EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Wednesday, 23 May <strong>2012</strong>, 9:00-10:30<br />
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Alain DeBenedetti, Université Paris Est, IRG, Institut de Recherche en Gestion<br />
Phillippe Mérigot, INSEEC<br />
Zeynep Arsel, Concordia University, John Molson School of Business<br />
Shopping Therapy? The Role of Biophilic Store Design on Stress Recovery in Retailing<br />
Wim Janssens, Hasselt University<br />
Kim Willems, Hasselt University - Vrije Universiteit Brussel<br />
Karolien Poels, University of Antwerp<br />
It Might Get Loud: A Practice Theoretical Account of Consumer-Based Consumption Constellations in the<br />
Guitarosphere<br />
Benjamin Julien Hartmann, Joenkoeping University<br />
Effects of Narrative Transportation on Persuasion: A Meta-Analysis<br />
Tom Van Laer, ESCP - Europe<br />
Ko de Ruyter, Maastricht University<br />
Martin Wetzels, Maastricht University<br />
Session 04.01: Innovation and New Product Development<br />
Session title: Co-Creation / Consumer Integration<br />
Firm-Internal Consequences Of Customer Integration In New Product Development<br />
Christina Kuehnl, University of Mannheim<br />
Caroline Goecke,<br />
The Role Of Multiple Social Identities In Consumer’s Co-Creation<br />
Sarah Plank, University of Innsbruck<br />
Melanie Zaglia, University of Innsbruck<br />
Katrin Kleinlercher, University of Innsbruck<br />
Paying For Philanthropy? Evoking Consumers’ Altruism In Firm-Initiated Ideation<br />
Christoph Ihl, RWTH Aachen University<br />
Alexander Vossen, RWTH Aachen University<br />
Are You And Your Customers Ready For Co-Created Products? The Case Of A German Retailer<br />
Sven Petersen, Witten / Herdecke University<br />
Session 05.01: International and Cross-Cultural Marketing<br />
Session title: Exporting<br />
Drivers Of Export Segmentation Effectiveness<br />
Adamantios Diamantopoulos, University of Vienna<br />
Eva Doberer, Credit-Suisse<br />
Armata Ring, University of Vienna<br />
Bodo Schlegelmilch, Vienna University of Economics & Business<br />
Testing For Non-Linear Relationship Between International Pricing Strategy And Export Performance<br />
Jorge Lengler, ISCTE IUL<br />
Carlos Sousa, Durham University<br />
Castarina Marques, ISCTE IUL<br />
Export Intensity And Diversity Among Small- And Medium-Sized Exporters In China<br />
Lancy Mac, University of Macau<br />
Felicitas Evangelista, University of Western Sydney<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 6
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