EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Friday, 25 May <strong>2012</strong>, 11:00-12:30<br />
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FRIDAY, 11:00-12:30<br />
Session 01.10: Advertising, Promotion and Marketing Communications<br />
Session title: "From Me to You": Brand communication<br />
Discrepant Brand Communication: Processing Limitation And Attitude Formation<br />
Georgios Halkias, Athens University of Economics and Business<br />
Flora Kokkinaki, Athens University of Economics and Business<br />
A Study On Interrelationships Between Advertising And Brand Metrics In Online Banner Advertising<br />
Titah Yudhistira, University of Groningen<br />
Tammo H. A. Bijmolt, University of Groningen<br />
Eelko K.R.E Huizingh, University of Groningen<br />
Brand Communication Based On Brand Gender<br />
Miriam Van Tilburg, University of St. Gallen<br />
Teo Lieven, University of St. Gallen<br />
Session 02.06: Business-to-Business Marketing & Networks<br />
Session title: Innovation<br />
Stakeholder Co-Creation Capabilities During The Innovation Process: A Framework Extending Dynamic<br />
Capabilities Theory<br />
Kande Kazadi, University of Antwerp<br />
Annouk Lievens, University of Antwerp<br />
Dominik Mahr, Maastricht University<br />
New Venture Development In B2B Markets<br />
Antonella La Rocca, Università della Svizzera Italiana<br />
Ivan Snehota, University of Lugano/Institute of Marketing and Communication Management<br />
Product Eliminations In A Business-To-Business Setting: Managing The Internal And External Implementation<br />
Jana-Kristin Prigge, University of Mannheim<br />
Andreas Fürst, University of Nuremberg<br />
Session 03.18: Consumer Behavior<br />
Session title: Sending Signals to Self and Others<br />
Explaining variation in conspicuous consumption: an empirical examination”<br />
George Balabanis, Cass Business School – City University London<br />
Minas Kastanakis, ESCP Europe<br />
Social Product Features in Social Networks: How Signaling Makes Low-Involvement Products Interesting<br />
Hannah Winkler Von Mohrenfels, Goethe University Frankfurt<br />
Daniel Klapper, Goethe University Frankfurt<br />
Intent to Engage in Pro-Social Behavior Increases Risk Taking<br />
Maria Blekher, Ben-Gurion University of the Negev<br />
Shai Danziger, Tel Aviv University<br />
Amir Grinstein, Ben-Gurion University of the Negev<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 63
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