EMAC 2012 PRELIMINARY PROGRAMME

Friday, 25 May 2012, 9:00-10:30
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Paolo Antonetti, Cranfield University
Stan Maklan, Cranfield University
Classifying Sustainability – A Consumer Perspective
Alexander Stich, WHU – Otto Beisheim School of Management
Tillmann Wagner, WHU – Otto Beisheim School of Management
Jerome Alexander Königsfeld, WHU – Otto Beisheim School of Management
Environmental proactivity, learning orientation and innovativeness: building a path to corporate success
Jorge Matute-Vallejo, Universidad de Zaragoza
Elena Fraj-Andrés, Universidad de Zaragoza
Iguácel Melero-Polo, Universidad de Zaragoza
Structural Correlates of Environmental Behavior the Case of Bio-fuels
Anastasios Pagiaslis, Nottingham University
Athansios Krystallis, Aarhus University
Session 20.05: Tourism Marketing
Session title: From Information Search to Behavioral Intentions
Service Quality And Event Authenticity And Their Influence On Behavioural Intentions: The Case Of 2010 Holy
Year, Santiago De Compostela
Simone Novello, University College Dublin
Pilar Murias, University of Santiago de Compostela
Consumer Self-Confidence And Product-Specific Knowledge In Travel Information Search
Karin Teichmann, University of Innsbruck
Andreas Zins, MODUL University Vienna
Swedish Tourists’ Willingness To Pay For Environmentally Friendly Vacation Bundles
Therese Hedlund, Umeå School of Business and Economics
Anna-Carin Nordvall, Umeå School of Business and Economics
Maria Bengtsson, Umeå School of Business and Economics
Session SIG 05: Marketing and Design
Session Chair:
Tore Kristensen, Copenhagen Business School
How Design Creates Value
Tore Kristensen, Copenhagen Business School
Gorm Gabrielsen,
Judith Zaichkowsky
Do Multicultural Aesthetic Profiles Really Exist?
Joëlle Lagier,
Bruno Godey,
We Are Just Fine Without Design
EMAC 2012 – Program 62