EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Friday, 25 May <strong>2012</strong>, 9:00-10:30<br />
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Birgitte Gadensgaard, Aarhus University<br />
Diana Godt, Aarhus University<br />
Promotional benefits of 99-ending prices: The moderating role of intuitive and analytical decision style<br />
Charlotte Gaston-Breton, University Carlos III Madrid<br />
Lola C. Duque, University Carlos III Madrid<br />
Does Paying Customers Pay Off? Consumer Response to Negative Prices<br />
Feriha Zingal, University of Cologne<br />
Karen Gedenk, University of Hamburg<br />
Gedenk Völckner, University of Cologne<br />
Session 14.09: Product and Brand Management<br />
Session title: Brands, websites and Social Networks<br />
Do self-expressive brands create greater brand love and brand advocacy among Facebook users?<br />
Elaine Wallace, University College Gallway<br />
Isabel Buil, University of Zaragoza<br />
Leslie de Chernatony, Università della Svizzera Italiana and Aston Business School<br />
Exploring corporate identity projection through corporate websites: a comparative analysis of banks in Spain<br />
and the UK<br />
Rafael Bravo, Universidad de Zaragoza<br />
Leslie de Chernatony, Università della Svizzera italiana and Aston Business School<br />
Jorge Matute, Universidad de Zaragoza<br />
José M. Pina, Universidad de Zaragoza<br />
Virtual Brand Communities in Online Social Networks: Impact of Brand Perception on Communities’ Network<br />
Structures<br />
Daniela B. Schafer, University of Basel<br />
Florian Stahl, University of Zurich<br />
Manfred Bruhn, University of Basel<br />
Session 15.04: Relationship Marketing<br />
Session title: Customer Engagement<br />
The Effect of Service Recovery Processes on Customer Engagement<br />
Iguácel Melero Polo, University of Zaragoza<br />
Jesús Cambra Fierro, University of Pablo Olavide<br />
Javier Sese, University of Zaragoza<br />
Does Social Media Work For Companies? - How Consumer Engagement on Social Media Influences Their<br />
Brand Relationship<br />
Benedikt Jahn, Munich Ludwig-Maximilians University<br />
Werner Kunz, University of Massachusetts<br />
Value Co-Creation and the Psychological Capital of the Customer<br />
Sara Leroi-Wereldes, Hasselt University<br />
Sandra Streukens, Hasselt University<br />
Customer-Company Identification and its Impact on Customer In- and Extra-Role Behaviours<br />
Marcel Paulssen, Geneva University<br />
Angela Sommerfeld, Humboldt University<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 60
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