavioural Dimensions: Measuring Brand Equity Consumer Based<br />
Paula Rodrigues, Lusíada University of Porto<br />
Francisco Vitorino Martins, Faculdade Economia Porto<br />
Revisiting brand equity: Evidence from three European countries<br />
George Christodoulides, Henley Business School University of Reading<br />
John W. Cadogan, Loughborough University<br />
Cleopatra Veloutsou, University of Glasgow<br />
Leslie de Chernatony, Università della Svizzera Italiana and Aston Business School<br />
Brand equity - how is it affected by critical incidents and what moderates the effect<br />
Sven Tischer, Humboldt-University of Berlin<br />
Lutz Hildebrandt, Humboldt-University of Berlin<br />
Session 15.05: Relationship Marketing<br />
Session title: Customer-Company Interaction<br />
Stereotypes about service jobs and their impact on interpersonal relationships<br />
Max Bienfait, FUSL - Saint-Louis University<br />
Alain Decrop, Facultés universitaires Notre Dame de la Paix<br />
Complaint Management: Which efforts to satisfy the complainers: the role of relationship quality?<br />
William Sabadie, Saint-Etienne Jean Monnet University<br />
Lars Meyer-Waarden, IAE Business School University Toulouse<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 65
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